The document is a marketing project report submitted by Shriyam Chaturvedi of Grade 11 for conducting a household survey on buying motives of consumers regarding price and quality for certain selected products. The products surveyed are jewelry (Malabar gold, Joyalukkas, Atlas), gas stoves (Hitachi, Elekta, Sanyo), and airline services (Air India, Air Arabia, Jet Airways). The report includes an introduction to the products, buying motives, brand details, questionnaire, comparison bar graphs, and conclusions based on the survey results.
VALS is a psychographic segmentation methodology used to understand consumer needs and identify market trends based on values, attitudes, interests, and lifestyles. Originally developed in the 1970s, VALS segments U.S. consumers into 8 groups based on survey responses. The groups include Innovators, Thinkers, Achievers, Experiencers, Believers, Strivers, Makers, and Survivors. Each group is defined by personality traits and purchasing preferences. VALS analysis helps tailor marketing strategies to different demographic segments.
Importance & scope of Consumer BehaviourRoneet Kumar
The document outlines a framework for studying consumer behavior that includes three main sections: the decision process represented by the inner circle, individual determinants in the middle circle, and the external environment in the outer circle. Understanding consumer behavior is important for marketers to adapt to changing consumer needs and tastes, regulate consumption and economic stability, develop efficient marketing strategies, and effectively segment and target markets.
The document discusses four models of consumer behavior:
1. The economic model views consumers as making rational choices to maximize benefits while minimizing costs based on economic factors like price and income.
2. The learning model sees behavior as shaped by innate and learned needs that products can be associated with to drive consumption.
3. The psychoanalytic model incorporates the conscious and subconscious influences on decisions, including hidden symbols that can impact brand preferences.
4. The sociological model examines the impact of social roles and cultural influences on what and how consumers purchase.
This document discusses consumer behavior, which examines how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. It defines consumer behavior as acts of individuals directly involved in obtaining and using economic goods and services. Understanding consumer behavior is important for marketers as it helps them design effective marketing strategies for different consumer segments based on factors like age, income, and occupation that influence purchase decisions. A simple model of consumer behavior shows the external influences, consumer decision-making process, and resulting consumer decisions and actions.
1. The document discusses consumer behavior and factors that influence consumer decisions. It covers concepts like value sought by consumers, models of consumer behavior, and the consumer decision process.
2. Key factors discussed include personal factors like demographics and psychographics, and socio-cultural factors like culture and social influences. The stages of consumer decision making are also outlined.
3. Consumer adoption of new products is segmented into five categories ranging from innovators to laggards, defined by their openness to new products and influence on others.
This document discusses social class and its impact on consumer behavior. It defines social class as a continuum based on social position in a society. Social class is hierarchical and reflects a person's relative social status and prestige. Individuals compare themselves to others to determine their social standing through status consumption. Social class can be measured objectively using indexes that consider factors like occupation, education, and income. Marketers must understand how social class influences factors like shopping preferences, leisure activities, spending habits, and responses to advertising. However, social class is difficult to measure and individual dimensions may better predict behavior.
Social class is an important factor in consumer behavior and market segmentation. There are several methods to measure social class, including subjective, reputational, and objective measures. Social class can be divided into categories like upper, middle, working, and lower class. Differences in social class are reflected in consumer attitudes, activities, and spending habits. Marketers use social class segmentation to identify and profile target consumer groups.
Role of Opinion leaders in consumer behaviour Vijyata Singh
Opinion Leadership is the process by which one person (opinion leader) informally influences the actions or attitudes of others, who may be opinion seekers or merely opinion recipients
VALS is a psychographic segmentation methodology used to understand consumer needs and identify market trends based on values, attitudes, interests, and lifestyles. Originally developed in the 1970s, VALS segments U.S. consumers into 8 groups based on survey responses. The groups include Innovators, Thinkers, Achievers, Experiencers, Believers, Strivers, Makers, and Survivors. Each group is defined by personality traits and purchasing preferences. VALS analysis helps tailor marketing strategies to different demographic segments.
Importance & scope of Consumer BehaviourRoneet Kumar
The document outlines a framework for studying consumer behavior that includes three main sections: the decision process represented by the inner circle, individual determinants in the middle circle, and the external environment in the outer circle. Understanding consumer behavior is important for marketers to adapt to changing consumer needs and tastes, regulate consumption and economic stability, develop efficient marketing strategies, and effectively segment and target markets.
The document discusses four models of consumer behavior:
1. The economic model views consumers as making rational choices to maximize benefits while minimizing costs based on economic factors like price and income.
2. The learning model sees behavior as shaped by innate and learned needs that products can be associated with to drive consumption.
3. The psychoanalytic model incorporates the conscious and subconscious influences on decisions, including hidden symbols that can impact brand preferences.
4. The sociological model examines the impact of social roles and cultural influences on what and how consumers purchase.
This document discusses consumer behavior, which examines how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. It defines consumer behavior as acts of individuals directly involved in obtaining and using economic goods and services. Understanding consumer behavior is important for marketers as it helps them design effective marketing strategies for different consumer segments based on factors like age, income, and occupation that influence purchase decisions. A simple model of consumer behavior shows the external influences, consumer decision-making process, and resulting consumer decisions and actions.
1. The document discusses consumer behavior and factors that influence consumer decisions. It covers concepts like value sought by consumers, models of consumer behavior, and the consumer decision process.
2. Key factors discussed include personal factors like demographics and psychographics, and socio-cultural factors like culture and social influences. The stages of consumer decision making are also outlined.
3. Consumer adoption of new products is segmented into five categories ranging from innovators to laggards, defined by their openness to new products and influence on others.
This document discusses social class and its impact on consumer behavior. It defines social class as a continuum based on social position in a society. Social class is hierarchical and reflects a person's relative social status and prestige. Individuals compare themselves to others to determine their social standing through status consumption. Social class can be measured objectively using indexes that consider factors like occupation, education, and income. Marketers must understand how social class influences factors like shopping preferences, leisure activities, spending habits, and responses to advertising. However, social class is difficult to measure and individual dimensions may better predict behavior.
Social class is an important factor in consumer behavior and market segmentation. There are several methods to measure social class, including subjective, reputational, and objective measures. Social class can be divided into categories like upper, middle, working, and lower class. Differences in social class are reflected in consumer attitudes, activities, and spending habits. Marketers use social class segmentation to identify and profile target consumer groups.
Role of Opinion leaders in consumer behaviour Vijyata Singh
Opinion Leadership is the process by which one person (opinion leader) informally influences the actions or attitudes of others, who may be opinion seekers or merely opinion recipients
This literature review discusses several past studies on consumer perceptions and behaviors related to retail stores. One study compares consumers' perceptions of superstores versus family-run stores in Bangkok, finding consumers preferred the lower prices, variety and environment of superstores but also wanted restrictions on their expansion. Another examines customers' satisfaction with various marketing factors of the retail chain Big Bazaar in India. A third discusses psychological factors like motivation, perception, learning and beliefs that influence consumers' buying choices.
This document discusses a study on consumer perceptions and attitudes toward St. George Beer in Ethiopia. St. George Beer is the oldest and dominant beer brand in Ethiopia. The study aims to understand consumer perceptions of and attitudes toward St. George Beer, the reasons behind these attitudes, and how attitudes influence beer consumption. It reviews literature on consumer behavior and psychology, marketing concepts, and the history of beer and St. George Brewery. The study uses questionnaires distributed to 80 beer consumers in Addis Ababa to collect data on perceptions and attitudes, which are then statistically analyzed.
This document discusses consumer learning theories and their application in marketing. It covers both behavioral learning theories like classical and instrumental conditioning, as well as cognitive learning theory. Marketers use these theories to build brand loyalty through repetition, associations between stimuli and responses, and driving consumers to rehearse information. Behavioral theories focus on observable behaviors in response to stimuli, while cognitive theory examines mental problem solving and information processing.
Retail Store Design, Functions/ Responsibilities of Store Manager, Retail Store Objectives, Principles of Retail Store Design, Types of Layout, Signage and Graphics, Feature Areas, Space Management, Tools used for positioning of items
This document summarizes the stages of buying motives that consumers go through. It discusses 5 stages: 1) need arousal where a consumer recognizes a need, 2) information search where they gather information about products, 3) evaluation of alternatives, 4) purchase decision, and 5) post-purchase feelings about the product and whether expectations were met. It also defines buying motives as the reasons a customer purchases goods, which can include economic, social, and psychological factors. Different roles in the buying process are outlined, and techniques for motivational research are summarized.
The document provides an overview of the retail industry in India and analyzes retail trends and consumer behavior. It discusses the structure and key aspects of retail operations. The document also includes a case study of Vishal Retail Ltd, one of the largest retail chains in India, outlining its company profile, departments, products, and organizational structure.
A project report on consumer preferences in selected brands (whirlpool, video...Projects Kart
This document is a dissertation report submitted to Kurukshetra University in partial fulfillment of an MBA degree. It examines consumer preferences for refrigerators between 200-liter brands (Whirlpool, Videocon, LG) in Yamuna Nagar based on price, brand name, quality, and after-sales service. The introduction provides background on consumer behavior and defines relevant terms. It also gives an overview of refrigerators and the brands studied. The document includes sections on objectives, literature review, research methodology, results and findings, recommendations, and references. The primary research method was a questionnaire survey of 100 refrigerator consumers in the Yamuna Nagar region.
This document provides an overview of retailing in India. It defines retailing as the last stage of moving goods to consumers. Retailing involves selling products directly to consumers for personal use. The retail industry in India is large and growing, contributing 10% to GDP. However, 92% of the retail market remains unorganized. Organized retail is growing at 26.8% annually and increasing opportunities are available in areas like operations, supply chain management, marketing, and human resources. The industry faces challenges like infrastructure issues, but FDI is helping drive competition and improvements. Overall the future of retailing in India looks strong.
Consumer behavior is studied based on concepts from psychology, sociology, anthropology, marketing, and economics. It is important to study consumer behavior because customers can no longer be taken for granted. Failure rates of new products are high, with only 56% of new products remaining on the market after 5 years and only 8% of new concepts making it to market, with 83% of those failing to meet objectives. All managers must become skilled at analyzing consumer motivation and behavior in order to succeed.
This document defines buying motives as the impulses, desires, and considerations that motivate a person to purchase a product. It identifies several types of buying motives:
Product motives refer to attributes of the product itself that drive purchases. Emotional motives involve impulsive buying based on feelings rather than logic. Rational motives involve logical analysis of the pros and cons before purchasing. Operational and socio-psychological motives involve functionality needs and social status considerations. Patronage motives influence a buyer's selection of a particular shop or brand, based on either emotional or rational factors.
This document discusses various models of consumer behavior including traditional models like the economic, learning, and psychoanalytic models as well as contemporary models like the Howard Sheth, Nicosia, Webster and Wind, and Engel, Blackwell and Minard models. It provides details on key aspects of each model such as their assumptions, variables, decision processes, and limitations. The economic model views consumers as rational decision makers seeking to maximize utility within constraints. The learning model examines how experiences shape consumer behavior. Contemporary models offer more holistic perspectives that integrate additional influences.
A Study on Students Buying Behavior towards LaptopsShashank Tripathi
This document provides a summary of a study on student buying behavior toward laptops. It discusses key concepts in consumer behavior like the factors that influence consumer decisions. The study aims to identify the most important factors in students' laptop purchasing decisions. It also seeks to understand if there are differences in these factors between groups of customers like those who have always purchased the same brand versus those who switched brands. The methodology section outlines the research objectives, scope, design, and limitations of the study.
This document provides a seminar report submitted by Anuj Gupta towards his undergraduate degree. The report examines the impact of visual merchandising on consumer buying behavior. It begins with an introduction discussing visual merchandising and its purpose. It then covers topics like the changing Indian retail industry, evolving consumer preferences, tools used in visual merchandising like store layout, lighting, signage and more. The report also discusses how visual merchandising can influence impulse buying and aims to analyze the impact of visual merchandising, especially store windows, on consumer purchasing behavior.
Behavior can be defined as the acts of individuals in making decisions to spend resources on goods and services. Understanding consumer behavior and what motivates customer purchases is an important part of marketing. Businesses research questions like who buys products, how and where they buy, and why, in order to understand what influences customer decisions and better meet their needs. Consumer decisions are affected by social, cultural, personal and psychological factors.
Consumer behavior involves how individuals, groups, and organizations select, purchase, use, and dispose of products and services. Understanding consumer behavior helps marketers improve their strategies. It examines how psychological, social, cultural, and situational factors influence purchasing decisions. Studying consumer decision making processes provides insights into recognizing needs, searching for information, evaluating options, making purchases, and satisfaction levels after purchases. The goal is to help firms better target, position, and adapt their marketing campaigns.
This document discusses store design objectives and elements. The five main objectives of store design are to implement the retailer's strategy, build customer loyalty through rewarding shopping experiences, increase sales per visit, control costs, and meet legal requirements. The three main elements of store design discussed are layout, signage, and feature areas. Common store layouts include grid, racetrack, and free-form. Signage helps customers navigate and learn about products. Feature areas like windows, displays, and aisles are used to guide customers and influence purchases.
Meaning of Consumer Behaviour, Features and Importance
• Types of Consumer (Institutional & Retail), Diversity of consumers and their behaviour- Types Of Consumer Behaviour
• Profiling the consumer and understanding their needs
• Consumer Involvement
• Application of Consumer Behaviour knowledge in Marketing
• Consumer Decision Making Process and Determinants of Buyer
• Behaviour, factors affecting each stage, and Need recognition.
This document discusses consumer behavior and the factors that influence consumer purchasing decisions. It defines consumer behavior as the process a consumer goes through to make purchase, use, and disposal decisions regarding goods and services. Understanding consumer behavior is important for companies to forecast trends and meet consumer needs. Consumers are motivated to purchase goods both by primary needs like hunger and shelter, as well as secondary motives that can be emotional, rational, or based on patronage preferences. Emotional motives are feelings-driven, rational motives use logic and judgment, and patronage motives favor certain retailers. Purchasing decisions often involve a combination of these different motives.
The document discusses psychological factors that influence consumer buying behavior. It identifies motivation, learning, beliefs and attitudes, socio-economic background, personality, social groups, and perception as key elements. It provides details on how needs, culture, learning processes, beliefs, attitudes, socio-economic class, personality types, social influences, and selective attention, distortion, and retention in perception impact what and how consumers choose to purchase goods and services.
This literature review discusses several past studies on consumer perceptions and behaviors related to retail stores. One study compares consumers' perceptions of superstores versus family-run stores in Bangkok, finding consumers preferred the lower prices, variety and environment of superstores but also wanted restrictions on their expansion. Another examines customers' satisfaction with various marketing factors of the retail chain Big Bazaar in India. A third discusses psychological factors like motivation, perception, learning and beliefs that influence consumers' buying choices.
This document discusses a study on consumer perceptions and attitudes toward St. George Beer in Ethiopia. St. George Beer is the oldest and dominant beer brand in Ethiopia. The study aims to understand consumer perceptions of and attitudes toward St. George Beer, the reasons behind these attitudes, and how attitudes influence beer consumption. It reviews literature on consumer behavior and psychology, marketing concepts, and the history of beer and St. George Brewery. The study uses questionnaires distributed to 80 beer consumers in Addis Ababa to collect data on perceptions and attitudes, which are then statistically analyzed.
This document discusses consumer learning theories and their application in marketing. It covers both behavioral learning theories like classical and instrumental conditioning, as well as cognitive learning theory. Marketers use these theories to build brand loyalty through repetition, associations between stimuli and responses, and driving consumers to rehearse information. Behavioral theories focus on observable behaviors in response to stimuli, while cognitive theory examines mental problem solving and information processing.
Retail Store Design, Functions/ Responsibilities of Store Manager, Retail Store Objectives, Principles of Retail Store Design, Types of Layout, Signage and Graphics, Feature Areas, Space Management, Tools used for positioning of items
This document summarizes the stages of buying motives that consumers go through. It discusses 5 stages: 1) need arousal where a consumer recognizes a need, 2) information search where they gather information about products, 3) evaluation of alternatives, 4) purchase decision, and 5) post-purchase feelings about the product and whether expectations were met. It also defines buying motives as the reasons a customer purchases goods, which can include economic, social, and psychological factors. Different roles in the buying process are outlined, and techniques for motivational research are summarized.
The document provides an overview of the retail industry in India and analyzes retail trends and consumer behavior. It discusses the structure and key aspects of retail operations. The document also includes a case study of Vishal Retail Ltd, one of the largest retail chains in India, outlining its company profile, departments, products, and organizational structure.
A project report on consumer preferences in selected brands (whirlpool, video...Projects Kart
This document is a dissertation report submitted to Kurukshetra University in partial fulfillment of an MBA degree. It examines consumer preferences for refrigerators between 200-liter brands (Whirlpool, Videocon, LG) in Yamuna Nagar based on price, brand name, quality, and after-sales service. The introduction provides background on consumer behavior and defines relevant terms. It also gives an overview of refrigerators and the brands studied. The document includes sections on objectives, literature review, research methodology, results and findings, recommendations, and references. The primary research method was a questionnaire survey of 100 refrigerator consumers in the Yamuna Nagar region.
This document provides an overview of retailing in India. It defines retailing as the last stage of moving goods to consumers. Retailing involves selling products directly to consumers for personal use. The retail industry in India is large and growing, contributing 10% to GDP. However, 92% of the retail market remains unorganized. Organized retail is growing at 26.8% annually and increasing opportunities are available in areas like operations, supply chain management, marketing, and human resources. The industry faces challenges like infrastructure issues, but FDI is helping drive competition and improvements. Overall the future of retailing in India looks strong.
Consumer behavior is studied based on concepts from psychology, sociology, anthropology, marketing, and economics. It is important to study consumer behavior because customers can no longer be taken for granted. Failure rates of new products are high, with only 56% of new products remaining on the market after 5 years and only 8% of new concepts making it to market, with 83% of those failing to meet objectives. All managers must become skilled at analyzing consumer motivation and behavior in order to succeed.
This document defines buying motives as the impulses, desires, and considerations that motivate a person to purchase a product. It identifies several types of buying motives:
Product motives refer to attributes of the product itself that drive purchases. Emotional motives involve impulsive buying based on feelings rather than logic. Rational motives involve logical analysis of the pros and cons before purchasing. Operational and socio-psychological motives involve functionality needs and social status considerations. Patronage motives influence a buyer's selection of a particular shop or brand, based on either emotional or rational factors.
This document discusses various models of consumer behavior including traditional models like the economic, learning, and psychoanalytic models as well as contemporary models like the Howard Sheth, Nicosia, Webster and Wind, and Engel, Blackwell and Minard models. It provides details on key aspects of each model such as their assumptions, variables, decision processes, and limitations. The economic model views consumers as rational decision makers seeking to maximize utility within constraints. The learning model examines how experiences shape consumer behavior. Contemporary models offer more holistic perspectives that integrate additional influences.
A Study on Students Buying Behavior towards LaptopsShashank Tripathi
This document provides a summary of a study on student buying behavior toward laptops. It discusses key concepts in consumer behavior like the factors that influence consumer decisions. The study aims to identify the most important factors in students' laptop purchasing decisions. It also seeks to understand if there are differences in these factors between groups of customers like those who have always purchased the same brand versus those who switched brands. The methodology section outlines the research objectives, scope, design, and limitations of the study.
This document provides a seminar report submitted by Anuj Gupta towards his undergraduate degree. The report examines the impact of visual merchandising on consumer buying behavior. It begins with an introduction discussing visual merchandising and its purpose. It then covers topics like the changing Indian retail industry, evolving consumer preferences, tools used in visual merchandising like store layout, lighting, signage and more. The report also discusses how visual merchandising can influence impulse buying and aims to analyze the impact of visual merchandising, especially store windows, on consumer purchasing behavior.
Behavior can be defined as the acts of individuals in making decisions to spend resources on goods and services. Understanding consumer behavior and what motivates customer purchases is an important part of marketing. Businesses research questions like who buys products, how and where they buy, and why, in order to understand what influences customer decisions and better meet their needs. Consumer decisions are affected by social, cultural, personal and psychological factors.
Consumer behavior involves how individuals, groups, and organizations select, purchase, use, and dispose of products and services. Understanding consumer behavior helps marketers improve their strategies. It examines how psychological, social, cultural, and situational factors influence purchasing decisions. Studying consumer decision making processes provides insights into recognizing needs, searching for information, evaluating options, making purchases, and satisfaction levels after purchases. The goal is to help firms better target, position, and adapt their marketing campaigns.
This document discusses store design objectives and elements. The five main objectives of store design are to implement the retailer's strategy, build customer loyalty through rewarding shopping experiences, increase sales per visit, control costs, and meet legal requirements. The three main elements of store design discussed are layout, signage, and feature areas. Common store layouts include grid, racetrack, and free-form. Signage helps customers navigate and learn about products. Feature areas like windows, displays, and aisles are used to guide customers and influence purchases.
Meaning of Consumer Behaviour, Features and Importance
• Types of Consumer (Institutional & Retail), Diversity of consumers and their behaviour- Types Of Consumer Behaviour
• Profiling the consumer and understanding their needs
• Consumer Involvement
• Application of Consumer Behaviour knowledge in Marketing
• Consumer Decision Making Process and Determinants of Buyer
• Behaviour, factors affecting each stage, and Need recognition.
This document discusses consumer behavior and the factors that influence consumer purchasing decisions. It defines consumer behavior as the process a consumer goes through to make purchase, use, and disposal decisions regarding goods and services. Understanding consumer behavior is important for companies to forecast trends and meet consumer needs. Consumers are motivated to purchase goods both by primary needs like hunger and shelter, as well as secondary motives that can be emotional, rational, or based on patronage preferences. Emotional motives are feelings-driven, rational motives use logic and judgment, and patronage motives favor certain retailers. Purchasing decisions often involve a combination of these different motives.
The document discusses psychological factors that influence consumer buying behavior. It identifies motivation, learning, beliefs and attitudes, socio-economic background, personality, social groups, and perception as key elements. It provides details on how needs, culture, learning processes, beliefs, attitudes, socio-economic class, personality types, social influences, and selective attention, distortion, and retention in perception impact what and how consumers choose to purchase goods and services.
Consumer buying motives saher (indian high school)Saher Babar
1) Buying motives are the inner feelings and desires that prompt consumers to purchase goods or services. Identifying consumer buying motives is important for businesses to understand.
2) There are different types of buying motives, including emotional motives like pride, fashion, and habit, as well as rational motives like utility, price, and quality. Motives can vary between individuals.
3) Understanding consumer buying motives allows businesses to develop effective marketing strategies tailored to different motives. This includes product design, pricing, distribution, and promotional policies targeted to the specific motives influencing consumer purchase decisions.
This document discusses several models of consumer buying behavior:
- Traditional models include the economic, learning, psychological, and sociological models.
- Contemporary models include the Howard-Sheth model, Nicosia model, Engle-Kollat-Blackwell model, EBM model, and organizational buying models.
- The Nicosia model explains consumer behavior as a system with stimuli as input and behavior as output across four fields: consumer/firm attributes, search/evaluation, purchase, and post-purchase.
Quality, price, and service are the core variables that motivate industrial consumers when making purchasing decisions. Additional factors that influence industrial buyers include assurance of supply, potential savings from new equipment or materials, and the individual temperaments of purchasing officers. Industrial consumers prioritize factors like quality, budget constraints, and cost-benefit analysis when choosing which products to purchase for their organizations.
How Do You Create Competitive Advantage Using Social Mediawebtique
The document discusses how companies can create competitive advantage through social media. It provides examples of how some companies are using social media for marketing, recruitment and retention. It recommends monitoring social media and engaging customers online to stay ahead of competitors. The customer is in control through social media, so companies must meet them where they are online.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Impact of retail store design and layout on customer mind.Vikas Thakur
Retail store design and layout can impact customers' shopping experience. The presentation discusses the evolution of retail in India and provides an overview of store formats. It also profiles a clothing company and examines its product portfolio, services, and corporate social responsibility initiatives. Research was conducted through customer surveys to understand how floor plan design, employee assistance, and product promotion influence shoppers. Suggestions include improving staffing at convenience areas and enhancing employee training.
Chap 11 understanding marketing processes and consumer behaviorMemoona Qadeer
The document discusses marketing processes and consumer behavior, including defining marketing and the marketing mix of product, price, place, and promotion. It also covers target marketing and market segmentation, marketing research methods, factors that influence consumer behavior, organizational buying behavior, and considerations for international marketing and small business marketing mixes.
Free Clean Template for your Webinars (by Livestorm)Livestorm
Doing webinars is hard. We made this free webinar template to ease up our own content creation process. We thought you’ll might enjoy it too ;)
This webinar template contains all the slides type you’ll need to run your webinar. We added tips and tricks, organization structure, visuals, etc. to put you on the fast track.
It works for Keynote and Powerpoint. We also added a .kth file to create a Keynote template.
To use it: duplicate the file, remove the help slides (in blue), and reorganize as you want.
1) Consumer surplus measures how much better off consumers are from purchasing goods that provide them utility, which is the difference between what consumers are willing to pay and the actual price they pay.
2) Consumer surplus can be measured for each unit purchased and is the total surplus from summing the surplus of each individual unit.
3) Graphically, consumer surplus is represented by the area above the price line and below the demand curve up to the quantity purchased. A lower price increases consumer surplus while a higher price decreases it.
The document outlines the key activities that should be completed before, during, and after a webinar. It lists tasks such as defining goals and evaluation metrics, creating presentation materials, registering attendees, sending reminders, testing technology, conducting the webinar, and following up with recordings and feedback. The checklist helps ensure all necessary steps are addressed to plan, promote, deliver, and follow up on a successful webinar.
Ultimate Guide to Inbound Marketing Buyer PersonasSmartBug Media
Buyer personas are the anchor to any good content or inbound marketing program. This guide provides you 75 game changing questions that will help you create better personas, faster!
Storytelling Gone Wild: The Key to Creating Viral ContentSocial Media Today
The question marketers have been asking themselves for a few years now is, “Is there a secret to creating viral content?” The answer is yes and no. Yes, there are ways to help boost your content towards the goal of going viral. No, it’s not a secret. In many ways, the tactics to go viral are common sense. What about your content will activate an emotional response in your audience? What kinds of emotions does your audience respond to? Are you providing practical information in a unique way? Are you getting it in the right feeds at the right times?
Join us in this webinar as our content experts discuss:
Examples of content that goes viral, with explanations why
How to ask the right questions of your own content, so each message you send out has potential
Kinds of strategies to apply at different parts of the process for best results
And how to analyze those results in a realistic, goal-appropriate way
The document discusses new trends in online consumer behavior and opportunities for brands. It notes that Web 2.0 allows users to interact online, share content, and rely on peer recommendations. This presents opportunities for companies in areas like product development, marketing, sales, customer service, and branding. Rural markets in India also offer potential for growth given factors like population size, prosperity, and increasing IT penetration. Developing rural-specific strategies in areas such as branding, product design, market research, and communications can help companies succeed in these new markets.
This document contains a series of tweets and quotes from Kyle Lacy on various marketing topics. It discusses how consumers are changing the future of the inbox by using apps and services to track packages, find price drops, stop unwanted emails, and automatically sort emails. It also discusses how location data and predictive intelligence can be used for personalized brand marketing messages. The final section discusses how connected products will drive relevance through data rather than opinions, and how data should drive better actions rather than just metrics.
Personality is defined as the inner psychological characteristics that determine how a person responds to their environment. It includes specific qualities, attributes, and factors. Personality can change over time or due to major life events. There are several theories of personality, including Freudian theory which focuses on unconscious drives, trait theory which views personality as a set of traits, and self-image theory which ties personality to how people see themselves. Marketers study personality to understand consumer behavior and how brands can develop personalities to appeal to different types of consumers.
Marketers are interested in understanding how personality affects consumer behavior. Consumer innovators, who are open to trying new products and services, are often targeted. Personality traits related to innovativeness include stimulation seeking, novelty seeking, and need for uniqueness. Consumer dogmatism measures a person's openness to new information without bias. Social character determines if a consumer is inner-directed in their judgments or looks to others. Those seeking uniqueness avoid conformity. Sensation seeking and optimum stimulation level influence risk-taking and preferences for novel experiences. Variety seeking impacts exploratory purchases, information gathering, and using products in new ways.
This business plan proposes starting a company that manufactures acid dyes. Acid dyes have high demand in the textile industry due to their water solubility and light fastness on protein fibers like silk and wool. The plan outlines objectives of customer satisfaction, profit earning, and social responsibility. It describes producing leveling, fast, milling, and super-milling acid dyes. Market research shows a large existing market served by competitors. The plan proposes manufacturing at an incubator that provides infrastructure and locating raw materials suppliers. It includes production planning, financial projections, ratio analysis, and addressing legal registration needs.
AIC is comprised of 4 co-dependent components: a Knowledge Company, Deal Company, Fund Company, and Social Enterprise Company. Together these aim to add value through corporate and social advancement. The Knowledge Company focuses on expertise, the Deal Company on facilitating deals, the Fund Company on responsible capital deployment, and the Social Enterprise Company on giving back to society. AIC's approach integrates these elements to create long-term sustained success through value-added deals and social benefit.
Presentation on Heels of Marketing For Business Studies 12th clasDeepanshu Agarwal
The document is a project report submitted by students for their class 12 business studies project. It summarizes their project on marketing high heels as a product. The key points covered are surveying the market, developing a questionnaire, selecting and marketing the product, and designing the marketing mix including the product, price, promotion, and placement strategies. The document provides details on the features and varieties of their high heel product, its pricing, packaging, distribution channels, manufacturing, and online business strategies.
The document is a project report submitted by students for their class 12 business studies project. It summarizes their project on marketing high heels. The project involved conducting a market survey, developing a questionnaire, selecting and marketing a product, and designing the marketing mix. The report provides details of the product selected - high heels, its features, competitors, marketing strategies used including pricing, packaging, distribution channels, manufacturing, warehouses, transportation, online business and promotion strategies.
A REPORT ON STUDY OF INTERNATIOAL MARKETING OF GODREJ INTERIOpriyanka gupta
This document is a project report on the international marketing of Godrej Interio furniture in Nepal. It includes chapters on profiling the study and its objectives, an overview of Godrej Interio, identifying the target market in Nepal including analyzing the market, customers, and competitors. It also covers the 4Ps of marketing - product variety, quality and packaging, pricing factors, distribution strategy using indirect channels, and promotion strategies and decisions for the international market. The report was compiled to fulfill the requirements for a Bachelor's degree in business management.
This PowerPoint examines the corporate structure of Target in a strategic manor. See how it compares to its competitors and why it is one of the leading retailers in today's society.
Shepherd Industries Ltd is a Bangladeshi textile company that specializes in yarn dyeing and garment processing. It was established in 2000 and has since grown to be a leading provider of yarn dyeing, garment dyeing, washing, and knitting fabric services. The company's main products include cotton, acrylic, wool, nylon and viscose blended dyed yarns. Shepherd Industries aims to provide consistent high quality products at competitive prices and has strategic partnerships with several major global brands. A Porter's Five Forces analysis identifies competition and potential new entrants as ongoing challenges for the company.
The document discusses selecting stocks that can compound at a healthy rate over the next 3-5 years to create wealth. It recommends buying Kewal Kiran Clothing Ltd, an Indian manufacturer and retailer of branded apparel. Kewal Kiran has strong competitive advantages and is available at a discount to its intrinsic value. It is well positioned to benefit from structural growth opportunities in India such as a rising middle class, increased youth spending, and growing aspirations in tier 2 and 3 cities.
0301028 study of promotional activities at choithram llcSupa Buoy
Hi Friends
This is supa bouy
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1. GEMS OUR OWN ENGLISH HIGH
SCHOOL DUBAI
Shriyam Chaturvedi
Grade 11- I
2014-15
MARKETING PROJECT
TITLE OF PROJECT: Conduct a household or market survey and
report on the buying motive of consumers as regards price and
quality, consumers being classified by age, sex and income
given certain selected products.
2. CERTIFICATE
Certified that this project report “Conduct a household or market survey and report
on the buying motive of consumers as regards price and quality, consumers being
classified by age, sex and income given certain selected products.” is the bonafide
work of “SHRIYAM CHATURVEDI“ OF GRADE 11-I who carried out the
project work under my supervision.
Teacher In-charge:
Name & Signature:
Date:
Internal Examiner: Ms.Sukanya Christopher External examiner:
Name & Signature: Name & Signature:
Date: Date:
GEMS OUR OWN ENGLISH HIGH SCHOOL
DUBAI
3. Acknowledgements :Acknowledgements :
• I would like to pay vote of gratitude to my marketing
teacher, Ms. Sukanya Christopher for giving me this
opportunity to prepare this project & conduct the
survey, that helped me to understand the essence of
marketing. W I would also like to thank my friends,
cousins & family, who have been very helpful &
honest respondents in filling the surveys.
• Without the effective guidance of my teacher & great
support from the others, I wouldn’t be able to
complete the project.
4. Topic:Topic: Conduct a household or
market survey and report on the
buying motive of consumers as
regards price and quality,
consumers being classified by age,
sex and income given certain
selected products.
5. Contents :Contents :
Certificate
Acknowledgements
Topic
Introduction to the products I have taken.
Buying motives
Jewelry (Malabar gold &diamonds, Joyalukkas & Atlas jewelers)
Gas Stoves ( Hitachi, Elekta & Sanyo)
Airlines Services (Air India, Air Arabia & Jet Airways)
Project report
Market survey
Methods of market survey
Questionnaire ( for jewelry, gas stoves and airlines services)
Bar graphs comparison for all 3 brands for each product) with
reasoning .
Conclusion
Bibliography
6. The products I have chosen are as follows:The products I have chosen are as follows:
Jewelry:Jewelry:
1.Malabar gold
2.Joyalukkas
3.Atlas
GAS STOVES:GAS STOVES:
1. HITACHI
2. ELEKTA
3. SANYO
AIR LINES SERVICES:AIR LINES SERVICES:
1. Air India
2. Air Arabia
3. Jet Airways
7. Buying Motives:Buying Motives:
A buying motive is the reason why the
consumer purchases the.
Motive is the driving force behind any
purchase. Motive could be economic, social,
psychological, etc.
This explains the behavior of the buyer.
Example: In winter we are motivated to
purchase heaters, similarly in summers, we are
motivated to buy fans , air conditioners or
coolers.
8. Buying motives
Primary Buying Motives Secondary Buying Motives
Primary Buying Motives:Primary Buying Motives: These are related to the
basic needs and necessities of humans such as
hunger, thirst, sleep and shelter. Due to these
needs people get motivated to purchase the
goods.
Secondary Buying Motives: These are the
motives, which are influenced by the society
where he is born and lives. It comes after fulfilling
the basic needs. These are wants.
9. JewelryJewelry
Jewelry is small decorative
items worn for personal
adornment, such as
brooches, rings, necklaces,
earrings, and bracelets.
Jewelery may be attached
to the body or the clothes,
and the term is restricted
to durable ornaments,
excluding flowers for
example.
Brands that I have chosen:
Malabar gold and diamonds
Joyalukkas
Atlas
10. Malabar Gold andMalabar Gold and
Diamonds:Diamonds:
Malabar Gold and Diamonds is the
flagship division of Malabar Group
of Companies, one of the fastest
growing business conglomerates.
Malabar Gold and Diamonds
outlets display a wide variety of
Gold, Diamond, Pearl and Platinum
ornaments, catering to the
requirements of its multi-cultural
and multi-national customers.
To ensure utmost levels of quality,
Malabar Gold and Diamonds sells
ornaments which are certified by
international agencies like
International Gemological
Institute (IGI), Platinum Guild
International (PGI), etc.
Target group of costumers:Target group of costumers:
Females.
Income:Income: Middle and High Income
Group.
Buying Motives:Buying Motives: Excellent quality.
11. Joyalukkas is an ISO certified Indian jewellery group based in
Kochi, Kerala, India. The company is named after Joy Alukkas, the
company's chairman and founder. Joyalukkas group has 85 retail
jewellery outlets across nine countries. The phenomenal success of
Joyalukkas has been driven by an unstinting commitment to quality, a
fact that has been widely recognized.
Target Group of costumers:Target Group of costumers: Middle and High class group.
Income:Income: Middle and High Income.
Buying Motive:Buying Motive: Quality & Durability.
12. For 30 years people have
relied on ATLAS for their
jewelry needs. We offer a
wide range of choice in
fashionable jewelry, modern &
chic as well as traditional &
ethnic, coupled with the
highest standards of purity
and service. With over 50
establishments and a store in
every major business market in
the GCC we are a regional
leader today because we have
sustained our customers’ trust
and exceeded their
expectations throughout our
history.
Target Group of Costumers :Target Group of Costumers :
Middle class
Income :Income : middle and high
income groups.
Buying motives:Buying motives: Good quality
with reasonable price.
13. Gas Stoves:Gas Stoves:
In cooking, a gas stove
is a cooker/stove which
uses natural gas,
propane, butane,
liquefied petroleum gas
or other flammable gas
as a fuel source. Most
modern stoves come in a
unit with built-in
extractor hoods.
14. Hitachi, Ltd. is a Japanese multinational engineering and electronics
conglomerate company headquartered in Chiyoda, Tokyo, Japan. It is the
parent of the Hitachi Group and forms part of the DKB Group of
companies. Hitachi is a highly diversified company that operates eleven
business segments: Information & Telecommunication Systems, Social
Infrastructure, High Functional Materials & Components, Financial
Services, Power Systems, Electronic Systems & Equipment, & consumer
prodcts & gas stoves.
Target group of costumers:Target group of costumers: middle class.
Income:Income: middle& high income group.
Buying motive:Buying motive: trusted & experienced product quality.
15. Elekta Japan had a humble
beginning in 1988 in Japan.
The original team consisted of
5 employees and currently has
a team of over 200.
Today, the Elekta brand of
consumer electronics retails in
over 28 countries worldwide.
The corporate headquarter is
located in the Jebel Ali
Freezone in Dubai, U.A.E.
To provide high quality
consumer electronics at an
affordable price for all income
groups in various markets.
Target group of costumers:Target group of costumers:
households & families.
Income:Income: all income groups.
Buying motive:Buying motive: reasonable
price.
16. SANYO Electric Co., Ltd. is a
Japanese major electronics
company and member of the
Fortune Global 500 whose
headquarters is located in
Moriguchi, Osaka prefecture,
Japan. Sanyo targets the
middle of the market and has
over 230 subsidiaries and
affiliates.
On December 21, 2009
Panasonic completed a 400
billion yen ($4.5 billion)
acquisition of a 50.2% stake in
Sanyo, making Sanyo a
subsidiary of Panasonic. In July
2010, Panasonic announced
that they would acquire the
remaining shares of Sanyo.
Target group of costumers:Target group of costumers:
households & families.
Income:Income: all income groups
Buying motivesBuying motives:: durability &
quality.
17. Airlines Services:Airlines Services:
An airline is a company that
provides air transport
services for traveling
passengers and freight.
Airlines lease or own their
aircraft with which to supply
these services and may form
partnerships or alliances with
other airlines for mutual
benefit. Airline services can
be categorized as being
intercontinental, intra-
continental, domestic,
regional, or international, and
may be operated as scheduled
services or charters.
My brands are as follows:
Air India
Air Arabia
Jet Airways
18. Air India is the flag
carrier airline of India
owned by Air India
Limited, a Government of
India enterprise. The
airline operates a fleet of
Airbus and Boeing aircraft
serving various domestic
and international airports.
Target group of costumers:Target group of costumers:
tourists & travelers .
Income:Income: middle & high
income group.
Buying motive:Buying motive: reasonable
price.
19. Air Arabia is a low-cost airline with its
head office in the Sharjah Freight
Center, Sharjah International Airport, in
Sharjah, United Arab Emirates.
Target group of costumer:Target group of costumer: Families.
Income :Income : middle income group.
Buying motives:Buying motives: affordable
20. Jet Airways is the second of India's two
major airlines based in Mumbai, both, in
terms of market share and passengers
carried, after IndiGo. It operates over 3000
flights daily to 76 destinations worldwide.
Target group of costumers:Target group of costumers: tourists &
travelers .
Income:Income: middle and high income group.
Buying motive:Buying motive: excellent service.
22. Market survey:Market survey:
Market research is any organized effort to gather
information about target markets or customers. It
is a very important component of business
strategy. The term is commonly interchanged with
marketing research; however, expert practitioners
may wish to draw a distinction, in that marketing
research is concerned specifically about marketing
processes, while market research is concerned
specifically with markets.
23. Methods of market survey:Methods of market survey:
In-person surveys are one-on-one interviews typically conducted in high-
traffic locations such as shopping malls. They allow you to present people
with samples of products, packaging, or advertising and gather immediate
feedback. In-person surveys can generate response rates of more than 90
percent, but they are costly. With the time and labor involved, the tab for an
in-person survey can run as high as $100 per interview.
Telephone surveys are less expensive than in-person surveys, but costlier
than mail. However, due to consumer resistance to relentless telemarketing,
convincing people to participate in phone surveys has grown increasingly
difficult. Telephone surveys generally yield response rates of 50 to 60
percent.
Mail surveys are a relatively inexpensive way to reach a broad audience.
They're much cheaper than in-person and phone surveys, but they only
generate response rates of 3 percent to 15 percent. Despite the low return,
mail surveys remain a cost-effective choice for small businesses.
Online surveys usually generate unpredictable response rates and unreliable
data, because you have no control over the pool of respondents. But an online
survey is a simple, inexpensive way to collect anecdotal evidence and gather
customer opinions and preferences.
24. Questionnaire:Questionnaire:
Name : _________ Gender:__ Age:__Name : _________ Gender:__ Age:__
Location : ______ Income:____Location : ______ Income:____
Which jewelry brand do you prefer using?
Malabar gold
Joyalukkas
Atlas
Which one of these is preferred the most in
terms of quality?
Malabar gold
Joyalukkas
Atlas
Is the jewelry worth value paid?
_____________________________________
______________________________________.
Is price one of the buying motive for the brand
chosen?
____________________________________
__________________________________.
Jewelry:
25. 5. Which brand of gas stove would you prefer?
Hitachi
Elekta
Sanyo
6. Is the product safe?
________________________.
7. Are the after-sales services and guarantee period
best for the chosen brand?
____________________________________
________________________.
8. Are the instructions provided for its usage
(catalogue) ?
____________________________________
________________________.
Gas Stoves:
26. 9. Which airlines do you usually use?
Air India
Air Arabia
Jet airways
10. Is the flight safe ?
__________________________.
11. What is the primary motive for using this airlines service over
the others?
Reasonable price
Safety & security
Excellent service
12. Does this satisfy you completely?
________________________________________________
__________________________________________.
Airlines Services:Airlines Services:
28. Reasoning:
Jewelry:
Price: 4 out of 10 chose atlas jewelers for a reasonable price atlas
jewelers is considered best because of its reasonable making prices
and finishing charges. Whereas, Malabar gold & diamonds and
joyalukkas charge comparatively higher price for the same.
Quality: 5 out of 10 respondents chose Malabar gold for a good
quality. Malabar golds & diamonds is considered best in terms of
quality due to the usage of finest & purest form of gold and diamonds.
It also produces new designs which are desired by the women's of
today's world. It is equally supported by its 'Zero deduction Exchange
Policy‘.
Durability:5 on 10 chose joyalukas for its durability. the jewelry
produced by joyalukkas is said to last long due to the usage of well
developed technology to combine titanium nitriding PVD processing and
gold plating to provide a good gold color and a wear resistant surface
in its manufacturing.
Investment: atlas jewelers is considered to be best in the field of
investment in business due to its reasonable charges when compared
to the other two brands.
Pride & prestige: Malabar gold & diamonds & joyalukkas are equally
preferred for a high status & reputation in the society due to their good
name, prices when compared to atlas jewelers and their new designs.
30. Gas stoves:
Price: In terms of price, Elekta is preferred the most due to
its reasonable price when compared to other two brands.
Hitachi is least preferred in terms of price because of its
high rates.
Quality: Hitachi is preferred most in terms of quality due to
its new features and designs that come in the market. Hitachi
is more innovative when compared to the other brands.
Safety: Hitachi & Sanyo are known to be better in terms
safety and security features . Whereas, elekta is less
secured when compared to the others.
Guarantee period (durability) : durability is best in Hitachi
because of the good quality and innovation, and the best
designs that are introduced in the market.
Innovation (Latest model & technology): Hitachi is best in
terms of innovation as it keeps on introducing new models,
designs and features.
32. Airlines services:
Price: Air Arabia is considered to be less expensive in terms
of money when compared to Air India and jet airways. Jet
airways is most expensive when compared to the other two.
Service provided: jet airways is considered best in terms of
the services provided. It is very comfortable. Air Arabia is
said to be least in terms of service provided.
Safety & security: Jet airways is considered to be the best
in terms of safety & security. Whereas, Air India is said to
be least in terms of safety and security.
Flying schedule: Jet airways and Air Arabia is said to be
best in terms of flying schedules due to the flexible timings.
Air India is least in comparison when compared to the other
two, as it often leads to delays in schedules.
Destinations: Jet airways travels over 100 countries around
the world and 44 cities in India everyday.
33. Conclusion:
From this information & the survey conducted, we could see that,
in case of jewelry the buying motives include prices, quality,
durability, investment purpose for business and pride and
prestige. Malabar gold and diamonds is considered best in terms
of quality and is also preferred the most for pride & prestige
and a high status in the society. Joyalukkas & atlas are equally
best for investment purpose due to its reasonable price.
In case of gas stoves, we could conclude that the buying motives
are price, quality, safety, after sales services, guarantee period
(durability), etc. hitachi is the most innovativeand safe among
the others.
For airlines services, the motives include price, safety &
security, service provided, flying schedule and destinations. Air
Arabia is best in terms of price. Jet airways in terms of safety
and security and destinations as it travels destinations over a
100 countries & 44 cities in India daily with its flexible
schedules.