Self Packaging
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(1st April 2018) BFBM စီးပြားေရးဆိုင္ရာ အခမဲ့ေဟာေျပာပြဲတြင္ ဆရာႀကီး ပါေမာကၡ ေဒါက္တာေအာင္ထြန္းသက္ ေဟာေျပာခဲ့သည့္ Presentation File
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Self Packaging
- 5. Packaging • Process • Engineering • Boxing of goods • Enlighten and solicit patronage
- 6. Self Packaging • Self-branding • Presentation • Art • Distinct capabilities • Image • Commercialize
- 7. Self Packaging • Attracting and converging attention • Molding, defining and earmarking “Promise” • Satisfy need of audience
- 8. Self Packaging • Control perception • Authenticity important • Curiosity • Rarity
- 9. Self Packaging • Unlock opportunities • Trademark around idea or personality • Invaluable and intangible asset • Catapult status and income simultaneously • 8 elements
- 10. 1. Self- Containment • Restrain • Commitment on uncommonness • Trademark built around what sets one apart
- 11. 1. Self- Containment • Self-mastery • Poise • Check excessiveness • Differentiation give competitive edge
- 12. 2. Bunching • Aligning with right groups • Target community • Locate in related talent clusters (professional or social network)
- 13. 2. Bunching • Alignment with entertainment channels, magazines or websites • “Co-branding” • Wider coverage
- 14. 3. Illumination • Drama • Camera, lights and action • Front-stage activity • Packaged to communicate content
- 15. 3. Illumination • Speak language of brand • Strengthen affinity
- 16. 3. Illumination • Eliminate aversion • Brand awareness goal of packaging • Loyalty
- 17. 3. Illumination • Keep brand followers guessing • Look out for more • Keep community craving
- 18. 4. Barrier Protection • Brands survive on reputation • Good reputation management
- 19. 5. Marketing • Product packaging encourage end-use • Self-packaging more about self-promotion not self- expression
- 20. 5. Marketing • Packaging reflect brand promise and identity to attract attention • Brand = Story • Engage audience • Follow narrative
- 21. 5. Marketing • Authenticity drives brand performance • Brand very original
- 22. 5. Marketing • Aligned internally and externally • Internally - good grasp of brand promises • Externally - understand claims brand makes • Foster lasting loyalty
- 23. 6. Security • Packages discourage pilfering • Tamper proof to prevent easy replication • Brands created and nurtured not copied
- 24. 6. Security • Brand imitation engenders glut • Fixed images become moribund, regressive and boring • Reduce risk of duplication by continuously evolving
- 25. 6. Security • Trademarks continuously refined • Brand development discourage impostors
- 26. 7. Expediency • Brand quickly interpreted • Brands thrive better as complete packages
- 27. 8. Portion Control • “Don’t take more than you can chew” • Avoid going out of defined concepts • Ambassador of own trademark • Appearance, demeanor, values and ethics
- 28. PERSONAL BRANDING: IMPORTANCE OF SELF-PACKAGING
- 30. Self- Packaging • More than just dressing • Everything about you • How you interact with people • How much confidence you have
- 31. Products • Some look extremely luxurious and expensive at first glance • Others look so cheap and substandard • Others appear well-packaged and excellent
- 32. YOU • Product • If you get your packaging wrong • Disaster
- 33. YOU • Think about how you packaged yourself • Does it really represent who you are and what you aspire to be • Remain true to yourself
- 35. Personal Branding • Marketing themselves and careers as brands • Self improvement • Self packaging
- 37. Personal Branding • Ongoing process • Image or impression in minds of others • Relationship constantly made and remade • Reinforcement
- 38. Online presence • Network socially and professionally • Build personal brand • Spur innovation
- 39. Personal Branding • “Self-packaging" • Success not determined by skills, motivations, and interests • But how effectively they are branded
- 40. Personal Branding • More about self-promotion • Rather than true self- expression
- 41. Personal Branding • Self-promotion intentional • Purposely shaping image or persona • Self-expression byproduct of promotion
- 42. Personal Branding • Professional aspirations • Personal-level social networks
- 43. Online Self • Marketing and promotional tool • Social value transform rewards in offline world
- 44. Social Media • Vehicle for self-branding • Maintenance of online brand • Complex, technologically mediated venues for self branding
- 45. Personal Branding • Think of yourself differently • You’re not an ‘employee’ • You’re not a ‘staffer’ • You’re not a ‘worker’ • You are a ‘brand’
- 46. Building Personal Brand • Single most important thing • Long-term success • Limelight • Recognition
- 49. ThankYou!