This document outlines a business plan for a restaurant and trading company called LOL. The group members decide to locate the restaurant at Taylors University to target students and families. The restaurant will serve healthy foods while the trading company will supply ingredients to other restaurants. The business will be run as a sole trader for flexibility. Startup costs are estimated at RM40,000 with additional funds for marketing and operating expenses. The business aims to earn a profit of RM170,000 annually over the first three years.

1. Introduction to Business
Group members
Kiu Ngin Pern
Hong Shi Lik
Lee Zhi Ang
Le Jia Ling
Brian Koh
Darryl Harvey

2. Business Background
Product and services
• Restaurant/Trading Company
- for the restaurant we would serve customers foods and drinks
- for the trading company we would supply our ingredients and
produces to other restaurants

3. Name & Logo
For the company name we decided on giving as LOL which means
‘Laugh Out Loud’ . It is fun, attractive and also easy to remember

4. Location
For the location, we decided to open in the Taylors University
Reasons :
• Lots of students
• Even it is weekend, there will still be student staying in the campus
come to eat
• Convenient for the students

5. Market Analysis
For our restaurant, our target market besides students would be also
adults and family.
Reasons :
• Adults are always planning to eat healthy and because we are
restaurant we serve healthy and fresh foods
For our trading company, we aim to supply our ingredient and
products to others restaurant
Reasons :
• Easier for other restaurant to buy from us instead of supplier
• To gain extra profits besides from the restaurant

6. Possible Competition
1. Fast foods outlet examples : McDonalds, KFC and etc
2. Other type of restaurant that surround our location
Strategy
• Start our outlet as a “Market Tester” to become a model of
expanding number of outlet in the future
• Produce a complete restaurant history and menu offering piece to
be used as the primary public relation tool for all target media.
• Build our brand through the selling portion of our supply to other
restaurant.
• Providing a fun and energetic environment, with outstanding
quality.

7. Pricing
Our total sales allocation will be 70% restaurant sales and 30% of
sales from selling portion of our supply to other restaurant. The price
will be competitive with other upscale restaurants around our area.
Advert/Commercial:
The most suitable advertising option for our business is by online. A
well-designed website can entice customers to come to our restaurant.
We chose this because its a cost-effective way to attract a customer.
Other than that, we will able to reach a global audience at a low cost
compare to the other advert option such as magazine, television and so
on.

8. Benefits
1. We will able to serve a wider customer base
2. Minimize the rate of failure of our restaurant

9. Type of Business
Sole Trader – person who is the exclusive owner of the business
Reason :
Gain control – full control of your business
Operation flexibility - can make any changes & decision fast
Low setup cost – less need for professional advice & the cast reduced
Profit retention – retain all the profits from the business rather than
having to share with other shareholders

10. Employee Strata
• Owner
• Chef
• Waiter/Waitress
• Staff
• Sales Person

11. Funding Requirements
1. Start up cost such as rental, utilities, furniture, food & beverage is
RM 40,000
2. Marketing – Restaurant opening event, menus , coupons is
RM 9,000
3. Miscellaneous cost – water, utilities & wages is RM 30,000
4. Yearly profit is around RM 170,000 after minus the miscellaneous
cost.
5. Profit for the next 3 years will be around RM 300,000

12. Conclusion
Action Plan:
Competitiors- we would be able to compete with other fast food chains
because of “Economies of Scale”. Also being a restaurant we would hire
world class chefs serving healthier and better tasting alternatives
Target Market- By utilising the social media as our main
advertisement body we would be able to reach out to a wider customer
base and exposure
Business Management- because our business is the first of its kind
adopting a sole trader status means that the proprietor would be able
to monitor and change the company quickly without having to do
paperwork.
Financial Planning- in the short term our starting capital might be
high but only for the short term.

13. Sources
Fine Dining Restaurant Business Plan. (n.d). Retrieved from
http://www.bplans.com/fine_dining_restaurant_business_plan/services_fc.php
Fast Food Restaurant Business Plan. (n.d) Retrieved from
http://www.bplans.com/fast_food_restaurant_business_plan/strategy_and_implementation_summary_fc.php
Types of advertising. (2014, October 8). Retrieved from
https://www.business.qld.gov.au/business/running/marketing/advertising/advertising-types
Carmen Chai Fast food vs. restaurant fare: Which is worse for your waistline? July 27, 2015 11:43 am
http://globalnews.ca/news/2129802/fast-food-vs-restaurant-fare-which-is-worse-for-your-waistline/
Jim F in Fast Foods, Fast Food Issues, Fast Food vs Full-Service Restaurants: Which is Better? December 26,
2006
http://www.diet-blog.com/08/fast_food_vs_fullservice_restaurants_which_is_better.php