This presentation discusses how Inova Health System has transformed its marketing and communications department to thoroughly embrace digital strategies. They will examine the lengthy process involved, including the following steps: identifying the need to establish a transformational digital environment, engaging executive leadership for sponsorship and buy-in, redefining and aligning the organization (including education throughout the system, from marketing to service-line leaders and doctors) and embracing transparency through reporting of results and successes to the system.
VIA Media has evolved to be a Comprehensive 360° Healthcare Communication Service Provider. Our range of services includes Healthcare PR & Advocacy, Medico Marketing & Medical Communication, Public Health Communication, Events, Digital Marketing and Innovative Media Development.
marketing Strategy on Android App-Health plusBiswajeet Sahu
This was prepared during 4 weeks Marketing Internship under Prof.Sameer Mathur.
It contains an Android app with detailed Marketing Strategy and future plans after launching the app.
Digital Strategies for Patient Engagement in 2015 and BeyondJared Johnson
Consumers have more choices than ever for their care, but there are still large gaps in patient engagement. At least 68% of patients do not know the name of the physician in charge of their care. At least 43% of patients do not know the reason for their hospital admission.
In this interactive session, Jared will discuss three significant emerging trends in patient engagement: (1) the advancement of consumerism, (2) the impact of regulations on value-based care, and (3) new care models and partners entering the space. See real-world case studies of digital marketing tools and strategies that are helping organizations seize new opportunities to differentiate themselves. Gain practical tips on how IT, Marketing and PR can work together to drive innovation in patient care.
Perficient Perspectives: The Evolution of Social Media in HealthcarePerficient, Inc.
Healthcare organizations continue to navigate the transforming healthcare industry and identify new avenues to engage with consumers outside of the facility walls. In a fast-paced, information-dominated world, successfully interacting with consumers may seem like a daunting task. The key is to connect with consumers where they are and provide them with actionable health and wellness information they need to live a healthier life.
When you think of social media in healthcare you might think it is a tool for marketing, but it goes much farther than that. Sure, social media can be used to attract and retain consumers, but social media can also be a powerful tool to reduce healthcare costs and help with chronic disease and population health management.
Healthcare organizations are in varying stages of becoming social enterprises, from social innovators like Mayo Clinic to those beginning the journey to developing a comprehensive social media strategy.
In this perspective, we take a look at the evolution of social media in healthcare and discuss what social media in healthcare will look like in the future.
m-Health: Engaging Patients at Every TouchpointCognizant
Today, people want fast, easy and secure access to their health records, from wherever they may be and from whatever device they choose. Electronic health records (EHR) can alleviate this issue, and encourage proactive, preventive care, all within a robust, integrated, interoperable, and inclusive health system that serves the best interests of patients, physician practices, hospitals, public health, and the population at large.
VIA Media has evolved to be a Comprehensive 360° Healthcare Communication Service Provider. Our range of services includes Healthcare PR & Advocacy, Medico Marketing & Medical Communication, Public Health Communication, Events, Digital Marketing and Innovative Media Development.
marketing Strategy on Android App-Health plusBiswajeet Sahu
This was prepared during 4 weeks Marketing Internship under Prof.Sameer Mathur.
It contains an Android app with detailed Marketing Strategy and future plans after launching the app.
Digital Strategies for Patient Engagement in 2015 and BeyondJared Johnson
Consumers have more choices than ever for their care, but there are still large gaps in patient engagement. At least 68% of patients do not know the name of the physician in charge of their care. At least 43% of patients do not know the reason for their hospital admission.
In this interactive session, Jared will discuss three significant emerging trends in patient engagement: (1) the advancement of consumerism, (2) the impact of regulations on value-based care, and (3) new care models and partners entering the space. See real-world case studies of digital marketing tools and strategies that are helping organizations seize new opportunities to differentiate themselves. Gain practical tips on how IT, Marketing and PR can work together to drive innovation in patient care.
Perficient Perspectives: The Evolution of Social Media in HealthcarePerficient, Inc.
Healthcare organizations continue to navigate the transforming healthcare industry and identify new avenues to engage with consumers outside of the facility walls. In a fast-paced, information-dominated world, successfully interacting with consumers may seem like a daunting task. The key is to connect with consumers where they are and provide them with actionable health and wellness information they need to live a healthier life.
When you think of social media in healthcare you might think it is a tool for marketing, but it goes much farther than that. Sure, social media can be used to attract and retain consumers, but social media can also be a powerful tool to reduce healthcare costs and help with chronic disease and population health management.
Healthcare organizations are in varying stages of becoming social enterprises, from social innovators like Mayo Clinic to those beginning the journey to developing a comprehensive social media strategy.
In this perspective, we take a look at the evolution of social media in healthcare and discuss what social media in healthcare will look like in the future.
m-Health: Engaging Patients at Every TouchpointCognizant
Today, people want fast, easy and secure access to their health records, from wherever they may be and from whatever device they choose. Electronic health records (EHR) can alleviate this issue, and encourage proactive, preventive care, all within a robust, integrated, interoperable, and inclusive health system that serves the best interests of patients, physician practices, hospitals, public health, and the population at large.
Patient Engagement in Healthcare Improves Health and Reduces CostsM2SYS Technology
It’s been said that patient engagement develops naturally when there is a regular, focused communication between patient and provider and it leads to behaviors that meet or more closely approach treatment guidelines. It is also believed that patients engaged in their own care make fewer demands on the health care system and more importantly, they experience improved health. Patients who are educated about both their condition and their care are also patients who are most likely to get and stay healthy. In fact, many believe that empowering patients to actively process information, decide how that information fits into their lives, and act on those decisions is a key driver to improving care and reducing costs.
Research shows that informed and engaged patients take a more active role in their own care and furthermore, health care organizations are slowly discovering how patient engagement contributes to their financial and quality objectives. Patient engagement essentially revolves around the theory that if patients understand their condition, know the symptoms to watch for, know why they’re taking medication for example and how to implement the necessary lifestyle changes, the chances of them getting and staying healthy are significantly improved and when you proactively engage patients in their care, the quality of that care improves.
Listen in to our latest podcast with Brad Tritle, Director of Business Development for Vitaphone Health Solutions, chair of the HIMSS Social Media Task Force and contributing editor of the HIMSS book Engage! Transforming Healthcare through Digital Patient Engagement as we discuss the current state of patient engagement in healthcare, how it is defined, whether it really does have a significant impact on improving health and reducing the cost of care, what engagement initiatives are providers using and what the future of patient engagement may look like.
Patient engagement isn’t just a buzz word, it is becoming one of the key factors in independent practice success. It can help you recruit new patients, retain existing patients, and access increased reimbursement as the industry shifts to value-based payment programs.
Patient engagement and practice marketing expert John Kim and practicing physician Molly Maloof will show you how you can improve patient engagement in your practice and see a return on your investment.
Patient Engagement: Health Consumer Insights from Gen Xers and Millennials InCrowd, Inc.
Patient Engagement: Health Consumer Insights from Gen Xers and Millennials
Pathways to Patient Engagement is a webinar series designed to foster collaboration and discussion between all involved in the healthcare process.
During the first webinar we explored physician insights and found 40% of the primary care physicians surveyed were not participating in any patient engagement activities.
During the second webinar we highlighted feedback from health consumers, specifically Gen Xers and Millennials. We found Millennials to be more patient engagement savvy than their Gen X counterparts.
Review the deck and to get a health consumer perspective on patient engagement.
Role of Conversational AI and Virtual Voice Assistants in Cardiology: What is...JAI NAHAR, MD MBA
With the advancements in Voice technology and Natural language processing, Conversational AI and Virtual Voice Assistants are gaining increasing attention in health care for developing provider, patient and enterprise facing solutions. This talk will focus on Conversational AI, Virtual voice assistants and their applications in health care delivery.
Do you think social media and healthcare can go hand in hand? Pankhuri Anand from our social media team is an expert in managing social presence of Healthcare Organizations. Through this presentation, she focuses on the regulatory framework that governs most healthcare organizations and tells us the steps that one must take to carve out a social media strategy for niche domain like healthcare.
A must see presentation if you are looking for best practices in marketing in the healthcare sector.
Digital technology advancements like Internet of Things (IoT)
* Wearable technologies
* Blockchain
* Robotics
* Big data
*Advanced analytics are changing consumer perceptions
Pharma must change the ways it deals with physicians and patients. These three digital health technology companies will revolutionize the way Pharma does business.
DoctorsHello is an interactive “Connect-Collaborate-Share” Ecosystem based on a network of collaborators (health professionals-doctors-/general users/HealthTech businesses), supporting collaboration and better decisions, provision of added-value services and easier reach to medical discovery through rich data, research and education. DoctorsHello provides a large repository of scientific content, multiple forms, that enhance the interactive and collaborative exchange of content, views, through teams of professionals / researchers. The DoctorsHello Health Network combines innovation, collaboration and education to support individual providers as they move toward value-centered care.
See more at www.doctorshello.com
Network physicians, hospitals, and other care continuum providers work collaboratively in active clinical process improvement programs across service lines and specialties to define, establish, implement, monitor, evaluate and periodically update the processes of:
- Evidence-based medicine
- Beneficiary engagement
- Care coordination
- Conservation of healthcare resources
- Clinical data reporting
Digital marketing in pharma - trends and way aheadRanajay Sengupta
This presentation captures the trends in the Pharma Marketing today and how digital is shaping consumer behaviour, brand awareness and customer pull. This also includes the areas where Pharma companies should focus in the new era to successfully leverage the potential of digital
Digital & Social Marketing for Medical DevicesBrett_Johnson
The Internet has revolutionized the way the consumer market functions. How is it impacting the way in which medical devices are developed, funded and marketed? Speak with industry experts and learn how you can develop your company’s Internet strategy.
Medical Mobile Apps: The Regulatory StoryNadja Bester
What's life sciences' take on the booming app industry? If regulatory has anything to do with it, it'll start with a whole lot of responsible development.
Future of Health Care Marketing - Digital and Social MED E Talks
Mr Hemant Radhakrishnan,Director -Anvita Tours2Health Pvt Ltd delivered the talk on "Future of Health Care Marketing - Digital and Social " at the 4th International Healthcare Conference - MelanoSite Medetalks 2018
Better Healthcare Through Community and Stakeholder Engagement, 2015 Webinar ...Paul Gallant
"An enjoyable presentation, well-delivered with excellent insight into community and stakeholder engagement strategies. Terry Dyni - July 23, 2015" on the webinar version. This version is my complete slide deck from a live webinar presentation requested by the Conference Board of Canada. April, 2015. Thanks for your interest in Better Healthcare Through Community and Stakeholder Engagement.
Compliments of Paul W. Gallant, CHE, GALLANT HEALTHWORKS & Associates (GHWA), Vancouver, BC, Canada. PS See the last slide for contact details or to arrange customized training/facilitation or advice on your organizational needs.
Patient Engagement in Healthcare Improves Health and Reduces CostsM2SYS Technology
It’s been said that patient engagement develops naturally when there is a regular, focused communication between patient and provider and it leads to behaviors that meet or more closely approach treatment guidelines. It is also believed that patients engaged in their own care make fewer demands on the health care system and more importantly, they experience improved health. Patients who are educated about both their condition and their care are also patients who are most likely to get and stay healthy. In fact, many believe that empowering patients to actively process information, decide how that information fits into their lives, and act on those decisions is a key driver to improving care and reducing costs.
Research shows that informed and engaged patients take a more active role in their own care and furthermore, health care organizations are slowly discovering how patient engagement contributes to their financial and quality objectives. Patient engagement essentially revolves around the theory that if patients understand their condition, know the symptoms to watch for, know why they’re taking medication for example and how to implement the necessary lifestyle changes, the chances of them getting and staying healthy are significantly improved and when you proactively engage patients in their care, the quality of that care improves.
Listen in to our latest podcast with Brad Tritle, Director of Business Development for Vitaphone Health Solutions, chair of the HIMSS Social Media Task Force and contributing editor of the HIMSS book Engage! Transforming Healthcare through Digital Patient Engagement as we discuss the current state of patient engagement in healthcare, how it is defined, whether it really does have a significant impact on improving health and reducing the cost of care, what engagement initiatives are providers using and what the future of patient engagement may look like.
Patient engagement isn’t just a buzz word, it is becoming one of the key factors in independent practice success. It can help you recruit new patients, retain existing patients, and access increased reimbursement as the industry shifts to value-based payment programs.
Patient engagement and practice marketing expert John Kim and practicing physician Molly Maloof will show you how you can improve patient engagement in your practice and see a return on your investment.
Patient Engagement: Health Consumer Insights from Gen Xers and Millennials InCrowd, Inc.
Patient Engagement: Health Consumer Insights from Gen Xers and Millennials
Pathways to Patient Engagement is a webinar series designed to foster collaboration and discussion between all involved in the healthcare process.
During the first webinar we explored physician insights and found 40% of the primary care physicians surveyed were not participating in any patient engagement activities.
During the second webinar we highlighted feedback from health consumers, specifically Gen Xers and Millennials. We found Millennials to be more patient engagement savvy than their Gen X counterparts.
Review the deck and to get a health consumer perspective on patient engagement.
Role of Conversational AI and Virtual Voice Assistants in Cardiology: What is...JAI NAHAR, MD MBA
With the advancements in Voice technology and Natural language processing, Conversational AI and Virtual Voice Assistants are gaining increasing attention in health care for developing provider, patient and enterprise facing solutions. This talk will focus on Conversational AI, Virtual voice assistants and their applications in health care delivery.
Do you think social media and healthcare can go hand in hand? Pankhuri Anand from our social media team is an expert in managing social presence of Healthcare Organizations. Through this presentation, she focuses on the regulatory framework that governs most healthcare organizations and tells us the steps that one must take to carve out a social media strategy for niche domain like healthcare.
A must see presentation if you are looking for best practices in marketing in the healthcare sector.
Digital technology advancements like Internet of Things (IoT)
* Wearable technologies
* Blockchain
* Robotics
* Big data
*Advanced analytics are changing consumer perceptions
Pharma must change the ways it deals with physicians and patients. These three digital health technology companies will revolutionize the way Pharma does business.
DoctorsHello is an interactive “Connect-Collaborate-Share” Ecosystem based on a network of collaborators (health professionals-doctors-/general users/HealthTech businesses), supporting collaboration and better decisions, provision of added-value services and easier reach to medical discovery through rich data, research and education. DoctorsHello provides a large repository of scientific content, multiple forms, that enhance the interactive and collaborative exchange of content, views, through teams of professionals / researchers. The DoctorsHello Health Network combines innovation, collaboration and education to support individual providers as they move toward value-centered care.
See more at www.doctorshello.com
Network physicians, hospitals, and other care continuum providers work collaboratively in active clinical process improvement programs across service lines and specialties to define, establish, implement, monitor, evaluate and periodically update the processes of:
- Evidence-based medicine
- Beneficiary engagement
- Care coordination
- Conservation of healthcare resources
- Clinical data reporting
Digital marketing in pharma - trends and way aheadRanajay Sengupta
This presentation captures the trends in the Pharma Marketing today and how digital is shaping consumer behaviour, brand awareness and customer pull. This also includes the areas where Pharma companies should focus in the new era to successfully leverage the potential of digital
Digital & Social Marketing for Medical DevicesBrett_Johnson
The Internet has revolutionized the way the consumer market functions. How is it impacting the way in which medical devices are developed, funded and marketed? Speak with industry experts and learn how you can develop your company’s Internet strategy.
Medical Mobile Apps: The Regulatory StoryNadja Bester
What's life sciences' take on the booming app industry? If regulatory has anything to do with it, it'll start with a whole lot of responsible development.
Future of Health Care Marketing - Digital and Social MED E Talks
Mr Hemant Radhakrishnan,Director -Anvita Tours2Health Pvt Ltd delivered the talk on "Future of Health Care Marketing - Digital and Social " at the 4th International Healthcare Conference - MelanoSite Medetalks 2018
Better Healthcare Through Community and Stakeholder Engagement, 2015 Webinar ...Paul Gallant
"An enjoyable presentation, well-delivered with excellent insight into community and stakeholder engagement strategies. Terry Dyni - July 23, 2015" on the webinar version. This version is my complete slide deck from a live webinar presentation requested by the Conference Board of Canada. April, 2015. Thanks for your interest in Better Healthcare Through Community and Stakeholder Engagement.
Compliments of Paul W. Gallant, CHE, GALLANT HEALTHWORKS & Associates (GHWA), Vancouver, BC, Canada. PS See the last slide for contact details or to arrange customized training/facilitation or advice on your organizational needs.
DGTLmart (http://www.dgtlmart.com), is among the fastest growing digital solutions company offering services to clients across the globe and located in India. We are doing cutting edge work in the field of Digital Centre of Excellence creation offering end to end digital solutions, Online Reputation Management services, and other digital marketing services.
Healthcare Transformation- Re-imagining the way Care is delivered to Patients.
|Understanding the Patient Expectations| |Health Providers needs to provide Holistic Care|
|Lifecycle Management Solution| |Patient Lifecycle Management|
Think Tank VI Overview & Best PracticesJustin Barnes
We started the Health Innovation Think Tank 3 years ago to form a highly collaborative environment that creates and shares best practices as well as strategies to successfully navigate the future of healthcare
We cover 3 primary themes in this session: Care Strategy, Innovation and Leadership. Today is about education, collaboration as well as best practice & strategy sharing. Everyone here is unscripted and on the frontlines of healthcare.
Slides from my joint presentation with Annie Burt, Director for Staff Engagement Communications at Mayo Clinic, on the convergence of Internal and External Communications at Mayo Clinic.
As new payment models emerge that emphasize value over volume, providers are being compelled to look more closely at how to motivate patients—especially those with multiple chronic conditions—to actively manage their care, make better decisions and change behaviors. This editorial webinar will explore the relationships between engagement and improved health outcomes, greater patient satisfaction and better resource utilization. Our panel of experts will share proven strategies for building patients' confidence, disseminating self-management tools and making the best use of your care team.
Using Data to Improve Hospital MarketingAhava Leibtag
3 case studies prove that usability studies, content auditing and content strategy increases traffic. In one case study, we increased traffic 330% to a hospital blog by creating personas.
Aaron Watkins, Senior Director of Internet Strategy and A. Jay Khanna, MD, Professor of Orthopedic Surgery presented this one hour session at the Healthcare Communicators Conference on online physician reputation management in an era of consumer-generated content on sites like Vitals, Healthgrades, Yelp, Google+, and others
Harness digital platforms to accelerate R&D and drive proper adoptionSharpBrains
Pioneers in education, medicine and pharma discussed new data-rich approaches to help assess what works and what doesn’t, and for whom, accelerating R&D initiatives and proper adoption.
--Chair: Alvaro Fernandez, CEO & Editor-in-Chief of SharpBrains
--Richard Varn, Director of the Center for Advanced Technology and Neuroscience at Educational Testing Service (ETS)
--Dr. Brian Iacoviello, Director of Scientific Affairs at Click Therapeutics
--Dr. Gahan Pandina, Senior Director, Venture Leader at Janssen Research & Development
--Dr. Sarah Banks, Head of Neuropsychology at the Cleveland Clinic Lou Ruvo Center for Brain Health
Learn more at sharpbrains.com
iHT² Health IT Summit San Diego – Case Study: ”Moving an Enabled Patient to an Engaged Patient: Our Patient Portal Experience” with Lori Posk, MD, Medical Director for MyChart, Cleveland Clinic
Read her full interview here - http://bit.ly/1f9enfC
View photos from the program here - http://on.fb.me/1cZFDpO
Case Study "Moving an Enabled Patient to an Engaged Patient: Our Patient Portal Experience"
Presentation will include a discussion on our patient portal activation and release of data. A review of our Opt Out model for portal activation will be discussed and our journey of data and documentation release to engage patients. The discussion will include how we used a Physician Advisor Group to release lab, imaging, procedures, pathology, problem list, provider notes and how we educated patients. Lessons learned on data release will be shared. Our implementation of message to engage patients and next steps will also be included in the discussion.
Learning Objectives:
∙ Create a model to activate patients on a patient portal
∙ How to engage a large organization in test result release to a patient portal
∙ Develop a model for physician note release with the option of having sensitive notes not released to the patient
∙ How to educate providers and patients on test result and note release
∙ Review the potential impact of an engaged patient and provider team
Transforming Healthcare through Patient Engagement with Oracle SolutionsPerficient, Inc.
This demo will provide examples that leverage Oracle WebCenter Suite, Oracle Business Intelligence Enterprise Edition, and Oracle Health Information Exchange along with collaborative and mobile technologies to provide a unique view into an “e-Patient” experience. We will discuss patient use of the internet, social media and hand held devices to enhance their health and their demands for electronic medical record access, doctor competency scores, hospital infection rates, and more.
In this session we will explore how to:
Provide instant access to patient and clinical information with Healthcare Portals
Enable instantaneous access to patient and clinical information using Mobile Health applications
Transmit medical images, video and audio for Telehealth diagnosis and treatment plans
Allow patients to exchange pertinent information and discuss health conditions with healthcare providers using Social Media
Putting Customers at the Center of Your Digital Strategy@chrisboyer LLC
Existing patients, potential patients, family members and doctors use the internet to discover, research, evaluate and decide on their health care options. This poses a challenge for many health systems that are trying to understand and map customer journeys to support their branding, marketing and communication efforts. In this presentation, we'll outline a practical approach to mapping your digital tactics (social, website, CRM, etc) to ensure you are understanding customer's needs and optimizing to support the way they interact with your organization.
Can You Hear Me Now? - a Podcast Primer by touch point media@chrisboyer LLC
Today, 20% of adults regularly listen to podcasts for information and entertainment. Wondering if this increasingly popular medium is right for you? Get an inside look at how to develop a successful podcasting strategy to engage patients, consumers, physicians and employees alike! Learn how podcasting can engage various audiences and get content to the right people at the right time. Explore tools and techniques for editing, producing, and distributing your podcast to gain a loyal audience.
The Evolution of the Online Physician Profile@chrisboyer LLC
Over the past few years, there has been a landslide of new opportunities for physicians to promote themselves online. But with all of these new websites, new tools and new methods, one thing remains true: it’s tremendously important for doctors practicing medicine today to be found online. But how can your organization make sense of this all? This presentation will help hospitals and doctors understand the most important things physicians practicing today need to address, and provide some tested and true ways to build alignment between healthcare organizations and physicians, to ensure they are winning the battle of online reputation.
How many technology solutions does a marketing and sales team need?@chrisboyer LLC
This session will introduce you to the variety of marketing and sales technology options currently available, their cost, time investment and ROI. Marketing automation, CRM's, social media, paid referral and digital advertising – there are countless technology and digital solutions to get your message in front of customers. So how can you separate out the shiny objects that waste time and money and determine which technology solutions are right for you? This session gives you the low-down on marketing technology options, how they work alone, and together. You’ll walk away with an understanding as to the real costs of technology, its impact and ROI so you can determine what makes the most sense for your marketing strategy, team and budget. Given at the #SMASHCHI15 conference on 10/15/15
Eating an elephant: how to build an integrated digital strategy one bite at a...@chrisboyer LLC
Getting healthcare organizations to embrace digital can sometimes be challenging. But often attempting to create a fully integrated digital strategy can be almost impossible - particularly in regulated (and conservative) hospital and health care organizations. Learn basic steps on how to create a vision, execute change to allow a robust implementation of digital that includes a website, social media, SEO, PPC and SEM, online reputation management, email and marketing automation and customer relationship management (CRM) databases.
Wellness and social media - A look at Inova's FitFor50 program@chrisboyer LLC
A copy of the presentation that I gave this morning for the NESCHO/MHA conference in Boston. In this presentation, I outlined the need for wellness marketing in hospitals, how social media works well for wellness communications and then I highlighted Inova Health System's (www.inova.org) FitFor50 program (which you can find at www.fitfor50.org).
Practical tips to measure the success of your social media strategy @chrisboyer LLC
As a communicator, you know the importance of using social media, but have you mastered how to measure the success of your efforts? Knowing how your social media efforts impact the bottom line is not only important, it’s imperative. How do you measure the return on a tweet or Facebook post.
Texas Hospital Association - Social Media ROI Reform presentation@chrisboyer LLC
Health care communicators know the importance of using social media, but can they measure the ROI of these efforts? In the age of health care reform and shrinking budgets, knowing how your social media efforts impact the bottom line is not only important, but also imperative. How do you measure the return on a tweet or Facebook post? Learn the three ways you can measure the ROI of your social media strategy.
Social Media - your marketing plan, your advantage@chrisboyer LLC
A 30 minute presentation I gave to the Freddie Mac Diversity Showcase on July 17, 2012 in McLean, VA. This overview of social media was designed to help understand what social media is and how it can be used to create a competitive and innovative edge.
Presented to the the Ragan Communications' "Best Practices in Public Relations Conference" on Dec 1, 2011 at the Kaiser Permanente Center for Public Health in Washington, DC.
For hospitals, social media is really a good thing - particularly in a crisis. @chrisboyer LLC
The presentation was given on Oct 7, 2011 at the VSHMPR conference in Richmond, VA. Focusing on crisis communication and social media, I wanted to show risk-adverse hospital PR and communication professionals that social media is actually a good thing. Outlining the key positive characteristics of social media, including trust, credibility and transparency, I sought to convey that social media is a natural extension of communications and highlights a much needed change in healthcare.
This is a revised version of my "Social Media = ROI?" presentation, created for the Florida Hospital Association PR & Marketing Annual Meeting and Education Conference and presented on 7/15/11. In this presentation I share ways hospitals can measure the financial benefits of their social media efforts by categorizing their efforts into three distinct categories. T
"Stop in the name of strategy - building social media success"@chrisboyer LLC
So you're thinking about launching a Facebook page or Twitter account? Mapped out a plan? How do you measure the results? Do you understand the difference between traditional marketing and this revolutionary approach?
Marketers often avoid building social media campaigns because they lack an understanding of how to effectively build online communities to interact with their business.
Chris Boyer, Director of Digital Marketing & Communications at Inova Health System, will outline a systematic way to create a social media marketing campaign that is an easy addition to your existing communication efforts, and will drive bottom-line results.
Using real-life marketing examples, Chris will show you:
- The critical differences between social media and all other forms of online marketing—and how to update your marketing approach accordingly
- How to build a loyal, interactive online "community of interest"—in a short period of time
- How to identify and measure the essential key performance indicators (KPIs) of your social media efforts
- Best-practices in how to share successes and gain momentum, so your future efforts are supported
Building Your Brand With Wellness - Inova Health System's FitFor50 program@chrisboyer LLC
This is a presentation that Chris Bevolo with Interval marketing (http://www.thinkinterval.com) and I recently gave at the Sixteenth National Healthcare Marketing Strategies Summit in Orlando Florida. Description: "Health and wellness messaging is a powerful way to build a hospital brand and differentiate your organization. Examine a successful campaign that engaged consumers directly to promote healthy habits and fitness tips. Learn how the campaign, which features a local sports celebrity and an online, interactive tool, resulted in more than 26,000 unique Web visits and 6,000 registrants in the first month."
Social Media = ROI? Measuring your hospital's social media efforts@chrisboyer LLC
This is the social media ROI presentation I gave at the Mayo Clinic's Center for Social Media and Ragan Communications HealthCare Marketing and PR Social Media Summit. This was in Jacksonville, FL at the Mayo Clinic on March 15.
Inova Health System Social Media strategy building - created for Bulldog Repo...@chrisboyer LLC
These are slides that I created for part of a larger webinar panel that I participated in called “Creating a Powerful Social Media Marketing Plan for Hospitals" for Bulldog Reporter. The other co-presenter was Jim Rattray from Southcoast Health System.
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Saeid Safari
Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
ASA GUIDELINE
NYSORA Guideline
2 Case Reports of Gastric Ultrasound
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
Anti ulcer drugs and their Advance pharmacology ||
Anti-ulcer drugs are medications used to prevent and treat ulcers in the stomach and upper part of the small intestine (duodenal ulcers). These ulcers are often caused by an imbalance between stomach acid and the mucosal lining, which protects the stomach lining.
||Scope: Overview of various classes of anti-ulcer drugs, their mechanisms of action, indications, side effects, and clinical considerations.
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
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We specializes in exporting high quality Research chemical, medical intermediate, Pharmaceutical chemicals and so on. Products are exported to USA, Canada, France, Korea, Japan,Russia, Southeast Asia and other countries.
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdfJim Jacob Roy
Cardiac conduction defects can occur due to various causes.
Atrioventricular conduction blocks ( AV blocks ) are classified into 3 types.
This document describes the acute management of AV block.
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Driving Transformational Change Through Digital Strategy at Inova Health System
1. 1
Driving Transformational Change
through Digital Strategy
Jeff Cowart
Vice President, Communications
Chris Boyer
Sr. Manager, Digital Communications
@chrisboyer
Inova Health System
2. 2
Kotter’s Transformational Change Model
1. Increase urgency
2. Build guiding teams
3. Get the vision rightCreate a
climate of
change
4. Communication for buy-in
5. Enable action
6. Create short-term winsEngage &
enable the
organization
7. Don’t let up
8. Make it stick
Implementing
& sustaining
the change
3. 3
Adapting “Politics” to Health Care
PRODUCT
- The Candidate
- A Surgery
- A New daVinci
SERVICE
- Friendly
- Compassionate
- The Experience
TRUST
- I Believe
- Most Effective
- Address My Issues
Data-driven ID of Targeted Audiences & Communities of Interest
Data-driven Understanding of Constituency Issues
Permission Database Building – Continuing 2-Way Dialogue
Conversion
4. 4
OUR TRUST PROPOSITION
To be the most important
convener of the community
health and wellness
conversation in Northern
Virginia
5. 5
HOSPITAL.ORG
• High Security Transactional Site
• Essential Service Information
• Transactional Interactions
- Symptoms
- ED Wait Times
- Registration Forms
- Pay My Bill
• Find a Physician
• Where To & How To
• Preferred Regional Health
Information Library
• Physician Portal
• Clinical Records
• Patient Portal
• Personal Records
6. 6
COMMUNITY
MEDICINE CONSUMERS
PHYSICIANS
Preferred healthcare Web
transaction hub for region
Preferred find-a-physician search engine
& patient connect model for region
Secure online personal health
management tools
Not-for-profit citizenship &
safety net demonstration
Secure, Web-based physician information
exchange portal
Demonstrate expertise in
clinical care and research
Quality-validated care
& outcomes transparency
Community & employee
stakeholder engagement
Community health & wellness programs
Thought-leader programs and
stakeholder engagement (philanthropy)
Destination services showcase
Local growth digital marketing
Only at (your hospital goes here) attributes
Special Program Initiatives
Integrated Digital Communications Strategy
7. 7
Community Sites Social Media Digital MarketingHOSPITAL.org
Direct Transaction Hub
Online billing
Online appointments
Find a Physician
Patient Portal
Physician Portal
Media Center
News
Video
Podcasts
Health Information
• Interactive Tools
• Symptom checker
• Quizzes
• ,Calculators
• Health news
• Health content
Patient Information
• Live ED wait times
• Locations
• Visiting Hours
Quality & Transparency
About Us
Targeted Web Sites
• Campaign Landing
Pages
Communities of Interest
• Breast Care Center
• Spine Institute
• Wellness/Fitness
• Children’s Care
Collaboration Tools
• Video
• Live Webinars
• Chat/Forums
• Social Media access
Interactive Tools
• Animations
• Quizzes
• Calculators
Transaction Tools
• Pre-registration
• Physician Profiles
Actively Engage in
2-Way Conversation
• Facebook
• Twitter
• YouTube
• Blogs
• Chats
Skilled Monitoring
Permission Marketing
• Community of interest
campaigns
• eNewsletters
• MyHealth Portal
Ad Placement
• Pay-per-click
• Social Media
• Affiliate Marketing
• SEO
Measurement/ROI
• Web Metrics
• Google Analytics
• Physicians
• Conversions
Resources
Technology
The Digital Constellation (battle group)
8. 8
HOSPITAL.ORG
• High Security Transactional Site
• Essential Service Information
• Transactional Interactions
- Symptoms
- ED Wait Times
- Registration Forms
- Pay My Bill
• Find a Physician
• Where To & How To
• Preferred Regional Health
Information Library
• Physician Portal
• Clinical Records
• Patient Portal
• Personal Records
9. 9
HOSPITAL.ORG with “microsites” (communities of interest)
• Moderate Security
• Narrow Focus Engagement Strategy
• Highly Targeted Audiences
• Convene Communities of Interest
• Purpose: Capture Permissions
MICROSITES
10. 10
HOSPITAL.ORG with specialty campaign “landing pages”
• Short-term
Drivers of Traffic
designed to
go out and find
interested parties
in a wide range
and “feed”
microsites and/or
HOSPITAL.ORG
• Low Security
• Highly Targeted
• Capture ID &
Permissions
LANDING
PAGES
11. 1111
Digital Media Patient Acquisition Path
Web-based
Banner ads
Cross-
marketing
Traditional
Advertising
Events
Pay-Per-Click
& SEO
Social Media
Inova Spine
Institute
Marketing
& Patient
CRM
Database
CONVERSION
Campaign Landing Pages
(50,000 – 150,000 emails)
Engagement
Funnel
Permission Email Correspondence
& Communities of Interest
“Microsites”
(richer ID data)
Active Engagement
(Example Attend Class)
Level 1
Level 2
Level 3
Ortho/
Neuro
Cardiovascular
Services
Sports
Medicine
Oncology
Screenings &
DiagnosticsEmployed
Physician
Groups
• GI
• Imaging
• Cardio Vascular
• Joints
• PT
• Orthopedics
12. 12
• Birds of a feather flock together
• Conversations not marketing
• Conversions are the Holy Grail
• Focus teaching on one executive champion
Jeff’s Silver Bullets
13. 1313
Digital Media Patient Acquisition Path
Web-based
Banner ads
Cross-
marketing
Traditional
Advertising
Events
Pay-Per-Click
& SEO
Social Media
Inova Spine
Institute
Marketing
& Patient
CRM
Database
CONVERSION
Campaign Landing Pages
(50,000 – 150,000 emails)
Engagement
Funnel
Permission Email Correspondence
& Communities of Interest
“Microsites”
(richer ID data)
Active Engagement
(Example Attend Class)
Level 1
Level 2
Level 3
Ortho/
Neuro
Cardiovascular
Services
Sports
Medicine
Oncology
Screenings &
DiagnosticsEmployed
Physician
Groups
• GI
• Imaging
• Cardio Vascular
• Joints
• PT
• Orthopedics
16. 16
28 Days of Heart Health
Goals:
– Increase transactions with
targeted audience
– Provide a venue to highlight
key physicians
– Create meaningful
relationships with consumers
and the brand
– Increase the number of real,
identifiable permission contact
points for future marketing
opportunities
Email campaign - Feb 2010
20. 20
Bariatrics/Weight Loss Campaign
Goal: Drive online bariatric surgeries to enroll in seminars
Results
2737 page views
(Sep 2010)
• $1,500 PPC ad
spend
• 44 new seminar
registrants
• ~ 11 surgeries as
result of 1 month
campaign
22. 22
• To generate awareness of Breast
Cancer Institute
• To engage community of interest
around breast care
• To promote awareness of Institute’s
doctors and services
InovaBreastCare.org Goals:
23. 23
• Create a mailing list for
future IBCI promotion
• Drive attendance to
events
• Cross promote IBCI
website communities
• Highlight IBCI physicians
InovaLinkToPink.org goals:
24. 24
Results:
• 300 subscribers to LinkToPink email (Oct 2010)
• ~10,000 monthly page views to Microsite
• 753 physician profile views per month
• Average 20-30 Breast Care Navigator calls/emails per month
• 150 requested ongoing monthly emails
Results:
25. 25
Uterine Fibroids Webinar
Results:
• 28 people attended
• 20 people watched
the live video stream
• Numerous followers on
Twitter
• 3 appointments made
• 2000 page views/month
Goals:
• Expand reach of existing seminars
• Digital technology integration
26. 26
ED Wait Time app
Results:
• 927 downloads
• Valuable customer
feedback
• Article in Washington
Business Journal
Goals:
• Provide access to ER
information to NoVa
• Extend message of
transparency to community
• Explore mobile strategy
27. 27
FourSquare mobile promotion
Results:
• 4900 checkins over 15
locations
• Valuable data on each
location
Goals:
• Promote Inova services to
mobile users
• Employees, patients and
family members
• Two Specials:
• Flu Shot Clinic
• CarePages
29. 29
Inova Health System
& Darrell Green
Fit for 50
Fitter. Stronger. Longer.
Campaign
Sep - Oct 2010
30. 3030
• Establish Inova as the premier
convener of the community
around fitness and wellness
• Engage men/women ~ age 50 to
become less sedentary and more
active
• To promote Inova Health
System’s multiple fitness &
wellness programs
• To promote Inova physicians as
Subject Matter Experts around
fitness
FitFor50 goals:
31. 31
Campaign Homepage
31
• Primary vehicle of
communication is
the website
• Blogs, Twitter,
Facebook and
email marketing
• Elements of
website include…
35. 35
Established Inova as
the premier convener
of the community
around fitness and
wellness
• 6,501 registrants
(Sep - Oct 2010)
• 500 Facebook followers
• 5,289 updated records
(1,748 entirely new records)
• Drove 300 participants to
enroll in 8K fitness run
Fitfor50 Results:
38. 38
FitFor50.org digital analysis – offline/email promotion
WTOP Promotion
WTEM Promotion
Cox TV Spot
Cox Bill Stuffers
Metro signage
Pre-launch
email #1
Pre-launch
email #2
Pre-launch
email #3
Launch
date
Post-launch
email #1
Post-launch
email #2
Post-launch
email #3
39. 39
• Experiment and demonstrate
• It’s OK to fail
• Align physicians to the digital channel
• Digital is absolutely measurable
• Data without action is useless
Chris’ Silver Bullets…