Uscreates is a design agency that uses prototyping to create better health and wellbeing outcomes. Prototyping involves quickly mocking up ideas with minimal resources to assess viability, desirability, and feasibility. It allows testing concepts through methods like paper prototypes, wireframes, roleplays and more before implementing. Prototyping provides benefits like demonstrating impact to attract funding, proving business cases, gaining buy-in for change, and innovating in cost-effective, low-risk ways. It is part of an iterative process to improve ideas and meet user needs.

1. Inside Design – Prototyping
24 January 2017
@uscreates #InsideDesign
www.uscreates.com

2. Uscreates is a design led agency
creating better outcomes and
experiences in health and wellbeing.

3. Our Clients.

4. Introducing the value of prototyping.

5. What is prototyping?

6. What is prototyping?
The process of mocking up an
idea quickly and with minimal
resource to assess and
improve its viability,
desirability and feasibility.

7. Prototyping in healthcare: New Zealand

8. How Uscreates use prototyping.
6%
improvement in resident
satisfaction in council
services in 6 weeks
100+
tech start ups
supported
18%
reduction in
teen pregnancy
saved
2 beds per week
in a treatment centre
20+
capability building
programmes
delivered
How can we
improve or maintain
excellent experiences?
How do we
innovate to
respond to future
challenges?
How can we
achieve
behaviour
change?
How can we improve systems,
processes and flows to
achieve efficiency savings?
How can we
embed
new working
cultures?

9. What can you prototype?
Campaign Product Service System Strategy Policy
online and / or offline
Increasing levels of complexity = Increasing rounds of iteration = Increasing degrees of fidelity

10. The difference between prototyping and RCTs/pilots.
Abductive
Builds confidence in direction
of travel, based on
insight/guesses
Multiple variables
Holistic
User experience
Low but multidisiplinary
expertise
Low investment in time and
resources
Courtesy of Dr.
Lucy Kimbell, Director of Innovation
Insights Hub, UAL
Prototyping RCTs/pilots
Deductive
Confirms or disproves
hypothesis, informed by
existing evidence/theory
Few variables against controls
Few important details
Isolated variables
High specialist expertise
Higher investment in time and
resources
Logic
What it does
Complexity
Focus
Lens
Expertise
Investment

11. Where and when does it happen: the double diamond
*Diagram adapted from the Design Council’s Double Diamond
Develop

12. Where and when does it happen: GDS
Discovery Alpha phase Beta phase Live service

13. Where and when does it happen: PDSA
Plan
DoStudy
Act

14. Prototyping jargon buster.
Alpha
Beta
Protopolicy
MVP
Proof of concept
Feedback loop
Prototyping wheel
Business model canvas
Usability testing
Speculative design
Agile
Lean
Iterative
Flatplan
Mockup
Rapid prototyping
User experience
Paper prototype
Sitemap
Storyboard
Roleplay
Persona
Wireframe
Low fidelity
High fidelity
User journey
User Flow
Service blueprint

15. Prototyping methods.

16. Paper or 3D prototype.
A 3D paper mockup of an idea used to bring it to life for experimental and testing purposes.
Ideal situation: prototyping a product

17. Paper or 3D prototype.
A 3D paper mockup of an idea used to bring it to life for experimental and testing purposes.
Ideal situation: prototyping a product

18. Wireframe.
A skeletal framework of a website displaying its functional elements, and used to plan structure,
functionality, navigation and content.
Ideal situation: prototyping a digital product

19. Service blueprint.
A planning tool that helps outline all the different resources, actions and infrastructure needed to deliver
the service across different channels and throughout the entire service journey.
Ideal situation: prototyping a service or system

20. Storyboard.
A frame by frame visualisation of a narrative that brings to life how a user interacts with a product or
service.
Ideal situation: prototyping a service or system

21. Role play.
A prototyping method often utilised in service design to test interactions between customers and service
providers.
Ideal situation: prototyping a service

22. Business model canvas.
A tool that helps plan and prototype a business model by considering its different component parts and
how they work together effectively, including its customer channels, supply chains and financials.
Ideal situation: prototyping a service, business, system or policy

23. Future Scenarios.
Imagining different and often conflicting possibilities for future realities, and sense checking that ideas for
strategies and policies are future proof in light of these possible futures.
Ideal situation: prototyping a system, strategy or policy

24. Prototyping wheel.
Desirability
What is the value proposition
of this idea to users?
Why will they find it appealing?
Feasibility
How will the idea
be feasible within
the resources and
assets available?
Viability
What are the outcomes
you hope to achieve and
how will the idea deliver
on these outcomes?
A framework to validate the feasibility, desirability and viability of a prototype during the testing process.
Ideal situation: prototyping a campaign, product, service, system, strategy or policy

25. Conclusion.

26. The value of prototyping.
Demonstrate an idea’s impact to
attract funding
Prove a business case
Gain buy-in for change
Plan a digital way to deliver
a service
Innovate in cost-effective and
low-risk ways
Improve to meet user needs
Build the organisation’s skills and
culture to be flexible and agile
Save costs by building confidence
before piloting

27. for more details contact:
Zoe Stanton (CCO)
zoe@uscreates.com
www.uscreates.com