Central Corridor Environmental Scan, by Burke Murphy & Matt Schmit. From the Minnesota Campus Compact convened, "How Can Colleges Support Central Corridor Neighborhoods?" - December 7, 2011, at Bethel University.

1. Creating Shared Value
An Environmental Scan of Central
Corridor Anchor Institutions
D ecember 7, 2011
Burke Murphy & Matt Schmit – Project Consultants, The McKnight Foundation

2. Overview
• Ap p roach & scope of w ork
• Corrid or backgrou nd & d em ographics
• Find ings
• Key them es
• H igh-level opportu nities
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3. Approach
• Connecting pu blic-private investm ent in Corrid ors of
Opportu nity w ith the Central Corrid or anchors in
ed u cation and health.
• Fact-find ing m ission to explore areas of synergy &
opportu nity
• The lens of “Three Ps”
 Placem aking
 Personnel
 Procu rem ent
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6. Anchor Impact
• N ine Med s, seven Ed s
 111,500 stu d ents enrolled
 32,000 anchor Ed jobs
 35,000 anchor Med jobs
Constru ction
 100+ m ajor capital projects
 $5B+ capital investm ent
 Local architects, contractors, su bcontractors
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7. D emographics
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19. Findings
• The geography of Central Corrid or and
proxim ity of anchors is an opportu nity for
collective intentional action
• Using the 3Ps as a lens for environm ental
scan reveals a convergence of interests and
investm ent in this geography
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20. Placemaking
• Allina H ospitals and Clinics
 Backyard Initiative
 Prom oting health and healthcare in neighborhood s
• Ced ar Riversid e Partnership
 Au gsburg College, Fairview , U of M
• Macalester College
 H igh Wind s Fu nd
 Seam less integration of cam pu s and com m u nity
• Minneapolis Lifesciences Corrid or
 19 health & med ical institu tions; nu m erou s labs, clinics
• Metropolitan State University
 Using u rban planning and transit system s to plan
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grow th and d evelopm ent

21. Personnel
• Phillips Partnership
 Safety, jobs, hou sing and infrastru ctu re
• Su pply-d em and synergy
 Optim ize health career pipeline
• Service Learning
 Increasing em phasis am ong Ed s
 Prim ary interface betw een com m u nities
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22. Procurement
• Associated Colleges of the Tw in Cities (ACTC)
 Five colleges & 14 associated colleges
 Pu rchasing consortiu m d ollar spent in 2010: $5.5m
 76% spent in 28 categories w ith regional bu sinesses
• Minim izing cost is a key factor
• Valu es d rive certain d ecisions
 Su pport for econom ically d isad vantaged bu siness
 Red u cing carbon footprint
 Bu ying local
• Constru ction & food service m ost com m on opportu nities
for bu ying local
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23. Partnerships: the Fourth “P”
• The Backyard Initiative
 Ced ar-H um phrey Action for N eighborhood Collective Engagem ent
(CH AN CE)
• Ced ar-Riversid e Partnership
 Fitzgerald Park Block Club
 H ealthForce Minnesota
• Phillips Partnership
 The Pow er of YOU
• The St Pau l Pu blic School & Metro State Library Partnership
• University District Alliance
• University Research & Ou treach -Engagem ent Center (UROC)
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24. Key Themes
• Bu ild ing for tom orrow
• Accessing transit
• Prom oting active m obility
• Leveraging su pply-d em and synergy
• Em phasizing service learning
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25. Building for Tomorrow
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26. Building for Tomorrow
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27. Accessing Transit
• Reliable, tim ely and efficient
• Convenient, inviting & safe
• Cu stom ized & com prehensive
 Ancillary bu s service
 Ded icated bike lanes
 User-friend ly ped estrian w alkw ays
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30. Promoting active mobility
• Im prove access to transit service, red u ce
parking d em and
• H ealth and w ellness - investing in
comm u nity preventative care clinics vs.
bricks and m ortar
• Live-w ork placemaking
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31. Leveraging supply-demand synergy
• Optim ize health career pipeline
 Increase intentional linkages
 Connect to corrid or resid ents
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32. Emphasizing Service Learning
Experience Learning Paradigm
Service ← Focus → Learning
Recipient ← Primary Intended Beneficiary → Provider
Community Service
Volunteer Field Study Internship
Service Learning
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33. H igh Level Opportu nities
PERSONNEL PLACEMAKING PROCUREMENT
←Align HR Needs among Corridor Anchors→
←Strengthen Live-Work Connection→
←Complete Transit Last Mile Connection→
←Establish Anchor Impact Baseline→
←Maximize Mutual Benefit of Service Learning→
←Grow “Buy Local” Supply Chain→
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