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How Information (Data!) can help your Creative Business - by David Furmage, Project coordinator Cluster 2020

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Cluster 2020 - supporting creative businesses
http://www.cluster2020live.eu
http://www.howtogrow.eu/ecia/project/cluster2020/
twitter: cluster_2020

The European Creative Industries Alliance (ECIA): http://www.eciaplatform.eu/

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How Information (Data!) can help your Creative Business - by David Furmage, Project coordinator Cluster 2020

  1. 1. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Cluster 2020 UK June 2013 * David Furmage DFurmage@cad.coventry.ac.uk Serious Games Institute Coventry University Enterprises West Midlands, UK How Information (Data!) can help your Creative Business Welcome from Cluster 2020 Cluster 2020
  2. 2. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action developing next generation clusters & business support What is Cluster 2020 & ECIA? ECIA: €100m private/public to help creative businesses GROW in smart, sustainable ways €10m into 9 projects 4x access to finance, 2x voucher schemes, 2x cluster excellence & collaboration, ECIAP policy platform where? this pilot is in UK, France, Germany why? tough times need new support solutions for? for support organisations. policymakers at city, local, regional, national, Europe-wide www.howtogrow.eu/ecia
  3. 3. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Cluster 2020 how? Testing New Ideas… Cluster 2020 Creative Accelerator face2face / online tools Growth Opportunities finding new markets better access to them SMART DATA helping SME’s use data for competitive advantage Coworking/ Incubation better use of space and services Expert Videos helping businesses with latest thinking Cluster 2020 publishing guides & policy blueprints developing new approaches and methodologies reporting ideas to stakeholders from Business support, Local to national governments and Europe-wide
  4. 4. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Cluster 2020 * David Furmage DFurmage@cad.coventry.ac.uk Serious Games Institute Coventry University Enterprises West Midlands, UK Bringing competitive advantage to SME’s with DATA (open, commercial or their own data) SMART DATA for SME’s Cluster 2020
  5. 5. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Cluster 2020 * 3 aspects to SMART DATA… Cluster 2020 …. For SME’s • Understand ways data can help your business (case studies) • Opportunity to access data experts with funding support
  6. 6. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Cluster 2020 * 3 aspects to SMART DATA… Cluster 2020 …. For DATA EXPERTS • Opening up a new market with SME’s through understanding and managing expectations • Long term – establish an trusted market place for data experts and their services
  7. 7. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Cluster 2020 * 3 aspects to SMART DATA… Cluster 2020 …. For POLICYMAKERS (from cluster managers and city level to national and beyond) • Establish the value of running SMART DATA • Explain the pitfalls, optimize the methodology for business support organisations • Re-define funding programmes to include data expert services in the future • Establish this model across Europe thru ECIA also trialing in Munich & Toulon
  8. 8. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Cluster 2020 * the 8 CASE STUDY CCI’s… Cluster 2020 4 x birmingham case studies Digital Media Businesses - smart listing of CCI events on website – making website more compelling TOTEM LEARNING – proving new markets for angel investors BIG Cat – analysis of failed bids – using data to perform better in pitching for future work Embody Dance – Info graphic to establish new markets and territories for expansion into new geographic area of disability and older people dance classes 4 x MANCHESTER case studies Culture 24 – building new revenue streams out of a smarter analysis of 15,000 events SKV – Learning to use data in-house to target new customers Toasted Productions – social media competitor analysis, identifying influencers to better target marketing effort All Animated – Evidencing the reach and strength of an animation cluster in Northern England using info graphics, to build membership and influence
  9. 9. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Expectations of Today for the SME’s Discuss your own data project with your expert, agree next steps Discuss your objectives with the wider group benefit from their thoughts, ideas and solutions for you Get a wider appreciation of the ways data could help your business in the future Contribute to refining programmes like this to help us pitch them for wider adoption and funding in the future www.cluster2020live.eu/results
  10. 10. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Cluster 2020 1st May 2013 Birmingham * agenda – workshop June 13 Cluster 2020 11.00 Welcome & Intro 11.10-11.30 Company Intros 11.30-11.45 Data Experts Intro 11.45-12.40 Findings (1-to-1 sessions) 12.40-13.25 LUNCH 13.25-14.30 Feedback/Discussion 14.30-14.50 Next Steps (1-to-1) 14.50-15.00 Final Remarks 15.00 Refreshments/close
  11. 11. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Cluster 2020 Exciting Stuff! Cluster 2020 creative accelerator | data mini-labs growth & trends | expert videos productivity guides | new services co-working spaces | collaborations
  12. 12. This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Cluster 2020 thanks for listening! Exciting Stuff! linked-in group supporting creative businesses www.cluster2020live.eu www.howtogrow.eu/ecia/ twitter: cluster_2020 DFurmage@cad.coventry.ac.uk pending confirmation core partners Cluster 2020

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