Catchy is a specialist developer marketing agency. We help brands create, build and engage with app developer communities. Catchy has offices in Europe and the US and services clients globally.

1. Catchy
Business to Developer (B2D) Marketing
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2. Ecosystem Explosion
The developer ecosystem, a complex cityscape.
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3. Common Developer Program Questions
How many of your
developer relations
are one-night
stands?
What’s your true
acquisition cost
per developer?
How many of
your developers
are actively
developing?
Catchy provides the answers
What was the ROI
from your last
developer event?
Which of your
developers are
most valuable?
How many
of your developers
are below the app
“poverty line?”
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4. Global Services Portfolio/Examples
o Developer journey mapping
o Pipeline pinch points
o Target developer
identification
o And more…
Strategy
o Data cleansing
o Survey execution and analysis
o Unified database creation
o And more…
Delivery
Insight
o Pipeline acceleration
o Events plus
o Seeded device
management
o Developer outreach centre
o Marketing calendar
management
o And more…
Our services are tailored to the developer ecosystem.
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5. Overview
• Catchy helps create, build and engage your
developer community, whether you’re wrestling
with your existing community of thousands or just
starting out with the release of your first API.
• Wherever you are in the cycle – strategy creation,
campaign delivery and management, or analyzing
results and data, Catchy gets results.
Shaping the marketing plan and strategy.
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6. Common Road blocks
Catchy Solution
Block:
1. The blanket term
‘Developer’ is applied
to everyone
2. The short head and the
long tail yield poor
returns.
3. Developers sign up but
don’t take next step.
1. We develop hyper
segmented one to one
campaigns
2. We unlock the lucrative
“middle core” of
professional developers
3. We accelerate the
pipeline.
Catchy unblocks the marketing gridlock.
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7. Example: Developer Journey Mapping
Catchy answers the following questions about your
developers:
Why do they want to
work with you?
Why do they want to
work with you?
How do your
competitors work with
them?
Where do your
developers come from?
What do they need to
move them along?
Where do they get stuck
in your pipeline?
Effective marketing to developers.
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8. Developer Outreach Centre
• Catchy runs a dedicated
Developer Outreach Centre.
• Staffed by trained and
experienced professionals who
manage campaigns using
multiple contact channels.
• Outbound and inbound telemarketing, email, digital and
social media.
Amplifying marketing campaigns.
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9. Example: Pipeline Acceleration
•
Catchy locates and unblocks pinch
points in your developer flow.
•
Catchy designs and executes the
campaigns through our Developer
Outreach Centre.
•
Our multi channel approach is 7x more
effective than a standard mass email.
Increasing engagement and conversion.
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10. Example: Events Support
Catchy helps deliver results from your
events.
•
•
Pre event – Target identification and
attendee recruitment
•
Post Event – Survey attendees, track
actions and follow ups
•
Making events matter.
Events Plus service
Generate Event ROI
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11. Getting Value from Data
• Survey results analysis
• Effective recommendations
• Target developer identification
• App and developer trend analysis
• Database management and unification
Catchy has a team of data scientists.
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12. We Work at Enterprise Scale
Catchy handles thousands of developers daily.
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13. Our Stats
Contacted
Managed
>500K
Managed >100
developers in the >50
campaigns in
past 12 months campaigns
the last
this year year
Worked
with >12
platforms
Campaigns in
>90 markets in
6 languages
Offices in UK/US plus dedicated multilingual developer outreach centre.
Catchy knows developers.
Catchy analyzes
over 1 Million app
data points per
month
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14. Catchy
Amplify your developer marketing.
www.catchyagency.com
Europe/Asia: +44 (0)1225 424648
USA: +1 (650) 943 2320
catchus@catchyagency.com
www.catchyagency.com
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