Last week, more than 3,900 exhibitors gathered in Las Vegas to showcase their latest technology innovations. With over 2.75 million square feet of exhibit space across Las Vegas, CES 2018 was the largest show floor in CES’ 51-year history.
Like years past, CES showcases everything from futuristic robots, autonomous vehicles, and artificial intelligence. This year, however, the true stand-outs were those who invested in real-life application.
We've put together our key takeaways from CES 2018, which cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.
Consumer Electronic Show 2014 Ogilvy London Labs ReportPrayukth K V
The Consumer Electronics Show (CES) this year
played host to 150,000 visitors. They came to see a
collection of companies showcase their latest
products, services and technologies that they hope
and predict will make a splash in 2014...find out who did what, how and who walked away with the honors
Just two words dominated CES 2015; “smart” and “connected,” and despite 20,000 products on display, these two terms united almost everything.
This is the proof that “the internet of everything” is coming, a new ecosystem around us where digital becomes the connective tissue of everything. Sensors record and share what’s happening, devices respond intelligently, our world becomes a smarter, adaptive environment around us.
When things get smarter, when data becomes more abundant and intimate, and where decisions are outsourced to algorithms, what impact does this have on marketing? When big data becomes intimate data, what happens?
The internet of things is currently about possibilities, but how do we focus on the opportunities? To find out more about the threats and opportunities at CES in 8 separate themes, read on.
Havas Media - 8 Trends from CES for 2015Tom Goodwin
I co-authored this deck with Shaun Farrar, Kevin Hung and Greg James following CES 2015. It outlines some of the key trends we saw and how marketers can act on them.
Prior to the start of the new year we published our 2017 trend framework (http://engage.epsilon.com/top-trends-for-2017) this document sets the foundation for how we identify macro trend territories that have the highest probability of creating new behaviors and empower consumers through the lens of Connection, Cognition & Immersion in the near future.
CES 2017 was our first opportunity to further validate the territories but more importantly identify some of the key tech trends that will have a major impact on marketing over the next few years. In the attached document you will find an in-depth review of key trends such as the impact a connected product ecosystem and how Alexa Voice Services are quickly positioning to scale quickly through 3rd party integrations. You will also find examples of new types of interfaces and input devices that may further lead to an ambient computing future.
2017 is also the turning point from “everything will be connected” to everything will be cognified”. The impact of artificial intelligence will be a big topic in 2017 and Epsilon is uniquely positioned to capitalize (look for more on this topic on January 19th via an industry AI op-ed). CES validated the idea of pervasive cognition as well as advancements via contextual assistants and object recognition. The rapidly developing immersion ecosystem built on full sensory immersion, spatial freedom and alternative interfaces also caught our attention.
146-inch TVs. Autonomous electric cars. Smart homes. AR for the masses. A ping-pong playing robot. And voice-assisted and connected everything.
But what stood out among the 3,900 exhibiting companies stretched over 2.75 million square feet of exhibit space? And more importantly, what should you care about?
DigitasLBi brings you our CES 2018 Top 10 Toys & Trends, our annual compilation of the logical takeaways and insights that rose above the rest. It’s a mix of the CES stuff that wow’d, woo’d and is worthy of watching.
In December 2016 research firm NextMarket Insights surveyed over 140 smart home industry executives to better understand the state of the industry, the biggest hurdles, successes and what they expected in 2017.
Consumer Electronic Show 2014 Ogilvy London Labs ReportPrayukth K V
The Consumer Electronics Show (CES) this year
played host to 150,000 visitors. They came to see a
collection of companies showcase their latest
products, services and technologies that they hope
and predict will make a splash in 2014...find out who did what, how and who walked away with the honors
Just two words dominated CES 2015; “smart” and “connected,” and despite 20,000 products on display, these two terms united almost everything.
This is the proof that “the internet of everything” is coming, a new ecosystem around us where digital becomes the connective tissue of everything. Sensors record and share what’s happening, devices respond intelligently, our world becomes a smarter, adaptive environment around us.
When things get smarter, when data becomes more abundant and intimate, and where decisions are outsourced to algorithms, what impact does this have on marketing? When big data becomes intimate data, what happens?
The internet of things is currently about possibilities, but how do we focus on the opportunities? To find out more about the threats and opportunities at CES in 8 separate themes, read on.
Havas Media - 8 Trends from CES for 2015Tom Goodwin
I co-authored this deck with Shaun Farrar, Kevin Hung and Greg James following CES 2015. It outlines some of the key trends we saw and how marketers can act on them.
Prior to the start of the new year we published our 2017 trend framework (http://engage.epsilon.com/top-trends-for-2017) this document sets the foundation for how we identify macro trend territories that have the highest probability of creating new behaviors and empower consumers through the lens of Connection, Cognition & Immersion in the near future.
CES 2017 was our first opportunity to further validate the territories but more importantly identify some of the key tech trends that will have a major impact on marketing over the next few years. In the attached document you will find an in-depth review of key trends such as the impact a connected product ecosystem and how Alexa Voice Services are quickly positioning to scale quickly through 3rd party integrations. You will also find examples of new types of interfaces and input devices that may further lead to an ambient computing future.
2017 is also the turning point from “everything will be connected” to everything will be cognified”. The impact of artificial intelligence will be a big topic in 2017 and Epsilon is uniquely positioned to capitalize (look for more on this topic on January 19th via an industry AI op-ed). CES validated the idea of pervasive cognition as well as advancements via contextual assistants and object recognition. The rapidly developing immersion ecosystem built on full sensory immersion, spatial freedom and alternative interfaces also caught our attention.
146-inch TVs. Autonomous electric cars. Smart homes. AR for the masses. A ping-pong playing robot. And voice-assisted and connected everything.
But what stood out among the 3,900 exhibiting companies stretched over 2.75 million square feet of exhibit space? And more importantly, what should you care about?
DigitasLBi brings you our CES 2018 Top 10 Toys & Trends, our annual compilation of the logical takeaways and insights that rose above the rest. It’s a mix of the CES stuff that wow’d, woo’d and is worthy of watching.
In December 2016 research firm NextMarket Insights surveyed over 140 smart home industry executives to better understand the state of the industry, the biggest hurdles, successes and what they expected in 2017.
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
To say it is difficult to see and do everything that CES has to offer is an understatement. In fact, the only easy part is consistently hitting 10,000+ steps on your tracker every day! But we were prepared, using our 2017 Fjord Trends as a guide, to uncover the most inspiring work and topics that will continue to evolve this coming year.
Retail Safari annual wrap up of the 2015 Consumer Electronics Show (CES) which provides an overview of the involvement of the tech giant companies as well as a summary of the emerging tech trends and retail innovations.
CES 2019: From Consumer Electronics to Connected ExperiencesHavas
This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues.
Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys.
Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need.
For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.
CES 2015 Highlights--Market Trend RecapIPG Media Lab
CES 2015 might have come and gone, but the market trends that we spotted two weeks ago at Las Vegas will have a lasting impact on the media and tech industry in the coming year. Here, we highlighted the following eight most important market trends we saw:
1. Connected cars are the next mobile platform
2. The smart home is getting relevant
3. Television and content
4. Virtual worlds and gaming integrate into reality
5. Wearables expand
6. “Selfies” go to new heights
7. People are the new cookies
8. Power is currency
For more videos and coverage of CES, please visit www.ipglab.com
2015 State of the Smart Home Report | Icontrol NetworksIan Gertler
By 2022, a typical family home could contain more than
500 smart devices according to Gartner. Icontrol Networks issued their second "State of the Smart Home" report ... and there were definitely some interesting results. See the details from Icontrol here ...
Followings are Key Words/Key Phrases from Samsung Electronics’ IFA 2015 press conference in Berlin that demonstrated how it is taking the Internet of Things (IoT) from vision to reality (published by SamsungTomorrow) contrast to the related IoT patents/patent strategy.
Last week an estimated 80,000 makers, thinkers and innovators gathered for Mobile World Congress (MWC) held in Barcelona, to experience the newest technologies and mobile products from around the world. Exhibitors showcased the next wave in wearables, smartphones, tablets, as well as the connected home and car.
There were some exciting announcements centred around high speed data access, digital payments and infrastructure elements which all have the potential to impact the role of mobility in brand communication.
We create 5 key takeaways about this year's MWC.
>>MEC @ Mobile World Congress 2015
[wpp.com 09.03.15]
MWC has become the world’s biggest and only truly global mobile event. This year, 1900 exhibitors convened in Barcelona to showcase the next wave in wearables, smartphones, and tablets, as well as the connected home and car. But MWC 2015 doesn’t just focus on hardware, the truly exciting announcements centred around high speed data access, digital payments, and a host of other infrastructure elements. All of which have the potential to change how we live, work, and play, all over again.
http://www.wpp.com/wpp/marketing/digital/mec-at-mobile-congress-week-2015/
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentHavas
Imagine a horse-drawn cart traveling along a stony track. At this point, we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress.
Havas Media Group Spain reports back from this year's event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities. Machines will have more autonomy and the challenge will be in seeing how the human-machine combination will lead us to a more sustainable and connected future.
CES, the Consumer Electronics Show, took place in Las Vegas, January 6th-9th 2015. We held our annual MEC@CES event, with 120 of our clients in attendance we created a thought leadership experience featuring inspiring presenters that gave us their view of what marketing in a connected world means for brands. We’ve condensed their POVs and the best of CES into 5 key takeaway trends – the MEC@CES 2015 Key Takeaways.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
The Consumer Electronics Show (CES) is the worlds leading Technology confrnece held at the start of the year. VCCP have pulled together its thoughts on what this could mean for Advertisers and Brands over the next 6-12 months.
New technologies could revolutionise how we understand, engage with, and serve our customers. In these special reports from The Lab, we take a look at how future technology trends could shape the way we do business at O2.
CES 2019: From Consumer Electronics to Connected ExperiencesHavas Media
This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues.
Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys.
Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need.
For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
To say it is difficult to see and do everything that CES has to offer is an understatement. In fact, the only easy part is consistently hitting 10,000+ steps on your tracker every day! But we were prepared, using our 2017 Fjord Trends as a guide, to uncover the most inspiring work and topics that will continue to evolve this coming year.
Retail Safari annual wrap up of the 2015 Consumer Electronics Show (CES) which provides an overview of the involvement of the tech giant companies as well as a summary of the emerging tech trends and retail innovations.
CES 2019: From Consumer Electronics to Connected ExperiencesHavas
This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues.
Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys.
Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need.
For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.
CES 2015 Highlights--Market Trend RecapIPG Media Lab
CES 2015 might have come and gone, but the market trends that we spotted two weeks ago at Las Vegas will have a lasting impact on the media and tech industry in the coming year. Here, we highlighted the following eight most important market trends we saw:
1. Connected cars are the next mobile platform
2. The smart home is getting relevant
3. Television and content
4. Virtual worlds and gaming integrate into reality
5. Wearables expand
6. “Selfies” go to new heights
7. People are the new cookies
8. Power is currency
For more videos and coverage of CES, please visit www.ipglab.com
2015 State of the Smart Home Report | Icontrol NetworksIan Gertler
By 2022, a typical family home could contain more than
500 smart devices according to Gartner. Icontrol Networks issued their second "State of the Smart Home" report ... and there were definitely some interesting results. See the details from Icontrol here ...
Followings are Key Words/Key Phrases from Samsung Electronics’ IFA 2015 press conference in Berlin that demonstrated how it is taking the Internet of Things (IoT) from vision to reality (published by SamsungTomorrow) contrast to the related IoT patents/patent strategy.
Last week an estimated 80,000 makers, thinkers and innovators gathered for Mobile World Congress (MWC) held in Barcelona, to experience the newest technologies and mobile products from around the world. Exhibitors showcased the next wave in wearables, smartphones, tablets, as well as the connected home and car.
There were some exciting announcements centred around high speed data access, digital payments and infrastructure elements which all have the potential to impact the role of mobility in brand communication.
We create 5 key takeaways about this year's MWC.
>>MEC @ Mobile World Congress 2015
[wpp.com 09.03.15]
MWC has become the world’s biggest and only truly global mobile event. This year, 1900 exhibitors convened in Barcelona to showcase the next wave in wearables, smartphones, and tablets, as well as the connected home and car. But MWC 2015 doesn’t just focus on hardware, the truly exciting announcements centred around high speed data access, digital payments, and a host of other infrastructure elements. All of which have the potential to change how we live, work, and play, all over again.
http://www.wpp.com/wpp/marketing/digital/mec-at-mobile-congress-week-2015/
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentHavas
Imagine a horse-drawn cart traveling along a stony track. At this point, we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress.
Havas Media Group Spain reports back from this year's event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities. Machines will have more autonomy and the challenge will be in seeing how the human-machine combination will lead us to a more sustainable and connected future.
CES, the Consumer Electronics Show, took place in Las Vegas, January 6th-9th 2015. We held our annual MEC@CES event, with 120 of our clients in attendance we created a thought leadership experience featuring inspiring presenters that gave us their view of what marketing in a connected world means for brands. We’ve condensed their POVs and the best of CES into 5 key takeaway trends – the MEC@CES 2015 Key Takeaways.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
The Consumer Electronics Show (CES) is the worlds leading Technology confrnece held at the start of the year. VCCP have pulled together its thoughts on what this could mean for Advertisers and Brands over the next 6-12 months.
New technologies could revolutionise how we understand, engage with, and serve our customers. In these special reports from The Lab, we take a look at how future technology trends could shape the way we do business at O2.
CES 2019: From Consumer Electronics to Connected ExperiencesHavas Media
This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues.
Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys.
Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need.
For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
This special edition of "The STORM Report" is a compilation of memBrain's observations from the CES 2017 show floor combined with the most "buzzed about" products and hottest trends according to leading industry publications and experts (including several of the CES 2017 Innovation Award winners).
Each year, the memBrain team travels to Las Vegas to attend the Consumer Electronics Show (CES) to gather intelligence on hot new products as well as pick up on early radar for emerging trends. For 2017, memBrain collaborated with the global agency Wunderman to co-present our first ever "Collision" breakfast - featuring topics including Futurism, Products & Consumers, and Content and Content Channels. In case you missed it, we've included highlights and a link to the entire presentation within the presentation.
StoryTech's CES 2015 Recap for MarketersAndy Maskin
At CES 2015 we saw an explosion of technologies aligned with what we call a meta-trend, "The Internet of Me." Within this idea are rapidly developing technology trends that will change the way we live our lives in the years to come. There are trends directly related to content consumption and mindshare, which has an obvious and direct impact on the way marketers reach and influence consumers. There are also trends that will ignite fascinating lifestyle changes for consumers, powered by new technologies.These trends challenge marketers to get creative about how to reach consumers, perhaps influencing them by becoming part of their lives and enabling real utility.
Digital Lab CES Recap -- Everything Brands and Marketers Need To KnowBBDO
CES 2015 has come to an end. Check out what we've learned – and see what is most relevant for brands and marketers – in the Digital Lab's official recap.
OgilvyOne London's Digital Labs presents a comprehensive report about this year's Consumer Electronic Show that took place in Las Vegas. For the third year in a row, the London Labs attended the show with an aim to scan, scope out and bring back the latest and most exciting technologies and trends that will have most impact in the ever-expanding business and consumer technology market. These findings help inform the predictions we make for our clients about potential future commercial application, and the potential use of those trends within the Marketing and Communication space.
Havas Media explores the latest in technology, content and media at the 2014 International Consumer Electronic Shows in Las Vegas.
Top trends include the 1) Sensor Economy, 2) Wearable Tech, 3) Multi platform TV Ecosystem, 4) Driverless and Connected Cars 5) 3D Printing and 6) Robotics and Artificial Intelligence. Featuring the top trends as identified by our teams at Havas Digital, Havas Media, Mobext, Cake, Havas WW, along with Brian Cooley, Editor at large at CNET.
The Top 5 Consumer Technology Trends From CES 2021Bernard Marr
CES is the world’s largest tech show focusing on customer electronics. It’s where many of the world’s biggest brands reveal their latest technological innovation and gadgets. Here is an overview of the key ones for 2021.
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
Es sieht gut aus – der Sommer ist endlich da und alle hoffen auf ein Ende der Pandemie. Die Konsum- und Reiselust steigt und das bringt Schwung in die Gesellschaft. Aber was ist der deutschen Gesellschaft aktuell wichtig und worauf legen sie in Zukunft wert? Eine Antwort darauf liefert der Havas Media Consumer Pulse.
COVID-19 // Media Behaviours Report Vol.10 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.12 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.11 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.3 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The fourth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Vol.18: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
COVID-19 // Media Behaviours Report Vol.9 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
2. 2
#HAVASxCES
CES has served as a global stage for breakthrough technologies for 50
years. It’s where next-generation innovations are introduced to the
marketplace. As the largest hands-on event of its kind, CES features all
aspects of the technology industry.
In recent years, the Consumer Electronic Show has introduced
significant emerging technologies like Voice, Artificial Intelligence,
Connected Home, FitTech, and Augmented Reality.
This year at CES was so intense that they lost power. Literally.
#CESBlackout
What emerged on the scene in years past has become streamlined in
2018 to better engage with the modern consumer’s lifestyle.
Shock-value and flashy gimmicks are out.
Usefulness, design, and aesthetic are in.
Behold: our key takeaways from CES 2018.
3. 3
2018: THE YEAR OF INTELLIGENT, INTEROPERABILITY,
AND CONNECTIVITY OF THINGS
Things have started to heat up for digital assistants as new devices emerge with voice enabled skills and integrations. It’s not just about speakers; TVs,
cars, home appliances and more are voicifying their content and humanizing their overall experience. At CES, Amazon proved a leader in Voice with
Alexa, which has over 4,000 partner devices. Google trailed closely behind with a revised strategy of 3rd party integrations.
What does this mean for brands?
Consumers are becoming more and more screenless as these technologies develop, giving brands an exciting opportunity of assigning their products
a personality through speech, tone, and language patterns.
The Havas Innovation Lab is building branded voice skills, talents, and content design experiences. We’re leveraging strategic partnerships with
Amazon and Google to build scale across their ecosystems from design to execution to media.
4. 4
SMART GETS
SMARTER
IoT is projected to have 30 billion objects connected to the internet by
2020 (McKinsey). As consumers are looking to enhance their
connectivity, major brands such as LG, Kohler, Sony, and Samsung
showcased fully connected or AI powered devices at CES:
Kohler presented a smart shower, which learns your preferences to
reduce water usage and simplify your mornings. Their kitchen sink, on
the other hand, can accurately measure out water for recipes.
The next big thing is an emphasis on design. LG, for example, has
already reimagined the aesthetic of television with their Wallpaper TV:
an ultra-thin screen that mounts to your wall to mimic fine art.
The future of homes is “connected first,” where voice and artificial
intelligence are considered when creating new products. There will be
more emphasis on first party data setup, which is no longer considered
a desire, but a necessity.
Our Havas Innovation Lab has the ability to design data strategies, tech
partnerships, e-commerce systems, and content engagement on
owned assets to reflect new consumer behaviors.
5. 5
#LGxCES: CREATING NEW POSSIBILITIES FOR HOMES
LG was the first major global brand at CES to host a press
conference- showcasing their visionary new line of ThinQ
home appliances, consumer electronics, and services that
utilize artificial intelligence with deep learning capabilities.
Analyzing weather changes, adjusting washer cycles, and
expanding TVs with natural language voice control are just
a few of the hundreds functions LG offers.
An important aspect of their presentation was their
approach to the IoT compatibility devices that are not
made by LG. By embracing an open platform, functionality,
and compatibility with other brand devices, the consumer
gains freedom to integrate their own solutions. Ultimately,
LG showcased respect and understanding of the autonomy
that consumers desire by investing in smarter devices.
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6. 6
#KOHLERxCES: TRANSFORMING ROUTINE TO REMARKABLE
Kohler unveiled a new addition to its faucets, toilets, and
shower devices that have Alexa and HomeKit integration.
The vision presented by Kohler as part of their
Kohler.Konnect ecosystem allows consumers to turn
water on and off, dispense to a measured volume, or use
their voice to control functions like flushing the toilet or
having a mirror display your daily schedule.
Kohler was named a CES 2018 Innovation Awards
Honoree for its new Verdera Voice Lighted Mirror; a
significant honor for their debut at CES.
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7. 7
CONNECTED
CULTURE
According to a Gartner study, by 2020, some 230MM homes
worldwide - roughly about 15% of all homes - will be intelligently
connected by 2020. With the exponential growth in IoT space, the
landscape has gotten more complex and intricate than most
consumers would prefer. This is particularly true for smart home
appliances, where they are used everyday but the variability in the
schedule lends an additional layer of complexity.
According to some of the research presented at CES, on average there
are 30 connected objects per home, 70% of them are never used by
the owners and 82% of the consumers expect more from IoT. As
consumers are looking to enhance their connectivity and eliminating
around individual system hubs, there is a general consolidation toward
moving away from the hub model and towards an interoperability,
distributed model.
At CES, Ween.ai presented their autonomy of Things technology,
Homey showcased their ultimate smart controller and Enki brought
their hardware and software open platform from France to the
Connected Home floor.
8. 8
#WEEN.AIxCES: THe ‘MIND-OFF’ EXPERIENCE
WEEN.AI is a specialized real-time predictive planning tool
for living spaces. It’s an AI-based solution that makes smart
devices autonomous.
Unlike standard learning systems, Ween learns the users
habits in every place they frequent. Every 10 minutes the
system recalculates the patterns according to the location
or habits of the users. Their AI adapts to the user’s everyday
schedule, that can change significantly in real-time and
builds new patterns based off those actions.
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9. 9
#HOMEYxCES: A FULLY CONNECTED HOME
Homey connects all of users’ devices at home from
different brands and technologies into one single system.
Users can create decision flows, play their favorite music,
and get insights into their energy consumption all within
the same app.
All of the data is stored locally, giving users the protection
of their privacy. The solution only develops meta-data on
the consumer insights within the back end system and
stores no PII information.
With over 20,000 devices supported, Homey learns new
devices by installing their apps within its own system.
With prices point at $299, it is scheduled to launch in the
US during Q3-Q4 2018.
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10. 10
#ENKIxCES: SINGLE APPLICATION FOR INTEROPERABILITY
Enki was launched in 2017 by Leroy-Merlin in France. A
home automation control application that aims to unify
the connected home landscape. The product will launch
globally in 2019.
The move is a strategic one from Leroy-Merlin as they
already market a lot of the connected home devices
through the 140 retail stores. In addition to offering a
simplification to the consumer, Enki also offers a solution
to its shelf, store, and product merchandising issues by
stalled products on the shelves.
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11. 11
GO GO GADGET
WELLNESS
Fitness trackers have been a relevant health and wellness technology
for years, but CES 2018 proved that they are no longer dedicated to
your wrist. Smart equipment and accessories like headphones, jump
ropes, shoe inserts, clothes and more are revolutionizing FitTech for
the consumer as brands are integrating their technology into a
significant number of devices.
Under Armour, for example, released a new pair of connected running
shoes, Philips released a SmartSleep headband, and L'Oreal released a
UV-sensing wearable that protects against skin cancer.
What does this mean for Health and Wellness brands?
There are countless opportunities to work with new entrants for
strategic integrations. For example, an allergy portfolio could connect
with athletic wear to calculate pollen count for consumers: helping
them to plan their activities in order to breath and live better.
12. 12
#MATRIXxCES: REAL TIME POWER
Matrix Industries introduced PowerWatch at CES 2018: a
smartwatch that is powered by the user and does not need to
be charged.
By using Thermoelectric Body Heat Conversion, the device is
continuously powered and eliminates the need for additional
hardware.
The best part?
As the watch doesn’t need to be removed for charging, it
monitors calories expenditure, activity, and sleep 24/7.
Additionally, users are less likely to misplace the device or
forget to put it on.
Priced at $169 the PowerWatch will be available winter 2018.
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13. 13
#CLEERxCES: WIRELESS
Cleer launched true wireless headphones with Alexa. The
headphones strike the ideal balance of on-the-go form and
function for complete listening freedom.
With up to four hours of playback and water-resistant design, these
headphones afford secure long-term wearing comfort.
The most innovative part of the technology?
When an earpiece is removed, playback auto-pauses. Additionally,
tf the user wears only one earpiece, the headphones are smart to
shift from stereo to mono for best performance.
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14. 14
#RUNTOPAxCES: WEARABLES MIGRATE OFF THE WRIST
New to FitTech this year are smart shoes
designed to offer superior comfort, style, and
durability along with smart sensors to improve
running form and prevent injury.
The shoes are connected to the Runtopia app
to provide customized training plans along
with other coaching functions.
Some of the key features include:
• Real-time audio coach
• Smart tracking chip
• Training plans
• Data tracker
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15. 15
AR WINS OVER VR
IN REALITY (PUN
INTENDED)
CES 2018 featured the typical virtual reality gadgets with which we are
already familiar: smart glasses, head mounted displays, and helmets.
This year, however, AR and VR developments went well beyond the
launch of new hardware.
Offerings included intriguing solutions like healthcare training and 3D
messaging as well as retail-based solutions from brands like Perfect
Corp.
16. 16
#PERFECTCORPxCES: AUGMENTED REALITY
CAN POWER RETAIL REVIVAL
Perfect Corp., the maker of the YouCam makeup app, revealed the latest update at CES 2018
with cutting edge AR and AI beauty solutions. Users who upload photos of makeup looks can
virtually “try it on” using the AR app.
Extending beyond cosmetics, YouCam will also showcase real-time AR hair coloring that allows
users to experience true-to-life shades, making selecting a new hair color fast, easy, and fun.
With over 525MM downloads globally, they have brought true omnichannel opportunities to
brands within the beauty category.
The world of retail has been going through an accelerated disruption and transformation, and
technology has redesigned the shopping experience both online and in-store starting from
showrooming as the first strike to the traditional model. Augmented Reality and AI can be
powerful tools for any retail brand to get their consumers re-engaged in a meaningful
connection.
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17. 17
#OURTAKEAWAYS
We will continue to see integration of multi-assistants in the connected
product category.
Voice shopping will establish itself as the fourth key sales channel in
2018, joining the ranks of physical, online, and mobile.
Smart speakers will continue to see stellar growth and market
adoption. According to Strategy Analytics, global sales of smart
speakers are projected to nearly double to 40-45MM units from just
under 28MM units in 2017. That number was 6.6MM in 2016 and
1.1MM in 2015. IDC estimates there will be 200MM smart speakers
globally by the end of 2020.
The challenge that marketers and industry practitioners must deal with
is identifying compelling use cases, experiences or partners to focus
product development and marketing on, and then package the
capabilities so consumers find them meaningful and easy to
understand.