This initiative provides training modules to encourage competitiveness among European enterprises. The training modules aim to promote excellence in cluster management, internationalization, collaboration processes, incubation, cluster strategy development, and use of social media. The modules are intended to provide basic training for new and existing creative cluster managers.

1. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Cluster Excellence
and
Internationalisation
Simone Rosini
MFG – Innovation Agency for Media
and Creative Industries
European Creative Cluster Lab - ECCL

2. Region Lombardia Technologie- und
Milano Metropoli
University of Lille
Sciences Humaines
Austria Wirtschaftsservice
Eurometropolis Lille-
Kortrijk-Tournai
Managing Creativity and Creative
This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Generalitat of Catalunya -
Culture Department
European Cluster
Managers‘ Club
European Cluster
Collaboration Platform
Ministry of Finance and Economics;
Baden-Württemberg
Cluster Creative Industries
Baden- Württemberg
District of Creativity
Acronym, name and logo of the action
Contributor Multiplier
EDU Cluster
kre(h)tiv Hannover
ImMediaTe – Filas
Teams
Stowarzyszenie Twórców
Grafiki Użytkowej
Marketinggesellschaft (TMG)
University of Lille
Science and Technology
CSP –
Innovazione Nelle ICT
medien forum freiburg
Ad Artis SAR Art
Foundation
Popakademie Baden-
Württemberg
Coworking Stuttgart
National Endowment for Science,
Technology and the Arts (NESTA)
InnoTrain IT
Network
Creative Zürich
City of Amsterdam –
Economics Affairs Department
Le Fresnoy, Studio national des
arts contemporains
SAR Marketing Communication
Association
Architecture, Engineering
and Design Stuttgart (aed)
TACTICS
Centrum Cybernetyki
Clusterland Oberösterreich
Alternatywny Klaster
Informatyczny
Baden-Württemberg:
Connected
Barcelona Activa
Barcelona Design Centre
Mazowiecki Sojusz
Energetyczny
Mazovia Klaster ICT
Bristol City Council -
Economic Development
Nord-Pas de Calais -
regional council
How to Grow (EDC)
Millenium Project
Cluster-Excellence.eu
Media Evolution
Incubation, Innovation and
Creativity
European Cluster Collaboration Lab
Coordination/ Marketing
Cross Sectorial Collaboration btw
Creative and Traditional Industries
New Collaboration Approaches
between Creative Clusters
European Interest Group of
Creativity and Innovation (EICI)
City of Copenhagen
Tallinn City Enterprise
Board
ACCIÓ- Economic
Development Agency
OPTOKLASTER- Mazovian
Photonics Technology Cluster

3. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
CCMs Training Modules for Excellence
Cluster Strategy Module
Internationalization
Collaboration processes
in Clusters
and networks
Incubation
Cluster
Strategy
Module
Social media
For a creative
Cluster
excellence
European Creative Cluster Lab - ECCL

4. Potential achievements…
This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
What can we do with our creative
cluster manager learning modules?
Provide basic trainings:
1. For new creative cluster management
2. For cluster managers willing to undertake new actions
3. A useful benchmark to compare methodologies
European Creative Cluster Lab - ECCL

5. …knowing our limits…
This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
What we can not do with our creative
cluster manager learning modules
Provide:
1. Advanced trainings for seasoned creative cluster
managers
2. Answer to sectors´ specific issues
European Creative Cluster Lab - ECCL

6. …and studying new solutions
How do we cope with the specific and urgent problems of
This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
the creative cluster managers?
ECCL Peer-Learning Group
European Creative Cluster Lab - ECCL

7. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Messages
 Tailored trainings for
cluster members make
a big difference – make
sure comprehending
your members´ needs
 Learning from mistakes
can be as productive as
learning from best
„good practice“
Acronym, name and logo of the action
European Creative Cluster Lab - ECCL

8. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Cluster Excellence and
Internationalisation
• Cluster Excellence
– excellent professional management in order
to ensure sustainable competitiveness for
cluster members (not for its own sake)
• Internationalisation
 a service offered by cluster management
when compatible with cluster members’
growth strategy (not for everyone)
• ECCL training to support both
European Creative Cluster Lab - ECCL

9. Our cross-collaboration
CULTURAL AND CREATIVE ACTIVITIES
Information services
This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
OTHER ECONOMIC ACTIVITIES
C. Other creative activities
Advertising business
communication and creative
services to business
Specialized design activities
Architecture
A. Artistic and cultural
services
Creative, Arts and entertainment
activities
Libraries, archives, museums and
other cultural activities
B. Cultural industries
Book publishers, journals and
other
Audiovisual
Photography
Cultural products for retail
D. Copyright-based ICT activities
Software, consultancy and related
activities
Data processing, hosting, web, etc.
Intermediate
demand of
Companies
Consumer
Private &
Public
Artistic
creativity
“Functional”
Creativity
Creative-intensive business
services -CIBS-European
Creative Cluster Lab - ECCL

10. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Contact detail:
Simone Rosini
MFG Baden –Württemberg
rosini@mfg.de
Acronym, name and logo of the action
European Creative Cluster Lab - ECCL