India is the second largest cement producer in the world, with production expected to reach 550 million tonnes by 2020. The industry is dominated by private players and large cement plants. The largest markets are in South and West India where 77 of the 188 large plants are located. Cement demand is expected to grow robustly due to infrastructure development and the initiative to build 100 smart cities. The long-term potential remains strong with the market characterized by oligopoly and low substitutes. Emerging regions like the North-East offer attractive investment opportunities. Major players are increasing capacity to meet rising demand.