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Branding for startups
This document provides guidance on branding for startups. It discusses the importance of branding, defining your brand's personality, choosing a good name, designing logos, and using best practices for copywriting. Key elements of a brand are identified as the name, logo, homepage, user experience, editorial voice, and customer service. The document encourages startups to think about how their brand would behave and what makes some names more successful than others. It suggests tools and resources for developing an effective brand.
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Branding for startups
- 1. add your titlestartups Brandingfor here add your textSydney Gala WeTeachMe here http://weteachme.com/gala/sydney
- 2. We build and growonline businesses
- 3. We build and growonline businesses
- 4. { WE HELP BRANDS BUILD RECURRING TRANSACTIONAL RELATIONSHIPS WITH " THEIR CUSTOMERS
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- 6. What is abrand? • A unique name • A logo • A homepage • A user experience • Editorial voice • Customer service • Marketing
- 7. Why is brandingimportant? • First impressions and blink attention span • Perception is reality • Good branding is evidence of quality • VCs invest in startups that win hearts and minds • Customers choose the better brand
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- 11. Defining your brand • If your startup was a person, how would it... • Talk to someone? • Treat its friends? • Borrow money? • Make a living? • Dress? • Have fun? • Behave in a courtroom?
- 12. What makes thesenames great? • WhoDoYouKnowAt • NeighborGoods • StartupStats • RapidShare • BankSimple
- 13. What makes thesenames suck? •Chyngle •Naymz •Mlkshk •Google •Ford •Xerox
- 14. Names are important • First thing you say when you pitch your company, speak on the phone, or write an email. Great if: • Spelt phonetically • Work in other languages • Rhyme • Describe a product benefit • Don’t create cognitive dissonance • WTF is “cognitive dissonance”?
- 15. logos are important • Be visible against different colour backgrounds • Work with colours people will wear • Be legible in very small sizes • Have a ‘bullet’ as well as a logo
- 16. Best copy practice •This is a personal medium. Communicate like a person, not an organisation. • Start conversations by asking questions • If it gives you pause… pause.
- 17. more tools &reading • http://www.avivadirectory.com/branding/ • http://www.quora.com/What-are-good-company-and-startup-names • http://www.dotomator.com • http://www.rhymezone.com • http://www.namestation.com/ • http://www.pickydomains.com/ • http://wordoid.com/ • http://www.mixnomer.com
- 18. Trust our expertsto manage your wealth cognitive dissonance
- 19. get started now • Weekly email report • Blog posts and Twitter • Photos and videos • Music, food, pubs, cafes, cocktails... • Employees, investors, media, your mum, your partner, your kids and YOU will want this one day!
- 20. thanks! add your titlehere add questions? Any your text here info@thenewagency.com.au