This document provides tips for using LinkedIn to build communities and professional networks. It discusses starting a LinkedIn group and making it successful through regular engaging content, feedback from members, and relevance. It also recommends developing a content marketing strategy using LinkedIn features like blogs, discussions, videos and more. Additionally, it outlines why having a strong company page and personal brand on LinkedIn is important for credibility, marketing, recruitment and boosting professional reputation.

1. Building amazing communities
through LinkedIn

3. Stuff you’ll learn this morning
• Starting a LinkedIn group in a crowded market – and making it work
• Leveraging LinkedIn features to build a highly targeted community
• Creating and distributing great content
• Best practice tips for developing your business pages
• Integrating LinkedIn into your digital recruitment marketing strategy
• Using LinkedIn to build your personal brand
• I’m useless with technology
• I’m a secret superhero...

5. Digital strategy (yep, you need one!)

6. Standing out in a crowded market
These days personality rules!

7. your LinkedIn group
• Identify a purpose for the group
• Know where your members are coming from
• Call it something original (HINT: NOT your co name)
• Optimise your group overview page
• Enlist an engaged admin/management team
• Empower your employees
• Provide compelling content
• Prepare to work hard

8. 8 tricks to LinkedIn group success
1. Treat your group like a village
2. Make it the members’ group. Not yours
3. Provide & encourage regular, engaging content
4. Establish sub-groups (where applicable)
5. Court member feedback & views
6. Keep it relevant
7. Engage through weekly announcements
8. Don’t be afraid to push boundaries

9. LinkedIn group development

10. Content marketing – defying recruitment ‘law’

11. Creating & distributing great content
• Start or develop an existing blog
• Initiate discussions, surveys & polls
• Go digital with video engagement
• Use social sharing options
• Profit from status updates
• Add SlideShare as an app on your profile
• Join relevant groups and get involved
• Be ubiquitous

12. 9 reasons why you need a company page
1. Build credibility & enhance your brand
2. Tell your company’s story
3. Product & services awareness
4. Content marketing
5. SEO – get found by jobseekers and clients
6. Company reach (encourage followers to like/share/comment
on posts)
7. Measurement & analysis for targeted strategies
8. Promote career opportunities
9. Boost team performance by activating your employees and
customers as brand ambassadors
Tip: Follow your competitors and receive employee updates. But it’s not as good as

13. Personal brand reputation

14. • LinkedIn perfect platform to showcase YOU (and your team)
• Determine a sustainable strategy
• Whip up a frenzy of sustained activity
• Seek and showcase recommendations
• Join discussions, start polls, answer questions, etc
• Tell people which events you’re attending
• People are drawn to expertise
Sizzle your shizzle
...and let your staff do the same!!

15. Any questions?