This report analyses the social media trends from the Consumer Electronics Show held in Las Vegas, which is one of the biggest technology events of the year.
As a follow-up to "Meet the Screens," published last year, which outlines how people engage with different screen devices, BBDO partnered with Collective to commission and analyze data from Nielsen, and looked to best...
This document discusses the rise of location-based services enabled by smartphones and other portable devices. It outlines how these services allow users to share their location and experiences in real-time within social networks. Three leading location-based social platforms - Foursquare, Gowalla and Brightkite - are profiled. The implications of precise user location data and growing mobile internet adoption are that location-based services have huge potential for advertising, content and commerce.
CES 2012: Trends, Technologies & Media ResponseGolin
CES 2012 saw record attendance and media coverage. Social media played a large role, with 93.5% of online conversation occurring on platforms like Twitter. Microsoft, Samsung, and Sony generated the most social media buzz. The Nest smart thermostat in particular drew attention for its innovative design. While many products focused on incremental upgrades, CES continues to showcase new technologies that will be discussed throughout the year.
The document discusses the smartphone market share and media mentions of major smartphone brands from August 2013 to present. It finds that Apple has received over 14 million media mentions, the most of any brand. Samsung has the second most with over 4 million mentions. Other brands discussed are Nokia, Samsung, HTC, Sony, Blackberry, and LG, with their total mentions and most popular phones. It concludes that Apple and Samsung currently dominate the market, but the industry continues to grow rapidly.
thinkLA Mobile Breakfast 2014 - Henry Blodget PresentationthinkLA
This document discusses the rise of mobile devices and their impact on digital trends. Some key points:
- Mobile devices like smartphones and tablets now greatly outnumber PCs and are driving growth in connected devices.
- Popular communication apps like WhatsApp, WeChat and Snapchat are seeing massive adoption rates, surpassing text messaging usage.
- Mobile media consumption and online activities like photo sharing are also growing rapidly as people spend more time on their phones.
- Many industries like retail, transportation, payments and advertising now rely heavily on mobile users, who account for over 20% of online traffic and an increasing share of sales and revenues.
- Mobile has extended people's digital time and changed consumption patterns, with smartphones
Around the World with Mobile Global Insights and Regional Relevance of Mobile...Vivastream
This document discusses various ways that mobile technology is integrated into our daily lives and consumer behaviors. Some key points include:
- Mobile phone ownership has surpassed other technologies and reached over 7 billion users globally.
- People check their phones on average every 6-7 minutes and SMS messages have much higher read and response rates than emails.
- Younger generations see their mobile phone as one of the first things people notice about them and over half of women under 18 feel the same.
- Mobile provides unique benefits like always being connected, having payment capabilities, and offering a personalized mass media experience.
- Companies are leveraging these mobile attributes through campaigns using SMS, QR codes, mobile optimized websites and location-based games
Extentia’s CEO Umeed Kothavala addressed students at the Department of Communication and Journalism, University of Mumbai on ‘Mobile Technology and Opportunities for the Media’.
This session was about mobile technology, related facts, mobile media channels, consumption of news on mobile, social media and mobile news, and the impact of citizen journalism.
Do let us know your comments/feedback on this presentation!
As a follow-up to "Meet the Screens," published last year, which outlines how people engage with different screen devices, BBDO partnered with Collective to commission and analyze data from Nielsen, and looked to best...
This document discusses the rise of location-based services enabled by smartphones and other portable devices. It outlines how these services allow users to share their location and experiences in real-time within social networks. Three leading location-based social platforms - Foursquare, Gowalla and Brightkite - are profiled. The implications of precise user location data and growing mobile internet adoption are that location-based services have huge potential for advertising, content and commerce.
CES 2012: Trends, Technologies & Media ResponseGolin
CES 2012 saw record attendance and media coverage. Social media played a large role, with 93.5% of online conversation occurring on platforms like Twitter. Microsoft, Samsung, and Sony generated the most social media buzz. The Nest smart thermostat in particular drew attention for its innovative design. While many products focused on incremental upgrades, CES continues to showcase new technologies that will be discussed throughout the year.
The document discusses the smartphone market share and media mentions of major smartphone brands from August 2013 to present. It finds that Apple has received over 14 million media mentions, the most of any brand. Samsung has the second most with over 4 million mentions. Other brands discussed are Nokia, Samsung, HTC, Sony, Blackberry, and LG, with their total mentions and most popular phones. It concludes that Apple and Samsung currently dominate the market, but the industry continues to grow rapidly.
thinkLA Mobile Breakfast 2014 - Henry Blodget PresentationthinkLA
This document discusses the rise of mobile devices and their impact on digital trends. Some key points:
- Mobile devices like smartphones and tablets now greatly outnumber PCs and are driving growth in connected devices.
- Popular communication apps like WhatsApp, WeChat and Snapchat are seeing massive adoption rates, surpassing text messaging usage.
- Mobile media consumption and online activities like photo sharing are also growing rapidly as people spend more time on their phones.
- Many industries like retail, transportation, payments and advertising now rely heavily on mobile users, who account for over 20% of online traffic and an increasing share of sales and revenues.
- Mobile has extended people's digital time and changed consumption patterns, with smartphones
Around the World with Mobile Global Insights and Regional Relevance of Mobile...Vivastream
This document discusses various ways that mobile technology is integrated into our daily lives and consumer behaviors. Some key points include:
- Mobile phone ownership has surpassed other technologies and reached over 7 billion users globally.
- People check their phones on average every 6-7 minutes and SMS messages have much higher read and response rates than emails.
- Younger generations see their mobile phone as one of the first things people notice about them and over half of women under 18 feel the same.
- Mobile provides unique benefits like always being connected, having payment capabilities, and offering a personalized mass media experience.
- Companies are leveraging these mobile attributes through campaigns using SMS, QR codes, mobile optimized websites and location-based games
Extentia’s CEO Umeed Kothavala addressed students at the Department of Communication and Journalism, University of Mumbai on ‘Mobile Technology and Opportunities for the Media’.
This session was about mobile technology, related facts, mobile media channels, consumption of news on mobile, social media and mobile news, and the impact of citizen journalism.
Do let us know your comments/feedback on this presentation!
thinkLA Mobile Breakfast 2015 Presentation SlidesthinkLA
The document discusses the rapid adoption of smartphones and the shift to a mobile-first world. It finds that within the next 3 years, smartphone ownership will reach majority levels globally. Currently, 18% of users are considered "smartphone dominant," spending most of their digital time on mobile. This group is expected to expand to the majority of consumers as mobile experiences continue to improve. Factors like developing for larger screens, improving cross-device experiences, and adapting to trends in app replacement will accelerate this shift to a smartphone dominant world.
The China App Index: Photo-Sharing via WeChat Sparks Viral Growth (June 2013)WandouLabs
China is world’s largest smartphone market, by far. But it’s a black hole for app data.
Here at Wandoujia, China's leading Android app store, we decided to change that. Wandoujia presents the very first edition of The China App Index, highlighting the top new apps and games in the Middle Kingdom.
The top trend for June 2013? Photo-sharing via WeChat sparks viral growth for apps. See how a feature to face-off (or 'PK') with celebrities rocketed the Baidu PhotoWonder app to 1.6 million downloads and an insane 4300% growth rate.
Meet the (new) media consumer in Southeast Asia (by Nielsen and Videology)Natan Edelsburg
This document discusses media consumption trends in Southeast Asia. It notes that the region is growing rapidly, with many digitally engaged consumers who use multiple screens. Internet TV is becoming more popular, though broadcasters are still missing from the top video destinations. Younger consumers in particular are leading a revolution to online video. The opportunities for publishers and marketers are increasing as consumers demand content anywhere, anytime across various connected platforms and devices.
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
This document from comScore provides insights into mobile trends from 2012 and their implications for 2013. It summarizes that smartphones and tablets are ubiquitous, with over half of newly acquired devices in the US being smartphones. Mobile traffic has doubled in the past year and accounts for over 13% of web traffic. Most top digital properties have a double-digit mobile exclusive audience. It also outlines trends in smartphone and tablet platforms, ownership demographics, and mobile media usage. Key disruptions for 2013 are seen in mobile shopping and the role of devices in the home.
The document discusses key trends in the consumer tech and media industries over the next five years. It notes that the industries will grow by over $500 billion and the average American now spends more time using tech and media than sleeping or working. It also highlights that messaging platforms will surpass social networks as the dominant online activity and some messaging apps are already seeing more usage time than social networks globally.
The document discusses past, present, and future trends in mobile technology and mobile marketing. In the past, mobile adoption was slower due to limitations of devices and user experiences. Now, smartphones like the iPhone are driving more mobile usage. The future expects nearly universal mobile adoption by 2013, with mobile replacing other technologies. This opens opportunities for advertisers to experiment with mobile formats and location-based marketing through technologies like Foursquare and augmented reality.
Engage 2013 - Mobile Measurement StrategyWebtrends
This document summarizes key learnings from a mobile measurement strategy timeline presented by Zinio and Webtrends. It discusses how:
1) Zinio quickly built the first iPad newsstand app in 2010 and saw rapid growth, but lacked mobile data insights.
2) They expanded to Android but focused on experience over data as each manufacturer wanted customizations.
3) By 2011, most mobile marketers flew blind without measurement strategies, despite available tools.
4) Zinio launched a business center with engagement data to help advertisers as "mobile insights are critical."
5) A hybrid app approach helped couple JavaScript and SDK data to provide a better picture. Success in mobile
LUON WassUp recap - mar 2014 - 3. the social landscapeLUON
The document summarized key trends in social media from a presentation given in 2013. It discussed how the social, mobile, and search worlds were colliding, with various companies and platforms expanding into each other's spaces. It noted that users were transitioning away from solely using one platform to using many different platforms. The document also discussed how images and video, especially short-form micro-video, were becoming increasingly important on social media. Finally, it summarized how social platforms were moving away from being free for brands and companies, instead pushing paid advertising and promotion as a way for companies to have their content distributed and seen.
This document summarizes the latest mobile news from March 2012. It discusses the growth of smartphones and their increasing market share over "dumb phones". It provides market share numbers for Android, iOS, and other platforms. It also summarizes new products like the new iPad and Samsung Galaxy S3, updates to platforms like Android and Windows Phone, and other miscellaneous mobile news stories from March 2012.
To kick off the IGNITION conference, Business Insider CEO Henry Blodget delivered the following presentation put together with the help of the BI Intelligence team.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
Find how who is winning the battle for marketshare and mindshare in smartphones! Snapshot of consumer demand for smartphones, comparing brand performance in the hearts and minds of consumers. Also includes analysis of mobile operating system perception by consumers and detailed analytics of user expectations for top rate handsets. Preview of up the upcoming Smartphone Demand Forecast report Argus Insights is launching in June.
Mobile Trends 2008 - America's Emerging Mobile WebMarta Strickland
What is the Mobile Web really? This study looks into how mobile has taken off in other countries compared to the US, and where the American mobile web story is headed. It explores emerging trends and how it relates to 4 mobile personas. Who are the mobile web users, and how/where do you reach them?
The document discusses the Waitrose Christmas app case study. It describes the objectives of building an innovative and useful mobile application for organizing Christmas. It provided features like a turkey timer, canape calculator, planner, recipes from celebrity chefs, and social media integration. The app was designed to be refreshed daily and useful beyond one download. It received 90,000 downloads in a month and saw 500,000 recipe views with 10% of users viewing videos and sharing recipes.
This document outlines the agenda for a two-day planning event on mobile strategy. Day 1 covers topics like mobile technology trends, mobile social marketing, bring your own device (BYOD) strategy, developing mobile apps for organizations, and case studies. Day 2 focuses on mobile commerce, device battles, mobile security, mobile payments, and a workshop on developing a mobile strategy. Key presentations will be given by industry experts on topics such as emerging technologies, the mobile app ecosystem, application stores, BYOD challenges, and enterprise strategies around mobility. The goal is to help organizations plan effective mobile strategies.
1) The document summarizes key trends in digital media consumption and marketing in Brazil, noting that consumers are increasingly connected via mobile devices and fragmenting their time across platforms.
2) It advises marketers to integrate their data from multiple sources to understand consumer journeys, and to create engaging content to attract consumers rather than interrupt them.
3) Mobile media in Brazil is growing extremely rapidly, far outpacing total media and digital media, and will account for a significant portion of digital ad spending in coming years as marketers adapt to the mobile mindset.
The document discusses mobile technology and mobile marketing. It provides an overview of Linda Daichendt, the presenter, and her background in mobile consulting. The bulk of the document then focuses on explaining why mobile marketing is important and outlines various mobile marketing options like SMS, MMS, mobile apps, and mobile websites. It also shares consumer usage data and perspectives to demonstrate the growth of mobile and why mobile should be a key part of marketing strategies.
The document summarizes 12 trends from the 2011 Cannes Lions International Festival of Creativity. The trends include: 1) The rise of social TV and using social media to drive viewers back to live shared experiences. 2) Digital storytelling and brands becoming publishers. 3) The rise of HTML5 and web apps. 4) Collaboration and co-creation. 5) The power of real-time marketing. 6) Social business models. 7) Designing for social spread and networks. 8) Seamless integration across devices. 9) Tangible experiences and social objects. 10) The rise of tablets. 11) Interactive experiences across players and browsers. 12) Socially connected physical objects.
The document provides an analysis of social media conversations related to MWC 2014. It analyzed over 425,000 pieces of social media content from February 22nd to March 1st. The summary breaks down discussions by daily trends, product categories, operating systems, and influential personalities and organizations. Coverage of smartphones, apps, and wearables dominated conversations. The Samsung Galaxy S5 launch and WhatsApp acquisition drove significant interest.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
thinkLA Mobile Breakfast 2015 Presentation SlidesthinkLA
The document discusses the rapid adoption of smartphones and the shift to a mobile-first world. It finds that within the next 3 years, smartphone ownership will reach majority levels globally. Currently, 18% of users are considered "smartphone dominant," spending most of their digital time on mobile. This group is expected to expand to the majority of consumers as mobile experiences continue to improve. Factors like developing for larger screens, improving cross-device experiences, and adapting to trends in app replacement will accelerate this shift to a smartphone dominant world.
The China App Index: Photo-Sharing via WeChat Sparks Viral Growth (June 2013)WandouLabs
China is world’s largest smartphone market, by far. But it’s a black hole for app data.
Here at Wandoujia, China's leading Android app store, we decided to change that. Wandoujia presents the very first edition of The China App Index, highlighting the top new apps and games in the Middle Kingdom.
The top trend for June 2013? Photo-sharing via WeChat sparks viral growth for apps. See how a feature to face-off (or 'PK') with celebrities rocketed the Baidu PhotoWonder app to 1.6 million downloads and an insane 4300% growth rate.
Meet the (new) media consumer in Southeast Asia (by Nielsen and Videology)Natan Edelsburg
This document discusses media consumption trends in Southeast Asia. It notes that the region is growing rapidly, with many digitally engaged consumers who use multiple screens. Internet TV is becoming more popular, though broadcasters are still missing from the top video destinations. Younger consumers in particular are leading a revolution to online video. The opportunities for publishers and marketers are increasing as consumers demand content anywhere, anytime across various connected platforms and devices.
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
This document from comScore provides insights into mobile trends from 2012 and their implications for 2013. It summarizes that smartphones and tablets are ubiquitous, with over half of newly acquired devices in the US being smartphones. Mobile traffic has doubled in the past year and accounts for over 13% of web traffic. Most top digital properties have a double-digit mobile exclusive audience. It also outlines trends in smartphone and tablet platforms, ownership demographics, and mobile media usage. Key disruptions for 2013 are seen in mobile shopping and the role of devices in the home.
The document discusses key trends in the consumer tech and media industries over the next five years. It notes that the industries will grow by over $500 billion and the average American now spends more time using tech and media than sleeping or working. It also highlights that messaging platforms will surpass social networks as the dominant online activity and some messaging apps are already seeing more usage time than social networks globally.
The document discusses past, present, and future trends in mobile technology and mobile marketing. In the past, mobile adoption was slower due to limitations of devices and user experiences. Now, smartphones like the iPhone are driving more mobile usage. The future expects nearly universal mobile adoption by 2013, with mobile replacing other technologies. This opens opportunities for advertisers to experiment with mobile formats and location-based marketing through technologies like Foursquare and augmented reality.
Engage 2013 - Mobile Measurement StrategyWebtrends
This document summarizes key learnings from a mobile measurement strategy timeline presented by Zinio and Webtrends. It discusses how:
1) Zinio quickly built the first iPad newsstand app in 2010 and saw rapid growth, but lacked mobile data insights.
2) They expanded to Android but focused on experience over data as each manufacturer wanted customizations.
3) By 2011, most mobile marketers flew blind without measurement strategies, despite available tools.
4) Zinio launched a business center with engagement data to help advertisers as "mobile insights are critical."
5) A hybrid app approach helped couple JavaScript and SDK data to provide a better picture. Success in mobile
LUON WassUp recap - mar 2014 - 3. the social landscapeLUON
The document summarized key trends in social media from a presentation given in 2013. It discussed how the social, mobile, and search worlds were colliding, with various companies and platforms expanding into each other's spaces. It noted that users were transitioning away from solely using one platform to using many different platforms. The document also discussed how images and video, especially short-form micro-video, were becoming increasingly important on social media. Finally, it summarized how social platforms were moving away from being free for brands and companies, instead pushing paid advertising and promotion as a way for companies to have their content distributed and seen.
This document summarizes the latest mobile news from March 2012. It discusses the growth of smartphones and their increasing market share over "dumb phones". It provides market share numbers for Android, iOS, and other platforms. It also summarizes new products like the new iPad and Samsung Galaxy S3, updates to platforms like Android and Windows Phone, and other miscellaneous mobile news stories from March 2012.
To kick off the IGNITION conference, Business Insider CEO Henry Blodget delivered the following presentation put together with the help of the BI Intelligence team.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
Find how who is winning the battle for marketshare and mindshare in smartphones! Snapshot of consumer demand for smartphones, comparing brand performance in the hearts and minds of consumers. Also includes analysis of mobile operating system perception by consumers and detailed analytics of user expectations for top rate handsets. Preview of up the upcoming Smartphone Demand Forecast report Argus Insights is launching in June.
Mobile Trends 2008 - America's Emerging Mobile WebMarta Strickland
What is the Mobile Web really? This study looks into how mobile has taken off in other countries compared to the US, and where the American mobile web story is headed. It explores emerging trends and how it relates to 4 mobile personas. Who are the mobile web users, and how/where do you reach them?
The document discusses the Waitrose Christmas app case study. It describes the objectives of building an innovative and useful mobile application for organizing Christmas. It provided features like a turkey timer, canape calculator, planner, recipes from celebrity chefs, and social media integration. The app was designed to be refreshed daily and useful beyond one download. It received 90,000 downloads in a month and saw 500,000 recipe views with 10% of users viewing videos and sharing recipes.
This document outlines the agenda for a two-day planning event on mobile strategy. Day 1 covers topics like mobile technology trends, mobile social marketing, bring your own device (BYOD) strategy, developing mobile apps for organizations, and case studies. Day 2 focuses on mobile commerce, device battles, mobile security, mobile payments, and a workshop on developing a mobile strategy. Key presentations will be given by industry experts on topics such as emerging technologies, the mobile app ecosystem, application stores, BYOD challenges, and enterprise strategies around mobility. The goal is to help organizations plan effective mobile strategies.
1) The document summarizes key trends in digital media consumption and marketing in Brazil, noting that consumers are increasingly connected via mobile devices and fragmenting their time across platforms.
2) It advises marketers to integrate their data from multiple sources to understand consumer journeys, and to create engaging content to attract consumers rather than interrupt them.
3) Mobile media in Brazil is growing extremely rapidly, far outpacing total media and digital media, and will account for a significant portion of digital ad spending in coming years as marketers adapt to the mobile mindset.
The document discusses mobile technology and mobile marketing. It provides an overview of Linda Daichendt, the presenter, and her background in mobile consulting. The bulk of the document then focuses on explaining why mobile marketing is important and outlines various mobile marketing options like SMS, MMS, mobile apps, and mobile websites. It also shares consumer usage data and perspectives to demonstrate the growth of mobile and why mobile should be a key part of marketing strategies.
The document summarizes 12 trends from the 2011 Cannes Lions International Festival of Creativity. The trends include: 1) The rise of social TV and using social media to drive viewers back to live shared experiences. 2) Digital storytelling and brands becoming publishers. 3) The rise of HTML5 and web apps. 4) Collaboration and co-creation. 5) The power of real-time marketing. 6) Social business models. 7) Designing for social spread and networks. 8) Seamless integration across devices. 9) Tangible experiences and social objects. 10) The rise of tablets. 11) Interactive experiences across players and browsers. 12) Socially connected physical objects.
The document provides an analysis of social media conversations related to MWC 2014. It analyzed over 425,000 pieces of social media content from February 22nd to March 1st. The summary breaks down discussions by daily trends, product categories, operating systems, and influential personalities and organizations. Coverage of smartphones, apps, and wearables dominated conversations. The Samsung Galaxy S5 launch and WhatsApp acquisition drove significant interest.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
Havas Media explores the latest in technology, content and media at the 2014 International Consumer Electronic Shows in Las Vegas.
Top trends include the 1) Sensor Economy, 2) Wearable Tech, 3) Multi platform TV Ecosystem, 4) Driverless and Connected Cars 5) 3D Printing and 6) Robotics and Artificial Intelligence. Featuring the top trends as identified by our teams at Havas Digital, Havas Media, Mobext, Cake, Havas WW, along with Brian Cooley, Editor at large at CNET.
Web. 3.0:The Rise of the Mobile and Application EraDave Wieneke
Presented at the Future of Digital Marketing in London, June 15, 2011. How mobile delivery, application design, and semantic data are remaking the online experience.
The document summarizes trends from the 2012 Consumer Electronics Show (CES) in Las Vegas. It discusses how social media and new technologies like smart TVs and phones generated significant media buzz. Samsung emerged as a leader in social media conversations due to its diverse product launches. The show continued to see record attendance numbers and increasing news coverage year over year, demonstrating its importance for consumer technology companies.
MWC 2014- key highlights, trends and announcementsDMI
The document provides a summary of key announcements and trends from MWC 2014. Samsung stole the show with new devices like the Galaxy S5 and wearables. Nokia announced new affordable Android phones. Wearables and IoT were major topics, with new devices from Samsung, Huawei, and Motorola. Beacon technology and mobile payments were demonstrated. Mobile advertising is evolving beyond banners with tools for attribution and optimization.
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
IAB Digital Morning 2015 - Mobile: ontem, hoje e amanhã - Felipe Mendes (Gfk)IAB Brasil
Chinese manufacturers are increasingly threatening established brands by offering high-end technology at mid-price ranges. Lenovo and ZTE introduced new smartphones that combine premium features with affordable prices. Meanwhile, LG, Sony, and Microsoft aim to compete in the growing mid-range market by refreshing their mid-tier device lines and confirming commitments to more affordable smartphones and tablets. The document discusses how major brands are shifting their focus to lower price points in response to growth from Chinese manufacturers.
Retail Safari annual wrap up of the 2015 Consumer Electronics Show (CES) which provides an overview of the involvement of the tech giant companies as well as a summary of the emerging tech trends and retail innovations.
1. Apple is an American technology company headquartered in California that designs consumer electronics like the iPhone, iPad, Mac computers, and operates online services like the App Store.
2. Founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple has become the world's largest information technology company by revenue and second largest mobile phone manufacturer.
3. In recent years, Apple has faced some criticism over the labor practices of its contractors and environmental practices, but remains the world's most valuable brand with annual revenue of $233 billion in 2015.
List of best technology websites in the world By Sajad RatherSajad Rather
Here is top Technology websites in the world along with traffic, ranking and other details. You will see step by step details of each and every website there.. If you have any feedback please write to me at: sajjadrather@gmail.com...
Most Popular Smartwatches on Social media - Report 2014Brand24
This document analyzes social media discussions about smartwatches from June 1-30, 2014. It finds that Twitter was the most popular source of mentions, accounting for 69% of all mentions. The number of mentions increased around tech events like WWDC and Google I/O. Generally, social media authors had a positive view of smartwatches, with 48% of user-generated content being positive. The Moto 360 and Withings smartwatch received the most positive sentiment. The Samsung smartwatch was the most mentioned, while the Moto 360 and Withings received the most user-generated discussion. The Moto 360 and Withings were also seen as the most appealing based on their high percentages of positive comments.
Lenovo: From the Shacks of China to Conquering the World | The Enterprise WorldTEWMAGAZINE
Once upon a time, Lenovo held its meetings in a guard shack in China. Now, a multinational tech brand, a thing like that is hard to comprehend, but it’s true. Liu Chuanzhi and his ten engineers founded the company in Beijing, China, in 1984 with just $25,000.
Creativity And Innovation In The WorkplaceCandice Him
This document provides an overview of the history of the hotel and lodging sector. It begins by noting that the origins of the industry can be traced back to early biblical times, when facilities offered guests basic hospitality. While ancient hotels lacked modern amenities, they helped establish the industry. Early accommodations for travelers were basic, aiming to provide a safe place to rest between outposts. The development of inns and other establishments in stagecoach lines helped formalize the industry. Over time, hotels expanded amenities and became centers of community with restaurants and other services.
This 142-page trend report captures the highlights from the first-ever virtual CES event. We always say that CES is a preview of what to expect in the year ahead, and this year was no exception. Not only was CES 2021 filled with exciting and innovative new product announcements, it also encapsulated how the global pandemic forced the rapid acceleration of numerous fields in consumer electronics.
This edition includes contribution from a wider group of Endava experts who bring under the spotlight leading innovations in the marketplace.
Here are some highlights from the report:
#Using Big Data to find tax
# Privacy and Cloud Services
#The Internet of Things Infrastructure
#Display don't need to be rectangular
#Twitter live streaming
#This quarter major security breach
#Social Media monitoring - Big Data style
The document provides an overview and recap of trends from the 2014 Consumer Electronics Show (CES). Key trends discussed include the rise of wearable technology like fitness bands; wireless speakers; digital health sensors and apps; advances in automotive, internet of things, smart cities, and robotics technology; 3D printing becoming more mainstream; and innovative transparent, touch-enabled retail displays. Tech giants like Sony, Samsung, Intel, and LG showcased new products incorporating these trends.
Apple From The IPod To The IPad A Case Study In Corporate Strategy Second Edi...Lisa Garcia
This document provides an overview and case study of Apple's corporate strategy from 2001 to 2012, beginning with the launch of the iPod and continuing through the development of the iPhone and iPad. It summarizes Apple's business challenges in 2001 when sales were declining, and how the decision to enter the digital music player market with the iPod helped diversify Apple's business into consumer markets. It then briefly outlines Apple's distribution channels, business strategy focused on integrated hardware and software design, and the concept of the "digital hub" that emerged with the iPod and continued with later products.
The document provides a summary of key takeaways and insights from CES 2017 from the perspective of Y&R team members. Some of the main insights include:
- Virtual reality is still in its infancy with a need for more high-value content to drive consumer adoption.
- Chatbots and AI continued to expand, with a focus on interpreting unstructured data.
- Wearables delivered more personalized solutions but adoption remains a challenge.
- TVs focused on larger screens, higher resolution, and innovations like haptic feedback.
- Fitness and health remained areas of heavy investment and product innovation.
Similar to Social Media Trends From The Consumer Electronics Show 2014 (20)
Tribes form strong bonds over shared interests and have a unique culture, even if members don't know each other personally. Brands must understand tribes' cultural attributes and message to them sincerely. A study found that interactive fans who publicly engage with brands are better predictors of brand love than passive fans. New technologies allow brands to better track tribal behaviors and target tribes through platforms they use. Brands can identify influencers within tribes and partner with them to boost their message.
Interesting stats on how and why 13-24 year olds behave online.
"Youth say after enjoying a piece of content, they don’t automatically share it because youth carefully craft their online personas. Teens cultivate an image for their peers; 18-24 year olds ensure there are no red flags for potential employers and colleges. Some develop social media devoted to topics of personal interest and assiduously maintain the theme to increase their followings."
The document outlines a social media measurement framework template that can be used to establish objectives and key performance indicators (KPIs) across various business functions. The template includes sections for strategic aims, inputs/activities, outputs, outcomes, and KPIs. It is intended to help align social media objectives with overall business goals in a structured format.
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability.
Using Digital Data To Determine The Next Ice Cream FlavourIPG Mediabrands
Pooling together multiple data sources to determine key trends and preferences in the ice cream category.
Key data sources include:
Brandwatch
Buzzsumo
Topsy
Search data (e.g. Google Keyword Planner)
Facebook ad planner
Google Trends
SEO data
The Importance of Social Media Insights in Financial ServicesIPG Mediabrands
The Importance of Social Media Insights in Financial Services PR
Topics covered:
• How journalists use Twitter
• Tips for how to listen to social media conversations for PRs
• Reacting to social media „triggers‟
• Analysing long-term trends
The document summarizes key insights from Adobe's Q4 2013 Social Intelligence Report. It finds that across major social media platforms: click-through rates and costs per click for Facebook ads increased substantially both year-over-year and quarter-over-quarter; social engagement with brand posts grew 180% year-over-year; and revenue per visit from referrals increased over 100% year-over-year for Facebook, Twitter, Pinterest, and Tumblr. Pinterest overtook Facebook for referring the most revenue in the UK in Q4.
Social Media in B2B Communications - Dec 2013IPG Mediabrands
The document is a presentation on leveraging influencers in B2B markets from Traackr. It discusses how social influence matters in B2B contexts and provides examples of major B2B brands successfully using influencer marketing. It recommends carefully selecting influencers based on their target audience and outlines four ways influencers can support content strategies, including getting involved in content creation, supporting influencers, co-creating content, and measuring success through leads. The presentation concludes that building affinity at scale with relevant influencers and content at the right time is key to effective influencer marketing.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
3. Introduction
Top Organisations
Rank
The following study provides an in depth analysis of 750K pieces of social
media content (English language only) related to CES 2014. We used
Gorkana’s social media monitoring tool solution to source and analyze
these mentions and to draw insights from the data.
The time period for the study includes all mentions from 4-12 January 2014
and provides an insight into social conversations occurring in the buildup to
the event, as well as post-event discussions. Content was sourced based
on CES keywords, brand keywords, product keywords, participating
personalities and news organizations.
This report provides insight into social media conversations broken down
by talking points, daily trends, channels, product categories and emerging
trends. Influencers were indentified using Traackr, an influencer
identification tool, based on keywords.
Samsung was the clear winner on social media, followed by Google and
Sony. Wearables emerged as the top trend from the event. The key drivers
of their coverage and the top personalities from the event are detailed in
this report.
Author: Sidharth Gopakumar
Product Manager: Analysis & Insights
sidharth.gopakumar@gorkana.com
For Enquiries: Sarah Kemp
PR & Social Engagement Manager
sarah.kemp@gorkana.com
Organisation
Volume
Rank in 2013
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Samsung
Google*
Sony
Intel
Apple
Microsoft
LG
Logitech
Audi
T-Mobile
Panasonic
AT&T
Lenovo
Valve
Asus
Ford
Qualcomm
BMW
Toyota
Amazon
AMD
Blackberry
Huawei
Toshiba
Vizio
88,981
48,046
40,783
32,213
31,032
29,395
18,192
13,901
12,738
10,886
10,813
9451
9225
8095
8063
6670
6520
5954
5084
5083
4382
4177
3884
3751
3677
1
4
5
6
2
3
8
16
11
20
10
18
19
22
9
25
17
14
23
-
*Google includes Andriod mentions
CES 2014 : 4th January – 12th January
2
4. Talking Points
Voice controlled smart beds caught
the attention of talk show host Jimmy
Fallon.
His
humourous
tweet
“A new bed at CES gets firmer by
voice command. So if you come
home & hear spouse saying “Harder!”
Best case, it's a new bed” was
retweeted 1,200 times, raising the
profile of Sleep Number‘s new
feature rich bed range.
Although Apple didn’t officially
participate in the event, that didn’t
stop it being the 5th most talked
about
organisation
with
31K
mentions. Last year’s trend of the
‘Apple Economy’ continued this year,
with the announcement and releases
of a slew of products linked to the
iPad and the iPhone. The iPhone
stun gun by Yellow Jacket got CES
excited and found its way into
numerous ‘CES takeaways’ articles.
CES 2014 : 4th January – 12th January
T-Mobile had a very successful CES, with its plan
to pay early termination fees to switch over to their
network resulting in nearly 11K mentions. Their
CEO John Legere was a major topic of
conversation for crashing
and subsequently
getting kicked out of AT&T’s CES party. CNET’s
tweet “T-Mobile is now the fastest 4G LTE network
in the nation, @JohnLegere” was retweeted 55
times.
Engadget was one of the most
popular publications reporting at
CES. Its story on Intel’s Edison was
one of the most popular stories on
Twitter, appearing in over 4.5K
tweets. TVs and hardware products
stole the march on the other product
categories in Engadget’s coverage.
Michael Bay’s botched announcement of
Samsung’s curved TV resulted in him raking
up 15K mentions during the event. The
announcement did result in increasing
Samsung and its curved TV’s profile in the
non technology community.
Toyota’s hydrogen fuel cell powered
sedan increased the visibility of
Toyota at CES (over 5K mentions).
Toyota’s other concept cars excited
commentators as well; IGN’s video
called Toyota’ s FV2
‘Tron-like’
(received nearly 100 comments),
During CES, Lenovo took the wraps
off a variety of products, including
tablets, convertibles and notebooks.
Amongst them, the ‘ThinkPad X1
Carbon’ ultrabook generated the
most buzz in social media, raking up
over
a
thousand
mentions.
Techrepublic hailed this product as
embodying the trend of ‘contextual
computing’.
Significant buzz was also created by
VP Dilip Bhatia’s interview with
Engadget about Lenovo’s plans for
2014.
3
5. Daily Trends
4 Jan: Pre-show buzz begins to build, focusing
on wearable tech, the ‘internet of things’ and
4K streaming. Acer and Pebble grab attention
with their computing range and smartwatch
respectively, but rumours of the new Google
Nexus 10 tablet by Samsung at CES result in
nearly 3K mentions of Google and 2.2K
mentions of Samsung.
6 Jan: Pre-show press events draws all the attention as
brands preview some of their major products early. The launch
of Samsung’s UHD curved TV inadvertently overshadowed all
other launches, due to Michael Bay walking off stage during
the event. Accenture reveals results of the Digital Consumer
Tech Survey, predicts trends for the next 12 months.
5 Jan: Samsung continues to set the
agenda on social media; reports of their
‘smart home’ product launches captured
the imagination of tech enthusiasts.
Nvidia‘s computer chip ‘crop circle’
publicity campaign
help drum up
interest in its Tegra 4 processor.
7 Jan: Coverage increases on the
official first day of CES as
momentum from the big product
announcements of the previous day
continues to build. Sony announce
Playstation Now, further enhancing
their cloud based services.
8 Jan: Day two brings the launch of the
much-discussed Project Christine by Razer,
while T-Mobile held the biggest press
conference of the day.
Logitech’s
computing peripherals trend on social
media, making it one of the most mentioned
companies on the day.
9 Jan: The penultimate day of CES sees
the highest amount of coverage, with
most big brands having decided to ramp
up their presence. The WWE Network
announce a digital streaming service,
hoping to reinvent live content and 24/7
programming.
180,000
156,739
160,000
135,190
140,000
123,555
120,000
100,000
84,227
10 Jan: Awards elevate specific products
above the crowd in their respective
categories. Oculus Rift’s 'Crystal Cove'
prototype wins the 2014's Best of CES
award.
11-12 Jan: Post event coverage
ruminates on the best of CES 2014, with
Samsung, Lenovo, Sony and Pebble
regularly topping ‘CES highlights’ lists.
Consideration was also given to CES’s
continuing
relevance,
with
CNET
commenting: “Big companies choose to
launch their big products at smaller
events; places where they can control the
tone, control the tempo, and control the
access.”
91,221
80,000
57,082
60,000
40,441
40,000
34,197
26,239
20,000
0
04-Jan-14
05-Jan-14
06-Jan-14
07-Jan-14
08-Jan-14
09-Jan-14
10-Jan-14
11-Jan-14
12-Jan-14
CES takes place
CES 2014 : 4th January – 12th January
4
6. Channels
Blogs (3% of CES content) were very much the follow
up channel for the more real time focussed Twitter,
allowing for in-depth analysis and discussions (in the
comments section). Posts focused around live blogging
of press conferences and keynotes, the merits of new
launches, hands on reviews of the hot or unusual
products and discussion of the event itself.
Techbuzzblog was one of the top bloggers, with 177
posts during CES. Other prominent blogs included
zennie62blog and Spartanpixel. On wearable tech,
Techzuzzblog warned that “Wearable tech is so
fragmented, with so many ideas and separate apps
and services, that there’s no way every part can
survive unless some standards and synchronicity are
upheld.”
Forum discussions of CES was predominantly focused on
chatter around the announced hardware and gaming products.
This channel‘s importance to smaller product categories cannot
be underestimated, as the highly engaged audiences using
these forums are usually early adopters of new technologies.
The gaming forum Neogaf.net was one the top forums during
CES with 300 separate posts and umpteen forum replies for
each post.
5%
3%
6%
Samsung was the most discussed brand on Facebook
during the event and successfully used its corporate
pages, including SamsungUSA and SamsungNotebook,
to engage social media users. Liked by 1.2m people, the
SamsungUSA page (and other selected brand pages)
had a separate ‘Social Station’ brand tab to centralise all
its blog, video and images content during CES. All
content was embedded, reducing friction for engaging
with the content and improving the overall experience for
followers. LG also hosted a live blog brand tab on their
pages.
2%
1%
In the midst of ‘socialization of the internet’
News sites still held their authority (6% of
CES content) due to their brand reputation
and their ability to separate the wheat from
the chaff, aided by a line up of star
columnists and influencers who offered their
expert opinion on all the developments.
A combination of the brand value of Google
and its aggregation capabilities made
Google News the top news site to follow CES
during the event (over 400 mentions). The
other influential sites were Engadget, CNET,
Mashable and Techcrunch.
Compared to last year, Twitter increased its dominance
as the de facto news resource for the event. The
platform accounted for 83% of all CES related content.
83%
Blog
News
Forum
Video
Twitter
Facebook
Video Posts largely featured keynotes, press conferences and
hands on reviews of the latest products demoed at CES.
CNET was among the most prolific posters to YouTube and
Metacafe, uploading 265 videos during CES. Although Youtube was
the most popular site for videos with nearly 3.5K uploads, a notable
difference from last year was the advance of Metacafe as a viable
alternative.
CES 2014 : 4th January – 12th January
Facebook updates were utilised by organisations to
spread the latest news, blogs and images (5% of overall
content). Offering a more flexible content platform than
Twitter, it was noticeable that there were more links and
visual content on Facebook than the previous year. Day
1 saw the highest volume of coverage on this platform.
A majority of tweets were retweets that included a link to
news, blogs, photos and videos from the show, as the
likes of Mashable and CNET offered live updates. Other
popular tweeters during the event included the official
Twitter handle of the event @intlces, @intel and
@Samsungtweets. The official hashtag #ces2014
trended strongly, appearing in over 250K tweets. #ces
was used in around 38K tweets.
Logitech‘s Twitter strategy for the event was
instrumental in increasing the organisation’s media
footprint. Hourly prizes for reweets and product reviews
resulted in their hashtag #logitechlive topping the brand
hashtag charts (13K tweets), despite facing stiff
competition from heavyweights like Samsung and Sony.
5
7. Products
Mentions
80,000
72,383
69,935
68,456
63,019
60,026
60,000
45,020
35,742
40,000
34,047
30,470
17,949
20,000
0
Phones
Hardware &
Peripherals
TVs
Automobiles
Laptops &
Tablets
Gaming
Audio
Cameras &
Imaging
Health &
Fitness
Home &
Lifestyle Tech
Phones
Hardware
Many phone companies withholding major
announcements until the Mobile World Congress
resulted in Sony's Xperia Z1 range (4.6K
mentions) stealing the headlines in this sector.
T-Mobile's (10.8K mentions) announcements
had a significant impact on social discussions,
with many users declaring their intention of switching to the network. Unique
features like curved screens (LG Flex: 1750 mentions) and phone-cum-tablets
(Asus Padfone: 1321 mentions) were also popular on video sites and video
reviews hosted on tech websites. #android was one of the most popular hashtags
for the sector (565 tweets), indicating the depth of Google's influence on the
industry.
Nvidia (9.5K mentions) created waves with their
demo of the Tegra K1 chip processor. This
product won awards in multiple categories at CES,
helping Nvidia beat direct competitor Qualcomm
by 3K mentions. Intel (32K mentions) won
plaudits from most tech publications for
championing the 'Internet of Things' and the ‘wearables’ movement. Social media
users were enamoured with 'Project Christine' (4.2K mentions) by Razer, asking the
opinion of influencers like Tom's Hardware and Anandtech about what the product
meant for the future of modular computing. On Twitter, a user generated video
review tweeted by @Logitech had the highest reach for the sector.
CES 2014 : 4th January – 12th January
6
8. Products
TVs
Automobiles
Predictably, @samsungtweets was the most
mentioned tweeter, regularly updating followers
on Samsung's TV launches like its curved
UHD range. Forums and blogs deconstructed the
various announcements in detail, with users
comparing Samsung's TVs to TVs from LG,
Sony and Panasonic. Wired declared: "Giant, bendable 4K TVs" as the key trend
within the industry. Mutually beneficial partnerships between TV manufacturers
and Netflix for 4K streaming aided Netflix to achieve a combined total of 5.6K
mentions. The Verge published an in depth piece on how Netflix ‘won CES’ and
remarked: “4K may be the disruptive masterstroke that turns Netflix from a
company that changes the way we watch TV” (294 comments).
Ford, Audi, BMW and Toyota showcased
their vision for the future of automobile
transport and received high praise from
publications and car enthusiasts alike.
The Guardian stated: “If you were a fan of
Knight Rider and dreamed of a car that could
talk, drive itself and save you from peril, hold tight: it's coming" about BMW’s
driverless functionality. Surprisingly, it was Intel which set the agenda with its
thought leadership on the ‘connected car' and its partnerships with
auto companies (@Intel was the most mentioned brand handle with respect to
automobiles, present in 3K tweets).
Laptops & Tablets
Gaming
The progression towards unique and
differentiated form factors for computing devices
accelerated with the release of various products
from multinationals and niche players.
Samsung's Galaxy Pro series was one of the
most popular product ranges (6K mentions) and
although reviews were detailed, reviewers refrained from giving a final verdict until
price details were available. Regarding companies, Microsoft and the Windows
operating system ruled the social airwaves with respect to computing devices, with
its owned media blog on Panasonic’s Toughpad being one of the most popular
stories on Twitter (1.2K tweets). Microsoft actively ran social campaigns for
products running on Windows.
More than half of all gaming conversations
took place on Twitter, as gamers discussed
announcements and launches in detail,
especially the Crystal Cove by Oculus Rift
(6.3K mentions). Mashable pointed out that
it "will change the way we engage with stories,
play games and even approached medicine.”
Also, Valve's Steam Machine and Sony's PlayStation Now were a hot topic of
discussion on forums like Overclockers and Gamersintuition. Xbox’s director of
product planning made statement ("the console as a single-purpose device is the
past”) that sparked off a wider internet analysis on the state of the gaming industry.
CES 2014 : 4th January – 12th January
7
9. Products
Audio
Cameras & Imaging
Social media was abuzz with audio technology
developments (36K mentions), as both specialist
audio companies and larger technology
conglomerates released multiple audio products.
On Twitter, competitions for free products helped
audio firms like Phillips (Phillips Dot Bluetooth
speaker appeared in nearly 500 tweets) and DTS (#dtsplayfi was used in around
1.5K tweets) gain prominence. After the event, the tech press identified prominent
trends within the industry. The Verge commented on sound bars (driven by Vizio
and LG) and wireless speakers (Samsung's products stood out) being the
highlights of the event.
Although there was a great deal of interest in
the sector (#photography was one of the
top product hashtags), Nikon (2.2K
mentions) was the only major organisation to
launch a flagship still camera, although Sony
and Canon did launch consumer models like
Alpha 5000 and Powershot respectively. Regarding camcorders, 4K was the key
theme to emerge from the show. Sony's 4K Handycam (700 mentions) stood head
and shoulders above other products, with photography influencers highlighting its
plans to start shipping in March, compared to other prototypes, as a key reason
for its popularity.
Health & Fitness
Home & Lifestyle
A slew of fitness trackers and smartbands aided
in drumming up interest in the event with the non
technology media. The Razor Nabu emerged as
the clear winner in social media conversations
with nearly 3.5K mentions. DigitalTrends wrote:
“Most impressive though, it’s an open platform
that allows third-party apps. Whether you’re a gamer or not, the Nabu has earned
a spot on your wrist.” Razor used their Twitter account to campaign for the “Best of
CES" award and their followers responded by helping in maximising the reach of
the campaign and ultimately voting for the product. This product category was a
dominant influence on wearable tech becoming the top trend from the event.
This category (along with Audio) saw a high
proportion of female tweeters, compared to
other categories. Another standout trend was the
comparitively high volume of tweets from
South America for this category. Yet again,
Samsung emerged as a clear winner,
leading the mentions chart as well as trending on Twitter. Whirpool's (1.5K
mentions) suite of products received kudos from publications aimed at mothers
and families (Coolmomtech hailed the arrival of the 'Jetsons Era'). 'Home
automation' was a key message that propagated though social media, with users
predicting the trend to consolidate over the next few years.
CES 2014 : 4th January – 12th January
8
10. Emerging Trends
Wearable Tech
Volume
Wearable Technology (61.5K mentions) was the most prominent trend to emerge
from CES 2014. Pre event buzz about the topic was fuelled by health and fitness
devices, and formed an important part of Intel's keynote speech during the event.
The release of a range of smartwatches and gaming devices added to the buzz.
Google Glass
Whether planned or not, Google Glass (4.5K mentions) did make waves at the
event, partially because of the high volume of attendees wearing the product
during the event (occasionally to the mild annoyance of others: “no one should
have to be in a room with this many Google Glass wearers #ces2014“ tweeted
@erfon). Many new wearable tech products were compared to the Glass in their
reviews, although rapper 50 Cent warned that the product “takes away all the
privacy” (7.3m followers on Twitter).
12%
28%
Robotics
8%
Bendable/Curved Screens
Cloud Computing
6%
High Definition Displays
Internet of Things
7%
Start Ups
15%
24%
Wearable Tech
Twitter
Engadget's story on Intel's Edison was the most shared story on Twitter;
#wearabletech formed a part of 3387 tweets. Not surprisingly, Intel, Razer and
Pebble were the top brand handles to be associated with this trend.
High Definition Displays
Internet of Things
Volume
High Definition Displays accounted for 52K mentions, driven by TVs
and computing devices that came with high definition displays.
Volume
The Internet of Things raked up 3.3K mentions during the event, making 2014 the
year when it went from buzzword to market reality. Many new connected devices
were on display throughout the halls of the Las Vegas Convention Center
including various smart appliances, remote monitoring services and autonomous
vehicles.
Twitter
A story introducing Panasonic's 4K Tablet was the most shared story on Twitter.
Samsung, Panasonic and Microsoft were the most mentioned tweeters.
#samsungces was the top brand hashtag, mentioned in over 200 tweets.
4K
Mashable pointed out: “4K Reaches Critical Mass at CES 2014", and predicted
that “it will become the new standard in high-res video, what 1080p is today”. A
key
development
highlighted
by
forums
and
blogs
was
the increasing affordability of this technology.
CES 2014 : 4th January – 12th January
Cisco
Cisco's keynote address highlighted this trend as the 'Internet of Everything'. This
message quickly permeated into social conversations, with 1.2 K mentions. CEO
John Chambers was the 4th most popular keynote speaker, with the tech press
buzzing about his prediction of the size of the IoT industry, while social media
were more impressed with the appearance and contribution of actress Sarah
Silverman.
9
11. Keynote Speakers
Marissa Meyer: 5.2K mentions
Marissa Meyer's keynote address was live blogged by numerous tech and
mainstream publications. The mainstream press published articles on Yahoo’s
refocus as a media company and her acquisitions plans whereas tech bloggers
and social media users were more concerned about her plans for Tumblr and
the new Yahoo News Digest. Forbes, clearly impressed, wrote an article about
public speaking lessons that can be learnt from her keynote style. The Next
Web remarked that the partnership with Saturday Night Live and the
appearance of John Legend "reminded the audience members that Yahoo is
still very much about entertainment."
Brian Krzanich: 2.1K mentions
Intel positioned itself at the forefront of the internet of things, and Brian
Krzanich's address went a long way in re-emphasizing that message. His
preview of wearable devices during the key note on the opening night, set the
ball rolling on ‘wearables’ establishing itself as one of the top tech trends of the
year. Influencers pointed out that Intel has shifted to tablets and wearables from
phones and opined on what that meant for the overall direction of the
industry. According to International Business Times: “Intel (is) Betting Big on
Wearables in 2014 to Avoid Repeating Mobile Mistake.”
Marissa Meyer
Kazuo Hirai: 1.4K mentions
Brian Krzanich
Sony CEO's cult following amongst PlayStation fans assisted him in gaining
third spot in the keynote speak rankings. The unique feature of the
media reaction to his keynote was the focus on his vision and plans, rather than
the products being released or prototypes showcased. Sony ensured the
keynote got sufficient coverage by live steaming the keynote and publishing a
behind the scenes video on Youtube and on their owned media assets after the
event. One of the headlines on The Verge proclaimed: "Sony returns to the
swagger of its glory days.“
CES 2014 : 4th January – 12th January
1
2
Kazuo Hirai
3
10
12. Influencers
Marc Perton
Executive Editor, Engadget
Roger Cheng
Executive Editor, CNET
Lance Ulanoff
Editor-in-Chief, Mashable
Reach Score: 97
Relevance Score: 92
Resonance Score: 99
Reach Score: 99
Relevance Score: 99
Resonance Score: 96
Reach Score: 99
Relevance Score: 99
Resonance Score: 96
Marc Perton is the Executive Editor of Engadget. He
has donned many hats in his tech news career, from
Senior Editor at Engadget to Executive Editor for
Consumer Reports, and then Director of Content for
Gdgt.
Roger Cheng is the Executive editor at CNET in charge
of East Coast coverage and breaking news. He also
covers mobile and prior to CNET, he spent nearly ten
years covering technology at the Dow Jones Newswires
and WSJ.
A 25-year industry veteran and award-winning
journalist, Lance Ulanoff is an American tech and
social media commentator. He is a former Editor-inChief of PCMag.com and PC Magazine and SVP of
Content for PCMag Digital Network, and is now editorin-chief at Mashable.com.
•
(Mashable.com)
CES 2014 : 4th January – 12th January
11
13. Wrap Up
750K
mentions
617K
Tweets
Top Hashtag: #ces2014
Top Trend:
Top Keynote Speaker:
Marissa Meyer, Yahoo
Wearable
Tech
Top Influencer:
Marc Perton,
Engadget
CES 2014 : 4th January – 12th January
12
14. Glossary
Top organisations – rankings based on organisation mentions, product mentions and major
brands (of each organisation).
Content – Articles, blog/micro blog posts etc containing mention of a search term or phrase.
Follower – An individual or organisation engaging in social media, who regularly attends to the
statements made, or opinions expressed by another individual or organisation through a social
media platform.
Influencer - An individual or organisation with an established presence in social media, who’s
opinions and posts are regularly read by a large number of people.
Traackr - Traackr is a technology company dedicated to locating, scoring and ranking the top
online influencers for any topic or market, based on reach, resonance and relevance. For more
information, please visit www.traackr.com.
Reach Score - This is a measure of total audience size. Blog visitors, Twitter followers,
YouTube subscribers, etc. go into scoring.
Resonance Score - This is a measure of how much activity someone creates when they
publish. Twitter retweets, linkbacks, comments etc. are factors of someone's Resonance.
Relevance Score - This is a measure of how relevant someone is to a topic. Relevance is a
factor of how often someone uses the keywords that drove the search; the timing of the
keyword usage (more recent posts are weighted more heavily); the diversity of the keywords
used by an influencer; and the placement of keywords (title vs. body).
CES 2014 : 4th January – 12th January
13