The document discusses CentraCare Health System's current use of social media and provides recommendations for expanding its social media presence. CentraCare currently has a Facebook page with 144 likes and posts 3 times per week. It also has a YouTube channel with 18 uploaded videos and a Twitter account that is not actually affiliated with CentraCare. The document recommends that CentraCare tweet job postings, events, and health tips on Twitter and Facebook. It also suggests CentraCare be transparent about HIPAA guidelines and develop relationships with media while maintaining credibility online.