Keynote by Catherine Magnant @ ECIA Closing Conference on November 28 2014 in Amsterdam (The Netherlands).

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Culture, creativity and innovation in the new Commission Catherine Magnant Deputy Head of Unit , Cultural policy European Commission Directorate-general Education & Culture Culture & Creativity Directorate ECIA Final conference Amsterdam, 28 November 2014

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What I will talk about
1. CCS in the new Commission: who does what?
2. The way forward in EAC
3. DG EAC's answer to ECIA's recommendations

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1. The cultural and creative sectors in the new Commission: who does what?

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Elzbieta Bienkowska's mandate
Internal market, Industry, Entrepreneurship and SMEs

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Günther Oettinger's mandate
Digital economy and society
(…)copyright law, support cultural and creative industries and exploit their potential for the economy (…)

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Tibor Navracsics's mandate
Education, Culture, Youth and Sport
(…)Promote culture as a catalyst for innovation:
•by maximising the sector's contribution to jobs and growth, particularly the young,
•by promoting our cultural diversity
•by helping Europe's culture sectors to reach out to new audiences , using the Creative Europe programme to best effect (…)

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2. The way forward in EAC

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Building on the 'acquis' (EAC)
- Green paper 2010 ('unlocking the potential of CCIs')
- Communication 2012 ('promoting the CCS for growth and jobs in the EU')
- Policy work with EU MS (exchange of good practice – Work Plan for Culture)

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The way forward in EAC:
TWO MAIN LINES OF ACTION
(1) Policy (within Commission and with EU MS)
(2) Funding (Creative Europe)

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POLICY
-Regulatory environment for CCS (contribution to IPR & VAT revisions)
-Improving the evidence on the economy of culture (with Eurostat)
- Fostering the exchange of good practice bewteen EU Member States through the Open Method of Coordination – Work Plan for Culture
-

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POLICY
The Work Plan for Culture and the 'Open Method of Coordination': a unique policy tool
- 2011-2014: Cultural and creative sectors one of 6 priority areas (focus on regional dimension, export strategies and access to funding)
- 2015-2018: Cultural and creative sectors, creative economy and innovation one of 4 priority sectors (innovation & entrepreneurship)

12. Creative Europe
What’s in it for the Europe’s cultural and creative sectors?
2014-2020

13. ABOUT CREATIVE EUROPE
7 years (2014-2020), 1.4 billion €
11.
Offers funding for:
•Support CCIs to adapt
•Development of European films, TV programmes and games
•Distribution and promotion of European films, festivals, cinema networks
•Training for cultural and creative professionals/artists
•Cross-border cooperation projects
2014-2020

15. CROSS-SECTORAL STRAND
€121m for a Guarantee Fund to facilitate loans to cultural and creative enterprises and organisations
Support for piloting projects bridging different cultural and creative sectors
2014-2020

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Key features of the Loan Guarantee Facility
-Loans to organisations operating in the CCS
- Market driven guarantee, banks investing in portfolios of loans
- Capacity-building for banks: non-financial leverage
- Managed by the European Investment Fund
- € 121 million fund raising credits for up to € ca.700 M to the benefit of SMEs in CCS

17. 3. DG EAC's answer to ECIA's recommendations

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ECIA RECOMMENDATION N 1
•Stimulate innovation and growth by enabling cross sectorial innovation
•DG EAC’s contributions:
•- Creative Europe's cross sectorial strand
•- OMC working group on innovative measures to promote entrepreneurship and new business models in CCS (2016-2017)

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ECIA RECOMMENDATION N° 2
•Build better business support and access to finance in effective regional ecosystems
•DG EAC’s contributions:
•- Funding: Creative Europe's loan garantee facility
•- Policy: OMC 2014-2015 on access to finance for CCS

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A good practice report on access to finance in the cultural and creative sectors
planned for end 2015
Ongoing work of EU expert group on the cultural and creative sectors

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ECIA RECOMMENDATION N° 3
•Measure and raise awareness of the value of the cultural and creative industries
•DG EAC’s contribution:
•- relaunching of work on cultural statistics with Eurostat, first results in 2015
•- 2015-2016: new study on value chains in CCS

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Thank you for your attention!
Culture