This document provides 4 ways to build your own brand as a designer: 1. Develop a proper logo that represents your design style and personality. 2. Create a portfolio on your website and blog to showcase your best work and knowledge and distribute your work on CDs or printed materials. 3. Get social on platforms like LinkedIn, Twitter, Facebook to upload your work, be interesting and creative to raise awareness of your brand. 4. Return to the design community by creating freebies, tutorials, and articles to boost your public image and awareness.

1. 4 ways to build your own brand
Cayla Ng, Web Designer, iconnect360

2. Why Branding is so
important?

3. • Branding promote
recognition.
• Promote your value.
- who you are.
- what you do.
- what skill you have.

5. 1 – A proper logo

6. 1 – A proper logo
• Why?
- Building your brand
- Show what type of designer you are.
- Show your design style.
- Show personality of your work.

7. 1 – A proper logo
• How?
- Identify your brand
- Be unique
- Start doodling
- Be flexible

8. Example:

9. 2 – Create Portfolio
• Why?
- People know
your work.
- Way you done
your work.

10. 2 – Create Portfolio
• How?
- Website
 People can view the site online.
- Blog
 Know more about you.
 Promote your personality.
 The knowledge that you have
- CD
 Distribute to other to view your work
- Printing

11. 2 – Create Portfolio
• Remember!!
- Focus on your strengths
- Define yourself with a particular style
- Only include the BEST of you
Yes No

12. Example:

13. 3 – Get social to create a public
presence

14. 3 – Get social to create a public
presence
• How?
- Upload your work
- Be interesting
- Creative
- Funny
• Why?
- Creating awareness
- Let people remember you.

15. 3 – Get social to create a public
presence
• Where?
- LinkedIn
- Twitter
- Facebook
- Blogging and etc.
• Remember!!
- The more you do that, the
more you realise it’s the best
way to do it.

16. 4 – Return to the community

17. 4 – Return to the community
• Why?
- Boost awareness.
- Build a public image.
• How?
- Creating freebies
- Photoshop tutorials
- Create articles to discuss

18. 4 – Return to the community
• Where?
- http://www.smashingmagazine.com/
- http://graphicburger.com/
- http://designshack.net/
- Blogging and etc.
• Remember!!
- “Start guest posting on high-traffic blogs about
design.”

19. Example:

20. Summary!
• Branding is important. Lets start branding
now!