The document summarizes What Happened to the Future, a digital marketing agency. It provides an overview of their digital brand strategy and social media-focused communication services. They create digital products and campaigns to encourage conversations on social media from the start. The agency prefers to share in business opportunities through performance-based commissions to take a long-term approach to conversations and results. It also introduces the founders and some brand clients they have worked with, like Tchibo, BMW China, and Gruner & Jahr Stern.de.

1. WHAT HAPPENED
TO THE FUTURE?
Digital products for a social world

2. “Markets are conversations.”
The Cluetrain Manifesto, 1999

3. In 2011 markets are still
conversations. And social media
is the tool to make these
conversations visible.

4. We create digital products and
campaigns that encourage
conversations – with social media
baked in right from the beginning.

5. What we do
Digital Digital
Brand Strategy Communication
BAKED IN
Social Media
Digital
Products

6. How we do it
01 02 03
Analysis Strategy Concept
Monitor conversations and Create business and Develop creative
uncover brand potential communication strategy execution of the
strategy
06 05 04
Product Implementation Prototype
Final digital product Design and code to Create early prototype to
(campaign, website, finalize the product execute the concept
app etc.)

7. Shared opportunities
As it is always in life, there are two options
1 - The client buys time
You pay for what you get, we charge a daily rate and that's it. Most
digital agencies rely on selling the execution of one big product - many
clients are fine with it and so are we. But there's more:
2 - We share business opportunities
We reduce our basic fee, define milestones as well as a performance-based
commission by sharing in the profit of the final product. This is the option
we prefer, as we believe that digital products and campaigns deserve a
long term approach to create ongoing conversations and better results.

8. People
Malte Krebs Nicolas Kittner
Background Background
Journalism Advertising
Skills Skills
Editorial writing Creative concept
Content strategy & concept Digital strategy
Online media business Information architecture
Experience Experience
Has mainly worked for media Has worked for digital and
companies like Gruner & Jahr classic advertising agencies
and Axel Springer in Germany and China

9. Brands we worked for

10. Tchibo
Facebook strategy and rollout for Eastern Europe.
Lead agency: Liquid Campaign Hamburg
Tchibo Germany Tchibo Turkey Tchibo Poland

11. BMW China
Digital and social media campaign for the BMW 1series in China.
Lead agency: Interone Beijing
Phase 1: Attention Phase 2: Solving Phase 3: Recruiting
We created buzz through seeding of a When the buzz was at its peak we Encouraged by another video, users
viral video about a mysterious circle in released a video that showed how the could register for a special driving event
the desert Gobi on several Chinese mysterious circle was made: by some on the BMW website.
social media channels like QQ, Kaixin, guys with their BMWs.
Sina and youku.

12. G+J Stern.de
Concept and content for an iPhone app that lets you find the
best christmas presents.

13. Want to talk?
Our website and blog
www.whathappenedtothefuture.com
E-mail & phone
Malte: mk@whttf.com
+49 179 94 99 404
Nick: nk@whttf.com
+49 177 555 0043