Catering services emerged in Romania in the early 1990s after the fall of communism, bringing new concepts from Western Europe to the local market. In the beginning, there were only a few catering firms that struggled to explain unfamiliar practices to customers. However, the catering market grew substantially in the late 1990s when meal tickets were introduced, leading to an explosion in specialized catering companies. Today, catering provides services across several niches like industrial, airline, and event catering. Event catering has become the most successful area, growing with the economy as companies increasingly outsource organizing and catering services for receptions, parties, product launches, and other events. Modern catering companies aim to satisfy all senses by