Knowledgemobilization 101Shawna Reibling, Knowledge Mobilization OfficerEmail: sreibling@wlu.caTwitter: @LaurierResearch
Agenda             Definitions             Context             What is knowledge mobilization             Why it matters t...
Who am I?                       -   Masters degree in Cmns, Technology policy                       -   Knowledge mobilize...
Definitions                Context                What is knowledge mobilization                Why it matters to you     ...
Context                                           55             Knowledge mobilization 101
What is “kmb”?            The process of        “moving knowledge into         active service for the          broadest po...
What is “kmb”?     KM or KMb (SSHRC)     Knowledge translation (CIHR) (knowledge-to-action cycle)     Knowledge exchange (...
What is “kmb”?                                                                People                                      ...
Types of “kmb”     “End of Grant” KMb: (curiosity-driven research):     The researcher develops and implements a plan for ...
It is a contested area                     http://www.oise.utoronto.ca/rspe/KM_Products/Terminology/index.html10          ...
It is a contested area                     http://www.oise.utoronto.ca/rspe/KM_Products/Terminology/index.html11          ...
It is a contested area                     http://www.oise.utoronto.ca/rspe/KM_Products/Terminology/index.html12          ...
What is “kmb”?      K* is the collective term for the set of      functions and processes at the various      interfaces b...
What is “kmb”?     The process of “moving knowledge into active service for     the broadest possible common good”.       ...
Where did kmb come from?     •   Community based research (CBR)     •   Community engaged scholarship (CES)     •   Action...
Why kmb matters      •   $$$      •   Shared desire to solve problems      •   Publish research results more widely      •...
Why kmb matters                                          People                                        Research     Values...
Other related terms     • Networks (weak, strong)        • Intermediaries        • hubs     • Community engaged scholarshi...
KMb products     •   Face-to-Face Meetings     •   Dinner     •   Reports                   •   Presentation     •   Focus...
KMb projects20                  Knowledge mobilization 101
KMb projects21                  Knowledge mobilization 101
KMb projects     www.masterorganicchemistry.com/2010/     11/15/on-cats-part-2-cat-line-diagrams/22                       ...
KMb projects23                  Knowledge mobilization 101
KMb projects     www.Worktogether.ca          www.csahs.uoguelph.ca/pps24                         Knowledge mobilization 101
KMb projects                                                                Link to dropbox resources for                 ...
Kmb barriers                             People                           Research     Time, $$, lack of access, lack of r...
Resources     SSHRC: “Knowledge mobilization is a core priority for     SSHRC…aimed at facilitating and enabling the mobil...
More Resources     Case studies, SSHRC examples: Bennet, A and Bennet, D., With Katherine             Fafard, Marc Fonda, ...
Kmb organizations     www.researchimpact.ca     www.knowledgemobilization.net     www.theresearchshop.ca     www.wlu.ca/re...
Open Access     Open access (OA) is the practice of providing unrestricted access     via the Internet to peer-reviewed sc...
Open Access     Tri-Council Resources:            Tools for faculty:     • Tri-Council Guiding             • Using the SPA...
Laurier services      • Dissemination of faculty research to the broader public,        through materials, events and soci...
Examples                 Geography        Psychology Aboriginal                 Blogging         Tweeting    Commenting33 ...
Geography:     Robert McLeman34              Knowledge mobilization 101
Geography:     Robert McLeman35              Knowledge mobilization 101
Geography:     Robert McLeman36              Knowledge mobilization 101
Psychology37                Knowledge mobilization 101
Psychology38                Knowledge mobilization 101
Aboriginal39                Knowledge mobilization 101
Aboriginal40                       www.kfn.ca                  Knowledge mobilization 101
Online Tools/Social Media41                Knowledge mobilization 101
Why use online tools?     • Feedback on ideas     • What are others in your field working on today?     • Real-time conver...
Blogging43              Knowledge mobilization 101
Tweeting44              Knowledge mobilization 101
Commenting45                Knowledge mobilization 101
Using Web 2.046               Knowledge mobilization 101
Using Web 2.047               Knowledge mobilization 101
Using Web 2.0       What do you take with you when you travel?48                    Knowledge mobilization 101
Using Web     2.049               Knowledge mobilization 101
Using Web 2.050               Knowledge mobilization 101
How to plan kmb              Research outcome              What is your research outcome(s)?              Audience        ...
Research outcome     What is your research outcome(s)?52          Knowledge mobilization 101
Audience     Who? (Be specific) Why them?53          Knowledge mobilization 101
Make it easy     Social Networks: search and share       YouTube, Vimeo (video); Flickr (pictures)       Slideshare/scribd...
Creative Commons     http://creativecommons.org/55                  Knowledge mobilization 101
Audience reach                       How do you reach them? (barriers, existing relationships)                       Short...
Evaluation     Evaluate impact (past & going forward)     Don’t wait till the end to evaluate57          Knowledge mobiliz...
How would you mobilize your work?                  People                 Research58                Knowledge mobilization...
Skills                   Clear language                   Google profiles59   Knowledge mobilization 101
What is Clear Language     and Design?      • Uses words that your audience knows      • Gives readers information they ne...
Clear language      BEFORE      “Understanding the Economic Integration of      Immigrants: A Wage Decomposition of the   ...
Source: onlinelibrary.wiley.com/doi/10.1002/14651858.CD007825.pub6/pdf62                                                  ...
Abstract     Source: onlinelibrary.wiley.com/doi/10.1002/14651858.CD007825.pub6/pdf63                                     ...
More than an abstract64                Knowledge mobilization 101
More than an abstract65                Knowledge mobilization 101
Clear language summaries     Source: researchimpact.ca                   Source: www.wlu.ca/clearlanguage66               ...
Section titles        • What is this research about?        • What did the researchers do?        • What you need to know?...
Google scholar profile68              Knowledge mobilization 101
2012 Nobel: Roth of Harvard Bus. School & Shapley,     UCLA. Market design & economic engineering.                        ...
Google Scholar Profile                                   create a public Scholar profile     Google analyzes your articles...
Contact               Email: sreibling@wlu.ca               Twitter:@MobilizeShawna                       @LaurierResearch...
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Kmb101 for grad students_27mar13_reibling as delivered

  1. 1. Knowledgemobilization 101Shawna Reibling, Knowledge Mobilization OfficerEmail: sreibling@wlu.caTwitter: @LaurierResearch
  2. 2. Agenda Definitions Context What is knowledge mobilization Why it matters to you Laurier knowledge mobilization Examples Geography Northern Aboriginal Psychology Blogging Tweeting Commenting Skills Clear language summaries Google profiles2 Knowledge mobilization 101
  3. 3. Who am I? - Masters degree in Cmns, Technology policy - Knowledge mobilizer since 2004 - UBC, UoGuelph, now Laurier - Mandate: - Dissemination of faculty research to the @LaurierResearch broader public, through materials, events and @MobilizeShawna social media - Facilitating research partnerships between community members and university researchers - Assisting faculty with knowledge mobilization strategies for grants and research programs3 Knowledge mobilization 101
  4. 4. Definitions Context What is knowledge mobilization Why it matters to you Laurier knowledge mobilization4 Knowledge mobilization 101
  5. 5. Context 55 Knowledge mobilization 101
  6. 6. What is “kmb”? The process of “moving knowledge into active service for the broadest possible common good”.6 Knowledge mobilization 101
  7. 7. What is “kmb”? KM or KMb (SSHRC) Knowledge translation (CIHR) (knowledge-to-action cycle) Knowledge exchange (CHSRF) Knowledge transfer partnerships (UK) Knowledge dissemination (MSFHR) ‘Tech transfer’(S.T.E.M. disciplines) K* (UN University) Extension (agriculture) More definitions: http://whatiskt.wikispaces.com/Knowledge+Mobilization and http://www.oise.utoronto.ca/rspe/KM_Products/Terminology/index.html7 Knowledge mobilization 101
  8. 8. What is “kmb”? People Research More models and theories: http://ktclearinghouse.ca/knowledgebase/modelsandtheories8 Knowledge mobilization 101
  9. 9. Types of “kmb” “End of Grant” KMb: (curiosity-driven research): The researcher develops and implements a plan for making knowledge users aware of the knowledge generated. “Integrated” KMb (problem-based research): The researcher engages potential knowledge users as partners in the research process. Requires a collaborative or participatory approach to research that is action oriented and is solutions and impact focused. Source9 Knowledge mobilization 101
  10. 10. It is a contested area http://www.oise.utoronto.ca/rspe/KM_Products/Terminology/index.html10 Knowledge mobilization 101
  11. 11. It is a contested area http://www.oise.utoronto.ca/rspe/KM_Products/Terminology/index.html11 Knowledge mobilization 101
  12. 12. It is a contested area http://www.oise.utoronto.ca/rspe/KM_Products/Terminology/index.html12 Knowledge mobilization 101
  13. 13. What is “kmb”? K* is the collective term for the set of functions and processes at the various interfaces between knowledge, practice, and policy. K* improves the ways in which knowledge is shared and applied; improving processes already in place to bring about more effective and sustainable change. (Source)13 Knowledge mobilization 101
  14. 14. What is “kmb”? The process of “moving knowledge into active service for the broadest possible common good”. People Research14 Knowledge mobilization 101
  15. 15. Where did kmb come from? • Community based research (CBR) • Community engaged scholarship (CES) • Action research/ Practioner research • University commercialization • Relationship building • little “c” communications and Big “C” communications (push/pull) • Innovation studies • Return on investment (ROI) for tax dollars15 Knowledge mobilization 101
  16. 16. Why kmb matters • $$$ • Shared desire to solve problems • Publish research results more widely • Promotion/demonstrating its value • Strengthening scholarship • Establishing relationships before grant opportunities • Innovation • People are important16 Knowledge mobilization 101
  17. 17. Why kmb matters People Research Values: relationships, processes, open access, mutual benefit, full- cycle involvement http://www.youtube.com/watch?v=3gXC5APleIo17 Knowledge mobilization 101
  18. 18. Other related terms • Networks (weak, strong) • Intermediaries • hubs • Community engaged scholarship • Community engagement • Community service learning18 Knowledge mobilization 101
  19. 19. KMb products • Face-to-Face Meetings • Dinner • Reports • Presentation • Focus groups • Panel presentation • Toolkits • Opinion piece • Models • Interview (tv, radio, written) • Procedures • One pager • Website content • Clear language summary • Online tool • Journal publication, book, chapter • Policy brief • Open access publication • Meeting • Conference presentation, keynote • Video • Professional organization publication • Audio lecture • Textbook • Community work • Testifying as an expert • Advisory committee • Lay presentation • Networking event • Webinar • Tweets, blog • Theatre presentation • Etc.19 Knowledge mobilization 101
  20. 20. KMb projects20 Knowledge mobilization 101
  21. 21. KMb projects21 Knowledge mobilization 101
  22. 22. KMb projects www.masterorganicchemistry.com/2010/ 11/15/on-cats-part-2-cat-line-diagrams/22 Knowledge mobilization 101
  23. 23. KMb projects23 Knowledge mobilization 101
  24. 24. KMb projects www.Worktogether.ca www.csahs.uoguelph.ca/pps24 Knowledge mobilization 101
  25. 25. KMb projects Link to dropbox resources for students: http://blog.dropbox.com/?p=938 Photovoice.drupalgardens.ca25 Knowledge mobilization 101
  26. 26. Kmb barriers People Research Time, $$, lack of access, lack of reward, hard to share26 Knowledge mobilization 101
  27. 27. Resources SSHRC: “Knowledge mobilization is a core priority for SSHRC…aimed at facilitating and enabling the mobilization of knowledge to various sectors of society to inform discussion, and enhance understanding and decision-making”. www.sshrc.ca/web/apply/program_descriptions/mbf_public_outreach_e.asp Academic book: Nutley, Sandra M. (2007). Using evidence: how research can inform public services. Policy Press. ISBN 978-1861346643. Annotated bibliography: www.oise.utoronto.ca/rspe/KM_Products/Annotated_Bibliography27 Knowledge mobilization 101
  28. 28. More Resources Case studies, SSHRC examples: Bennet, A and Bennet, D., With Katherine Fafard, Marc Fonda, Ted Lomond, Laurent Messier and Nicole Vaugeois. Knowledge Mobilization in the Social Sciences and Humanities: Moving from Research to Action, In cooperation with The Social Sciences and Humanities Research Council of Canada (SSHRC). http://www.mountainquestinstitute.com/ knowledge_mobilization.htm • Link down, contact sreibling@gmail.com for a copy. Theory: Levin, B. (2008). Thinking About Knowledge Mobilization. Paper prepared for an invitational symposium sponsored CCL and SSHRC May 15-18, 2008. www.oise.utoronto.ca/rspe/UserFiles/File/KM%20paper%20May%20Symposiu m%20FINAL.pdf28 Knowledge mobilization 101
  29. 29. Kmb organizations www.researchimpact.ca www.knowledgemobilization.net www.theresearchshop.ca www.wlu.ca/research/kmb29 Knowledge mobilization 101
  30. 30. Open Access Open access (OA) is the practice of providing unrestricted access via the Internet to peer-reviewed scholarly journal articles. • Green: authors publish in any journal and then self-archive a version of the article for free public use in their institutional repository. • Gold: authors publish in an open access journal that provides immediate OA to all of its articles on the publishers website. • Hybrid: provide Gold OA only for those individual articles for which their authors (or their authors institution or funder) pay an OA publishing fee30 Knowledge mobilization 101
  31. 31. Open Access Tri-Council Resources: Tools for faculty: • Tri-Council Guiding • Using the SPARC Canadian Author Principles Addendum to secure your author • Research Data Archiving rights. Policy • Greater Reach for Your Research : • SSHRC: Open Access Expanding Readership through • CIHR: Access to Digital Repositories Research Outputs • What is a journal’s copyright policy? Here or here http://www.youtube.com/watch?v=L5rVH1KGBCY31 Knowledge mobilization 101
  32. 32. Laurier services • Dissemination of faculty research to the broader public, through materials, events and social media • Brokering research partnerships between community members and university researchers • Assisting faculty with knowledge mobilization strategies for grants and research programs • Clear language assistance • Social media and other capacity building • More….32 Knowledge mobilization 101
  33. 33. Examples Geography Psychology Aboriginal Blogging Tweeting Commenting33 Knowledge mobilization 101
  34. 34. Geography: Robert McLeman34 Knowledge mobilization 101
  35. 35. Geography: Robert McLeman35 Knowledge mobilization 101
  36. 36. Geography: Robert McLeman36 Knowledge mobilization 101
  37. 37. Psychology37 Knowledge mobilization 101
  38. 38. Psychology38 Knowledge mobilization 101
  39. 39. Aboriginal39 Knowledge mobilization 101
  40. 40. Aboriginal40 www.kfn.ca Knowledge mobilization 101
  41. 41. Online Tools/Social Media41 Knowledge mobilization 101
  42. 42. Why use online tools? • Feedback on ideas • What are others in your field working on today? • Real-time conversation and network exchange • Resource sharing • Immediate awareness of when information is shared • Jobs? Contacts? Support? • Precautions & opportunities …42 Knowledge mobilization 101
  43. 43. Blogging43 Knowledge mobilization 101
  44. 44. Tweeting44 Knowledge mobilization 101
  45. 45. Commenting45 Knowledge mobilization 101
  46. 46. Using Web 2.046 Knowledge mobilization 101
  47. 47. Using Web 2.047 Knowledge mobilization 101
  48. 48. Using Web 2.0 What do you take with you when you travel?48 Knowledge mobilization 101
  49. 49. Using Web 2.049 Knowledge mobilization 101
  50. 50. Using Web 2.050 Knowledge mobilization 101
  51. 51. How to plan kmb Research outcome What is your research outcome(s)? Audience Who? Why them? How do you reach them? (barriers, existing relationships) Short & long term ways to reach them. Evaluation Evaluate impact (past & going forward) Adapted from www.stickyideas.org51 Knowledge mobilization 101
  52. 52. Research outcome What is your research outcome(s)?52 Knowledge mobilization 101
  53. 53. Audience Who? (Be specific) Why them?53 Knowledge mobilization 101
  54. 54. Make it easy Social Networks: search and share YouTube, Vimeo (video); Flickr (pictures) Slideshare/scribd: (powerpoints) Creative Commons Scholar’s Commons Open systems54 Knowledge mobilization 101
  55. 55. Creative Commons http://creativecommons.org/55 Knowledge mobilization 101
  56. 56. Audience reach How do you reach them? (barriers, existing relationships) Short & long term • Leverage what you already have • Describe use of time, money, people resources. Source: http://affirmyourlife.blogspot.com/56 Knowledge mobilization 101
  57. 57. Evaluation Evaluate impact (past & going forward) Don’t wait till the end to evaluate57 Knowledge mobilization 101
  58. 58. How would you mobilize your work? People Research58 Knowledge mobilization 101
  59. 59. Skills Clear language Google profiles59 Knowledge mobilization 101
  60. 60. What is Clear Language and Design? • Uses words that your audience knows • Gives readers information they need • Combines what you write with how you write • Uses design to help reader understand content • Repurposes your content for a different audience60 Knowledge mobilization 101
  61. 61. Clear language BEFORE “Understanding the Economic Integration of Immigrants: A Wage Decomposition of the Earnings Disparities Between Native-Born Canadians and Immigrants of Recent Cohorts” AFTER: “Language use affects how much an immigrant earns”61 Knowledge mobilization 101
  62. 62. Source: onlinelibrary.wiley.com/doi/10.1002/14651858.CD007825.pub6/pdf62 Knowledge mobilization 101
  63. 63. Abstract Source: onlinelibrary.wiley.com/doi/10.1002/14651858.CD007825.pub6/pdf63 Knowledge mobilization 101
  64. 64. More than an abstract64 Knowledge mobilization 101
  65. 65. More than an abstract65 Knowledge mobilization 101
  66. 66. Clear language summaries Source: researchimpact.ca Source: www.wlu.ca/clearlanguage66 Knowledge mobilization 101
  67. 67. Section titles • What is this research about? • What did the researchers do? • What you need to know? • What did the researchers find? • How can you use this research? • About the researcher67 Knowledge mobilization 101
  68. 68. Google scholar profile68 Knowledge mobilization 101
  69. 69. 2012 Nobel: Roth of Harvard Bus. School & Shapley, UCLA. Market design & economic engineering. • Roth: blog, website & CV, Google Scholar profile, consultancy services , institutional promotion, interviews. 24 paper downloads. • Shapley: retired, last website update in 1997. 10 paper downloads Source: http://blogs.lse.ac.uk/impactofsocialsciences/ 2012/10/18/mann-using-google-impact-nobel/69 Knowledge mobilization 101
  70. 70. Google Scholar Profile create a public Scholar profile Google analyzes your articles (as identified in your Scholar profile), scan the entire web looking for new articles relevant to your research, and then show you the most relevant articles when you visit Scholar.70 Knowledge mobilization 101
  71. 71. Contact Email: sreibling@wlu.ca Twitter:@MobilizeShawna @LaurierResearch71 Knowledge mobilization 101

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