SlideShare a Scribd company logo
FINAL REPORT: SOCIAL MEDIA TRENDS
FROM 2013 International CES
Full Report Covering January 8-11, 2013
Jason Boies
Brand Journalist, Salesforce Marketing Cloud
@jasonboies
2013 International CES: Over 1.2 Million Social
Conversations During the Show
        400000


         300000


         200000
                                                                     307,000
                                                                     Average number of
          100000
                                                                     mentions per day

                  0
             Day One
                            Day Two
                                              Day Three

   Social media conversation from all days at CES         Day Four
2013 International CES: Samsung Takes the Show

Samsung has more mentions than
any other brand during CES: 72,000.              Sony
Due to their products at the show
(flexible smart phone, HDTVs) and        Panasonic    Qualcomm
their keynote featuring President Bill
Clinton                                       Samsung
Sony takes second place overall:            LG Microsoft   Intel
49,000 mentions. Xperia Z
smartphone was the company’s
                                         Audi   Google      Apple
biggest hit, featuring in both CNET
and the Verge’s “Best of CES” lists
2013 International CES: Televisions are the Hot Topic

 Televisions
                                                    58,000+
     Tablets                                        mentions of
                                                    TVs: the top
Smartphones                                         product of the
                                                    CES social
        Apps                                        conversation
   Ultrabooks
                0   15000
                            30000
                                    45000
                                            60000
2013 International CES: #Android = Most Popular Hashtag

                                                              2,000
                                                                 mentions
                                                                                                                                     2000



                                                                                                                                    1500



                                                                                                                                    1000


                                                                                                                                500



                #DigitalHealthCES #PandoraCES                                                                                   0
                                                                              #lookforlogitech            #android   #samsung
 Results exclude official hashtags (#2013CES, #CES) and generic hashtags (#tech,#Vegas, and #technology)
2013 International CES: 35- to 44-year-olds Males Lead the
Social Conversation


35- 44-year-olds lead the                      36%
conversation throughout the show
over 15,500 conversations
                                         64%
Walking around the showroom showed
just how many more males there were at
CES!
2013 International CES: 50 Cent Reigns Supreme

Rapper 50 Cent led the show with
over 3,200 mentions due to his          Kelly Lebrock Tim Tebow
appearance at CES to promote his
headphone line                         Felicia Day   Travis Barker
will.i.am came in second (over 1,800    Dr. Oz   50 Cent   will.i.am
mentions) after speaking at CES

Quarterback Tim Tebow took third        Victor Ortiz   Maroon 5
place (841). He attended CES to
promote his SOUL headphones
                                                  LL Cool J
2013 International CES: Marc Benioff Keynote Generated
nearly 3,000 Mentions Throughout the Show
2013 International CES: @CNET = Most Retweeted Account

                       680
                       retweets                          Due to controversial
                                                                                700


                                                         Tweet about a
                                                         body-painted women   525
                                                         display

                                                                               350


                                                                            175



       @CNET                                                               0
               @Mashable   @NokiaUS   @FerraribyLogic3       @Emily
Thank You

More Related Content

Similar to CES 2013 - Final Social Media Data Report

How to make users talk about your brand, by talking about themselves!
How to make users talk about your brand, by talking about themselves!How to make users talk about your brand, by talking about themselves!
How to make users talk about your brand, by talking about themselves!
psambrakos
 
Rise Above the Ruckus: Hot Topics in Philanthropy
 Rise Above the Ruckus: Hot Topics in Philanthropy Rise Above the Ruckus: Hot Topics in Philanthropy
Rise Above the Ruckus: Hot Topics in Philanthropy
RHB_Solutions
 
Future of Digital - Global Trends & Statistics - 2012
Future of Digital - Global Trends & Statistics - 2012Future of Digital - Global Trends & Statistics - 2012
Future of Digital - Global Trends & Statistics - 2012Harsh Wardhan Dave
 
CES 2015 - Social Media Trends
CES 2015 - Social Media TrendsCES 2015 - Social Media Trends
CES 2015 - Social Media Trends
Salesforce Marketing Cloud
 
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]
Pulsar Platform
 
The digital landcsape
The digital landcsapeThe digital landcsape
The digital landcsape
Tim Sparke
 
Mobile Breakfast 2013 - Henry Blodget Presentation
Mobile Breakfast 2013 - Henry Blodget PresentationMobile Breakfast 2013 - Henry Blodget Presentation
Mobile Breakfast 2013 - Henry Blodget PresentationthinkLA
 
Whitepaper: Mobile Media Survival Guide
Whitepaper: Mobile Media Survival GuideWhitepaper: Mobile Media Survival Guide
Whitepaper: Mobile Media Survival GuidePolar Mobile
 
Mastering Digital Business Strategy through Five Webs
Mastering Digital Business Strategy through Five WebsMastering Digital Business Strategy through Five Webs
Mastering Digital Business Strategy through Five Webs
N. Venkat Venkatraman
 
Social Networking Conference 2010
Social Networking Conference 2010Social Networking Conference 2010
Social Networking Conference 2010
LaSandra Brill
 
Social Networking Conference 2010
Social Networking Conference 2010Social Networking Conference 2010
Social Networking Conference 2010
LaSandra Brill
 
Fresh Social Media Marketing
Fresh Social Media MarketingFresh Social Media Marketing
Fresh Social Media Marketing
Fresh Consulting
 
Present tense (& future perfect)
Present tense (& future perfect)Present tense (& future perfect)
Present tense (& future perfect)
Tim Sparke
 
Beyond Buzz: Social media data insights from the London 2012 Olympic Games
Beyond Buzz: Social media data insights from the London 2012 Olympic GamesBeyond Buzz: Social media data insights from the London 2012 Olympic Games
Beyond Buzz: Social media data insights from the London 2012 Olympic Games
James Ainsworth
 
CES | Consumer Electronics Show 2011 | Barbara Rozgonyi
CES | Consumer Electronics Show 2011 | Barbara RozgonyiCES | Consumer Electronics Show 2011 | Barbara Rozgonyi
CES | Consumer Electronics Show 2011 | Barbara Rozgonyi
BARBARA ROZGONYI
 
CES 2014 trends and retail innovations
CES 2014 trends and retail innovationsCES 2014 trends and retail innovations
CES 2014 trends and retail innovations
Retail Safari
 
CES 2015 trends and retail innovations
CES 2015 trends and retail innovationsCES 2015 trends and retail innovations
CES 2015 trends and retail innovations
Retail Safari
 
CES 2014 trends and retail innovations
CES 2014 trends and retail innovationsCES 2014 trends and retail innovations
CES 2014 trends and retail innovations
Dom O'Brien
 
Whitepaper 15th may mobile isn't just mobile anymore
Whitepaper 15th may mobile isn't just mobile anymoreWhitepaper 15th may mobile isn't just mobile anymore
Whitepaper 15th may mobile isn't just mobile anymore
Kumar Gaurav
 
Consumer electronic show (ces) 2015 report - Wearables, robots, smart home, a...
Consumer electronic show (ces) 2015 report - Wearables, robots, smart home, a...Consumer electronic show (ces) 2015 report - Wearables, robots, smart home, a...
Consumer electronic show (ces) 2015 report - Wearables, robots, smart home, a...
Innovation is Everywhere
 

Similar to CES 2013 - Final Social Media Data Report (20)

How to make users talk about your brand, by talking about themselves!
How to make users talk about your brand, by talking about themselves!How to make users talk about your brand, by talking about themselves!
How to make users talk about your brand, by talking about themselves!
 
Rise Above the Ruckus: Hot Topics in Philanthropy
 Rise Above the Ruckus: Hot Topics in Philanthropy Rise Above the Ruckus: Hot Topics in Philanthropy
Rise Above the Ruckus: Hot Topics in Philanthropy
 
Future of Digital - Global Trends & Statistics - 2012
Future of Digital - Global Trends & Statistics - 2012Future of Digital - Global Trends & Statistics - 2012
Future of Digital - Global Trends & Statistics - 2012
 
CES 2015 - Social Media Trends
CES 2015 - Social Media TrendsCES 2015 - Social Media Trends
CES 2015 - Social Media Trends
 
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]
 
The digital landcsape
The digital landcsapeThe digital landcsape
The digital landcsape
 
Mobile Breakfast 2013 - Henry Blodget Presentation
Mobile Breakfast 2013 - Henry Blodget PresentationMobile Breakfast 2013 - Henry Blodget Presentation
Mobile Breakfast 2013 - Henry Blodget Presentation
 
Whitepaper: Mobile Media Survival Guide
Whitepaper: Mobile Media Survival GuideWhitepaper: Mobile Media Survival Guide
Whitepaper: Mobile Media Survival Guide
 
Mastering Digital Business Strategy through Five Webs
Mastering Digital Business Strategy through Five WebsMastering Digital Business Strategy through Five Webs
Mastering Digital Business Strategy through Five Webs
 
Social Networking Conference 2010
Social Networking Conference 2010Social Networking Conference 2010
Social Networking Conference 2010
 
Social Networking Conference 2010
Social Networking Conference 2010Social Networking Conference 2010
Social Networking Conference 2010
 
Fresh Social Media Marketing
Fresh Social Media MarketingFresh Social Media Marketing
Fresh Social Media Marketing
 
Present tense (& future perfect)
Present tense (& future perfect)Present tense (& future perfect)
Present tense (& future perfect)
 
Beyond Buzz: Social media data insights from the London 2012 Olympic Games
Beyond Buzz: Social media data insights from the London 2012 Olympic GamesBeyond Buzz: Social media data insights from the London 2012 Olympic Games
Beyond Buzz: Social media data insights from the London 2012 Olympic Games
 
CES | Consumer Electronics Show 2011 | Barbara Rozgonyi
CES | Consumer Electronics Show 2011 | Barbara RozgonyiCES | Consumer Electronics Show 2011 | Barbara Rozgonyi
CES | Consumer Electronics Show 2011 | Barbara Rozgonyi
 
CES 2014 trends and retail innovations
CES 2014 trends and retail innovationsCES 2014 trends and retail innovations
CES 2014 trends and retail innovations
 
CES 2015 trends and retail innovations
CES 2015 trends and retail innovationsCES 2015 trends and retail innovations
CES 2015 trends and retail innovations
 
CES 2014 trends and retail innovations
CES 2014 trends and retail innovationsCES 2014 trends and retail innovations
CES 2014 trends and retail innovations
 
Whitepaper 15th may mobile isn't just mobile anymore
Whitepaper 15th may mobile isn't just mobile anymoreWhitepaper 15th may mobile isn't just mobile anymore
Whitepaper 15th may mobile isn't just mobile anymore
 
Consumer electronic show (ces) 2015 report - Wearables, robots, smart home, a...
Consumer electronic show (ces) 2015 report - Wearables, robots, smart home, a...Consumer electronic show (ces) 2015 report - Wearables, robots, smart home, a...
Consumer electronic show (ces) 2015 report - Wearables, robots, smart home, a...
 

More from Salesforce Marketing Cloud

State of Marketing Twitter Quiz
State of Marketing Twitter QuizState of Marketing Twitter Quiz
State of Marketing Twitter Quiz
Salesforce Marketing Cloud
 
Kicking Off Your Identity-Driven Marketing Strategy with MLS and Gigya
Kicking Off Your Identity-Driven Marketing Strategy with MLS and GigyaKicking Off Your Identity-Driven Marketing Strategy with MLS and Gigya
Kicking Off Your Identity-Driven Marketing Strategy with MLS and Gigya
Salesforce Marketing Cloud
 
Celebrity Cruises and AAA Drive Engagement with Real Time Email Campaigns
Celebrity Cruises and AAA Drive Engagement with Real Time Email CampaignsCelebrity Cruises and AAA Drive Engagement with Real Time Email Campaigns
Celebrity Cruises and AAA Drive Engagement with Real Time Email Campaigns
Salesforce Marketing Cloud
 
Basics of Killer Content Marketing
Basics of Killer Content MarketingBasics of Killer Content Marketing
Basics of Killer Content Marketing
Salesforce Marketing Cloud
 
How Pono Music is Revolutionizing the Music Industry Using Community Cloud
How Pono Music is Revolutionizing the Music Industry Using Community CloudHow Pono Music is Revolutionizing the Music Industry Using Community Cloud
How Pono Music is Revolutionizing the Music Industry Using Community Cloud
Salesforce Marketing Cloud
 
Marketing and Sales Aligned with a Common Goal
Marketing and Sales Aligned with a Common GoalMarketing and Sales Aligned with a Common Goal
Marketing and Sales Aligned with a Common Goal
Salesforce Marketing Cloud
 
How Salesforce Uses the Marketing Cloud
How Salesforce Uses the Marketing CloudHow Salesforce Uses the Marketing Cloud
How Salesforce Uses the Marketing Cloud
Salesforce Marketing Cloud
 
When Every Moment Matters: Apply a Marketing Mindset to Customer Service
When Every Moment Matters: Apply a Marketing Mindset to Customer ServiceWhen Every Moment Matters: Apply a Marketing Mindset to Customer Service
When Every Moment Matters: Apply a Marketing Mindset to Customer Service
Salesforce Marketing Cloud
 
Retail CLV is the New Black
Retail CLV is the New BlackRetail CLV is the New Black
Retail CLV is the New Black
Salesforce Marketing Cloud
 
CRM Strategies for Accelerating B2B Pipeline Growth
CRM Strategies for Accelerating B2B Pipeline GrowthCRM Strategies for Accelerating B2B Pipeline Growth
CRM Strategies for Accelerating B2B Pipeline Growth
Salesforce Marketing Cloud
 
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving SuccessHow CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
Salesforce Marketing Cloud
 
No Reservation? No Problem! OpenTable and Marketing Cloud at Your Service
No Reservation? No Problem! OpenTable and Marketing Cloud at Your ServiceNo Reservation? No Problem! OpenTable and Marketing Cloud at Your Service
No Reservation? No Problem! OpenTable and Marketing Cloud at Your Service
Salesforce Marketing Cloud
 
How Kraft Drives Email Engagement Using Native Advertising & Personalization
How Kraft Drives Email Engagement Using Native Advertising & PersonalizationHow Kraft Drives Email Engagement Using Native Advertising & Personalization
How Kraft Drives Email Engagement Using Native Advertising & Personalization
Salesforce Marketing Cloud
 
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving SuccessHow CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
Salesforce Marketing Cloud
 
How ALEX AND ANI & Elizabeth Arden Focus on the Customer Experience
How ALEX AND ANI & Elizabeth Arden Focus on the Customer ExperienceHow ALEX AND ANI & Elizabeth Arden Focus on the Customer Experience
How ALEX AND ANI & Elizabeth Arden Focus on the Customer Experience
Salesforce Marketing Cloud
 
How Intuit Turned Transactional Emails Into Quick Customer Wins
How Intuit Turned Transactional Emails Into Quick Customer WinsHow Intuit Turned Transactional Emails Into Quick Customer Wins
How Intuit Turned Transactional Emails Into Quick Customer Wins
Salesforce Marketing Cloud
 
Power your Marketing with Apps with the Salesforce1 Platform
Power your Marketing with Apps with the Salesforce1 PlatformPower your Marketing with Apps with the Salesforce1 Platform
Power your Marketing with Apps with the Salesforce1 Platform
Salesforce Marketing Cloud
 
How the Best Consumer Brands like Angie's List Find New Customers on Facebook
How the Best Consumer Brands like Angie's List Find New Customers on FacebookHow the Best Consumer Brands like Angie's List Find New Customers on Facebook
How the Best Consumer Brands like Angie's List Find New Customers on Facebook
Salesforce Marketing Cloud
 
Blending Service & Marketing: HP Social Customer Care Increases Customer Loyalty
Blending Service & Marketing: HP Social Customer Care Increases Customer LoyaltyBlending Service & Marketing: HP Social Customer Care Increases Customer Loyalty
Blending Service & Marketing: HP Social Customer Care Increases Customer Loyalty
Salesforce Marketing Cloud
 
You Talkin' to Me? How Redbox Personalizes its Emails to 40 Million Subscribers
You Talkin' to Me? How Redbox Personalizes its Emails to 40 Million SubscribersYou Talkin' to Me? How Redbox Personalizes its Emails to 40 Million Subscribers
You Talkin' to Me? How Redbox Personalizes its Emails to 40 Million Subscribers
Salesforce Marketing Cloud
 

More from Salesforce Marketing Cloud (20)

State of Marketing Twitter Quiz
State of Marketing Twitter QuizState of Marketing Twitter Quiz
State of Marketing Twitter Quiz
 
Kicking Off Your Identity-Driven Marketing Strategy with MLS and Gigya
Kicking Off Your Identity-Driven Marketing Strategy with MLS and GigyaKicking Off Your Identity-Driven Marketing Strategy with MLS and Gigya
Kicking Off Your Identity-Driven Marketing Strategy with MLS and Gigya
 
Celebrity Cruises and AAA Drive Engagement with Real Time Email Campaigns
Celebrity Cruises and AAA Drive Engagement with Real Time Email CampaignsCelebrity Cruises and AAA Drive Engagement with Real Time Email Campaigns
Celebrity Cruises and AAA Drive Engagement with Real Time Email Campaigns
 
Basics of Killer Content Marketing
Basics of Killer Content MarketingBasics of Killer Content Marketing
Basics of Killer Content Marketing
 
How Pono Music is Revolutionizing the Music Industry Using Community Cloud
How Pono Music is Revolutionizing the Music Industry Using Community CloudHow Pono Music is Revolutionizing the Music Industry Using Community Cloud
How Pono Music is Revolutionizing the Music Industry Using Community Cloud
 
Marketing and Sales Aligned with a Common Goal
Marketing and Sales Aligned with a Common GoalMarketing and Sales Aligned with a Common Goal
Marketing and Sales Aligned with a Common Goal
 
How Salesforce Uses the Marketing Cloud
How Salesforce Uses the Marketing CloudHow Salesforce Uses the Marketing Cloud
How Salesforce Uses the Marketing Cloud
 
When Every Moment Matters: Apply a Marketing Mindset to Customer Service
When Every Moment Matters: Apply a Marketing Mindset to Customer ServiceWhen Every Moment Matters: Apply a Marketing Mindset to Customer Service
When Every Moment Matters: Apply a Marketing Mindset to Customer Service
 
Retail CLV is the New Black
Retail CLV is the New BlackRetail CLV is the New Black
Retail CLV is the New Black
 
CRM Strategies for Accelerating B2B Pipeline Growth
CRM Strategies for Accelerating B2B Pipeline GrowthCRM Strategies for Accelerating B2B Pipeline Growth
CRM Strategies for Accelerating B2B Pipeline Growth
 
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving SuccessHow CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
 
No Reservation? No Problem! OpenTable and Marketing Cloud at Your Service
No Reservation? No Problem! OpenTable and Marketing Cloud at Your ServiceNo Reservation? No Problem! OpenTable and Marketing Cloud at Your Service
No Reservation? No Problem! OpenTable and Marketing Cloud at Your Service
 
How Kraft Drives Email Engagement Using Native Advertising & Personalization
How Kraft Drives Email Engagement Using Native Advertising & PersonalizationHow Kraft Drives Email Engagement Using Native Advertising & Personalization
How Kraft Drives Email Engagement Using Native Advertising & Personalization
 
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving SuccessHow CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
 
How ALEX AND ANI & Elizabeth Arden Focus on the Customer Experience
How ALEX AND ANI & Elizabeth Arden Focus on the Customer ExperienceHow ALEX AND ANI & Elizabeth Arden Focus on the Customer Experience
How ALEX AND ANI & Elizabeth Arden Focus on the Customer Experience
 
How Intuit Turned Transactional Emails Into Quick Customer Wins
How Intuit Turned Transactional Emails Into Quick Customer WinsHow Intuit Turned Transactional Emails Into Quick Customer Wins
How Intuit Turned Transactional Emails Into Quick Customer Wins
 
Power your Marketing with Apps with the Salesforce1 Platform
Power your Marketing with Apps with the Salesforce1 PlatformPower your Marketing with Apps with the Salesforce1 Platform
Power your Marketing with Apps with the Salesforce1 Platform
 
How the Best Consumer Brands like Angie's List Find New Customers on Facebook
How the Best Consumer Brands like Angie's List Find New Customers on FacebookHow the Best Consumer Brands like Angie's List Find New Customers on Facebook
How the Best Consumer Brands like Angie's List Find New Customers on Facebook
 
Blending Service & Marketing: HP Social Customer Care Increases Customer Loyalty
Blending Service & Marketing: HP Social Customer Care Increases Customer LoyaltyBlending Service & Marketing: HP Social Customer Care Increases Customer Loyalty
Blending Service & Marketing: HP Social Customer Care Increases Customer Loyalty
 
You Talkin' to Me? How Redbox Personalizes its Emails to 40 Million Subscribers
You Talkin' to Me? How Redbox Personalizes its Emails to 40 Million SubscribersYou Talkin' to Me? How Redbox Personalizes its Emails to 40 Million Subscribers
You Talkin' to Me? How Redbox Personalizes its Emails to 40 Million Subscribers
 

Recently uploaded

State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Prayukth K V
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Inflectra
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
DianaGray10
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
91mobiles
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
Sri Ambati
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Jeffrey Haguewood
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
Kari Kakkonen
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
Thijs Feryn
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
Laura Byrne
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
Alan Dix
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Ramesh Iyer
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
Safe Software
 
Elevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object CalisthenicsElevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object Calisthenics
Dorra BARTAGUIZ
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
OnBoard
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
Paul Groth
 
When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...
Elena Simperl
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
Ana-Maria Mihalceanu
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
James Anderson
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
DanBrown980551
 

Recently uploaded (20)

State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
 
Elevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object CalisthenicsElevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object Calisthenics
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
 
When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
 

CES 2013 - Final Social Media Data Report

  • 1. FINAL REPORT: SOCIAL MEDIA TRENDS FROM 2013 International CES Full Report Covering January 8-11, 2013 Jason Boies Brand Journalist, Salesforce Marketing Cloud @jasonboies
  • 2. 2013 International CES: Over 1.2 Million Social Conversations During the Show 400000 300000 200000 307,000 Average number of 100000 mentions per day 0 Day One Day Two Day Three Social media conversation from all days at CES Day Four
  • 3. 2013 International CES: Samsung Takes the Show Samsung has more mentions than any other brand during CES: 72,000. Sony Due to their products at the show (flexible smart phone, HDTVs) and Panasonic Qualcomm their keynote featuring President Bill Clinton Samsung Sony takes second place overall: LG Microsoft Intel 49,000 mentions. Xperia Z smartphone was the company’s Audi Google Apple biggest hit, featuring in both CNET and the Verge’s “Best of CES” lists
  • 4. 2013 International CES: Televisions are the Hot Topic Televisions 58,000+ Tablets mentions of TVs: the top Smartphones product of the CES social Apps conversation Ultrabooks 0 15000 30000 45000 60000
  • 5. 2013 International CES: #Android = Most Popular Hashtag 2,000 mentions 2000 1500 1000 500 #DigitalHealthCES #PandoraCES 0 #lookforlogitech #android #samsung Results exclude official hashtags (#2013CES, #CES) and generic hashtags (#tech,#Vegas, and #technology)
  • 6. 2013 International CES: 35- to 44-year-olds Males Lead the Social Conversation 35- 44-year-olds lead the 36% conversation throughout the show over 15,500 conversations 64% Walking around the showroom showed just how many more males there were at CES!
  • 7. 2013 International CES: 50 Cent Reigns Supreme Rapper 50 Cent led the show with over 3,200 mentions due to his Kelly Lebrock Tim Tebow appearance at CES to promote his headphone line Felicia Day Travis Barker will.i.am came in second (over 1,800 Dr. Oz 50 Cent will.i.am mentions) after speaking at CES Quarterback Tim Tebow took third Victor Ortiz Maroon 5 place (841). He attended CES to promote his SOUL headphones LL Cool J
  • 8. 2013 International CES: Marc Benioff Keynote Generated nearly 3,000 Mentions Throughout the Show
  • 9. 2013 International CES: @CNET = Most Retweeted Account 680 retweets Due to controversial 700 Tweet about a body-painted women 525 display 350 175 @CNET 0 @Mashable @NokiaUS @FerraribyLogic3 @Emily