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The Open API Effect
The document discusses the importance and impact of open APIs in fostering innovation and creating ecosystems for companies. It outlines various roles and functions within an organization that contribute to API development and management, emphasizing collaboration across departments like engineering, marketing, and business development. Additionally, it highlights the need for strategic partnerships and effective app promotion to optimize API usage and drive business growth.
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The Open API Effect
- 1. The Open APIEffect Julie Knibbe Deezer Platform @julieknibbe
- 2. I wanna bea billionaire… Source: John Musser, May 2012, ProgrammableWeb
- 3. 30K APIs by 2016 Areyou really ready for this? Of course.
- 4. So you start…developing Your company HR, Legal, Ops, Finance, BusAdmin… Engineering Sales & Marketing Product Sales Tech R&D BizDev Marco m
- 5. For whom? Internal API PartnerAPI Open API
- 6. By whom? Somany great developers out there
- 7. Congrats! The babyis born And it’s not like you can drop it.
- 8. Wait for theOpen API Magic • • • • • Open a window on your product Enter the app economy Fostering innovation Creating an ecosystem Growing your company’s business Wait? Really?
- 9. Early adopters startusing it … Your company HR, Ops, Finance, BusAdmin… Engineering Support & Feature requests Product Tech Development R&D Sales & Marketing Sales BizDev Marco m
- 10. Why don’t you….? • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Blahblah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Very long list of bugs and feature requests
- 11. Your product movesto a new version… Your company HR, Ops, Finance, BusAdmin… Engineering Community Support & Feature Management requests Product Product evolutions Tech Development R&D Sales & Marketing Sales BizDev Marco m
- 12. Cool, a newhome page
- 13. +1 item: addthat to our API • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah Blah blah blah blah Blah blah blah blah Blah blah blah Blah blah blah blah blah
- 14. That would benice if developers were aware of it…
- 15. Whatever your APItype is • • • • API = product (Twilio) API projects the product (Deezer) The API promotes the product (Deezer) The API powers & feeds the product (Deezer/Twitter) Source: 3Scale
- 16. Find new partnerships Yourcompany HR, Ops, Finance, BusAdmin, Legal… Engineering Community Support & Feature Management requests Product Product evolutions Tech Development R&D Partner strategic offerings Sales & Marketing Sales BizDev Marco m App promotion
- 17. We should letour users know
- 18. Time for abusiness model Your company HR, Ops, Finance, BusAdmin, Legal… Engineering Sales & Marketing Support & Feature requests Product Product evolutions Tech Development R&D Partner strategic offerings Commercial use Sales BizDev Marco m App promotion
- 19. Where are thebillions again? Your company HR, Ops, Finance, BusAdmin, Legal… Engineering Sales & Marketing Support & Feature requests Product Product evolutions Tech Development R&D Partner strategic offerings Community Management Commercial use Sales Analytics BizDev Marco m App promotion
- 20. Numbers, numbers please! •Your overall API usage • Who uses it • Who uses what • Who drives you users/revenue? & loop on that
- 21. And suddenly… Your company HR,Ops, Finance, BusAdmin… Engineering Sales & Marketing Support & Feature requests Product Product evolutions Tech Development R&D Partner strategic offerings Community Management Commercial use Sales Analytics BizDev Marco m App promotion
- 22.
- 23. But it’s notlike Your company HR, Ops, Finance, BusAdmin… Engineering Sales & Marketing Support & Feature requests Product Product evolutions Tech Development R&D Partner strategic offerings Commercial use Sales Analytics BusDe v Marco m App promotion
- 24. You’ll have tofind the right people Tech Architects Engineers DBAs API Product Manager Developer Evangelist Platform Marketing Partner Support Sales & Marketing Business Development App Marketing Manager
- 25. Successful? Scale Tech Architects Engineers DBAs API ProductManager Developer Evangelist* Platform Marketing* Partner Support* *local roles Sales & Marketing Business Development* App Marketing Manager*
- 26. I wanna bea billionaire… Source: John Musser, May 2012, ProgrammableWeb