The document discusses value chain analysis, which examines how a business creates value for customers through its various internal activities. It breaks a business's activities into primary activities, like production and marketing, and support activities that enable the primary activities, like infrastructure and procurement. Conducting a value chain analysis identifies the key activities a business performs, how they contribute to customer value, and where the business can improve efficiency or quality to increase its competitive advantage.

1. Value Chain Analysis
Mayank Bhatt
Rohan Shrivastava
Abhishek Bhattacharya

2. Back To Basics…
The term Value Chain describes a way of
looking at a business as a Chain of activities
That transform inputs into output That Customer
value.
An Analysis That attempts to understand how a
business creates Customer value by examining
the contributions of diffèrent activities within the
business to That value.

3. Framework
Primary activities_ the activities in a firm of those
involved in the physical creation of the product,
marketing and transfer to the buyer ,and after –sale
support.
Support activities_ the activities in a firm that assist
the firm as a whole by providing infrastructure or
inputs that allow the primary activities to take place
on an ongoing basis.

4. The Value Chain

5. Examine The Value Chain
Examine the choice of activities.
Nature of value Chain vary respect to
industries.
The relative importance of value activities
vary in respect to companies.

6. Thanks
To
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