What’s happening globally with new tech? What do markets tell us about how quickly disruptive technologies will impact on everything? What emerging technologies, apps and social media trends can help business processes, client engagement, brand development, growth? What does this mean for how we plan our businesses?

1. Kimberley-Go
Apps, social media & augmented reality
Prof Ray Wills
Managing Director
Future Smart Strategies
Adjunct Professor
The University of Western Australia
@ProfRayWills

2. How to be a
better surfer
 What’s happening
globally with
new tech?
 What do markets tell
us about how quickly
disruptive technologies will impact on everything?
 What emerging technologies, apps and social media
trends can help business processes, client engagement,
brand development, growth?
 What does this mean for how we plan our businesses?
Prediction is very difficult, especially about the future.
(Niels Bohr)

3. Language is
important
 Yawuru – ngaji mingan
 Warrwa – Derby, considered extinct
 Miriwoong – Kununurra, critically endangered

4. The Flat Earth – think different

5. The Earth

6. Peters’ Earth

7. Fuller’s Earth

8. Where we live

9. How we think

10. What we celebrate

11. Roger’s diffusion curve
@ProfRayWills

12. Wake up and smell the roses
 Buggy whips -> EVs -> ICE -> EVs -> self-driving
 (Electric) typewriter -> word processor -> PC
 PC -> desktop -> laptop -> tablet
 Landline -> mobile -> smartphone (BlackBerry)
 Record shops Vinyl -> CD -> (Apple Store)
 VHS/Beta -> DVD -> BlueRay -> Cloud
 Book Shops Boutique -> mega -> (Amazon)
 Retail shop-> Boutique-> chain/mega -> Internet
 Energy -> chopping wood -> coal -> wind -> solar
@ProfRayWills

13. Technology adoption rates – US
 It’s just technology, stupid.
@ProfRayWillsNY Times

14. The Big Bang Theory
@ProfRayWills

15. A Brief Moment in Time

16. Predicting anything is difficult
@ProfRayWills

17. Predicting anything is difficult
@ProfRayWills
And don’t forget
the old tech exit

18. Understand difference between linear
growth and exponential growth …
70/n years; n =% growth rate
So
n = 1% doubling time is 70/1 = 70 years
n = 2% doubling time is 70/2 = 35 years
n = 5% doubling time is 70/5 = 14 years
n = 7% doubling time is 70/7 = 10 years
n = 10% doubling time is 70/10 = 7 years
@ProfRayWills

19. Technology adoption rates - vehicles
Zoepf 2011

20. Technology adoption rates - vehicles
Zoepf 2011

21. Declining PV price
Bloomberg NEF

22. Solar rising – by falling
understanding exponential growth
@ProfRayWills

23. Global renewables growth …
@ProfRayWills

24. Global renewables growth and forecast
@ProfRayWills

25. Build it quickly – and more cheaply
@ProfRayWills

26. Build it and they will come
@ProfRayWills

28. Technology energy efficiency increase
www.epri.com
Televisions
Laptop
Tablet
Computer

29. Solar gen 1 (gen 2, gen 3, … )
 1st gen solar cell made from silicon
2nd gen solar cell thin-films
 1st gen solar panels ‘fixed-on’
2nd gen emerging – building material: < cost labour, material
 3rd gen solar cell – may be nanotubes, silicon wires, organic
dyes, and conductive plastics – lead to solar inks for printing,
solar paint on any surface, personal wearables.
@ProfRayWills

30. Batteries – home storage + EVs

31. Data driven electric markets …
@ProfRayWills

32. Potential EV growth

33. A swarm, a cluster, a wave, a tsunami
 20th Century: Command and Control
21st Century: Suggest & Choose
– local, distributed, democratic
– open source, exponential innovation
 Renewable energy, EVs, batteries
 eRetail and market-led marketing
 iEverything – Internet of Things (IoT) + sensors
 Automation, hybrids, AI & CI, robotics, robility
 3D printing, additive manufacturing, construction
 Finance, banking, insurance – and crowd-funding
Suggest & Choose driving supply chain from bottom
@ProfRayWills

34.  Autonomous
Rapid change
- robility

36. Robotics will aid every one – but erode every
labor market

37. Traffic management will be controlled by
traffic – social media data
@ProfRayWills

38. Agbots, swarms – and vertical farming
 Smart farms
 IoT sensors going beyond current precision agriculture to
automation, through robotics and drones - and swarms
 Predictive data analytics and farm management software
 Vertical farming

39. Robotics will aid every one – but erode every
labour market

40. Solar as just another consumer product

41. World’s largest …
 taxi company owns no taxis (Uber)
 hotel chain owns no property (AirBnB)
 telcos own no wires (Skype, WeChat)
 retailers own no stock (Ebay, Alibaba)
 financial houses that hold no currency (PayPal)
 media service creates no content (Facebook)
 movie house owns no cinemas (Netflix)
 software vendors don’t write apps (Apple, Google)
Will largest energy companies generate no energy?
What other businesses will go virtual? (Can everything?)
Battlefield is slickest customer interface + experience
@ProfRayWills

43. Let’s talk …
@ProfRayWills

44. @ProfRayWills

45. @ProfRayWills

46. @ProfRayWills

47. Social media users
@ProfRayWills

48. Social media users
 Facebook
- 1.6 billion
 Instagram, WhatsApp
 WeChat
- 468 million
 Google+
- 343 million users
 Twitter
- 650 million users
 LinkedIn
- 300 million users
 Pinterest
- 40 million?
But > business referrals than Facebook or Twitter @ProfRayWills

49. Google this: have you been verbaled?
 We FaceTime and Skype but
we generally don’t Facebook or YouTube.
 We Google but we don’t Bing (at least not yet).
 We tweet on Twitter (but definitely not twit…)
 In past years, we would Xerox but would never Polaroid.
 Why are some popular brands or products used as verbs
in our everyday conversation and others not?
 But - using a product or brand name this way risks
“genericide” – losing the legal power of a trademark.
 If we xerox not photocopy, how can we defend the
trademark, or against the quality of a non-Xerox xerox?
@ProfRayWills

50. What if you were Googled?
 A truly connected company will understand
the impact that social, mobile, app, and data
will have on how we work and engage
employees,
customers and
business partners.
@ProfRayWills

51. Are you all a Twitter?
 Social media reach extends
beyond the impact on the share price.
 Social media’s broad reach fosters the opportunity for
customers to share both good and bad experiences
quickly and easily.
 As in any area of business, energy and innovation are
key for social media.
@ProfRayWills

52. Have you been (un)fairly Targeted?
 One Target customer in 2012 wrote on the company’s
Facebook page: “Dear Target, Could you possibly make
a range of clothing for girls 7-14 years that doesn’t make
them look like tramps”.
 More than 50,000 people clicked in agreement -
thread then went viral, morphing
into a mainstream news story.
 Target Australia’s marketing and corporate affairs teams
constantly monitor social media sentiment. When
patterns emerge or the conversation gets big enough,
they call on senior management, including the CFO, to
develop a response strategy.
@ProfRayWills

53. What if you were trolled?
 Australian Securities Exchange
update on listing rules for continuous disclosure:
- just because information is material does not mean a
reasonable person would necessarily expect it to be
disclosed. However, if confidentiality is lost (even if by no
fault of the company, including through social media) the
disclosure exceptions are no longer available.
 Companies must respond to leaks, rumours, gossip
circulated through social media or blogs in the same way
they must respond to traditional media or analyst reports.
 Companies need to demonstrate they have taken
reasonable steps to be aware of any potential breaches.
@ProfRayWills

54. O-mi-gosh – OHS. And IRe
 Occupational health and safety laws –
require employers to act on workplace
bullying or harassment through
social media – cyber-bullying –
even out of work hours to protect the
mental health of employees.
 Social media also changing way workforces
communicate in enterprise bargaining / industrial
disputes – extend reach of
union influence to staff
who are not members.
@ProfRayWills

56. Engagement 101
1. The Brand
2. Longevity Built on Consistency
3. Uniform
4. Fitness
5. Storytelling
6. A Powerful Opening
7. Variety
8. Audience Interaction
9. Audience Feedback
10. Collaboration
11. Hosting
12. Extras
@ProfRayWills

57. 1. The Brand
Develop the brand and
be loyal to the brand
2. Longevity Built on Consistency
The best brands consistently
deliver on their brand promise.
How can you add consistency
to your communications?
Engagement 101
@ProfRayWills

58. 3. Uniform.
First impression count.
What’s your uniform?
Engagement 101
4. Fitness
Communicators need to be
in good physical condition!
@ProfRayWills

59. 5. Storytelling
is at the
essence of every
great speech
or presentation
and requires both knowledge and understanding
• To learn, first teach!
• Explain topic to an 8 year old – not to underestimate
intelligence, but to simplify language (language is
important).
• The Feynman Technique one to consider.
Engagement 101
@ProfRayWills

60. 6. A Powerful Opening
Rock concert – start of any
live performance has to grab
the audience
- but still be very relevant.
7. Variety
Harness a change of pace. In longer and
heavier comms and presentations, change
something in every 6-7 paragraphs/ minutes to
keep the attention of reader/audience.
Engagement 101
@ProfRayWills

61. 8. Audience Interaction
Stagecraft – (virtual)
crowdsurf the mosh-pit,
walk around /into
audience, and pull out
audience to dance on stage.
9. Audience Feedback
Can you tailor your presentation to feedback
from the audience. If you have enough content
and material, can you immediately adapt to
deliver what they want?
Engagement 101
@ProfRayWills

62. Engagement 101
@ProfRayWills

63. 10. Collaboration
How can you build on
what others have said?
Means you must be
there for other speeches
(not just swan in - and swan out)
Engagement 101
@ProfRayWills

64. 11. Hosting
Dealing with
clients,
customers,
government,
ministers
– everyone
has some sort
of protocol.
Engagement 101
@ProfRayWills

65. 12. Extras
What do you know about them?
What do they know about you?
Webpages, google searches, social media
profiles including LinkedIn and Twitter
Engagement 101
@ProfRayWills

66. The shirtless guy and the first follower
https://youtu.be/fW8amMCVAJQ
@ProfRayWills

68. Let’s talk …
@ProfRayWills

69. @ProfRayWills

70. Create the wave …

71. Be the wave …


72. A swarm, a cluster, a wave, a tsunami
 20th Century: Command and Control
21st Century: Suggest & Choose
– local, distributed, democratic
– open source, exponential innovation
 eRetail and market-led marketing
 iEverything – Internet of Things (IoT)
and wearables + sensors everywhere
 Augmented reality and assistance
 Automation, hybrids, AI & CI, robotics, robility
 3D printing, additive manufacturing, construction
 Finance, banking, insurance – and crowd-funding
Suggest & Choose driving supply chain from bottom@ProfRayWills

73. iEverything
 Internet of Things (IoT)
 Wearables
 Sensors everywhere
 Even nanosensors and the Internet of Nanothings (IoNT)
 AOTA for medicine - especially
biometric sensors + genetics =
massive impact on quality and
cost of medicine, aged care,
and pharmaceuticals
 CRISPR gene editing
 Fitness trackers key
@ProfRayWills

74. Reinventing markets …
 Finance, banking, insurance – and crowd-funding
 Blockchain next revolution in transaction or event
recording.
 Blockchain ledger provides immutable, shared view of all
transactions between engaging parties in a distributed,
decentralized network.
 While the bitcoin blockchain ledger is well-understood,
blockchain remains an immature technology.
 By 2020, new businesses and business models will
emerge based on smart contracts and blockchain
efficiencies. These smart contracts automate at a
reliability, customization level and speed not achievable
with traditional business systems.
@ProfRayWills

75. X-Gen, Y-Gen - the Millenials
 Crowdfunding or hyper funding – allows owners to pitch
their idea to a virtual audience for financial support.
 Small businesses produce 50 percent of the jobs, but
have access to 1 percent of the capital.
 Crowdfund investing is growing strongly

76. Automation, hybrid, AI & CI
 Automation
 Machine learning
 Augmented intelligence
 Contextual intelligence
 Artificial intelligence
 Robility, collaborative robots – cobots
 An example: IBM’s Watson congnitive computing
– intended to ‘aid and augment the judgment of
professionals’. Later replace.
@ProfRayWills

77. 3D printing, additive manufacturing, construction
The future is here
- it’s just not well distributed yet …

78. The future is here
- it’s just not well distributed yet …

79. Automation, hybrid, AI & CI
 An example - chatbots:
 apps that can understand natural language, turn text
into speech
 have conversations in any language using voice or text
 analyze images: recognize faces, objects and scenes
 Chatbots are going to push the envelope of consumerism
as we get a better understanding of our population based
on what they tell Amazon and Google.
 Progressive web apps are not just about any one
technology or any set of technologies, but more about a
new way of thinking about building web experiences
@ProfRayWills

80. Assisting…
 Scoop.it –
finding
content
 Hootsuite or
Buffer - schedules content
 feedly - automatically shares content from
another site on your site.
@ProfRayWills

81. Augmented reality
@ProfRayWills

82. Have a Go …
 Profits for Nintendo and resellers – and 3rd parties, some
by accident, some by design leveraged advantage of the
world’s most successful game’s in-app purchases

83. Catch the wave …

84. We need governments to act, but …

85. We can act on our desires & dreams…
 But we need a plan
A dream is simply
a vision without
a plan

88. Individuals can act …
@ProfRayWills

90. Think!
 How to trump group-think in a post-truth
world
 http://www.nature.com/news/how-to-trump-group-think-in-a-post-truth-world-1.21056
@ProfRayWills

91. Use online resources!
 Got a wicked problem?
First, tell me how you make toast
https://www.ted.com/talks/tom_wujec_got_a_wicked_problem_first_tell_me_how_you_make_toast
via @TEDTalks
@ProfRayWills

92. Use intelligence – and diversity…
@ProfRayWills

93. We need governments to act …

94. Cities also drive change

95. We need governments to act – but…
 Corporate social responsibility also drives change –
because empowered customers will accelerate change
 Google, Amazon, Microsoft, IBM and Facebook formed
an alliance to address the ethical issues. @ProfRayWills

96. Local, distributed, democratic
 Adoption of smarter technologies is changing the
world and the way we interact with family, friends
and customers, and much faster than (almost)
anyone imagined.
 Across primary, secondary or tertiary sectors
- whether in energy, transportation, construction,
manufacturing, consumer goods, health care,
financial services - every industry will be disrupted.
 20th C business models will not work in 21st C
 Every industry will be completely transformed.
 No one, no business, no place, no nation is exempt.
@ProfRayWills

98. Let’s talk …
@ProfRayWills

99. Future Smart Strategies services
We have deep, multi-sector experience across leading Australian and
international enterprises and understand the economic and social
environment; emerging economic disruptors; effective governance;
information technology and business process optimisation.
Future Smart Strategies offers a range of services including:
 Locum executives,
 Operations health checks,
 Stakeholder relationship management,
 Future-state roadmaps,
 Whole-of-life project management,
 Sustainability planning,
 Strategy development and refresh

100. @ProfRayWills