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Websites at the Next Level

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David King
David King

This document provides 7 goals and 6 tips for taking a library website to the next level. The goals are to 1) create engaging content for visitors, 2) answer customer questions, 3) provide basic information, 4) staff the website with real library employees, 5) create and meet measurable goals, 6) engage with customers in places they gather online, and 7) design the website to be mobile friendly. The 6 tips are to connect with relevant content, analyze and improve the website, talk to customers, recognize that every organization is now a media company, and thank visitors.

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Websites at the next level david lee king | topeka & shawnee county public library | davidleeking.com
7 weird goals & 6 Hot Tips !
Hmm...
end results
Customers want something to read, . watch, & listen to when they visit the library
Not the real goal
Not the real goal
Not the real goal
This is the real goal
provide ebooks ebooks flickr.com/photos/38314728@N08/4040927469
you can’t get this ebooks at the “real” library! flickr.com/photos/38314728@N08/4040927469
flickr.com/photos/99283995@N00/4714600224 1 . create something for them to do
Customers have questions, & . ask at the library flickr.com/photos/93482873@N00/5252737515
Awesome !
engage
2 .answer Questions
flickr.com/photos/91871643@N00/4872236368 3. Customers need to know the normal stuff, too.
provide basic info
provide basic info
provide basic info
provide basic info
3. tell people the normal stuff
Websites . need actual staff! flickr.com/photos/79053562@N00/4330136289
library building
website = actual work flickr.com/photos/laughingsquid/4117760291/
+ free theme
website = real staff flickr.com/photos/laughingsquid/4117760291/
4 . staff the website
flickr.com/photos/7amanito/3039338366/ Goals! 5.
library geek : -) goals goals You should be here
blog posts scheduled content # of responses check out analytics
5 . create & meet goals
reach beyond your webbish 6. boundaries flickr.com/photos/39685654@N00/388012741
flickr.com/photos/beavis/2425374221/ go where people gather
tweetup, SMC, conference, ev tweetup, SMC gathering nference, event gatherin
6. go where people gather
mobile- friendly 7.
designmodo.com/responsive-design-examples/
brainstorm first
7. be mobile friendly
6 hot tips to take your library website to the next level flickr.com/photos/11080284@N02/6743109907/
mobile again? flickr.com/photos/35448539@N00/4773693893/
Connect with Content flickr.com/photos/30003814@N03/7796230116/
flickr.com/photos/smemon/5683575389/ flickr.com/photos/31288116@N02/4008216690/
Analyze & Improve
Talk to your Customers flickr.com/photos/70021771@N00/277705805/
EC=MC Every Company is a Media Company
1 2 3 RE:why? 6 5 4
Thank You! davidleeking.com
Websites at the Next Level

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