SlideShare a Scribd company logo

Integrating Social Media into Healthcare Communications

•
•
Jamey Shiels
Jamey Shiels

This presentation was given at the 2010 Premier Breakthroughs Conference in Washington DC. The presentation covers a strategic framework for how to Align, Identify, Integrate, Develop and Evolve a social media strategy. This is applicable inside and outside healthcare

Health & MedicineBusinessTechnology
1 of 23
Social Media & Patient Satisfaction Aurora Health Care June 8, 2010 (v1.0) Jamey Shiels Director Social Media & Digital Communications
[object Object]
Approach ,[object Object],[object Object],[object Object],[object Object],[object Object]
Align Consumer Needs & Brand Wants Consum er Needs Engage Interact Transact Long term strategy Patient Experience Best in class Customer Service Q & A Access Brand Wants
Identify ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],marketing social media public relations internal communications
Develop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evolve ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study ,[object Object]
Our Approach Goals/Objectives Patient Satisfaction Growth Strategies Develop content strategies that deliver the right message and the right time to the right audience Twitter to support patient education, promote services Facebook to support patient experience YouTube to position Aurora as a thought leader in healthcare Support Communication efforts in Marketing, Public Affairs, and Internal Communications Approach
Health Information Seekers 72% of health information seekers begin their health journey with a search engine 60% say info found online affected a decision about how to treat an illness or condition 56% say online info changed their approach to maintaining their health And that of someone they help take care of 53% say online info lead them to ask a doctor questions, or to get a second opinion Pew Internet Life & California Health Study, Google Health Survey
Keyword Analysis
Target Health Information Seekers - Video Google Health Research
Target Health Information Seekers - Video Google Health Research
Social Media Policy
Why Social Media
Our Strategic Approach ,[object Object],[object Object],[object Object]
Content Strategy ,[object Object],[object Object],[object Object],[object Object],Mayo Clinic
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object]

Recommended

Why should healthcare professionals care about social media?
Why should healthcare professionals care about social media?Why should healthcare professionals care about social media?
Why should healthcare professionals care about social media?
Innovation Agency
 
Healthcare guide to Social Media Marketing
Healthcare guide to Social Media MarketingHealthcare guide to Social Media Marketing
Healthcare guide to Social Media Marketing
Jessika Phillips | NOW Marketing Group
 
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...
RefluxMD
 
Multiprofessional social media communities: improving health and care
Multiprofessional social media communities: improving health and careMultiprofessional social media communities: improving health and care
Multiprofessional social media communities: improving health and care
Innovation Agency
 
HealthComPaper
HealthComPaperHealthComPaper
HealthComPaperNadiya Straton
 
Trends in Healthcare Social Media
Trends in Healthcare Social MediaTrends in Healthcare Social Media
Trends in Healthcare Social Media
Kent State University
 
The Role of Social Media in Clinical Trial Recruitment | National Lipid Assoc...
The Role of Social Media in Clinical Trial Recruitment | National Lipid Assoc...The Role of Social Media in Clinical Trial Recruitment | National Lipid Assoc...
The Role of Social Media in Clinical Trial Recruitment | National Lipid Assoc...
Marie Ennis-O'Connor
 
Why social media is important in healthcare
Why social media is important in healthcareWhy social media is important in healthcare
Why social media is important in healthcare
Innovation Agency
 

Recommended

Why should healthcare professionals care about social media?
Why should healthcare professionals care about social media?Why should healthcare professionals care about social media?
Why should healthcare professionals care about social media?
Innovation Agency
 
Healthcare guide to Social Media Marketing
Healthcare guide to Social Media MarketingHealthcare guide to Social Media Marketing
Healthcare guide to Social Media Marketing
Jessika Phillips | NOW Marketing Group
 
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...
RefluxMD
 
Multiprofessional social media communities: improving health and care
Multiprofessional social media communities: improving health and careMultiprofessional social media communities: improving health and care
Multiprofessional social media communities: improving health and care
Innovation Agency
 
HealthComPaper
HealthComPaperHealthComPaper
HealthComPaperNadiya Straton
 
Trends in Healthcare Social Media
Trends in Healthcare Social MediaTrends in Healthcare Social Media
Trends in Healthcare Social Media
Kent State University
 
The Role of Social Media in Clinical Trial Recruitment | National Lipid Assoc...
The Role of Social Media in Clinical Trial Recruitment | National Lipid Assoc...The Role of Social Media in Clinical Trial Recruitment | National Lipid Assoc...
The Role of Social Media in Clinical Trial Recruitment | National Lipid Assoc...
Marie Ennis-O'Connor
 
Why social media is important in healthcare
Why social media is important in healthcareWhy social media is important in healthcare
Why social media is important in healthcare
Innovation Agency
 
Use of digital to engage patients and providers
Use of digital to engage patients and providersUse of digital to engage patients and providers
Use of digital to engage patients and providers
Pat Rich
 
Understanding Patients: The Secret to a Thriving 21st Century Medical Practice
Understanding Patients: The Secret to a Thriving 21st Century Medical PracticeUnderstanding Patients: The Secret to a Thriving 21st Century Medical Practice
Understanding Patients: The Secret to a Thriving 21st Century Medical Practice
Kareo
 
Social media use for patient empowerment
Social media use for patient empowermentSocial media use for patient empowerment
Social media use for patient empowerment
Jessica Chapman, MD
 
Social Media Health Care 2009
Social Media Health Care 2009Social Media Health Care 2009
Social Media Health Care 2009
Ryan Squire
 
Social Media Etiquette for Pharmacists
Social Media Etiquette for PharmacistsSocial Media Etiquette for Pharmacists
Social Media Etiquette for Pharmacists
Iris Thiele Isip-Tan
 
Social Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current RealitiesSocial Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current Realities
Ed Bennett
 
Digital marketing in pharma - trends and way ahead
Digital marketing in pharma - trends and way aheadDigital marketing in pharma - trends and way ahead
Digital marketing in pharma - trends and way ahead
Ranajay Sengupta
 
Social Media Best Practice for Dietitians
Social Media Best Practice for DietitiansSocial Media Best Practice for Dietitians
Social Media Best Practice for Dietitians
Marie Ennis-O'Connor
 
Social media in health care: What's Working, What's Not
Social media in health care: What's Working, What's NotSocial media in health care: What's Working, What's Not
Social media in health care: What's Working, What's Not
Kent State University
 
Why does Mayo Clinic engage in Social Media
Why does Mayo Clinic engage in Social MediaWhy does Mayo Clinic engage in Social Media
Why does Mayo Clinic engage in Social Media
Victor Montori
 
Healthcare and Social Media
Healthcare and Social MediaHealthcare and Social Media
Healthcare and Social Media
Karen O'Brien
 
Connect After Clinic: How Digital Technologies Can Strengthen the Physician-P...
Connect After Clinic: How Digital Technologies Can Strengthen the Physician-P...Connect After Clinic: How Digital Technologies Can Strengthen the Physician-P...
Connect After Clinic: How Digital Technologies Can Strengthen the Physician-P...
Nisha Cooch, PhD
 
Social media and oral health
Social media and oral healthSocial media and oral health
Social media and oral health
Vini Mehta
 
Social Media and Your Hospital: Impacts and Opportunities
Social Media and Your Hospital: Impacts and OpportunitiesSocial Media and Your Hospital: Impacts and Opportunities
Social Media and Your Hospital: Impacts and Opportunities
Lee Aase
 
Social media in healthcare report 2014
Social media in healthcare report 2014Social media in healthcare report 2014
Social media in healthcare report 2014
adigaskell
 
Social Media in Medical Education Presentation April 2016
Social Media in Medical Education Presentation April 2016Social Media in Medical Education Presentation April 2016
Social Media in Medical Education Presentation April 2016
Azeem Majeed
 
Health Camp 2
Health Camp 2Health Camp 2
Health Camp 2Rashad Aliyev
 
Mayo Clinic Social Media Network Resources and Membership Benefits
Mayo Clinic Social Media Network Resources and Membership BenefitsMayo Clinic Social Media Network Resources and Membership Benefits
Mayo Clinic Social Media Network Resources and Membership Benefits
Lee Aase
 
6-120-1630-Grama
6-120-1630-Grama6-120-1630-Grama
6-120-1630-Gramamed20su
 
Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in HealthcareKent State University
 
Social Media Strategy for Behavioral Healthcare
Social Media Strategy for Behavioral HealthcareSocial Media Strategy for Behavioral Healthcare
Social Media Strategy for Behavioral HealthcareAmy Marshall
 
Role of digital: social media in consumerism
Role of digital: social media in consumerismRole of digital: social media in consumerism
Role of digital: social media in consumerism
Cepal & Co.
 

More Related Content

What's hot

Use of digital to engage patients and providers
Use of digital to engage patients and providersUse of digital to engage patients and providers
Use of digital to engage patients and providers
Pat Rich
 
Understanding Patients: The Secret to a Thriving 21st Century Medical Practice
Understanding Patients: The Secret to a Thriving 21st Century Medical PracticeUnderstanding Patients: The Secret to a Thriving 21st Century Medical Practice
Understanding Patients: The Secret to a Thriving 21st Century Medical Practice
Kareo
 
Social media use for patient empowerment
Social media use for patient empowermentSocial media use for patient empowerment
Social media use for patient empowerment
Jessica Chapman, MD
 
Social Media Health Care 2009
Social Media Health Care 2009Social Media Health Care 2009
Social Media Health Care 2009
Ryan Squire
 
Social Media Etiquette for Pharmacists
Social Media Etiquette for PharmacistsSocial Media Etiquette for Pharmacists
Social Media Etiquette for Pharmacists
Iris Thiele Isip-Tan
 
Social Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current RealitiesSocial Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current Realities
Ed Bennett
 
Digital marketing in pharma - trends and way ahead
Digital marketing in pharma - trends and way aheadDigital marketing in pharma - trends and way ahead
Digital marketing in pharma - trends and way ahead
Ranajay Sengupta
 
Social Media Best Practice for Dietitians
Social Media Best Practice for DietitiansSocial Media Best Practice for Dietitians
Social Media Best Practice for Dietitians
Marie Ennis-O'Connor
 
Social media in health care: What's Working, What's Not
Social media in health care: What's Working, What's NotSocial media in health care: What's Working, What's Not
Social media in health care: What's Working, What's Not
Kent State University
 
Why does Mayo Clinic engage in Social Media
Why does Mayo Clinic engage in Social MediaWhy does Mayo Clinic engage in Social Media
Why does Mayo Clinic engage in Social Media
Victor Montori
 
Healthcare and Social Media
Healthcare and Social MediaHealthcare and Social Media
Healthcare and Social Media
Karen O'Brien
 
Connect After Clinic: How Digital Technologies Can Strengthen the Physician-P...
Connect After Clinic: How Digital Technologies Can Strengthen the Physician-P...Connect After Clinic: How Digital Technologies Can Strengthen the Physician-P...
Connect After Clinic: How Digital Technologies Can Strengthen the Physician-P...
Nisha Cooch, PhD
 
Social media and oral health
Social media and oral healthSocial media and oral health
Social media and oral health
Vini Mehta
 
Social Media and Your Hospital: Impacts and Opportunities
Social Media and Your Hospital: Impacts and OpportunitiesSocial Media and Your Hospital: Impacts and Opportunities
Social Media and Your Hospital: Impacts and Opportunities
Lee Aase
 
Social media in healthcare report 2014
Social media in healthcare report 2014Social media in healthcare report 2014
Social media in healthcare report 2014
adigaskell
 
Social Media in Medical Education Presentation April 2016
Social Media in Medical Education Presentation April 2016Social Media in Medical Education Presentation April 2016
Social Media in Medical Education Presentation April 2016
Azeem Majeed
 
Mayo Clinic Social Media Network Resources and Membership Benefits
Mayo Clinic Social Media Network Resources and Membership BenefitsMayo Clinic Social Media Network Resources and Membership Benefits
Mayo Clinic Social Media Network Resources and Membership Benefits
Lee Aase
 
6-120-1630-Grama
6-120-1630-Grama6-120-1630-Grama
6-120-1630-Gramamed20su
 

What's hot (20)

Use of digital to engage patients and providers
Use of digital to engage patients and providersUse of digital to engage patients and providers
Use of digital to engage patients and providers
 
Understanding Patients: The Secret to a Thriving 21st Century Medical Practice
Understanding Patients: The Secret to a Thriving 21st Century Medical PracticeUnderstanding Patients: The Secret to a Thriving 21st Century Medical Practice
Understanding Patients: The Secret to a Thriving 21st Century Medical Practice
 
Social media use for patient empowerment
Social media use for patient empowermentSocial media use for patient empowerment
Social media use for patient empowerment
 
Social Media Health Care 2009
Social Media Health Care 2009Social Media Health Care 2009
Social Media Health Care 2009
 
Social Media Etiquette for Pharmacists
Social Media Etiquette for PharmacistsSocial Media Etiquette for Pharmacists
Social Media Etiquette for Pharmacists
 
Social Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current RealitiesSocial Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current Realities
 
Digital marketing in pharma - trends and way ahead
Digital marketing in pharma - trends and way aheadDigital marketing in pharma - trends and way ahead
Digital marketing in pharma - trends and way ahead
 
Social Media Best Practice for Dietitians
Social Media Best Practice for DietitiansSocial Media Best Practice for Dietitians
Social Media Best Practice for Dietitians
 
Social media in health care: What's Working, What's Not
Social media in health care: What's Working, What's NotSocial media in health care: What's Working, What's Not
Social media in health care: What's Working, What's Not
 
Why does Mayo Clinic engage in Social Media
Why does Mayo Clinic engage in Social MediaWhy does Mayo Clinic engage in Social Media
Why does Mayo Clinic engage in Social Media
 
Healthcare and Social Media
Healthcare and Social MediaHealthcare and Social Media
Healthcare and Social Media
 
Connect After Clinic: How Digital Technologies Can Strengthen the Physician-P...
Connect After Clinic: How Digital Technologies Can Strengthen the Physician-P...Connect After Clinic: How Digital Technologies Can Strengthen the Physician-P...
Connect After Clinic: How Digital Technologies Can Strengthen the Physician-P...
 
Social media and oral health
Social media and oral healthSocial media and oral health
Social media and oral health
 
Social Media and Your Hospital: Impacts and Opportunities
Social Media and Your Hospital: Impacts and OpportunitiesSocial Media and Your Hospital: Impacts and Opportunities
Social Media and Your Hospital: Impacts and Opportunities
 
Social media in healthcare report 2014
Social media in healthcare report 2014Social media in healthcare report 2014
Social media in healthcare report 2014
 
Social Media in Medical Education Presentation April 2016
Social Media in Medical Education Presentation April 2016Social Media in Medical Education Presentation April 2016
Social Media in Medical Education Presentation April 2016
 
Health Camp 2
Health Camp 2Health Camp 2
Health Camp 2
 
Mayo Clinic Social Media Network Resources and Membership Benefits
Mayo Clinic Social Media Network Resources and Membership BenefitsMayo Clinic Social Media Network Resources and Membership Benefits
Mayo Clinic Social Media Network Resources and Membership Benefits
 
6-120-1630-Grama
6-120-1630-Grama6-120-1630-Grama
6-120-1630-Grama
 
Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in Healthcare
 

Similar to Integrating Social Media into Healthcare Communications

Social Media Strategy for Behavioral Healthcare
Social Media Strategy for Behavioral HealthcareSocial Media Strategy for Behavioral Healthcare
Social Media Strategy for Behavioral HealthcareAmy Marshall
 
Role of digital: social media in consumerism
Role of digital: social media in consumerismRole of digital: social media in consumerism
Role of digital: social media in consumerism
Cepal & Co.
 
The social life of healthcare
The social life of healthcareThe social life of healthcare
The social life of healthcare
Maureen Hall
 
CentraCare Social Media
CentraCare Social MediaCentraCare Social Media
CentraCare Social Media
rmjahr
 
CentraCare Social Media
CentraCare Social MediaCentraCare Social Media
CentraCare Social Media
hkiffmeyer
 
Wikibrands, Wikipatients
Wikibrands, WikipatientsWikibrands, Wikipatients
Wikibrands, Wikipatients
Sean Moffitt
 
Master chef in healthcare- integrating social media - @DrNic1
Master chef in healthcare- integrating social media - @DrNic1Master chef in healthcare- integrating social media - @DrNic1
Master chef in healthcare- integrating social media - @DrNic1
Nick van Terheyden
 
Social Media: Patients And Providers
Social Media: Patients And ProvidersSocial Media: Patients And Providers
Social Media: Patients And Providers
jmbhan
 
Game 2010 - Social Networking and CME
Game 2010 - Social Networking and CMEGame 2010 - Social Networking and CME
Game 2010 - Social Networking and CME
Lawrence Sherman
 
Idea2010: Communitiesof Care: Strategic Social Interaction Design for Healthc...
Idea2010: Communitiesof Care: Strategic Social Interaction Design for Healthc...Idea2010: Communitiesof Care: Strategic Social Interaction Design for Healthc...
Idea2010: Communitiesof Care: Strategic Social Interaction Design for Healthc...Amy Cueva
 
Leveraging Social Media for Healthcare Providers
Leveraging Social Media for Healthcare ProvidersLeveraging Social Media for Healthcare Providers
Leveraging Social Media for Healthcare Providers
Greenway Health
 
Overview of Air Force Medical Service Digital Communication Strategy
Overview of Air Force Medical Service Digital Communication StrategyOverview of Air Force Medical Service Digital Communication Strategy
Overview of Air Force Medical Service Digital Communication StrategyDouglas Anderson
 
Rx16 workshop 200_group_ppt
Rx16 workshop 200_group_pptRx16 workshop 200_group_ppt
Rx16 workshop 200_group_ppt
OPUNITE
 
Dr Matthew Cullen's Presentation at Mumbrella's Health Marketing Summit
Dr Matthew Cullen's Presentation at Mumbrella's Health Marketing SummitDr Matthew Cullen's Presentation at Mumbrella's Health Marketing Summit
Dr Matthew Cullen's Presentation at Mumbrella's Health Marketing Summit
JordanDervish
 
Healthcare & Lead Generation: How to Target Health Consumers Online
Healthcare & Lead Generation: How to Target Health Consumers OnlineHealthcare & Lead Generation: How to Target Health Consumers Online
Healthcare & Lead Generation: How to Target Health Consumers Online
Earthbound Media Group
 
May 2010 presentation on hospitals and social media
May 2010 presentation on hospitals and social mediaMay 2010 presentation on hospitals and social media
May 2010 presentation on hospitals and social media
Ed Bennett
 
Social Media Measurement Best Practice Seminar
Social Media Measurement Best Practice SeminarSocial Media Measurement Best Practice Seminar
Social Media Measurement Best Practice Seminar
Austin Gaule
 
Stfm pci 2011
Stfm pci 2011Stfm pci 2011
Stfm pci 2011
Mark Ryan
 
Social Media and Hospital Reputation
Social Media and Hospital ReputationSocial Media and Hospital Reputation
Social Media and Hospital Reputation
Lee Aase
 

Similar to Integrating Social Media into Healthcare Communications (20)

Social Media Strategy for Behavioral Healthcare
Social Media Strategy for Behavioral HealthcareSocial Media Strategy for Behavioral Healthcare
Social Media Strategy for Behavioral Healthcare
 
Role of digital: social media in consumerism
Role of digital: social media in consumerismRole of digital: social media in consumerism
Role of digital: social media in consumerism
 
Can Social Media Save Lives?
Can Social Media Save Lives?Can Social Media Save Lives?
Can Social Media Save Lives?
 
The social life of healthcare
The social life of healthcareThe social life of healthcare
The social life of healthcare
 
CentraCare Social Media
CentraCare Social MediaCentraCare Social Media
CentraCare Social Media
 
CentraCare Social Media
CentraCare Social MediaCentraCare Social Media
CentraCare Social Media
 
Wikibrands, Wikipatients
Wikibrands, WikipatientsWikibrands, Wikipatients
Wikibrands, Wikipatients
 
Master chef in healthcare- integrating social media - @DrNic1
Master chef in healthcare- integrating social media - @DrNic1Master chef in healthcare- integrating social media - @DrNic1
Master chef in healthcare- integrating social media - @DrNic1
 
Social Media: Patients And Providers
Social Media: Patients And ProvidersSocial Media: Patients And Providers
Social Media: Patients And Providers
 
Game 2010 - Social Networking and CME
Game 2010 - Social Networking and CMEGame 2010 - Social Networking and CME
Game 2010 - Social Networking and CME
 
Idea2010: Communitiesof Care: Strategic Social Interaction Design for Healthc...
Idea2010: Communitiesof Care: Strategic Social Interaction Design for Healthc...Idea2010: Communitiesof Care: Strategic Social Interaction Design for Healthc...
Idea2010: Communitiesof Care: Strategic Social Interaction Design for Healthc...
 
Leveraging Social Media for Healthcare Providers
Leveraging Social Media for Healthcare ProvidersLeveraging Social Media for Healthcare Providers
Leveraging Social Media for Healthcare Providers
 
Overview of Air Force Medical Service Digital Communication Strategy
Overview of Air Force Medical Service Digital Communication StrategyOverview of Air Force Medical Service Digital Communication Strategy
Overview of Air Force Medical Service Digital Communication Strategy
 
Rx16 workshop 200_group_ppt
Rx16 workshop 200_group_pptRx16 workshop 200_group_ppt
Rx16 workshop 200_group_ppt
 
Dr Matthew Cullen's Presentation at Mumbrella's Health Marketing Summit
Dr Matthew Cullen's Presentation at Mumbrella's Health Marketing SummitDr Matthew Cullen's Presentation at Mumbrella's Health Marketing Summit
Dr Matthew Cullen's Presentation at Mumbrella's Health Marketing Summit
 
Healthcare & Lead Generation: How to Target Health Consumers Online
Healthcare & Lead Generation: How to Target Health Consumers OnlineHealthcare & Lead Generation: How to Target Health Consumers Online
Healthcare & Lead Generation: How to Target Health Consumers Online
 
May 2010 presentation on hospitals and social media
May 2010 presentation on hospitals and social mediaMay 2010 presentation on hospitals and social media
May 2010 presentation on hospitals and social media
 
Social Media Measurement Best Practice Seminar
Social Media Measurement Best Practice SeminarSocial Media Measurement Best Practice Seminar
Social Media Measurement Best Practice Seminar
 
Stfm pci 2011
Stfm pci 2011Stfm pci 2011
Stfm pci 2011
 
Social Media and Hospital Reputation
Social Media and Hospital ReputationSocial Media and Hospital Reputation
Social Media and Hospital Reputation
 

Recently uploaded

planning for change nursing Management ppt
planning for change nursing Management pptplanning for change nursing Management ppt
planning for change nursing Management ppt
Thangamjayarani
 
263778731218 Abortion Clinic /Pills In Harare ,
263778731218 Abortion Clinic /Pills In Harare ,263778731218 Abortion Clinic /Pills In Harare ,
263778731218 Abortion Clinic /Pills In Harare ,
sisternakatoto
 
Evaluation of antidepressant activity of clitoris ternatea in animals
Evaluation of antidepressant activity of clitoris ternatea in animalsEvaluation of antidepressant activity of clitoris ternatea in animals
Evaluation of antidepressant activity of clitoris ternatea in animals
Shweta
 
Colonic and anorectal physiology with surgical implications
Colonic and anorectal physiology with surgical implicationsColonic and anorectal physiology with surgical implications
Colonic and anorectal physiology with surgical implications
Dr Maria Tamanna
 
Effective-Soaps-for-Fungal-Skin-Infections.pptx
Effective-Soaps-for-Fungal-Skin-Infections.pptxEffective-Soaps-for-Fungal-Skin-Infections.pptx
Effective-Soaps-for-Fungal-Skin-Infections.pptx
SwisschemDerma
 
Vision-1.pptx, Eye structure, basics of optics
Vision-1.pptx, Eye structure, basics of opticsVision-1.pptx, Eye structure, basics of optics
Vision-1.pptx, Eye structure, basics of optics
Sai Sailesh Kumar Goothy
 
Are There Any Natural Remedies To Treat Syphilis.pdf
Are There Any Natural Remedies To Treat Syphilis.pdfAre There Any Natural Remedies To Treat Syphilis.pdf
Are There Any Natural Remedies To Treat Syphilis.pdf
Little Cross Family Clinic
 
Triangles of Neck and Clinical Correlation by Dr. RIG.pptx
Triangles of Neck and Clinical Correlation by Dr. RIG.pptxTriangles of Neck and Clinical Correlation by Dr. RIG.pptx
Triangles of Neck and Clinical Correlation by Dr. RIG.pptx
Dr. Rabia Inam Gandapore
 
Dehradun #ℂall #gIRLS Oyo Hotel 9719300533 #ℂall #gIRL in Dehradun
Dehradun #ℂall #gIRLS Oyo Hotel 9719300533 #ℂall #gIRL in DehradunDehradun #ℂall #gIRLS Oyo Hotel 9719300533 #ℂall #gIRL in Dehradun
Dehradun #ℂall #gIRLS Oyo Hotel 9719300533 #ℂall #gIRL in Dehradun
chandankumarsmartiso
 
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...
Oleg Kshivets
 
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...
kevinkariuki227
 
Non-respiratory Functions of the Lungs.pdf
Non-respiratory Functions of the Lungs.pdfNon-respiratory Functions of the Lungs.pdf
Non-respiratory Functions of the Lungs.pdf
MedicoseAcademics
 
Pictures of Superficial & Deep Fascia.ppt.pdf
Pictures of Superficial & Deep Fascia.ppt.pdfPictures of Superficial & Deep Fascia.ppt.pdf
Pictures of Superficial & Deep Fascia.ppt.pdf
Dr. Rabia Inam Gandapore
 
Hemodialysis: Chapter 3, Dialysis Water Unit - Dr.Gawad
Hemodialysis: Chapter 3, Dialysis Water Unit - Dr.GawadHemodialysis: Chapter 3, Dialysis Water Unit - Dr.Gawad
Hemodialysis: Chapter 3, Dialysis Water Unit - Dr.Gawad
NephroTube - Dr.Gawad
 
ARTHROLOGY PPT NCISM SYLLABUS AYURVEDA STUDENTS
ARTHROLOGY PPT NCISM SYLLABUS AYURVEDA STUDENTSARTHROLOGY PPT NCISM SYLLABUS AYURVEDA STUDENTS
ARTHROLOGY PPT NCISM SYLLABUS AYURVEDA STUDENTS
Dr. Vinay Pareek
 
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists
Saeid Safari
 
NVBDCP.pptx Nation vector borne disease control program
NVBDCP.pptx Nation vector borne disease control programNVBDCP.pptx Nation vector borne disease control program
NVBDCP.pptx Nation vector borne disease control program
Sapna Thakur
 
Pharma Pcd Franchise in Jharkhand - Yodley Lifesciences
Pharma Pcd Franchise in Jharkhand - Yodley LifesciencesPharma Pcd Franchise in Jharkhand - Yodley Lifesciences
Pharma Pcd Franchise in Jharkhand - Yodley Lifesciences
Yodley Lifesciences
 
Knee anatomy and clinical tests 2024.pdf
Knee anatomy and clinical tests 2024.pdfKnee anatomy and clinical tests 2024.pdf
Knee anatomy and clinical tests 2024.pdf
vimalpl1234
 
Physiology of Chemical Sensation of smell.pdf
Physiology of Chemical Sensation of smell.pdfPhysiology of Chemical Sensation of smell.pdf
Physiology of Chemical Sensation of smell.pdf
MedicoseAcademics
 

Recently uploaded (20)

planning for change nursing Management ppt
planning for change nursing Management pptplanning for change nursing Management ppt
planning for change nursing Management ppt
 
263778731218 Abortion Clinic /Pills In Harare ,
263778731218 Abortion Clinic /Pills In Harare ,263778731218 Abortion Clinic /Pills In Harare ,
263778731218 Abortion Clinic /Pills In Harare ,
 
Evaluation of antidepressant activity of clitoris ternatea in animals
Evaluation of antidepressant activity of clitoris ternatea in animalsEvaluation of antidepressant activity of clitoris ternatea in animals
Evaluation of antidepressant activity of clitoris ternatea in animals
 
Colonic and anorectal physiology with surgical implications
Colonic and anorectal physiology with surgical implicationsColonic and anorectal physiology with surgical implications
Colonic and anorectal physiology with surgical implications
 
Effective-Soaps-for-Fungal-Skin-Infections.pptx
Effective-Soaps-for-Fungal-Skin-Infections.pptxEffective-Soaps-for-Fungal-Skin-Infections.pptx
Effective-Soaps-for-Fungal-Skin-Infections.pptx
 
Vision-1.pptx, Eye structure, basics of optics
Vision-1.pptx, Eye structure, basics of opticsVision-1.pptx, Eye structure, basics of optics
Vision-1.pptx, Eye structure, basics of optics
 
Are There Any Natural Remedies To Treat Syphilis.pdf
Are There Any Natural Remedies To Treat Syphilis.pdfAre There Any Natural Remedies To Treat Syphilis.pdf
Are There Any Natural Remedies To Treat Syphilis.pdf
 
Triangles of Neck and Clinical Correlation by Dr. RIG.pptx
Triangles of Neck and Clinical Correlation by Dr. RIG.pptxTriangles of Neck and Clinical Correlation by Dr. RIG.pptx
Triangles of Neck and Clinical Correlation by Dr. RIG.pptx
 
Dehradun #ℂall #gIRLS Oyo Hotel 9719300533 #ℂall #gIRL in Dehradun
Dehradun #ℂall #gIRLS Oyo Hotel 9719300533 #ℂall #gIRL in DehradunDehradun #ℂall #gIRLS Oyo Hotel 9719300533 #ℂall #gIRL in Dehradun
Dehradun #ℂall #gIRLS Oyo Hotel 9719300533 #ℂall #gIRL in Dehradun
 
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...
 
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...
 
Non-respiratory Functions of the Lungs.pdf
Non-respiratory Functions of the Lungs.pdfNon-respiratory Functions of the Lungs.pdf
Non-respiratory Functions of the Lungs.pdf
 
Pictures of Superficial & Deep Fascia.ppt.pdf
Pictures of Superficial & Deep Fascia.ppt.pdfPictures of Superficial & Deep Fascia.ppt.pdf
Pictures of Superficial & Deep Fascia.ppt.pdf
 
Hemodialysis: Chapter 3, Dialysis Water Unit - Dr.Gawad
Hemodialysis: Chapter 3, Dialysis Water Unit - Dr.GawadHemodialysis: Chapter 3, Dialysis Water Unit - Dr.Gawad
Hemodialysis: Chapter 3, Dialysis Water Unit - Dr.Gawad
 
ARTHROLOGY PPT NCISM SYLLABUS AYURVEDA STUDENTS
ARTHROLOGY PPT NCISM SYLLABUS AYURVEDA STUDENTSARTHROLOGY PPT NCISM SYLLABUS AYURVEDA STUDENTS
ARTHROLOGY PPT NCISM SYLLABUS AYURVEDA STUDENTS
 
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists
 
NVBDCP.pptx Nation vector borne disease control program
NVBDCP.pptx Nation vector borne disease control programNVBDCP.pptx Nation vector borne disease control program
NVBDCP.pptx Nation vector borne disease control program
 
Pharma Pcd Franchise in Jharkhand - Yodley Lifesciences
Pharma Pcd Franchise in Jharkhand - Yodley LifesciencesPharma Pcd Franchise in Jharkhand - Yodley Lifesciences
Pharma Pcd Franchise in Jharkhand - Yodley Lifesciences
 
Knee anatomy and clinical tests 2024.pdf
Knee anatomy and clinical tests 2024.pdfKnee anatomy and clinical tests 2024.pdf
Knee anatomy and clinical tests 2024.pdf
 
Physiology of Chemical Sensation of smell.pdf
Physiology of Chemical Sensation of smell.pdfPhysiology of Chemical Sensation of smell.pdf
Physiology of Chemical Sensation of smell.pdf
 

Integrating Social Media into Healthcare Communications

  • 1. Social Media & Patient Satisfaction Aurora Health Care June 8, 2010 (v1.0) Jamey Shiels Director Social Media & Digital Communications
  • 2.
  • 3.
  • 4. Align Consumer Needs & Brand Wants Consum er Needs Engage Interact Transact Long term strategy Patient Experience Best in class Customer Service Q & A Access Brand Wants
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Our Approach Goals/Objectives Patient Satisfaction Growth Strategies Develop content strategies that deliver the right message and the right time to the right audience Twitter to support patient education, promote services Facebook to support patient experience YouTube to position Aurora as a thought leader in healthcare Support Communication efforts in Marketing, Public Affairs, and Internal Communications Approach
  • 11. Health Information Seekers 72% of health information seekers begin their health journey with a search engine 60% say info found online affected a decision about how to treat an illness or condition 56% say online info changed their approach to maintaining their health And that of someone they help take care of 53% say online info lead them to ask a doctor questions, or to get a second opinion Pew Internet Life & California Health Study, Google Health Survey
  • 13. Target Health Information Seekers - Video Google Health Research
  • 14. Target Health Information Seekers - Video Google Health Research
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.

Editor's Notes

  1. Let’s start w/ a story How Twitter saved a patients life Monitoring process Response Action Resolution Follow-up
  2. Definition: to bring into cooperation or agreement with Organizational goals – Brand wants Long term strategy Communication goals Consumer Needs
  3. Why Social Media Content Strategy Strategic Approach Twitter Patient Education Customer Service Facebook Patient Experience YouTube Though leadership Patient Experience Stories
  4. Twitter Stats 65 million users Facebook Stats Over 400 million users Half check in daily Would be third largest country in the world YouTube Stats 2 nd largest search engine More videos watched then webmd for healthcare Mobile Apple had 1 billion downloads in 9 months