David Furmage: Cluster 2020 - Next generation business support
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Presentation by David Furmage during the Parallel Session on Cluster Excellence & Internationalisation @ ECIA Closing Conference on November 27 2014 in Amsterdam (The Netherlands).
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David Furmage: Cluster 2020 - Next generation business support
- 1. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action
- 2. Cluster Excellence Concrete Action Next Generation Business Support This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Cluster 2020 Amsterdam 27 Nov 2014 * Cluster 2020 David Furmage Cluster 2020 Project Lead Serious Games Institute, Coventry University Enterprises West Midlands, UK DFurmage@cad.coventry.ac.uk www.cluster2020live.eu
- 3. Cluster 2020 - Personalised Approach This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. feel & think like them Acronym, name and logo of the action Cluster 2020 look through the Lens of individual businesses informs better policies, programmes & clustering www.cluster2020live.eu
- 4. Data Labs – concrete action This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Cluster 2020 the right data for each business, own, open, commercial to bring competitive advantage date experts … identify new markets, map customers, leverage funds, make compelling personalised web content, train staff in using data, run sentiment analysis on competitor’s networks www.cluster2020live.eu
- 5. Connecting CCIs to High Growth Sectors low carbon, healthcare, tourism Challenge example: amphitheatre – increase audiences, new revenue models Visualisation Tools to engage Manage IP open discussion to closed consortia This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Cluster 2020 Innovation Labs – Cross-Innovation Library of Birmingham, Amphitheatre
- 6. davidfurmage@mac.com www.cluster2020live.eu www.eciaplatform.eu This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Cluster 2020 What Works? Challenges? Future? what works? • Be practical. So SMEs understand how data & innovation relates to them exactly • Pro-active Brokerage. Innovation needs nudging and nurturing its not magic! • Funding. Helps de-risk engagement Voucher Schemes ‘Will find Money’ L of Bham Challenges? • Communicate clearly. SMEs wont turn up if they think its not relevant to them • Management Consultancy. A lot of expert time went in exploring data options Future? • Both programmes can be integrated into main-stream ERDF/other support programmes 50% funding Innovation Voucher Schemes thank you for listening! www.eciaplatform.eu/thematic-reports
Editor's Notes
- Hello and I’m delighted to be in Amsterdam today. My name is David Furmage from Coventry University Enterprises. I am leading Cluster 2020, one of the two Cluster Excellence concrete actions from ECIA.
- Cluster 2020 takes a personalised approach to business. We say you must look ‘through the lens’ of each individual business. Feel their pain and think like them. Walk their journey with them and in that way understand the challenges they face and the solutions they need. This personalised understanding informs better policies and support programmes. And I just want to mention two examples from our concrete actions…
- Data Labs – We’ve all heard about big-data, but here we have been helping creative businesses use their own data, open and commercial data to bring them competitive advantage. We tested the idea with production & PR companies, a dance company, animators and a cluster organization…. Each business was given 5-10 days of a data experts time. Outcomes included Identify new markets, mapping existing customers, leveraging new funding, making compelling personalised web content, training staff in using data and running social media sentiment analysis, to better understand their competitors networks.
- Innovation Labs We have been exploring how best to connect the challenges and opportunities from high growth sectors, such as low carbon, healthcare & Tourism, with CCIs. The Library of Birmingham set a challenge to better use its amphitheatre, to increase audiences and start new revenue models. We used visualisation tools (Smartcloud) to bring this challenge to life and help delegates understand how they could engage, develop ideas and form consortia to provide solutions to this challenge. We were very clear about Intellectual property, IP. Innovation needs a combination of open IP discussion starters, followed by closed IP in consortia to land commercial solutions. We protected the IP for stakeholders involved. how they could engage & develop ideas and form consortia (2min)
- What works or not/what are challenges/future expectations (2min) what works Being very practical - so individual businesses can see how the measures of data and innovation relate to them exactly Pro-active brokerage - Innovation doesn’t happen by magic. It needs nudging and nurturing into existence. Funding - having some money available helps to de-risk business engagement, eg., Innovation Vouchers (up to €5K). But its not essential. With the library of Birmingham there was no koney ‘on-the-table’ but they said if the ideas are right we can find some money. challenges Communicating clearly. So creatives know the labs are relevant to them (otherwise they simply don't turn up!) Burning up time as a management consultant - with the data lab some projects became swamped with the sheer number of ways that data could be used. Its essential to focus as fast as possible on 1 way of using data .. or get more funding! future both programmes could be integrated into broader business support programmes subsidised through 50% ERDF/single pot funding, or using small Innovation Voucher schemes to stimulate actions.