CECILIA - PPT GROUP 4
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This document proposes opening the Craím Café Wash, a self-service laundry and café concept. It will provide laundry services and a comfortable lounge area for customers to wait. The goals are to become well-known in Jakarta and expand to other locations. The business plan outlines conducting market research, obtaining licenses, hiring employees, and setting initial and operating budgets. Marketing will include uniforms, discounts, and social media. Strengths include being the first laundry café near universities, while weaknesses are the long expected payback period and lack of reputation as a new business.
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The Korean Food Hauz is a new Asian restaurant located in Butuan City, Philippines that serves Korean food. It was established in 2012 to serve the Asian community in the area. The business aims to gain 30% profit over the next five years and be the most popular restaurant in the region. It currently has no competitors serving Korean cuisine but will face competition from established chains. The start-up costs are over $150,000 which will come from owners and bank loans. The restaurant expects to break even after serving 3000 meals per month.
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The document outlines a business plan for a proposed coffee house called The Star Bean Coffee House. It will be owned solely by Archana Sharma and located near several colleges and offices. The plan details the company description and ownership structure. It also provides an environmental scan including a SWOT analysis and discussion of competition. Marketing, operations, financial, and human resources plans are presented. The overall goal is to provide a trendy yet comfortable atmosphere serving high quality coffee and snacks while employing individuals with intellectual or developmental disabilities.
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The document outlines a plan to open a pure vegetarian restaurant in Vile Parle, Mumbai. It will target working professionals, students, and families. The restaurant will have 2000 square feet of space split between the ground floor for a buffet and the first floor serving traditional Indian cuisine. Marketing strategies include advertisements in local newspapers, cable TV, and hoardings to promote introductory offers and contests to attract customers. An analytical tool was used to determine allocating the advertising budget between television, radio, and pamphlets to maximize customer reach and exposure.
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CECILIA - PPT GROUP 4
- 1. Craím Café Wash Welcome, We’re Open! By Group 4 MGT 1 (2016_3) President University A proposal for opening Café Wash
- 2. We will provide solution for people who need a laundry place where has self-service for the customers who have trust-worthy issues with common laundry place. We believe that waiting the laundry is not tiring in this place because the customer may do anything else while waiting, and we will open everyday from 7 AM to 10 PM. EXECUTIVE SUMMARY
- 4. The concept of Craím Cafe Wash will provide one-stop laundry which serve another different level of laundry, where the customer also can find a cosy lounge while waiting. • The washing corner • The café • The café Seve n Cosy =Open for Public Also, Full AC
- 5. GOALS & STRATEGY Short-term goal: Use the quality of our service and advertising to soon become well-known throughout Jakarta Long-term goal: Expand the business to other locations Strategy: Always trying to improve and be the best as to build sustainable business
- 6. The Business Plans (Establishing, Budgeting, & Products)
- 7. The Plan of Craím Café Wash Market research and decided the location Handling and signing legality of business Decided the raw material’s vendors for the food and beverage Provides electronic tools and kitchen appliances Employees Recruitment
- 8. Marketing Strategy Craím Café Designing unique uniform, interior and exterior room. A discount for membership card Introducing to the market by having soft opening Making social media accounts
- 9. Budgeting Initial Capital Coffee maker Rp 6,500,000,- Kitchen Set Rp 15,000,000,- Electronic Tools Rp 61,000,000,- Furniture Rp 30,000,000,- Interior & Exterior Design Rp 6,500,000,- Generator Rp 10,000,000,- Total Rp 129,000,000,-
- 10. Budgeting Working Capital Raw Material Rp 3,000,000,- Overhead Rp 3,000,000,- Wages Rp 16,500,000,- Total Rp 22,500,000,- Taxation Building and Land Rp 1,050,000,- Capital Source Group Capital Rp 150,000,000,-
- 11. Beverages Hot: Black Coffee Americano Cappuccino Macchiato Cold: Pink Lady Sunset Drink Lemonade Food Hamburger French Fries Cheese Fries Special Breakfast: Pancake Waffle
- 12. SWOT ANALYSIS
- 13. STRENGTH 1. The first laundry cafe in strategic place which is nearby several universities, such as Tarumanegara Univ., Trisakti Univ., Podomoro Univ., and so on 2. Provides comfortable place also instagramable for laundry and makes customers feel waiting is worth it. 3. Serves delightful food and beverage with full-time AC rooms and free wi-fi OPPORTUNITY 1. Customer may find themselves satisfied as they do what they wish for having "fresh clothes" and secure it form getting lost 2. Many people may gather not just for laundering, but also for hanging out 3. As the place instagramable, then the customer may share it to Instagram and becoming auto- marketing WEAKNESS 1. The payback period expected longer than average cafe, around 1-1,5 year 2. No reputation since it is new business THREAT 1. Common laundries which provides all in service which segmented to lack- effort persons 2. Common café which has more coffees as preference 3. The price competitive
- 14. Craím Café Wash Fresh Coffee & Fresh Laundry
Editor's Notes
- Due to lack of trustworthy issues among the customer of laundry, where they faced some problems, such as uncleaned clothes and clothes lost. Then, if they want to do their laundry, they are forced to be multitasker since they have to do anything else. For this reason, Craim Café Wash has the solution.