The document discusses how understanding behavioral styles using the DISC assessment can help individuals and businesses in areas such as self-development, communication, sales, marketing, team-building, and conflict resolution. It provides an overview of the four DISC styles - Compliance, Dominance, Steadiness, and Influence - and how they relate to behaviors, values, and preferred marketing methods. The author offers their expertise in DISC analysis and targeted marketing plans to help companies and professionals improve business development.

1. A Better “Read” for
Better Results
Use DISC to understand yourself, your
coworkers, your clients and your
prospects to GROW your business.
Search for me on Google, goto my LinkedIn Profile, download from SlideShare

2. What does DISC Mean?
DiSC® is a non-critical tool for
understanding behavioral types and
styles.
It is designed to help people explore
personality and behavior types so they
can better understand themselves and
others.
Each person's DiSC® profile is based on
the combination of these four primary
behavioral dimensions:

3. Compliance Dominance
(Conscientiousness) Driven
Careful Demanding
Cautious Direct
Quality-minded Decisive
Calculating Determined
Conservative I Get It Done
I Get It Right
Steadiness
(Supporter)
Influence
Supportive Inspirational
Steady Enthusiastic
Structured Animated
Security-minded Optimistic
Scheduled I Make It Fun
I Like The Status Quo

4. How have I used DISC
To hire the right people
To retain top talent
To resolve and prevent conflict
To build effective teams
To increase sales (for me and clients)
To make marketing more effective
To understand people I mentor
To understand people much better

5. Compliance Dominance
(Conscientiousness)
Steadiness Influence
(Supporter)

6. Determining
your Behavioral
Style?
See Page 20 or so of
your report
When you took the
assessment, you were
asked what described
you most and least.
Least determined your
natural style and Most
determined your adapted
style

7. Where are
they placed?
Shows both the natural
and adapted.
There are actually 360
different types, so the dot
an be in 6 different places
within a box.
People who have their
natural and adapter close
to each other are usually
happy with their job.
If you adapt too far from
your natural, you may be
putting too much effort
into trying do a job that
does not come naturally.

8. Recognizing
DISC Styles
Here is a clue sheet that
goes beyond what we just
talked about
Emotions may not be
evident in early encounters
Look for this in your email
inbox

9. Understanding Your Own Style
Benefits
• Individual self-development
o Increase job performance
o Assessment of future career moves
• Improved self-direction and self-appreciation
• Improved ability to communicate with others
• Make better decisions and better influence
people
> I’m not suggesting you change, but to
understand who you are and apply it to your
environments

10. Appreciating Other’s Styles
Helps in
• Selling/Marketing
o Not your way,but the way they want to hear it
o Is there a predominate style in prospect base
• Customer service
o How to meet the needs of the client
• Managing/coaching/influencing
o What motivates
• Talent selection
o Do they meet the needs of the job
The Platinum Rule: “Do unto others as they want done unto them”

11. The Success Insights Wheel TM

12. Behaviors vs. Values
Behaviors are visible Values are not
on the outside visible and cannot
be assessed quickly
Behaviors are How Values are Why
they do things they do it

13. DISC For Business Development
Use it to know yourself – what media you
prefer
Use to understand your customer base
and how they would like your information
Use when meeting in person or even over
the phone

14. Creation of Successful
Individual Marketing Plan
1:1 Coaching and Follow Up
Track Progress/Results
Implement Top Priorities
Recommend Marketing Channels
Assessment of Target Client & Goals
Assessment of Behavioral Preferences

15. Compliance Dominance
Marketing Methods Why if fits Marketing Methods Why if fits
•White Paper / •Accurate, precise, •Speaking •Extrovert, immediate
Case Study methodical
•Networking •Extrovert, control
•Blog (Long, Detail) •Written, scheduled
•Video/audio •Speaking, quick
•Twitter •Daily task, planned
•Blog (Short) •Quick, direct task
•LinkedIn •Precise, data, quality
•Twitter •Fast, no fluff, mobile
Steadiness Influencing
Marketing Methods Why if fits Marketing Methods Why if fits
•Some Networking •People oriented, •Networking/speak •Fun, interactive
(a process) listens well, helpful
•Video/audio •Inspiring, confident
•Blog (comments) •Informal, personal,
/Facebook, persistent, helpful •Blog (short) •Promoter, expressive
Linkedin Answers •Twitter •Fast, connect, mobile
Note: Marketing may not be a priority for
self, but will do it for the team systematically. •LinkedIn •Resume, interact
Prefers marketing activitie over sales.

16. What to do now?
I am a Certified Professional Behavioral and
Values Analyst, and Distributor of Target
Training International’s assessments
I’m looking for companies or service
professionals (esp. lawyers) who want to be
more efficient and effective by moving from
“Trial and Error” to a better approach to
business growth.
If someone comes to mind, 1-2-1 TIME!