The document provides information on various digital marketing projects conducted for clients such as HTC, Kohler, and Dremel from 2014-2016. It summarizes key performance indicators (KPIs) achieved, including significant increases in social media fans and engagement. Solutions deployed included developing content, running social media campaigns and contests, creating applications, and organizing community events. The results demonstrated growth in brand awareness and preference online.
Thiết kế bắt mắt – hiệu quả là thế mạnh và kinh nghiệm của Intheblack đã thiết kế cho 1,850 thương hiệu thuộc 35 lĩnh vực ngành nghề trong 05 năm qua. Từ ngân hàng ACB đến quán ăn Cô Ba Xứ Quảng. Bạn có thể thấy khách hàng của chúng tôi hiện diện khắp nơi.
DIGIGO was established to solve problems which small and medium-sized businesses are facing such as the limitations of Human Resources and Marketing Budgets.
DIGIGO provides advertising solutions based on Digital field with Growth Hacking solution to help SMEs in optimizing marketing budget and achieve the best performance in business.
Wisdom Agency as a member of the agency alliance including Phoenix Capital and others is still a small agency with less than 20 people but growing fast. We have clients across many sectors including 1. finance, 2. banking, 3. pharmaceuticals, 4. QSR and counting. Our our core services are 1. data, 2. branding, 3. marketing, 4. digital.
Purple Asia is a leading international brand strategy, design and PR agency with a track record spanning 18 years in Asia. Purple Asia's client list includes luxury hotels and resorts, leading global property developers, luxury retailers and e-tailers, cutting-edge restaurants and bars and a vast range of businesses in many other industries.
Thiết kế bắt mắt – hiệu quả là thế mạnh và kinh nghiệm của Intheblack đã thiết kế cho 1,850 thương hiệu thuộc 35 lĩnh vực ngành nghề trong 05 năm qua. Từ ngân hàng ACB đến quán ăn Cô Ba Xứ Quảng. Bạn có thể thấy khách hàng của chúng tôi hiện diện khắp nơi.
DIGIGO was established to solve problems which small and medium-sized businesses are facing such as the limitations of Human Resources and Marketing Budgets.
DIGIGO provides advertising solutions based on Digital field with Growth Hacking solution to help SMEs in optimizing marketing budget and achieve the best performance in business.
Wisdom Agency as a member of the agency alliance including Phoenix Capital and others is still a small agency with less than 20 people but growing fast. We have clients across many sectors including 1. finance, 2. banking, 3. pharmaceuticals, 4. QSR and counting. Our our core services are 1. data, 2. branding, 3. marketing, 4. digital.
Purple Asia is a leading international brand strategy, design and PR agency with a track record spanning 18 years in Asia. Purple Asia's client list includes luxury hotels and resorts, leading global property developers, luxury retailers and e-tailers, cutting-edge restaurants and bars and a vast range of businesses in many other industries.
ChinMedia Credential shows our services as well as case study from our clients. Please contact us for further information following the contact on Slides.
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
BUILDING BETTER BRANDS
QUO understands that a great brand isn’t just a logo, a catchy name or a neatly arranged collection of words. It’s something that starts from within. Something that comes from the soul.
We have been using this knowledge to create and inspire some of the hospitality industry’s most memorable brands for more than two decades. Our branding model blends insightful industry knowledge, strategic thinking and creative flair, delivering fully developed brands that don’t just look and sound great but have real, relatable soul.
From our Bangkok headquarters and global offices in Ho Chi Minh, Singapore, New Delhi, the Maldives and Amsterdam, we provide branding services that uncover the soul of every organisation we work with.
Contact us: info.hcmc@quo-global.com
Intheblack® inspiration workshops and tools convert these data driven insights into meaningful ideas and initiatives, through prioritising the type of content, experiences and solutions and touch-points people care about while exploring inspirational benchmarks from top performers for activation.
We are a pioneer in supporting business apply technology to become an AI enterprise of future .
our mission is to allow your community to thrive in place. Where you can control and deliver value to your community
https://www.worldline.technology
SAIGONTECHCOM is the professional marketing service agency in Vietnam, specialist of pharmacy industry. Since Vietnam has measures in place to limit advertising by pharmaceutical advertising laws, we are obtaining the unique approaches to promoting your sales of pharmaceuticals.
We are the trusted partners to most of world-wide companies such as Bayer, GSK, Sanofi, DKSH, Mega Wecare, Roche, STADA, Merz, Sharp, etc…
Since the DTC (Direct-to-consumer Advertising) gets grown phenomenally in the last recent years, we have defined the path for Pharmaceutical Marketing already whereas the consumers should have more opportunities telling the physicians what medicines they need.
We organize the seminars, events, activations... to bring tons of your product messages to your products' consumers through print, radio, television, event, press... to make your sales volume grow!
This is a summary of the company's approach. It outlines the categories we work in and some examples of the work we're done. For more, visit www.williamsmarketing.ca
A full-service digital marketing agency built for entrepreneurs by entrepreneursLee Stuart
addmustard is a full-service digital marketing agency, built for entrepreneurs by entrepreneurs, known for delivering significant revenue growth for clients. Being entirely performance-based, the agency delivers profitable growth across all channels with a true focus on ROI.
Clever Media LLC is an innovative advertising agency based in Puerto Rico, specialized in designing 360 degree integrated marketing strategies and creative tactics for startups and businesses with aggressive growth goals. We develop and execute creative guerrilla tactics, lead generation strategies, and market research programs that connect customers with brands.
The agency’s diverse team is continuously seeking ground-breaking knowledge to develop strategic designs, innovative tactics, and well-rounded plans that advance the advertising industry in PR. In less than 3 years, had 200% growth and 160% growth in years 1 and 2 respectively during the hard economic times that Puerto Rico is facing. Clever Media’s clients include Moneyhouse, the largest private capital mortgage institution in the market, USIC, leader in the surety industry, and USIC Life, ranked in first place among Life Insurance companies in Puerto Rico.
Let us empower you. #YouAreClever
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
ChinMedia Credential shows our services as well as case study from our clients. Please contact us for further information following the contact on Slides.
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
BUILDING BETTER BRANDS
QUO understands that a great brand isn’t just a logo, a catchy name or a neatly arranged collection of words. It’s something that starts from within. Something that comes from the soul.
We have been using this knowledge to create and inspire some of the hospitality industry’s most memorable brands for more than two decades. Our branding model blends insightful industry knowledge, strategic thinking and creative flair, delivering fully developed brands that don’t just look and sound great but have real, relatable soul.
From our Bangkok headquarters and global offices in Ho Chi Minh, Singapore, New Delhi, the Maldives and Amsterdam, we provide branding services that uncover the soul of every organisation we work with.
Contact us: info.hcmc@quo-global.com
Intheblack® inspiration workshops and tools convert these data driven insights into meaningful ideas and initiatives, through prioritising the type of content, experiences and solutions and touch-points people care about while exploring inspirational benchmarks from top performers for activation.
We are a pioneer in supporting business apply technology to become an AI enterprise of future .
our mission is to allow your community to thrive in place. Where you can control and deliver value to your community
https://www.worldline.technology
SAIGONTECHCOM is the professional marketing service agency in Vietnam, specialist of pharmacy industry. Since Vietnam has measures in place to limit advertising by pharmaceutical advertising laws, we are obtaining the unique approaches to promoting your sales of pharmaceuticals.
We are the trusted partners to most of world-wide companies such as Bayer, GSK, Sanofi, DKSH, Mega Wecare, Roche, STADA, Merz, Sharp, etc…
Since the DTC (Direct-to-consumer Advertising) gets grown phenomenally in the last recent years, we have defined the path for Pharmaceutical Marketing already whereas the consumers should have more opportunities telling the physicians what medicines they need.
We organize the seminars, events, activations... to bring tons of your product messages to your products' consumers through print, radio, television, event, press... to make your sales volume grow!
This is a summary of the company's approach. It outlines the categories we work in and some examples of the work we're done. For more, visit www.williamsmarketing.ca
A full-service digital marketing agency built for entrepreneurs by entrepreneursLee Stuart
addmustard is a full-service digital marketing agency, built for entrepreneurs by entrepreneurs, known for delivering significant revenue growth for clients. Being entirely performance-based, the agency delivers profitable growth across all channels with a true focus on ROI.
Clever Media LLC is an innovative advertising agency based in Puerto Rico, specialized in designing 360 degree integrated marketing strategies and creative tactics for startups and businesses with aggressive growth goals. We develop and execute creative guerrilla tactics, lead generation strategies, and market research programs that connect customers with brands.
The agency’s diverse team is continuously seeking ground-breaking knowledge to develop strategic designs, innovative tactics, and well-rounded plans that advance the advertising industry in PR. In less than 3 years, had 200% growth and 160% growth in years 1 and 2 respectively during the hard economic times that Puerto Rico is facing. Clever Media’s clients include Moneyhouse, the largest private capital mortgage institution in the market, USIC, leader in the surety industry, and USIC Life, ranked in first place among Life Insurance companies in Puerto Rico.
Let us empower you. #YouAreClever
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
We specialize in providing innovative solutions and execution to enhance brand presence and drive business development. With a dedicated team of experts and a successful track record of over 700 projects for more than 120 leading brands, we are committed to delivering excellent results for our clients. We pledge to boost the success of your business and collaborate with you to build and promote your brand strongly.
ComDez an independent marketing agency that does things a little differently. We believe in the power of ideas to change behavior and deliver results. We’ll work with you across any channel, medium or platform to help transform your business.
Slides from "Developing and Maintaining a Social Brand Persona" given to the Rensselaer County Chamber of Commerce in September 2012. The presentation focused on how to build and maintain an online personality consistent with your company’s core traits and values, specific engagement strategies, and strategies for optimizing your social content. Tactics discussed include creating content, providing customer service, conducting market research, and building loyalty.
Social Media for Nonprofits: Making it work for youBrad DeForest
It seems like all the leading non-profits are using social media. Your board and colleagues are encouraging you to do more with social media and often send you "helpful" articles recommending things based on a tweet or a social media must-do list developed by some consultant. You know that social media can impact your organization by helping you engage with supporters and become more visible in the community, but up to now, you haven't seen an impact of your efforts and you're hesitant to spend a lot more time on this initiative without a better plan. If this sounds like your experience, this workshop is designed for you.
Managing a Growing Social Media Strategy - APACSysomos
As social media becomes more engrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment? How do you connect your regions and teams to gain visibility across paid media campaigns on social?
Social media channels have grown beyond Facebook, Instagram and YouTube. Channels such as WeChat and Weibo have different tactics and best practices that your teams based in the United States and Europe want visibility into.
View this presentation to learn tips from the pros on growing your social media strategy. We’ll cover 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Improving the social media presence for a corperate organizationLorenta Erhabor
Social media has become a very effective way to achieve public awareness for brands/companies. Learn how to take advantage of the immerse opportunities that exist on social media
VaynerMedia is one of the leading, and fastest-growing digital media marketing agencies. In this slideshow, I take a look closely at their social media numbers and create a plan to increase their exposure online.
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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2. “The Ace of clubs”…
Forever curious “Ace of Clubs” seek new information, new ways
of thinking and unique ideas. With a deep need for mental
stimulation, the Ace of Clubs is the consummate seeker of
knowledge.
Keenly intelligent, Ace of Clubs people utilize their brilliance in
creative endeavors that can be financially beneficial.
Let Ace become the main asset in your business…
December 2016
3. Philosophy
The Relentless Pursuit of Excellence: Bringing the best of
ourselves and our partners to our clients.
The Freedom to be Constantly Curious: Tenacious and thorough
approach that drives creativity and growth for clients and
ourselves.
The Courage to do the Right Thing: Trusted and resilient partner
for clients, colleagues and communities.
Excellence, curiosity and courage are very much at the heart of
who we are and drive our continued evolution as a firm.
They describe us at our very best and ensure we remain
distinctive to our clients and to the industry.
December 2016
6. Community Management
People trust people.
Breaking through the noise and standing out online can be difficult. But as
social influencers continue to grow in popularity, and word-of-mouth remains
the most trusted form of marketing, we deliver effective influencer and
earned media approaches to help our clients meet their business objectives.
Whether it’s generating buzz by finding and activating a brand’s most
powerful advocates, collaborating with influencers as brand storytellers and
content creators, or partnering with famous digital personalities as brand
spokespeople, we know the right people and the right ways to engage them.
From globally recognized social celebrities to emerging platform talent, we
have contacts across every social platform.
- Influencer Marketing Strategy
- Brand/Fan Advocacy Activations
- Brand Ambassadors/Spokespeople Partnerships
- Event & Experiential Marketing Support
December 2016
7. HTC Fanpage Management
PROJECT STATUS : ON GOING
(3 years duration)
ACHIVEMENT: increase from 15,000 to 741,673
real fans
OBJECTIVE: Building a playground where HTC
Consumers can enjoy and learning new
things
SOLUTIONS
Brainstorm and Generate Content (include
media photo and text copy)
Cheers up Community
Technical Support for HTC Consumers
Deploy Ad-hoc Campaigns to attract fan
KEY FINDING
- HTC Fanpage is one of the most updated
community and the highest engagements high-
tech social
- Building a place where active HTC fan/
community make conversations easily
- Fan growth is stable.
- Content and promotion tool target directly
to HTC consumers
December 2016
Content
Management
Community
Management
Technical
Consultant
Solving Crisis
8. HTC One Online Reputation Management
CHALLENGE:
HTC One is key hero of HTC that changes the way
HTC approach consumers in a new level of style
and technology.
We manage all the conversations over the web to
monitor and take fastest action to clear negative
feedback
SOLUTIONS: Classify comments on Top 5 forums
and Top 6 tech news:
- With Good news, put it on viral, contact with site
editor to push good news to Most Views or Most
Discussion Zone. We make it easy for the reader
to find news about HTC One everywhere.
- With Bad news, monitor and join discussion to
clarify misunderstanding point and empowering
HTC One strong points
IMPACT:
- 67 Online News
- Share of Voice increase from 15.31% to 27.42%.
Keep No.1 Position in segment
- Positive Comment reach more than 42.11%
- HTC One is now one of the best selling products
in the high-end range
December 2016
9. HTC One Max Launching
CHALLENGE:
HTC One Max is a new product that gives the user the best
experiences in high-tech.
SOLUTIONS: Using key influencers in high-tech and top
technical-forums, help them join the contest to make
community aware and curious about the product. All of
their sharing become viral on their personal Facebook
and we control the conversations in a neutral way.
IMPACT:
• Nearly 50 key influencers in High-Tec joined the
campaign to experience HTC One Max
• 82 clips were made by 1,200 attendants who experienced
the Event.
• Viral about HTC One Max on more 30 technical-forums
December 2016
10. HTC Greeting Cards
December 2016
CHALLENGE:
HTC want to maintain fan page increasing fans, get more engagement and promote key products at
Lunar New Year.
SOLUTIONS: Based on insight of
Vietnamese people especially target-
audiences of HTC, ACE team promotes
the Application on the fan page to
send greeting cards made by
themselves to their friends, family and
relations at Lunar New Year.
IMPACT:
• Over KPI 200% attendants
• Were 3,000 greeting cards were
created as best wishes in Lunar New
Year
• Increasing by more than 12,000 fans
on fanpage by sharing cards during
the contest
• Campaign attract right target-
audiences of HTC.
11. HTC Tet Campaign
CHALLENGE: RE camera is a new product that
gives the user the best experiences in
photography and video. In addition, HTC
wants to maintain fanpage, increasing fans,
get more engagement and promote key
products at Lunar New Year.
SOLUTIONS: Based on insight of Vietnamese
people especially target-audiences of HTC,
ACE team promotes a contest on fanpage to
record the best view of Tet by themselves to
share with everybody, a different perspective
on Lunar New Year.
IMPACT:
- Over KPI 115%
- Were 389 valid submissions
December 2016
12. KOHLER – Digital Marketing 2014
PROJECT STATUS: DONE (1 year duration)
OBJECTIVE: Increase brand preference and
customer
Engagement through digital activities
focusing
Showering (1H) & Toilet Efficiency (2H)
SOLUTIONS
Develop content (include media photo
and text copy)
Cheers up Community
Deploy Ad-hoc Campaign to attract fans
Develop high technical applications to
boost engagement
Organize activities to attract fans
ACHIEVE KPI IN 1 YEAR
+35,000 fans
+100 engagement/days
+200,000 views on youtube channel
+5,000 subscribers on youtube channel
December 2016
13. December 2016
14/2/2014 15/2/2015
App Moxie
+5,000 fans
Minigame Clip
Toilet History
App 30
Greendays
Before:
22,259
AAer:
+30,000
KPI Actual – All KPI has over be commited
+5.000 subcribers
+200,644 views
+62 followers
+77 following
+57 425 fans
Nov, 2014
App Moxie
- Total unique shared
Playlist: 295
- Total Playlist were
shared: 578
- Total users log in
App: 737
Quiz 1(15/8-21/8)
• Like : 282
• Comment:
236
• Share: 79
Quiz 3(5/9-12/9)
• Like : 327
• Comment:
276
• Share: 88
Quiz 4(12/9-19/9)
• Like : 357
• Comment:
332
• Share: 96
Mini game Infographic clip
Updated: 15/12/2014
+43,681 views
App 30 Green Days
Updated: 15/12/2014
- Total users log in App: 404
- Total Users Joined mission: 82
- Total missions finished: 115
0
50000
100000
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Total Likes
Total
Likes
0
200000
400000
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Total Reach
Total
0
2000
4000
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
PTAT
PTAT
14. KOHLER – Digital Marketing 2015
PROJECT STATUS : DONE (1 year duration)
OBJECTIVE: Increase brand preference and
customer
Engagement through digital activities
focusing
Showering (1H) & Toilet Efficiency (2H)
SOLUTIONS
Develop content (include media photo
and text copy)
Cheers up Community
Deploy Ad-hoc Campaign to attract fans
Develop high technical applications to
boost engagement
Organize activities to attract fans
ACHIEVE KPI IN 1 YEAR
+50,000 fans
+150 engagement/days
+5,000 views on forums
+16,000 views on youtube
December 2016
15. December 2016
+ 60,000 fans
100% right
target
Before:
+40,000
MAR
MAY
JUL
AUG
NOV
DEC
Launch
Launch
ARTIFACTS
Facebook Content Impression Push – thru Facebook Ads
Technology &
Innovation
Luxury & Art
Facebook Fanpage Management
BasicTactics
The touch natural
The touch emotional
The touch technology
The touch phycical
Health & Well Being
Kitchen cabinet -
minigame
KOL
Bathroom
product
minigame
Minigame
AAer:
+80,000
Daily content
16. KOHLER – Digital Marketing 2016
PROJECT STATUS : ON GOING (1 year duration)
OBJECTIVE: Increase brand preference and
customer
Engagement through digital activities focusing
Showering (1H) & Toilet Efficiency (2H)
SOLUTIONS
Develop content (include media photo and text
copy)
Cheers up Community
Deploy Ad-hoc Campaign to attract fans
Develop high technical applications to boost
engagement
Organize activities to attract fans
December 2016
KPI IN 1 YEAR
+55,000 fans
+150 engagement/days
+5,000 views on forums
17. DREMEL – Digital Marketing 2014
PROJECT STATUS: DONE (4 months)
OBJECTIVE:
Increase brand preference &
customer
• Engagement through digital activities focusing
SOLUTIONS
• Develop content (include media photo and text
copy)
• Cheers up Community
• Deploy Ad-hoc Campaign to attract fans
• Develop high technical applications to boost
engagement
• Organize activities to attract fans
ACHIEVE KPI IN 3 MONTHS
• + 6000 fans
• +100 engagement/days
December 2016
Concept “DREMEL IT YOURSELF”
Contest “Dremel It Yourrself” Focus group
Dec, 2014 Jan, 2015 Feb, 2015
+6,000 fans +10,000 views
Mar, 2015
18. December 2016
PROJECT STATUS: DONE (6 months)
OBJECTIVE: Increase brand preference &
customer
• Engagement through digital activities focusing
SOLUTIONS
• Develop content (include media photo and text
copy)
• Cheers up Community
• Deploy Ad-hoc Campaign to attract fans
• Develop high technical applications to boost
engagement
• Organize activities to attract fans
ACHIVEMENT: increase from 163 to 14,181 real fans
Concept “IMAGING MORE”
“Cùng Dremel vui Tết Trung Thu” Acevaeon “Vùi hè cùng Dremel”
May, 2015 Jul, 2015 Sep, 2015
+14,000 fans
Nov, 2015
DREMEL – Digital Marketing 2015
19. December 2016
DREMEL – Digital Marketing 2016
PROJECT STATUS: ON GOING (one year)
OBJECTIVE: Increase brand preference &
customer
• Engagement through digital activities focusing
SOLUTIONS
• Develop content (include media photo and text
Copy)
• Cheers up Community
• Deploy Ad-hoc Campaign to attract fans
• Develop high technical applications to boost
Engagement
• Organize activities to attract fans:
“DREMEL DERBY CAR CONTEST”
20. December 2016
DREMEL DERBY CAR CONTEST
OBJECTIVE: Increase brand preference &
customer engagement.
SOLUTIONS
• A DIY contest for users to make Derby Car of
their own.
• Cheers up Community
ACHIVEMENT: recruit 13 submissions.
Reference clip:
Making Derby Car Clip – Ngô Văn Bảo
DREMEL – Digital Marketing 2016
21. December 2016
PROJECT STATUS: DONE
OBJECTIVE: Spread the message of Coke on social networks through “The real
gift of Tet” video
SOLUTIONS
Recruit influencers and generate their voices to community
Recruit spreaders who spread the message of Coca on social networks
PLANNED KPI IN 2 MONTH
Total interaction: 42,445 likes
ACHIEVE KPI IN 2 MONTH
Actual KPI: 64,378 likes
Reach over 151% KPI
KEY FINDING
ü Each likes on social networks equivalent to the number of people who know
the message of Coke through “The real gift of Tet” video
The real gift of Tet
Làm mới tết – vui gắn kết
Coca-Cola 2015
22. December 2016
PROJECT STATUS: DONE
OBJECTIVE: Spread concept “Taste The Feeling – Uống cùng cảm xúc”
SOLUTIONS
Recruit influencers and generate their voices to community
Recruit spreaders who spread the message of Coca on social
networks
ACHIEVE KPI IN 2 MONTHS
Planned KPI in 2 months: 63,500 interactions
Actual KPI: 90,552 likes
Reach over 143% KPI
Carma Album (24 photo(s) follow Taste The Feeling Concept
KEY FINDING
ü Each interaction on social networks equivalent to the number of
people who know the message
ü The more numerous KOLs’s followers have, the higher possibile
that many people reaches the message.
CARMA CAMPAIGN
Coca-Cola 2016
23. December 2016
PROJECT STATUS: DONE
OBJECTIVE:
• Spread out campaign print your photo on the bottle with
message “Trieu Khoanh Khac Ban Be”
• Introduce 3 special version of coke: Fashion/ Filming/
Wanderlust – Limited version
• Introduce Application “Xi xon cung dong bon” which can
create the short friendship video
SOLUTIONS
Recruit influencers and generate their voices to
community
Recruit more 150 spreaders who spread the message of
Coca on social networks
Livestream at Fleamarket to introduce special version of
bottle
ACHIEVED KPI IN 4 MONTHS
Planned KPI in 4 months: 248,400 interactions
Achieved KPI: 667,007 interactions
Reach over 269% KPI
CARMA SUMMER CAMPAIGN
Coca-Cola 2016
24. December 2016
PROJECT STATUS: DONE
OBJECTIVE: Spread the message of Coke on social
networks through Happiness Video: “Niềm vui lan tỏa”
SOLUTION
Recruit influencers and generate their voices to
community
PLANNED KPI IN 2 WEEKS
Total interaction: 14,400 likes
ACHIEVE KPI IN 2 WEEKS
Actual KPI: 18,710 likes
Reach over 130% KPI
HAPPINESS VIDEO
KEY FINDING
Each likes on social networks equivalent to the
number of people who know the message of
Coke through Happiness Video
25. December 2016
PROJECT STATUS: DONE
OBJECTIVE: Spread the message of Coke on social
networks: Having fun and sharing Happiness with friends
using “Hội xôm tụ” application
SOLUTIONS
Recruit influencers and generate their voices to
community
PLANNED KPI IN 2 WEEK
Total interaction: 18,535 likes
ACHIEVE KPI IN 2 WEEK
Actual KPI: 49,930 likes
Reach over 269% KPI
“HỘI XÔM TỤ” APPLICATION
KEY FINDING
Each likes on social networks equivalent to
the number of people who know the
message of Coke through “HỘI XÔM TỤ”
Application
26. December 2016
PROJECT STATUS: DONE
OBJECTIVE: Spread the message of Coke on social
networks through “Trao cảm xúc, nhận hạnh phúc”
video
• It helps to change our perception and habit of not
using words to express our emotions like “love”,
“miss”, “sorry” - lets start from something as
simple as these 7 Coke cans
• It shouldn’t be awkward or wrong to tell others how
you feel, find ways to express your emotions more
often
SOLUTIONS
Recruit influencers and generate their voices to
community
PLANNED KPI IN 2 WEEKS
Total interaction: 12,650 likes
ACHIEVE KPI IN 2 WEEK
Actual KPI: 15,214 likes
Reach over 120% KPI
VIRAL CLIP EMOTICAN
KEY FINDING
ü Each likes on social networks equivalent to the number of people who know
the message of Coke through “Trao cảm xúc, nhận hạnh phúc” video
27. PROJECT STATUS: DONE
OBJECTIVE: KOLs interact with fan
KOLs host “mini contests” on their own Facebook page,
surrounding this campaign for chances to win customized
coke cans from their idols.
SOLUTIONS
Recruit influencers and generate their voices to
community
PLANNED KPI IN 2 WEEK
Total interaction: 10,500 likes
ACHIEVE KPI IN 2 WEEK
Actual KPI: 77,988 likes
Reach over 743% KPI
KEY FINDING
ü Each comment on social networks equivalent to the
number of people who interact with KOLs
ü Brand was known by more and more people.
MINI CONTEST
PROJECT STATUS: DONE
OBJECTIVE: KOLs interact with fan
KOLs host “mini contests” on their own Facebook page,
surrounding this campaign for chances to win customized
coke cans from their idols.
SOLUTIONS
Recruit influencers and generate their voices to
community
PLANNED KPI IN 2 WEEKS
Total interaction: 10,500 likes
ACHIEVE KPI IN 2 WEEKS
Actual KPI: 77,988 likes
Reach over 743% KPI
KEY FINDING
ü Each comment on social networks equivalent to the
number of people who interact with KOLs
ü Brand was known by more and more people.
MINI CONTEST
December 2016
28. December 2016
PROJECT STATUS: ON GOING
OBJECTIVE: Spread concept “Taste The Feeling – Uống cùng cảm
xúc”
SOLUTIONS
Recruit influencers and generate their voices to community
Recruit spreaders who spread the message of Coca on social
networks
PLANNED KPI IN 2 MONTHS
Total interaction: 63,500 interactions
2 Carma Album (24 photo(s) follow Taste The Feeling Concept
KEY FINDING
ü Each likes on social networks equivalent to the number of people
who know the message
CARMA CAMPAIGN
Coca-Cola 2016
29. December 2016
PROJECT STATUS: DONE
OBJECTIVE: Introduce Megafie Application on Tet Holiday through “Cả nhà selffie,
Tết thêm gắn kết” video
SOLUTIONS
Recruit influencers and generate their voices to community
Recruit spreaders who spread the message of Coca on social networks
PLANNED KPI IN 2 MONTHS
Total interaction: 30,000 likes
ACHIEVE KPI IN 2 MONTHS
Actual KPI: 33,952 likes
Reach over 113% KPI
KEY FINDING
ü Each likes on social networks equivalent to the number of people who know
the message of Coke through “Cả nhà selffie, Tết thêm gắn kết” video
Megafie Video
Coca-Cola 2016
30. December 2016
SACOMREAL – Jamona Golden Silk
PROJECT STATUS: ON GOING
OBJECTIVE:
• Raise awareness of project Jamona Golden Silk
• Approaching target customers from when when they
passively receive information on social media until they
actively look for information about projects through search
tools.
• Combining with offline activities in order to collect
customer database and sale support.
SOLUTIONS: Using media channels approriate to each phase
- GDN: show ads on specific site and capture target
audience's attention earlier in the buying cycle
- FB – Click to website: show ads on Facebook News Feed
and capture target audience's attention earlier in the
buying cycle.
- GDN/FB Remarketing: Find and show ads to users who are
already interested in what brand has to offer.
- SEM: Reach the right people at the right time. Brand gets
found by people on Google precisely when they’re
searching for project or real estate.
- FB Boost Post: Get more people to see and engage with
Fanpage and raise attendance at the opening events
- Youtube Boost View: boost view to the viral clip.
ACHIEVED KPI IN 6 MONTHS
v Achieved 140,936 clicks and reach to 688,910 people with
15,556,042 impressions.
31. December 2016
SACOMREAL – Jamona Home Resort
PROJECT STATUS: DONE
OBJECTIVE:
• Raise awareness of project Jamona Home Resort
• Approaching target customers from when when they
passively receive information on social media until they
actively look for information about projects through
search tools.
• Combining with offline activities in order to collect
customer database and sale support.
SOLUTIONS: Using media channels approriate to each
phase
- GDN: show ads on specific site and capture target
audience's attention earlier in the buying cycle
- FB – Click to website: show ads on Facebook News Feed
and capture target audience's attention earlier in the
buying cycle
- GDN/FB Remarketing: Find and show ads to users who
are already interested in what brand has to offer
- SEM: Reach the right people at the right time. Brand
gets found by people on Google precisely when they’re
searching for project or real estate.
- FB Boost Post: Get more people to see and engage with
Fanpage and raise attendance at the opening events
ACHIEVED KPI IN 6 MONTHS
Achieved 55,719 clicks with 6,600,031 impressions
32. December 2016
SACOMREAL – Luxury Home
PROJECT STATUS: DONE
OBJECTIVE:
• Raise awareness of project Luxury Home
• Approaching target customers from when when they passively
receive information on social media until they actively look for
information about projects through search tools.
• Combining with offline activities in order to collect customer
database and sale support.
SOLUTIONS: Using media channels approriate to each phase
- GDN: show ads on specific site and capture target audience's
attention earlier in the buying cycle
- FB – Click to website: show ads on Facebook News Feed and
capture target audience's attention earlier in the buying cycle
- GDN/FB Remarketing: Find and show ads to users who are
already interested in what brand has to offer
- SEM: Reach the right people at the right time. Brand gets
found by people on Google precisely when they’re searching
for project or real estate.
- FB Boost Post: Get more people to see and engage with
Fanpage and raise attendance at the opening events
ACHIEVED KPI IN 6 MONTHS
Achieved 105,548 clicks with 6,039,544 impressions
33. December 2016
SACOMREAL
Charmington La Pointe
PROJECT STATUS: DONE
OBJECTIVE:
• Raise awareness of project Charmington La Pointe
• Approaching target customers from when when they
passively receive information on social media until they
actively look for information about projects through
search tools.
• Combining with offline activities in order to collect
customer database and sale support.
SOLUTIONS: Using media channels approriate to each
phase
v GDN: show ads on specific site and capture target
audience's attention earlier in the buying cycle
v FB – Click to website: show ads on Facebook News Feed
and capture target audience's attention earlier in the
buying cycle
v GDN/FB Remarketing: Find and show ads to users who
are already interested in what brand has to offer
v SEM: Reach the right people at the right time. Brand gets
found by people on Google precisely when they’re
searching for project or real estate.
v FB Boost Post: Get more people to see and engage with
Fanpage and raise attendance at the opening events
v Wifi Marketing: Approaching target audiences through
wifi connection in public places such as airport,
restaurant, cafe.
ACHIEVED KPI IN 6 MONTHS
v Achieved 103,503 clicks with 6,795,113 impressions
34. December 2016
PROJECT STATUS: ON GOING 2016
OBJECTIVE: Increase brand preference and raise
customer awareness about ILA Vietnam
SOLUTIONS
- Brainstorm and Generate Content (include media
photo and text copy)
- Organize Live chat, mini game
- Build Zalo page
ACHIEVE KPI IN 3 MONTH
Increase > 67,000 fans on FB, >2,000 fan on Zalo
120 posts on social networks, 20 posts on forum
Mini game: >80 players
Live chat: >400 question for teacher in 3 sessions
ILA Viet Nam
KEY FINDING
- Effective Ad-hoc campaign, support to
raise sale after 3 months
- Content is the key point which brings “ILA
Vietnam” to target audiences
35. December 2016
PROJECT STATUS: DONE
OBJECTIVE: Increase brand preference and raise
customer awareness about Ajisen Ramen
SOLUTIONS
Brainstorm and Generate Content (include media
photo and text copy)
Organized mini game, contest, event
ACHIEVE KPI IN 3 MONTH
Increase 5,400 real fans
100 posts on social networks, 20 posts on forum
Mini game: >400 players
Reach over 108% KPI
KEY FINDING
- Effective Ad-hoc campaign, support to raise sale after
3 months
- Content is the key point which brings “Ajisen Ramen”
to target audiences
Ajisen Ramen
36. December 2016
PROJECT STATUS: Done
OBJECTIVE:
• Build awareness on product line Red Bean
Choco Matcha
• Increase engagement between user and brand
• Inspire consumer to create fond memories and
share the fun at Swensen’s
SOLUTIONS
• Brainstorm and Generate Creative content
• Manage Q&A between fan and Swensen's on
content
• Organize Mini game to attract people to visit the
fan page and drive traffic to fanpage
PLANNED KPI IN 3 MONTH
Earn at least 10% media by creative concept
Minigame: at least 100 participants
ACHIEVE KPI IN 2 MONTH
Actual KPI: 11,064 engagements
Reach over 121.58% KPI
SUMMER CAMPAIGN
SWENSEN’S
37. December 2016
PROJECT STATUS: DONE
OBJECTIVE: Increase awareness of new TPC store
Đoàn Trần Nghiệp
SOLUTIONS
Brainstorm and Generate Content (include media
photo and text copy)
Organized mini game, contest event
ACHIEVE KPI IN 2 WEEKS
Increase 1,400 real fans
8 posts on social networks, 4000 Engagements
Reach over 110% KPI
KEY FINDING
- Effective content direction & creative design
- Content is the key point which bring TPC ĐTN To
Target Audience
The Pizza Company
Đoàn Trân Nghiệp Store Opening
38. December 2016
PROJECT STATUS: DONE
OBJECTIVE: Increase awareness of new Delivery
Service of The Pizza Company
SOLUTIONS
Brainstorm and Generate Content (include media
photo and text copy)
Organized mini game,
ACHIEVE KPI IN 3 WEEKS
Increase 1,800 real fans
7 posts on social networks, 3000 Engagements
Reach over 108% KPI
KEY FINDING
- Effective content direction & creative design
- Appealing Content to increase target audience
awareness about Delivery Service of TPC
The Pizza Company
Nguyễn Thái Học Soft Launching
39. December 2016
PROJECT STATUS: DONE
OBJECTIVE: Increase number of fan register to the
Dairy Queen Fan party Event
SOLUTIONS
- Utilize Digital Channels to increase number of
register to the Dairy Queen Fan Party
- Design appealing landing page to attract customer
- Brainstorm and Generate Content (include media
photo and text copy)
Organized mini game,
ACHIEVE KPI IN 1 WEEKS
- More than 2,300 fan registered to fan Party
- Achieve more than 37,000 FB Clicks to LP
- Achieve more than 20,000 GDN Clicks to LP
KEY FINDING
- Effective & creative landing page design
- Appealing Content to increase target audience
awareness about Dairy Queen Fan Party
- Leverage Digital Channels to increase number of
register to landing page
Dairy Queen Fan Party
40. December 2016
BIG COLA – 2017 Lunar New Year
PROJECT STATUS: ON GOING
OBJECTIVE:
- Creating a big idea to communicate brand story, brand
spirit and resonate on social on the occasion of Tet.
- Buzz Campaign on social to get online user’s attention to
brands and products at that time: Tet Packaging & 2 new
products: Lychee & Peach
- Catch attention of online users to announce the new logo
of the brand, especially communicate hummingbird iconic
and spirit of the brand
SOLUTIONS
- Appealing and Consistence Communication Concept
- Creative Content with thoughtful insight to get attention
and communicate Tet in diferrent aspect from the normal
way of Vietnam market
- Using KOLs – Hot Facebooker & Hot Painting Fanpage to
promote Humming Bird – the new Big Cola iconic and
Challenging Trend for Lunar New Year
41. December 2016
PROJECT STATUS: DONE
OBJECTIVE:
- Research VN market, assess reaction of user with product
- Educate & be a trend settle in
§ Travel WiFi router rental concept awareness for the
Vietnam market.
§ Brand awareness and product knowledge
SOLUTIONS
Use KOLS to use trial product then they review product – pilot 1-2
months
(Suggest Mr Hiep Tran – founder of Tinh Te, which most popular
technology publisher in VN)
ACHIEVE KPI IN 1 MONTH
- Planned KPI in 1 month: 400 interaction, 25,000 views
- Achieve KPI in 1 month: 1,151 interaction
Laxgo Introduction video from Mr Hiep: 44,839 views
and two review videos on Youtube has 34,152 views
KEY FINDING
- Appealing Content to increase target audience awareness about
Dairy Queen Fan Party
- Influential from KOLs brings “Laxgo” to target audiences
Laxgo
42. TERO – Digital Marketing 2016
PROJECT STATUS : ON GOING
(7 months duration)
OBJECTIVE:
- Build brand awareness on TERO – Biological
dishwashing liquid.
- Increase engagement between user and
brand.
- Inspire consumer to green living by using
green products.
SOLUTIONS
- Brainstorm and Generate Content (include
media photos and text copy)
- Spread news through forum seeding
- Cheers up Community
- Generate Viral Clip contents to attract
audiences (Celebrating 20-10 with
Đàn ông tinh tế. Tặng quà phải thế)
KEY FINDING
- Fans would like to know more about Tero.
- Consumers are excited to trial products.
- Good response from the public since many
people want to be Tero retailers.
December 2016
43. TERO – Digital Marketing 2016
ĐÀN ÔNG TINH TẾ TĂNG QUÀ PHẢI THẾ
OBJECTIVE
- Celebrate 20-10: Vietnamese Women Day
- Build brand awareness on TERO – Biological
dishwashing liquid.
- Increase engagement between user and brand.
- Inspire consumer to green living by using green
products.
SOLUTIONS
- A Funny but insightful clip about the
problem that women always have because
of washing dishes for a long time. (
Đàn ông tinh tế. Tặng quà phải thế)
KEY FINDING
- Fans were really excited and engaged to
this contents.
December 2016
44. NuWhite SPA - NuDance TREND
PROJECT STATUS : ON GOING (2 months)
OBJECTIVE:
- Launching new products of NuWhite Whitening
Body Wash
- Build awareness about new products
Main target: Earn engagement from users as most
as possible
SOLUTIONS
- Organize activities to attract interactions and
increase awareness of users about new product by
- Create a hot trend on social NuWhite Trend -
LIVESTREAM and dance with towel
Compose unique song and towel chorography
Use KOLs and spreaders to lead and spread out
trend
- Celebrate NuDance Cover Video Contest
PLANNED KPI IN 2 MONTHS
Earn over 1 billions views about NuDance trends on
digital platform
December 2016
46. December 2016
CHALLENGE
NCT was launching 2 of their products: new UI
website and new mobile app. Pull traffic into website
and app. Reposition NCT as “320 kbps music player”.
(320 kbps is high quality music)
STRATEGY
Build up Chất” concept to target audiences
Guild content direction for NCT community
USE OF MEDIA
Focus on 2 key channels: Online PR and social
media.
Organize “Chất” activities
RESULTS
Mobile App: over 500,000 downloads on Android and
iOS app store (reach 250% over committed KPI)
Website: create effect on online public
NCT – Chất Campaign
47. December 2016
Wonderfarm – “Bi dao Dance”
CHALLENGE
In this campaign, we must deliver message to
call-to-try new PET wonderfarm and raise
awareness for “Dance with Wonderfarm”
contest.
STRATEGY
Use top KoL voice to deliver advantages of
wonderfarm PET launch. Focus to light sugars,
easy to carry and weight-loss effect of
watermelon.
USE OF MEDIA
Social Media include Facebook Ads & KoL/Hot
Fanpage viral.
RESULT
We achieved 36 status posts on Facebook
profile (commitment is 30), reached more than
400,000 users, touched 68,758 likes, 196 shares
and 1,941 comments. Talked about contest
increase 151% after running KoL virals.
48. December 2016
PROJECT STATUS: DONE
OBJECTIVE:
- Create a strong brand positioning for Gateway, a
luxurious condominium in Thao Dien, brings the
luxury words to homeowners.
- Create want and desire for the development over
competitors
- Provide information of the development
- Leverage on the Hamon and Sonkim ‘pedigree’,
international standard developers, which build on
trust and contribute to quality living in Vietnam.
STRATEGY
Create a Facebook fan page
Brainstorm and Generate Content – focus on:
- Strategic Location
- Living condition
- Property Developers
- Projects and Process
ACHIEVE KPI IN 3 MONTHS
We achieved 60 posts,
Recruit more than 18,000 fans, get over 150% KPI
Touched 5,281 engagements, get over 117% KPI
GATEWAY THAO DIEN
49. December 2016
CHALLENGE
In this campaign, we must : Increase brand preference and
raise customer awareness for “Wrangler True Wanderer”
contest.
STRATEGY
Use KoL voice to deliver advantages of Wrangler, show for
customer that Wrangler is a friend with True Wanderer.
USE OF MEDIA
Social Media include Facebook Ads, KoL, Forum Seeding and
PR Article.
RESULT
We achieved 53 contestants (commitment is 30), reached
more than 165,000 users, touched 9,167 engagements
(commitment is 5,000).
50. December 2016
CHALLENGE
In this campaign, we must : Increase brand preference and
raise customer awareness for “24 Hour Heartbeats
Movement” contest.
STRATEGY
Use KoL voice to deliver message of Lee: Live energetic
young, modern living, open-minded and burn out with passion.
USE OF MEDIA
Social Media include Facebook Ads, KoL, Forum Seeding and
PR Article.
RESULT
We achieved 150 contestants (commitment is 100), reached
more than 892,131 users, touched 4,105 engagements
(commitment is 3,000).
51. December 2016
Laneige – Beauty Blogger
CHALLENGE
Gain awareness for new Laneige BB Cream
and Cooperate with other countries in viral
contest.
STRATEGY
Use voice of top Hot girls who got an
immersive followers on Facebook to
empowering Laneige BB Cream.
CONCEPT
Gathering Top 10 Hot girl in Vietnam in
Beauty Makeup Workshop and share their
interesting makeup tips. Each person takes
a professional album photo to show how
and why they use Laneige BB Cream.
USE OF MEDIA
Hot girl profile, Facebook Advertising,
Laneige Viet Nam Fanpage
RESULT
After 2 phases, Laneige K-Beauty Make Up
Tut reach more than 258,000 people, get
8,000 likes.
52. December 2016
PROJECT STATUS: DONE
OBJECTIVE: Build a community for successful women
SOLUTIONS
Build social platform where target audiences can
discuss about beauty & health tips
Deploy focus group to recruit influencers and
generate their voices to community
PLANNED KPI IN 1 YEAR
15,500 fans
ACHIEVE KPI
22,000 fans
Reach over 140% KPI
Mini games: reach 8,000 fans in 5
weeks
Contest: reach 5,000 fans in 1
month
Average 150 contestants join
activities
KEY FINDING
ü 80% fans are women (target
customers)
ü Content is the key point which
brings Sulwashoo to target
audiences
Sulwhasoo
53. December 2015
HIT – Hoang Tu Lo Lem Movie
PROJECT STATUS: DONE
OBJECTIVE:
Drive fan of Film to Fanpage and keep support to push sales
SOLUTIONS
Design and Drawing Material for HIT
Raise Mini Games to attract member
PLANNED KPI IN 2 MONTH
+20,000 fans
ACHIEVE KPI IN 2 MONTH
+ 27,451 fans
Reach over 137% KPI
Earn over 500 engagement/post
Content % Activities on Fanpage
KOLs and Hot Page,
Profiles Key Finding
ü Effective Ad-hoc campaign, support to raise
sale at 2nd phrase of launching
ü Digital team had managed crisis I on PR driving
feedback into neutral
54. December 2016
T-ARA 1st Fan Meeting In Viet Nam
PROJECT STATUS: DONE
OBJECTIVE: Spread the news that T-ara is
coming to Viet Nam on 1/10/2015 on social
networks, forums and You tube channel
SOLUTIONS
Posting content about T-ara on T-ara’s fan
page and forum
Organized mini game for fans, posting video
on You tube
PLANNED KPI IN 1 MONTH
1,000 posts on social networks, 20 posts on
forum
You tube: 10,000 views
Mini game: 200 players
ACHIEVE KPI IN 1 MONTH
1,000 posts on social networks, 20 posts on
forum
You tube: 25,373 views
Mini game: 367 players
Reach over 159% KPI
KEY FINDING
- 95% fans are teenagers (target customer)
- Content is the key point which brings T-ara’s
news to target audiences
55. Tactical Deployment
Ideas amplified by technology.
At the crossroads of technology and creativity, you’ll find us - an agency
populated by a special combination of big thinkers and skilled technologists
born and bred for the digital age.
We generate ideas and strategies driven by consumer insight and amplified
through an unparalleled mastery of technology.
We are obsessed with simplifying the complex.
We thrive on innovative, groundbreaking ideas.
Like the best entrepreneurs, we employ a fail-fast attitude.
We’re always trying new things, and if they don’t work, quickly coming up with
a new idea.
December 2016
63. Corporate Identity Program
Forget small talk. Let's build relationships.
“We know social. We live it. We breathe it”.
We engage with over 200 million people every day across our clients’ social
communities and have relationships with tens of thousands of online influencers.
“You get what you give”.
In this environment, we believe that engaging social brands that don’t just talk, but
listen and don’t just share but deliver value contribute to moving your brand from
just talking, to being talkable and ensure you reach the right people, with the right
message, in the right place.
Cause real-time listening to guarantee your brand capitalizes on what’s new and
what’s next.
A selection of our social marketing offerings:
- Social Strategy
- Social Listening
- Content Development, Seeding & Distribution
- Customized Social Media Measurement
- Influencer Marketing
- Customized Partnerships
December 2016
68. Strategies for the Mobile World
Today, everyone is mobile, but not everyone interacts with his or her
devices in the same way.
To tackle this challenge, we start by analyzing a day in the life of your
mobile consumer.
We do this through a variety of in-person and digital research.
Proprietary tools recognize consumer conversaeons on mobile devices,
while our Mobile Search tool examines mobile searches to beper
understand your customer while they’re on the move.
In fact armed with research and insights, we show you where opportunity
lies and craq a strategy that will capitalize on your audiences’ mobile
behaviors and interests.
December 2016
69. December 2016
Tagline: Tắm Moxie cực cool cùng nhạc Moxie cực đã
Teasing “Shower Music” Trend Moxie App Launch + Contest Amplify Trend
Enjoy Showering Enjoy Listen Music Moxie Lover
Phrase 1 Phrase 2 Phrase 3
Deliver emoeonal trend which
people enjoy listening & singing
music when take a bath.
• App Trigger to sharing
• Facebook Adveresing
• Cool Influencers
• PR Online
• Fanpage Content
• PR Online
• Zing MP3 + NCT “Shower Music”
Playlist
• Fanpage Content
Mobile App Contest to trigger users
enjoy Moxie App, play & sharing
Strengthen “Shower Music” Trend &
provide Moxie USP.
Include Moxie Promoeon if needed
Trigger to download
Moxie Launching Campaign
70. December 2016
Moxie Mobile
Key FuncYons
• Allow Smartphone users listen their owned
musics
• share on facebook
• send music Giq to other Moxier
• Change Moxie Play screen background into
colorful animaeon
Facebook Moxie App
Key FuncYons
• Host Page to download Mobile App
• Create own album
• Share or download album
• Real-eme Moxier Update when user
click “Tắm” icon instead “Play”
• Voeng favorite Album
Time Spend
6 weeks from launch then maintaining
Prize List
• Top Music Time Spenders - Towels
• Guess song of the week – Towels
• Random weekly lucky person – Moxie
• The most voeng album
Aware & Download Listen & Share Get Prize
Download
Moxie App
Create your
own album Play app
Sharing Album
on FB Call for Voeng
Take Weekly
Giq from Kohler
Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
Moxie Launching Campaign
Mobile App Music Player Platform
71. Event support
Whether meeting your audience and accompany You through any of your
activities and event we can provide different kind of communication solutions
with the people that will actually use it, we’re always out in the field,
informing our work with a better understanding of the people you do business
with.
December 2016
77. Miss Lan Anh TO - Managing Director
The exactly illustration of the saying “a velvet hand in an iron glove”.
LanAnh, as most of the young independent active women of her generation
knows how to associate strictness, smartness and also flexibility to charm
to manage perfectly any situation and lead projects smoothly.
Over 8 years of world-class experience in the advertising industry,
especially in digital marketing she learned how to mastered all the codes
and knowledge of the “traditional marketing” and brand strategy through
many successful campaigns for international and local brands.
Then, with ACE, her own agency that she’s leading successfully since 4
years she’s being a visionary and strategic practitioner with a proven track
record of successful campaign leaded for many international brands.
She has a strong knowledge in Digital Marketing, creating new ground for
brands by leading them in a world filled with rapid changes in technology
and consumer behaviorknowledge by leading a team of creative connectors
who are forging innovative ways to align brands with influential advocates.
December 2016
78. Mr. HUNG TRAN - Strategic Head
With 15-years marketing experience in corporations, Hung Tran
is truly an expert in marketing and communications in Vietnam.
He was in charge of developing and launching new products for
Enfa (EnfaMama, EnfaGrow, EnfaA+), Amway, etc.
His vision is always bringing the biggest and long-term value to
clients. As one of core member of ACE Marketing, Hung lends
strategic marketing and counsel to his client’s through expertise
that gained from working on various multinational clients
December 2016
79. Mister Aloys RÉDIÉ - Operation Manager
Genuine sense of fashion, strong commercial instinct with a realistic
and critic stance…
Originally, in France Aloys leaded a career in engineering in saving and
environment friendly energy systems for 8 years. This experience
improved his skills in management; organization and being focus on
detail by always keep in mind a long-term goal.
Then, in the same time he launched a crew “372 Pixels” made with
photograph, designer, movie maker and post production team… with
this team he could enjoy his passion, making “image”, creating moment
and catch situations…
Afterwards … 5 years ago he created “KoïPixels” this organization
between France and China was more oriented on design and marketing
consulting… Indeed, he started to promote design and supply all sorts
of communications accessories… for most of them design by KoïPixel in
France and made in China.
And finally after realized that the demand and the activity increased he
decided to move to Asia…
December 2016
80. Mister Ly NGUYEN – Creative Director
Prior to ACE Marketing, Ly gained wide experience from working with
major creative agencies such as Grey Group and Lowe World Wide.
During this time Ly was placed second in VN Young Lion awards.
In addition, he is Dean of the Faculty of Design and Advertising at the
Saigon Technology University.
Ly’s wide experience has given him a broad perspective on both creative
and commercial aspects of business. His philosophy is “Simple is the
best”.
December 2016
81. Mister Phuc NGUYEN – Digital Head
Young and Talented, Phuc Hong leads our Technical Specialists in such
topics as: web, mobile, Facebook app and database systems. He has
wide experience in SEO and SEM.
As a person on the ground, he personally assesses our client’s needs
and develops the necessary digital solutions. Troubleshooting is among
his strengths, which he deploys towards achieving the aims of our
clients.
Our “Never say NO before TRYING” mindset has been inspired by Phuc.
December 2016
82. Miss Trang NGUYEN – Project Manager
Trang is passionate about the social channel, how these integrate with
other media and the best way to amplify brand share to head up the
final objective : Sales.
She has hands-on experience with organizing key ad-hoc campaigns for
global clients. She focuses on making them effective and cost-efficient.
Being a native Vietnamese, she brings to ACE Marketing in-market
understanding and customer insight that helps her solve client’s social
marketing issues.
December 2016
83. Code of ethics and business conduct
- OUR PRINCIPLES
Ace marketing ensures business activity aligns with the interests of all clients, employees, and parties with
whom we interact
In doing so, we build public trust and protect the reputation of Ace marketing, our clients, and our profession.
Employees, officers, and directors deal fairly with clients, competitors, peers, vendors, public officials, the
media, and the general public. Promoting healthy and fair competition among professionals preserves an
ethical climate while fostering a robust business environment.
We are faithful to our clients needs. We provide independent and objective counsel to our clients and act in their
best interests
- QUALITY AND COMMITMENT TO OUR CLIENTS
We are partners with our clients in dynamic, creative relationships.
We thoughtfully and responsibly identify our clients’ objectives and assemble the right mix of skills and
resources to meet them.
We value our clients’ perspectives and anticipate their needs. With intelligence and ingenuity, timeliness and
accuracy, we deliver in formed analysis, strategic thinking, effective writing, breakthrough creative, excellent
execution, and sound measurement.
We are committed to the smart financial management of their businesses.
We will exceed their expectations every day. We apply the following standards in serving our clients :
We accept only client assignments that we can manage effectively. We ensure that we have the right expertise,
time, budget, and resources to successfully serve our clients’ needs.
We ensure that our employees are qualified through appropriate hiring practices and ongoing training.
We acquire and responsibly use specialized knowledge and expertise where necessary to meet our client’s
needs.
We are committed to honesty and transparency in providing client services. We act promptly to correct
erroneous communications for which we may be responsible.
December 2016
84. December 2016
Thanks for listening to our story.
We look forward to hearing yours.
Office : 3rd floor,
CMT8 street
District 3
HCMC
Contact person :
Miss LanAnh
+84 90 249 4368
anh.to@acemarketing.vn
