Aaron Watkins, Senior Director of Internet Strategy and A. Jay Khanna, MD, Professor of Orthopedic Surgery presented this one hour session at the Healthcare Communicators Conference on online physician reputation management in an era of consumer-generated content on sites like Vitals, Healthgrades, Yelp, Google+, and others
Johns Hopkins Medicine & the Healthcare Content Conundrum: Aligning Business ...Aaron Watkins
Presented at Confab 2011: The Content Strategy Conference
Presented at 15th Annual Greystone.Net Healthcare Internet Conference
Content strategy for healthcare organizations is critical, as hospitals focus their efforts on increasing patient volumes and awareness of their brand. In an academic medical center – with additional demands from research and educational sides of the organization – the organizational goals can be especially complex. What kind of content do users really want? What types of content work best? And how can the organization’s content strategy balance widespread internal goals with those of its Web site visitors? Using analytics, user data and usability studies, Ahava Leibtag and Aaron Watkins discovered if the business strategy for developing clinical service line websites worked for users.
JOHNS HOPKINS: CONNECTING PEOPLE WITH THE PROMISE OF MEDICINEAaron Watkins
Digital technologies are causing a revolution in health care. As the world's first academic medical center, Johns Hopkins is a world leader in medical discovery, educating the next generation of healthcare leaders, and providing innovative and compassionate patient care. Embracing digital and social technologies has enabled the people of Johns Hopkins Medicine to connect with people around the world to demonstrate the promise of medicine. Through conversations and storytelling they've extended their brand beyond the hospital doors or the web site to enable better patient service, to reach varied audiences, to educate and inform -- all while managing patient privacy and other challenges unique to the healthcare space.
Stacy Poliseo
Internet Marketing Manager
Johns Hopkins Medicine
Aaron Watkins
Director of Internet Strategy
Johns Hopkins Medicine
http://www.ana.net/membersconference/show/id/MOC-APR13E
Online Physician Reputation Management: Navigating and Succeeding in the New...Aaron Watkins
I presented recently at the Johns Hopkins Medicine Community Division Medical Staff Leadership Retreat along with Senior Vice President of Marketing and Communications to raise awareness of trends related to Physician Reputation Management. The presentation includes tips to physicians on how they could individually approach using limited resources and introduced a few additional resources and approaches which they might pursue. Afterwards, we followed with discussion of how the health system could approach with broad strategy.
HCIC General Session - Turning the Ship: How to Move Your Brand Forward in th...Aaron Watkins
Whether you’re part of an academic medical center, an expanding health care system or a community hospital, you’re familiar with the unique challenges and urgent demands to innovate in healthcare marketing and communication. As change leaders at the world’s most recognized academic medical system, Dalal Haldeman and Aaron Watkins have shifted the mindset at all levels of a complex culture to introduce new strategies that connect the people of the world to the people of Johns Hopkins Medicine (JHM). Learn how they built support for their ideas by teaming up with clinical and research leaders and by introducing consumer insights and creating experience-centered thinking. And, hear how they gained support to re-allocate and expand resources/infrastructure as JHM digitally transforms. Leave the session with fresh ideas on how to move your brand forward into the digital age. http://www.hcic.net/
Building Support for an Integrated Approach to Internet StrategyAaron Watkins
Presented at Connective DX Healthcare Executive Forum, this deck shares insight on building support as an organization's internal digital strategist.
The session was recorded and the audio released on the Healthcare IT Marketer's podcast. Listen here: http://ulteradigital.com/wp/diving-deeper-into-the-new-healthcare-consumer-experience/
Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan?
Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.
Johns Hopkins Medicine & the Healthcare Content Conundrum: Aligning Business ...Aaron Watkins
Presented at Confab 2011: The Content Strategy Conference
Presented at 15th Annual Greystone.Net Healthcare Internet Conference
Content strategy for healthcare organizations is critical, as hospitals focus their efforts on increasing patient volumes and awareness of their brand. In an academic medical center – with additional demands from research and educational sides of the organization – the organizational goals can be especially complex. What kind of content do users really want? What types of content work best? And how can the organization’s content strategy balance widespread internal goals with those of its Web site visitors? Using analytics, user data and usability studies, Ahava Leibtag and Aaron Watkins discovered if the business strategy for developing clinical service line websites worked for users.
JOHNS HOPKINS: CONNECTING PEOPLE WITH THE PROMISE OF MEDICINEAaron Watkins
Digital technologies are causing a revolution in health care. As the world's first academic medical center, Johns Hopkins is a world leader in medical discovery, educating the next generation of healthcare leaders, and providing innovative and compassionate patient care. Embracing digital and social technologies has enabled the people of Johns Hopkins Medicine to connect with people around the world to demonstrate the promise of medicine. Through conversations and storytelling they've extended their brand beyond the hospital doors or the web site to enable better patient service, to reach varied audiences, to educate and inform -- all while managing patient privacy and other challenges unique to the healthcare space.
Stacy Poliseo
Internet Marketing Manager
Johns Hopkins Medicine
Aaron Watkins
Director of Internet Strategy
Johns Hopkins Medicine
http://www.ana.net/membersconference/show/id/MOC-APR13E
Online Physician Reputation Management: Navigating and Succeeding in the New...Aaron Watkins
I presented recently at the Johns Hopkins Medicine Community Division Medical Staff Leadership Retreat along with Senior Vice President of Marketing and Communications to raise awareness of trends related to Physician Reputation Management. The presentation includes tips to physicians on how they could individually approach using limited resources and introduced a few additional resources and approaches which they might pursue. Afterwards, we followed with discussion of how the health system could approach with broad strategy.
HCIC General Session - Turning the Ship: How to Move Your Brand Forward in th...Aaron Watkins
Whether you’re part of an academic medical center, an expanding health care system or a community hospital, you’re familiar with the unique challenges and urgent demands to innovate in healthcare marketing and communication. As change leaders at the world’s most recognized academic medical system, Dalal Haldeman and Aaron Watkins have shifted the mindset at all levels of a complex culture to introduce new strategies that connect the people of the world to the people of Johns Hopkins Medicine (JHM). Learn how they built support for their ideas by teaming up with clinical and research leaders and by introducing consumer insights and creating experience-centered thinking. And, hear how they gained support to re-allocate and expand resources/infrastructure as JHM digitally transforms. Leave the session with fresh ideas on how to move your brand forward into the digital age. http://www.hcic.net/
Building Support for an Integrated Approach to Internet StrategyAaron Watkins
Presented at Connective DX Healthcare Executive Forum, this deck shares insight on building support as an organization's internal digital strategist.
The session was recorded and the audio released on the Healthcare IT Marketer's podcast. Listen here: http://ulteradigital.com/wp/diving-deeper-into-the-new-healthcare-consumer-experience/
Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan?
Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.
The Healthcare Industry Can No Longer Ignore Social Media
As the healthcare industry continues to constantly change, it is extremely important that healthcare related organizations remain up-to-date and relevant in their industry. Today more than ever, people look to online sources for medical help before even contacting a doctor or other professional source. In fact, more than 40% of consumers say that information found via social media affects the way they deal with their health. Unfortunately, some online sources may not be as reliable as they should be, especially when it comes to someone’s health and wellness. With an influx of healthcare organizations available, finding a way to stand out in the industry can be challenging. Healthcare organizations need to take risks in order to stand out and stay ahead of the game. This is where social media comes in, and here’s why it can no longer be ignored!
Find out why here: https://nowmarketinggroup.com/why-the-healthcare-industry-can-no-longer-ignore-social-media/
Physicians are rapidly adopting social media tools such as Twitter and LinkedIn as part of their approach to keeping up to date with the latest developments in healthcare. As the use of these digital tools becomes increasingly commonplace and mobile apps gain acceptance for supporting healthcare interactions, the physician liaison team can leverage digital tools and social media to improve the efficiency and effectiveness of the delivery of information. Digital tools can serve as a pathway to providing easier and more direct access to information and tools that help to strengthen relationships with referring doctors and their practice staff.
In this paper, we present a best practices from around the country in using digital tools to connect with referring physicians. When used appropriately, digital tools can configured and applied to improve relationships, grow referral volumes, and increase the efficiency and effectiveness of your physician liaisons.
5 Ways Healthcare Brands Can Stand out to HCPs in the Digital EcosystemDRG Digital
Learn 5 ways healthcare brands can stand out to physicians in the digital ecosystem:
- Key physician trends and best practices you need to know for more effective campaigns
- New Manhattan Research Taking the Pulse® physician study findings
Social Media The Evolving Patient Physician Connection FinalStephanie Cannon
Getting physicians to recognize, and embrace, the shift to social media may not be easy. Examine proven examples of how social media can be used to strengthen patient and physician interactions, the value of different outlets, and tactics for obtaining buy-in from physicians and other staff.
Stephanie Cannon
Director, Web Communications & eBusiness
Nationwide Children’s Hospital (Columbus, OH)
Elizabeth Scott
President & Principal Consultant
Raven New Media & Marketing, LLC
After introduction of online health resources, there have emerged many group websites offering reliable health information. But do you think these sites can be trusted? Learn more!
Healthcare Social Media and Digital Health: how to effectively connect, comm...Vandna Jerath, MD
Vandna Jerath, MD, ob/gyn physician and medical director of Optima Women's Healthcare and Optima Vitality MD, discusses health care social media (#HCSM) and digital health at the Greenway ENGAGE 2015 conference in Dallas, Texas (#GreenwayENGAGE). She discusses the importance and relevance by sharing her expertise, experience, and positive exposure with the ob/gyn and primary care providers and user groups (GOBUG & Green PC) to help them effectively connect, communicate, and collaborate, market and grow a practice, promote healthcare objectives, educate, engage, and empower patients, and make an overall positive impact on healthcare. #HCSM #GreenwayENGAGE #HIT #digitalhealth #EHR
Digital Health Revolution and the Opportunity for Dietitians to Lead Viable Synergy LLC
This is a presentation that was given at the 96th Annual Conference of the Ohio Academy of Nutrition and Dietetics conference on May 18, 2017. During the session we discussed the rise of digital health and its impact and role in health and healthcare delivery. Innovative software, hardware, and communication solutions were described and use cases discussed. Innovative programs and services being provided by dietitians in our region and around the world were highlighted.
Using Big Data Systems to Understand Health Care Professional Conversations i...CREATION
Physicians and other healthcare professionals are flocking to public social media to collaborate with one another across countries and languages. They are debating clinical data, seeking advice from one another, and proactively forming networks that can shape the quality of future medical information. Movements such as #FOAMed (free open access medical education) are challenging the existing systems of knowledge transfer, and the future role of the life-sciences company within this network is yet to be defined. In this presentation Paul Grant will explore and interpret interactive data visualisations demonstrating how healthcare professionals have adapted to new and emerging channels and how their networks of influence can be used to gain deep insight about unmet medical information needs.
A strategy is needed to effectively deploy financial, staff and time resources towards building a healthcare brand's social media presence. An optimum approach will engage your audience and effectively position your brand in the marketplace!
www.healthcaremedicalpharmaceuticaldirectory.com
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
Digital marketing in pharma - trends and way aheadRanajay Sengupta
This presentation captures the trends in the Pharma Marketing today and how digital is shaping consumer behaviour, brand awareness and customer pull. This also includes the areas where Pharma companies should focus in the new era to successfully leverage the potential of digital
The Healthcare Industry Can No Longer Ignore Social Media
As the healthcare industry continues to constantly change, it is extremely important that healthcare related organizations remain up-to-date and relevant in their industry. Today more than ever, people look to online sources for medical help before even contacting a doctor or other professional source. In fact, more than 40% of consumers say that information found via social media affects the way they deal with their health. Unfortunately, some online sources may not be as reliable as they should be, especially when it comes to someone’s health and wellness. With an influx of healthcare organizations available, finding a way to stand out in the industry can be challenging. Healthcare organizations need to take risks in order to stand out and stay ahead of the game. This is where social media comes in, and here’s why it can no longer be ignored!
Find out why here: https://nowmarketinggroup.com/why-the-healthcare-industry-can-no-longer-ignore-social-media/
Physicians are rapidly adopting social media tools such as Twitter and LinkedIn as part of their approach to keeping up to date with the latest developments in healthcare. As the use of these digital tools becomes increasingly commonplace and mobile apps gain acceptance for supporting healthcare interactions, the physician liaison team can leverage digital tools and social media to improve the efficiency and effectiveness of the delivery of information. Digital tools can serve as a pathway to providing easier and more direct access to information and tools that help to strengthen relationships with referring doctors and their practice staff.
In this paper, we present a best practices from around the country in using digital tools to connect with referring physicians. When used appropriately, digital tools can configured and applied to improve relationships, grow referral volumes, and increase the efficiency and effectiveness of your physician liaisons.
5 Ways Healthcare Brands Can Stand out to HCPs in the Digital EcosystemDRG Digital
Learn 5 ways healthcare brands can stand out to physicians in the digital ecosystem:
- Key physician trends and best practices you need to know for more effective campaigns
- New Manhattan Research Taking the Pulse® physician study findings
Social Media The Evolving Patient Physician Connection FinalStephanie Cannon
Getting physicians to recognize, and embrace, the shift to social media may not be easy. Examine proven examples of how social media can be used to strengthen patient and physician interactions, the value of different outlets, and tactics for obtaining buy-in from physicians and other staff.
Stephanie Cannon
Director, Web Communications & eBusiness
Nationwide Children’s Hospital (Columbus, OH)
Elizabeth Scott
President & Principal Consultant
Raven New Media & Marketing, LLC
After introduction of online health resources, there have emerged many group websites offering reliable health information. But do you think these sites can be trusted? Learn more!
Healthcare Social Media and Digital Health: how to effectively connect, comm...Vandna Jerath, MD
Vandna Jerath, MD, ob/gyn physician and medical director of Optima Women's Healthcare and Optima Vitality MD, discusses health care social media (#HCSM) and digital health at the Greenway ENGAGE 2015 conference in Dallas, Texas (#GreenwayENGAGE). She discusses the importance and relevance by sharing her expertise, experience, and positive exposure with the ob/gyn and primary care providers and user groups (GOBUG & Green PC) to help them effectively connect, communicate, and collaborate, market and grow a practice, promote healthcare objectives, educate, engage, and empower patients, and make an overall positive impact on healthcare. #HCSM #GreenwayENGAGE #HIT #digitalhealth #EHR
Digital Health Revolution and the Opportunity for Dietitians to Lead Viable Synergy LLC
This is a presentation that was given at the 96th Annual Conference of the Ohio Academy of Nutrition and Dietetics conference on May 18, 2017. During the session we discussed the rise of digital health and its impact and role in health and healthcare delivery. Innovative software, hardware, and communication solutions were described and use cases discussed. Innovative programs and services being provided by dietitians in our region and around the world were highlighted.
Using Big Data Systems to Understand Health Care Professional Conversations i...CREATION
Physicians and other healthcare professionals are flocking to public social media to collaborate with one another across countries and languages. They are debating clinical data, seeking advice from one another, and proactively forming networks that can shape the quality of future medical information. Movements such as #FOAMed (free open access medical education) are challenging the existing systems of knowledge transfer, and the future role of the life-sciences company within this network is yet to be defined. In this presentation Paul Grant will explore and interpret interactive data visualisations demonstrating how healthcare professionals have adapted to new and emerging channels and how their networks of influence can be used to gain deep insight about unmet medical information needs.
A strategy is needed to effectively deploy financial, staff and time resources towards building a healthcare brand's social media presence. An optimum approach will engage your audience and effectively position your brand in the marketplace!
www.healthcaremedicalpharmaceuticaldirectory.com
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
Digital marketing in pharma - trends and way aheadRanajay Sengupta
This presentation captures the trends in the Pharma Marketing today and how digital is shaping consumer behaviour, brand awareness and customer pull. This also includes the areas where Pharma companies should focus in the new era to successfully leverage the potential of digital
Physician Online Ratings: Consumerization of HealthcareTrustRobin
Consumers are using patient feedback from rating and review sites like Healthgrades, Vitals, Facebook and hundreds of other sources to help select a physician, the same way they would use reviews on TripAdvisor to find the best travel destination.
Moving towards transparency is vital in today’s world of healthcare consumerism.
Organizations must meet their patients’ need for accurate health and physician information that they can trust.
The McMaster Optimal Aging Portal: A one stop shop to find out what to do to ...Health Evidence™
Slides from an oral presentation given at the Canadian Association of Gerontology's 2014 conference: Landscapes of Aging, entitled: "The McMaster Optimal Aging Portal: A one stop shop to find out what to do age optimally".
ODF III - 3.15.16 - Day Two Morning SessionsMichael Kerr
Slide presentations delivered during morning sessions of Day Two of the California Statewide Health and Human Services Open DataFest - March 14 - 15, 2016, Sacramento, CA
This is an overview of the report "Aligning Patient Needs with Online Capabilities," which analyzes the websites of the nation's best hospitals, as chosen by U.S. News & World Report.
Conductor C3 2019 - Trick Shots vs. Epic Fails: Building a Team Culture Aroun...Conductor
Matt Bailey & Aaron Watkins, Johns Hopkins Medicine
Good medicine (and business) starts with good data. But how do we help our teams make data-driven decisions as a rule? Learn how leading light Johns Hopkins Medicine built a culture around SEO, what was a huge success, and what fell flat on its face as they transformed decision-making within the institution and web team.
As new payment models emerge that emphasize value over volume, providers are being compelled to look more closely at how to motivate patients—especially those with multiple chronic conditions—to actively manage their care, make better decisions and change behaviors. This editorial webinar will explore the relationships between engagement and improved health outcomes, greater patient satisfaction and better resource utilization. Our panel of experts will share proven strategies for building patients' confidence, disseminating self-management tools and making the best use of your care team.
Healthcare & Lead Generation: How to Target Health Consumers OnlineEarthbound Media Group
8 out of 10 internet users have searched for health information online. Now is the most opportune time to develop your strategy to engage these health information consumers. EMG and Google partner up for the second part in a series of webinars to show you how to reach health consumers online using Google AdWords. We will also share best practices for optimizing your landing page for lead generation. RSVP today for a chance to receive a free landing page evaluation during the webinar!
From this webinar you will gain a better understanding of:
1. The types of health information for which internet users are searching online
2. The key benefits of using Google AdWords to target and engage health consumers
3. Lead generation best practices to optimize your website for high conversions
Findings on health information technology and electronic health recordsDeloitte United States
The Deloitte Center for Health Solutions 2016 Survey of US Physicians set out to understand physician adoption and perception of key market trends around health information technology and electronic health record data. Explore key survey findings to discover where physicians find the most value, barriers to adoption, and what they want next. http://deloi.tt/2d3b4w6
Healthcare & digital marketing - Today & FutureDeepali Thakur
With the evolution of internet, internet marketing or digital marketing is something used by the marketers to connect to their audience. This presentation shares the latest trends in healthcare marketing , what companies are presently doing in healthcare space. It also showcases how & Why an Heath care institutions can use online Media to increase Reach, Awareness , Likelihood, Bargaining power.
Results of the study are based on the primary, secondary & Real Time Market Research .
Patient Engagement in Healthcare Improves Health and Reduces CostsM2SYS Technology
It’s been said that patient engagement develops naturally when there is a regular, focused communication between patient and provider and it leads to behaviors that meet or more closely approach treatment guidelines. It is also believed that patients engaged in their own care make fewer demands on the health care system and more importantly, they experience improved health. Patients who are educated about both their condition and their care are also patients who are most likely to get and stay healthy. In fact, many believe that empowering patients to actively process information, decide how that information fits into their lives, and act on those decisions is a key driver to improving care and reducing costs.
Research shows that informed and engaged patients take a more active role in their own care and furthermore, health care organizations are slowly discovering how patient engagement contributes to their financial and quality objectives. Patient engagement essentially revolves around the theory that if patients understand their condition, know the symptoms to watch for, know why they’re taking medication for example and how to implement the necessary lifestyle changes, the chances of them getting and staying healthy are significantly improved and when you proactively engage patients in their care, the quality of that care improves.
Listen in to our latest podcast with Brad Tritle, Director of Business Development for Vitaphone Health Solutions, chair of the HIMSS Social Media Task Force and contributing editor of the HIMSS book Engage! Transforming Healthcare through Digital Patient Engagement as we discuss the current state of patient engagement in healthcare, how it is defined, whether it really does have a significant impact on improving health and reducing the cost of care, what engagement initiatives are providers using and what the future of patient engagement may look like.
Driving Transformational Change Through Digital Strategy at Inova Health System@chrisboyer LLC
This presentation discusses how Inova Health System has transformed its marketing and communications department to thoroughly embrace digital strategies. They will examine the lengthy process involved, including the following steps: identifying the need to establish a transformational digital environment, engaging executive leadership for sponsorship and buy-in, redefining and aligning the organization (including education throughout the system, from marketing to service-line leaders and doctors) and embracing transparency through reporting of results and successes to the system.
Defecation
Normal defecation begins with movement in the left colon, moving stool toward the anus. When stool reaches the rectum, the distention causes relaxation of the internal sphincter and an awareness of the need to defecate. At the time of defecation, the external sphincter relaxes, and abdominal muscles contract, increasing intrarectal pressure and forcing the stool out
The Valsalva maneuver exerts pressure to expel faeces through a voluntary contraction of the abdominal muscles while maintaining forced expiration against a closed airway. Patients with cardiovascular disease, glaucoma, increased intracranial pressure, or a new surgical wound are at greater risk for cardiac dysrhythmias and elevated blood pressure with the Valsalva maneuver and need to avoid straining to pass the stool.
Normal defecation is painless, resulting in passage of soft, formed stool
CONSTIPATION
Constipation is a symptom, not a disease. Improper diet, reduced fluid intake, lack of exercise, and certain medications can cause constipation. For example, patients receiving opiates for pain after surgery often require a stool softener or laxative to prevent constipation. The signs of constipation include infrequent bowel movements (less than every 3 days), difficulty passing stools, excessive straining, inability to defecate at will, and hard feaces
IMPACTION
Fecal impaction results from unrelieved constipation. It is a collection of hardened feces wedged in the rectum that a person cannot expel. In cases of severe impaction the mass extends up into the sigmoid colon.
DIARRHEA
Diarrhea is an increase in the number of stools and the passage of liquid, unformed feces. It is associated with disorders affecting digestion, absorption, and secretion in the GI tract. Intestinal contents pass through the small and large intestine too quickly to allow for the usual absorption of fluid and nutrients. Irritation within the colon results in increased mucus secretion. As a result, feces become watery, and the patient is unable to control the urge to defecate. Normally an anal bag is safe and effective in long-term treatment of patients with fecal incontinence at home, in hospice, or in the hospital. Fecal incontinence is expensive and a potentially dangerous condition in terms of contamination and risk of skin ulceration
HEMORRHOIDS
Hemorrhoids are dilated, engorged veins in the lining of the rectum. They are either external or internal.
FLATULENCE
As gas accumulates in the lumen of the intestines, the bowel wall stretches and distends (flatulence). It is a common cause of abdominal fullness, pain, and cramping. Normally intestinal gas escapes through the mouth (belching) or the anus (passing of flatus)
FECAL INCONTINENCE
Fecal incontinence is the inability to control passage of feces and gas from the anus. Incontinence harms a patient’s body image
PREPARATION AND GIVING OF LAXATIVESACCORDING TO POTTER AND PERRY,
An enema is the instillation of a solution into the rectum and sig
ICH Guidelines for Pharmacovigilance.pdfNEHA GUPTA
The "ICH Guidelines for Pharmacovigilance" PDF provides a comprehensive overview of the International Council for Harmonisation of Technical Requirements for Pharmaceuticals for Human Use (ICH) guidelines related to pharmacovigilance. These guidelines aim to ensure that drugs are safe and effective for patients by monitoring and assessing adverse effects, ensuring proper reporting systems, and improving risk management practices. The document is essential for professionals in the pharmaceutical industry, regulatory authorities, and healthcare providers, offering detailed procedures and standards for pharmacovigilance activities to enhance drug safety and protect public health.
One of the most developed cities of India, the city of Chennai is the capital of Tamilnadu and many people from different parts of India come here to earn their bread and butter. Being a metropolitan, the city is filled with towering building and beaches but the sad part as with almost every Indian city
How many patients does case series should have In comparison to case reports.pdfpubrica101
Pubrica’s team of researchers and writers create scientific and medical research articles, which may be important resources for authors and practitioners. Pubrica medical writers assist you in creating and revising the introduction by alerting the reader to gaps in the chosen study subject. Our professionals understand the order in which the hypothesis topic is followed by the broad subject, the issue, and the backdrop.
https://pubrica.com/academy/case-study-or-series/how-many-patients-does-case-series-should-have-in-comparison-to-case-reports/
CHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdfSachin Sharma
This content provides an overview of preventive pediatrics. It defines preventive pediatrics as preventing disease and promoting children's physical, mental, and social well-being to achieve positive health. It discusses antenatal, postnatal, and social preventive pediatrics. It also covers various child health programs like immunization, breastfeeding, ICDS, and the roles of organizations like WHO, UNICEF, and nurses in preventive pediatrics.
Leading the Way in Nephrology: Dr. David Greene's Work with Stem Cells for Ki...Dr. David Greene Arizona
As we watch Dr. Greene's continued efforts and research in Arizona, it's clear that stem cell therapy holds a promising key to unlocking new doors in the treatment of kidney disease. With each study and trial, we step closer to a world where kidney disease is no longer a life sentence but a treatable condition, thanks to pioneers like Dr. David Greene.
Deep Leg Vein Thrombosis (DVT): Meaning, Causes, Symptoms, Treatment, and Mor...The Lifesciences Magazine
Deep Leg Vein Thrombosis occurs when a blood clot forms in one or more of the deep veins in the legs. These clots can impede blood flow, leading to severe complications.
Empowering ACOs: Leveraging Quality Management Tools for MIPS and BeyondHealth Catalyst
Join us as we delve into the crucial realm of quality reporting for MSSP (Medicare Shared Savings Program) Accountable Care Organizations (ACOs).
In this session, we will explore how a robust quality management solution can empower your organization to meet regulatory requirements and improve processes for MIPS reporting and internal quality programs. Learn how our MeasureAble application enables compliance and fosters continuous improvement.
Explore our infographic on 'Essential Metrics for Palliative Care Management' which highlights key performance indicators crucial for enhancing the quality and efficiency of palliative care services.
This visual guide breaks down important metrics across four categories: Patient-Centered Metrics, Care Efficiency Metrics, Quality of Life Metrics, and Staff Metrics. Each section is designed to help healthcare professionals monitor and improve care delivery for patients facing serious illnesses. Understand how to implement these metrics in your palliative care practices for better outcomes and higher satisfaction levels.
1. Manage your online physicians’
profiles and reputations
Presented by
Aaron Watkins, Sr. Director, Internet Strategy & Digital Content Marketing
A. Jay Khanna, M.D. , Professor of Orthopaedic Surgery; Vice Chair, Professional
Development, Department of Orthopaedic Surgery
2. Aaron Watkins
Senior Director of Internet Strategy and
Digital Content Marketing
@aaronwatkins
A. Jay Khanna, M.D.
Professor of Orthopaedic Surgery
Vice Chair, Professional Development,
Department of Orthopaedic Surgery
Reputation Management on left-nav.blogs.hopkinsmedicine.org
3. The Internet Strategy Team
We connect the people of the world
with the people of Johns Hopkins
Medicine
3
4. The Internet Strategy Team
Create opportunities for
meaningful interactions and
access to a complex
organization.
– Provide the right
information at the right
time.
– Connect the right people
at the right time.
– Create a positive online
experience to support and
4
5. Source: Pew Internet, The Social Life of Health Information, 2012
What are they looking for?
• conditions or diseases
• treatments or procedures
• names of doctors or other
health professionals
Integrated Web Strategy
77% of health activity begins
here
6. Industry-Leading Growth
2008 2009 2010 2011 2012 2013 2014 2015
Sources: Experian Hitwise, ForeSee
6
www.hopkinsmedicine.org
• Highest increase in visits among
hospital web sites over 5 years
• #3 most visited hospital /
academic medical center web site
• One of the highest visitor
satisfaction rates in healthcare
9. Reputation Management
9
What We Need to Know
• The public is seeking consumer-generated content, and physician rating
sites such as Vitals and Healthgrades are gaining in popularity and use.
• The online profiles on hospital web sites are our physicians’ most
competitive and effective resource to provide information at the top of
search engines.
• Institutional transparency presents new opportunities to compete and will
soon be the industry norm.
• Physicians can provide a great experience and encourage grateful
patients to create positive content about them.
10. Reputation Management
10
What We Need to Know
• The public is seeking consumer-generated content, and physician rating
sites such as Vitals and Healthgrades are gaining in popularity and use.
• The online profiles on hospital web sites are our physicians’ most
competitive and effective resource to provide information at the top of
search engines.
• Institutional transparency presents new opportunities to compete and will
soon be the industry norm.
• Physicians can provide a great experience and encourage grateful
patients to create positive content about them.
13. Reputation Management
13
What We Need to Know
• The public is seeking consumer-generated content, and physician rating
sites such as Vitals and Healthgrades are gaining in popularity and use.
• The online profiles on hospital web sites are our physicians’ most
competitive and effective resource to provide information at the top of
search engines.
• Institutional transparency presents new opportunities to compete and will
soon be the industry norm.
• Physicians can provide a great experience and encourage grateful
patients to create positive content about them.
14. Source: Pew Internet: Health Online 2013
- Nationwide survey of 3,014 adults living in the United States. Telephone interviews were conducted by landline and cell phone
between August 7 and September 6, 2012.
- 72% of internet users say they looked online for health information within the past year
Doctor Profile as Center of Physician
Reputation Strategy
• 77% of online health seekers
began their last session at a
search engine
• 13% began at a site that
specializes in health info
(like WebMD, Vitals, etc.)
• 2% began at a more general site
(like Wikipedia)
• 1% began at a social network site
(like Facebook)
14
15. Search Engine Optimization
55% of searchers select from the
first 3 positions in Google.
Source: moz.com/blog/google-organic-click-through-rates-in-2014
31%
14%
10% 7% 6% 4% 4% 2%
1 2 3 4 5 6-10 P. 2 P. 3+
15
16. • Designed as sole source of truth
• Foundation of credentialed data
• Engaging content including videos
• Editable by physicians and trained
editors who know them well
• A centerpiece of all information and
linking strategies
• Critical connector for patients,
colleagues, collaborators and students
to our faculty and physicians
Hopkinsmedicine.org Profiles
http://tinyurl.com/ocu9htt
16
17. Physician & Faculty Profile Pages
Quality content enables data-sharing with:
• Doximity
• US News
• ShareCare
• Google+
• Vitals
• Healthgrades
• and other sources for physician
information
Often includes link-backs to
hopkinsmedicine.org profiles 1
7
18. Delivering Content in Search Results
Case Study: Ellen Stein, MD
• 45% of click-throughs
deliver content from Johns
Hopkins Medicine
18
19. Delivering Content in Search Results
Case Study: A. Jay Khanna, MD
• 49% of click-throughs deliver
content from Johns Hopkins
Medicine
• 27% deliver content that Dr.
Khanna or his patients have
influenced
• Google+ delivers content from
Hopkins Medicine 19
20. Reputation Management
20
What We Need to Know
• The public is seeking consumer-generated content and physician rating
sites such as Vitals and Healthgrades are gaining in popularity and use.
• The online profiles on hospital web sites are our physicians’ most
competitive and effective resource to provide information at the top of
search engines.
• Institutional transparency presents new opportunities to compete and will
soon be the industry norm.
• Physicians can provide a great experience and encourage grateful
patients to create positive content about them.
21. Trusted Resources for Selecting a Doctor
When it comes to choosing a doctor,
which of the following types of information
do you trust?
#1 - 63% - Recommendations from
people I know
#2 - 42% - Reviews from other patients
#3 - 40% - Doctor or hospital websites
National Research Corporation
2015 Digital Decision Maker Study (n=3,002)
21
22. Reputation Management-CG CAHPS
22
Did the provider
• Explain things in a way that was easy to
understand?
• Listen carefully?
• Show respect for what you had to say?
• Have your medical records?
• Spend enough time with you?
24. Reputation Management
• University of Utah Healthcare first
to market to display patient
satisfaction scores
• Displays an average score of ‘1-5’
for each question and physician
• Transparency – Only reviews with
PHI and defamatory comments are
removed
• Exceptional Search Engine
Optimization results
http://tinyurl.com/pefwjyc 24
29. Ratings Comparison – Dr. Bob Mann
Piedmont Website
- 4.8 out of 5
- 472 ratings
Healthgrades
- 3.8 out of 5
- 12 ratings
Vitals
- 3.5 out of 5
- 6 ratings
Rate MDs
- 2.5 out of 5
- 5 ratings
29
30. In 2014, Piedmont Healthcare went live with National Research Corporation’s
Reputation solution and became the second hospital system in the country to
embrace transparency by publishing verified patient comments online.
Piedmont has experienced significant improvements as a result.
Increased Page
Views
585%
Consumers
accessing the
physician
directory
Top Spot on
Google
90%
Physicians hold
the #1 position in
Google Search
(vs. 40% before)
Average Search
Position
1.2
For piedmont.org
when searching
by physician
name
IMPACT
Piedmont Healthcare Case Study
30
31. Transparency
Goal:
Pilot the presentation of
satisfaction ratings in faculty-
physician profiles.
Roll out physician training to
increase service excellence
across the system.
31
32. Reputation Management
What We Need to Know
• The public is seeking consumer-generated content, and physician rating
sites such as Vitals and Healthgrades are gaining in popularity and use.
• The online profiles on hospital web sites are our physicians’ most
competitive and effective resource to provide information at the top of
search engines.
• Institutional transparency presents new opportunities to compete and will
soon be the industry norm.
• Physicians can provide a great experience and encourage grateful
patients to create positive content about them.
34. Tips for Physicians
• When a patient asks how they can help you, ask them to
write a review on Vitals.com. Vitals is one of the few
physician rating websites where users can give a written
review along with their ratings.
• Take a few minutes to review your hospital’s online profile
page and confirm that information such as your phone
number, address and clinical interests are up-to-date.
34
35. Tips for Physicians
• Put iPads or other devices in waiting rooms or at the
checkout desk. It takes 30-50 seconds for patients to
complete a survey that provides invaluable real time data.
If there’s a need for service recovery, your office can do
that immediately.
• Operational issues often impact physician ratings as much
as the interaction with the physician. Make sure staff know
exactly what questions are on the survey. When they
understand the importance of their role in the patient
experience, they bring their A game.
35
36. Maximize Online Content
• Web pages through specialty/sub-specialty societies
• Videos
– Explanation of diagnoses and procedures
– Patient testimonials
• Images
• Hyperlinking of websites/pages to your “core” content
• Accurate addresses and phone numbers on Vitals,
Healthgrades and related websites.
36
39. Weighting of Patient Satisfaction Factors
• 1,164 adults completed a 13-item web-based quantitative
survey
• To weight patient satisfaction favors and describe online
health seeking habits
• Proportional weights for each patient satisfaction factor for
surgical and non-surgical providers
• For both types of providers, thoroughness of examination
and ability to answer questions ranked among top factors
• Patients weight some factors as more important than
others and some patients are more likely to post online
than others
39
52. Reputation Management
52
Tips for Communicators:
• Position hospital profile pages as the center
of a reputation management strategy.
• Grow your content, ensure accuracy, and
share strategically.
• Communicate roles. Identify how physicians
can get involved – especially in ensuring
accuracy in professional societies and in
Healthgrades, Vitals, etc.
• Embrace transparency.
53. Reputation Management
53
Tips for Physicians:
• Focus on your patients’ needs.
• Update content – on hospital profiles, on
Vitals, on professional societies.
• Hyperlink to “core” content.
• Implement real-time feedback tools for
patients in your office.
• Operations play a key role in ratings.
Educate staff and share patient feedback.
54. Aaron Watkins
Senior Director of Internet Strategy and
Digital Content Marketing
@aaronwatkins
A. Jay Khanna, M.D.
Professor of Orthopaedic Surgery
Vice Chair, Professional Development,
Department of Orthopaedic Surgery
Reputation Management on left-nav.blogs.hopkinsmedicine.org
Thank you!