1. Jake McKee
Ant’s Eye View
jake@antseyeview.com
antseyeview.com

2. Introductions: Web 2.0-style

3. The
Rules
ask away!
we’re casual, baby.
jump in any time.

4. How to build a community that is crazy
about your product

5. How to build a community that is crazy
about you

6. How to throw a great
party.

7. parties connect, excited, engage

8. wow!
10 ingredients

9. your party needs a reason to be.

10. OLD WAY
Company Customer

11. MORE RECENTLY
Company Customer

12. TODAY
Higher Calling
Company Customer

13. What’s the Higher Calling?
Serve a need, address a problem
Let it play out
Set goals and share progress

14. your party needs good planning.

15. Planning: Prep for Scale
Simple and Flexible
90-9-1 Principle
Always Evolving

16. your party needs a host.

17. Leaders needed.
Accountability and Direction
Builds the Culture

18. your party needs a few introductions.

19. Manual Introductions
Mentoring
Getting Started

20. your party needs an invitation.

21. Members invite members
Portability
Be explicit

22. your party needs basic social norms.

23. “Don’t feed the cat beer.”

24. Guidelines & Rules
Building culture, not blocking content
Creates collaborative ownership
Clear + Fun

25. your party needs a bouncer.

26. “Be nice until it’s time to not be nice.”

27. your party needs variety.

28. Power in n00bs and nerds
90-9-1

29. your party needs attendees to pitch in.

30. Mobilize through request
Share your needs, problems
(Voice, Vote) Vocations

31. your party needs you.

32. everybody goes home happy.

33. communityguy.com
everybody goes home happy

34. Jake McKee
Ant’s Eye View
jake@antseyeview.com
Jake McKee
www.communityguy.com
Ant’s Eye View
jake@antseyeview.com
antseyeview.com

35. Photo Credits
intro: http://www.flickr.com/photos/48089670@N00/344310907/
similarities: http://www.flickr.com/photos/stopdown/1465587839/
12 ingredients: http://www.flickr.com/photos/laughingsquid/253927089/
reason to be: http://www.flickr.com/photos/andreweick/336364997/
planning: http://www.flickr.com/photos/petebackwards/345430920/
host: http://www.flickr.com/photos/zachklein/37391709/
friend: http://flickr.com/photos/devcentre/74685966/
introductions: http://www.flickr.com/photos/powerbooktrance/235607744/
invitation: http://flickr.com/photos/elaine13/481139519/
social norms: http://www.flickr.com/photos/womanchild/390152018/
bouncer: http://www.flickr.com/photos/lilcrabbygal/347532016/
an event: http://www.flickr.com/photos/glasgows/342070490/
variety: http://www.flickr.com/photos/mdumlao98/121045851/
pitch in: http://www.flickr.com/photos/elisfanclub/462520483/
you: http://www.flickr.com/photos/meredithfarmer/318077155/