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A “Brand”
New You
 Sarah Rach-Sovich
What is
Branding?
Do you
recognize these?
It’s about…




• Conversations
• YOU
• Your “customers”
Key Components

                • Consistency




•Memorability
The only thing that
gets immediate relief        Why?
  from change is…
     a wet baby!
                        •   Generalists – Out
                        •   Specialists – In
                        •   Downside?
                        •   Upside?
                        •   Caution
Simple Steps
• 1. Identify your brand
• 2. Implement
Pieces of the
                      puzzle
• Internal vs. external
• Self-impression vs. how other
  perceive you
Questions

•   Who are you?
•   What can you do for and with ____?
•   What is your niche?
•   A path back to you
Define yourself

•   Values
•   Passion
•   Gifts
•   Personality
•   What makes you unique
•   Expert status
Think about it…
Other ideas
• Ask others
• Look at recommendations
• Review your work
• Resume/Cover Letter
• Networking
  – Business cards
  – Signatures
  – Voicemail
• Interview
Implementation


• Portfolio/E-Folio
• Online Presence
  – LinkedIn
  – Facebook
  – Twitter
  – Pinterest
  – Blog
Specific Ideas

•   Header/Font     •   Dress
•   “Feel”          •   Photos
•   Basic Info      •   Philosophy
•   Expert status   •   Put your name on it
•   Same language
Do you realize?

• You are already creating a brand!
  – Everyday impressions
  – Digital footprint




               “trustworthy, engaging,
               ethical communicator”
Branding For
               A Specific Audience
• It is like tailoring a resume/cover letter
• What do you have that speaks to that
  position or employer
• It takes time to develop
• Re-evaluate and change if needed
Outside the Box Job Searching - A Brand New You

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Editor's Notes

  1. Downside – a brand could limit youBut… if you brand effectively you will create far more interest in the areas you want to be noticed in vs. a little interest in many areas that might not matter much to you Caution would be to think big picture… so that you don’t limit, but you are specific enough…