This document discusses various political, economic, social, technological, and competitive factors that affect Tim Hortons' business strategy and operations. It notes that Tim Hortons must comply with government policies and regulations. Other sections analyze economic conditions, demographics, technology, strengths/weaknesses, opportunities/threats, and Porter's five forces. The document emphasizes that Tim Hortons has over 6000 Canadian locations and aims to expand globally while maintaining low prices.
This is a comparative strategic study of the different strategies that have led Tim Hortons and Starbucks to their current positions in the Canadian Market and based on the industry analysis and the internal organizational analysis, How they can move forward in this saturating industry. This takes into account the likely economic conditions that would impact the growth as well as the upcoming tends in the consumer base for this industry.
This is a comparative strategic study of the different strategies that have led Tim Hortons and Starbucks to their current positions in the Canadian Market and based on the industry analysis and the internal organizational analysis, How they can move forward in this saturating industry. This takes into account the likely economic conditions that would impact the growth as well as the upcoming tends in the consumer base for this industry.
The project emphasizes how to develop an international marketing model, strategy and plan; how to analyze externally and internally. Moreover, the project aims to develop the terms, theory and tools learned in Marketing, and especially now applied in an international context, as well as increase analytic capacity that will further be explored in later courses, e.g. Strategic Management, Marketing Research, Contextual Decision Making and Entrepreneurship.
Course: Marketing Strategy and Implementation | Metropolia University of Applied Sciences
All aspect of strategic management of Stabucks.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
GLUCO biscuit product Marketing Plan - MBA 437 MarketingStuart Gow
Product
The company will launch an all new product into the Fiji and South Pacific Regional marketplace. It is aimed primarily as a Glucose Biscuit for the School Lunch Market.
The company seeks to fulfill the following benefits with the GLUCO biscuit product:
Healthy alternatives to candy: aimed at mothers looking for a lower sugar and added health benefits in a snack for their children
Conveniently packaged in individual packs for daily lunch pack use
Weekly packs of 5, buying size for ease of budgeting and buying decision (5 schooldays a week)
Added Iron, Calcium and Vitamins (similar to breakfast cereals claims) as an added value
Company Background
GAKKS Ltd already has an established packaged foods business that has been successful in Fiji for over 15 years.
Packaged goods already produced: dried noodles, packet soups, herbs and spices.
Current factory operations management has found the space and the capital to produce the new biscuit line, and has produced costing as included in this Marketing Plan.
MBA 437 Marketing (Core Course)
Principles of marketing are discussed with reference to South Pacific products and services. Topics covered include: the role of marketing in the organisation and society, the marketing environment, customer markets and buyer behaviour, marketing research, market segmentation and positioning, the marketing mix, product life cycle, marketing planning, and the ethical consequences of marketing actions. The marketing function is regarded as a key ingredient in management and strategic planning. Continuous reference is made to both the domestic and international marketplace.
http://www.usp.ac.fj/index.php?id=mba437
Students
Anchiemona Latu
Georgina Atalifo
Karan Pranesh
Kirti Prasad
Stuart Gow
We conducted qualitative and quantitative surveys about Subway's brand image and loyalty in Pakistan and analyzed the collected data.
And then designed the Mental Association Map & Customer-Based Brand Equity (CBBE) Model to show the brand's success and customers' attitudes and devised tactical recommendations for the future.
A presentation on world's number 1 fast food chain "SUBWAY". Here we have covered all the aspects of Total Quality Management including dimensions of quality, problems and rewards. Hope you will find it helpful.
The project emphasizes how to develop an international marketing model, strategy and plan; how to analyze externally and internally. Moreover, the project aims to develop the terms, theory and tools learned in Marketing, and especially now applied in an international context, as well as increase analytic capacity that will further be explored in later courses, e.g. Strategic Management, Marketing Research, Contextual Decision Making and Entrepreneurship.
Course: Marketing Strategy and Implementation | Metropolia University of Applied Sciences
All aspect of strategic management of Stabucks.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
GLUCO biscuit product Marketing Plan - MBA 437 MarketingStuart Gow
Product
The company will launch an all new product into the Fiji and South Pacific Regional marketplace. It is aimed primarily as a Glucose Biscuit for the School Lunch Market.
The company seeks to fulfill the following benefits with the GLUCO biscuit product:
Healthy alternatives to candy: aimed at mothers looking for a lower sugar and added health benefits in a snack for their children
Conveniently packaged in individual packs for daily lunch pack use
Weekly packs of 5, buying size for ease of budgeting and buying decision (5 schooldays a week)
Added Iron, Calcium and Vitamins (similar to breakfast cereals claims) as an added value
Company Background
GAKKS Ltd already has an established packaged foods business that has been successful in Fiji for over 15 years.
Packaged goods already produced: dried noodles, packet soups, herbs and spices.
Current factory operations management has found the space and the capital to produce the new biscuit line, and has produced costing as included in this Marketing Plan.
MBA 437 Marketing (Core Course)
Principles of marketing are discussed with reference to South Pacific products and services. Topics covered include: the role of marketing in the organisation and society, the marketing environment, customer markets and buyer behaviour, marketing research, market segmentation and positioning, the marketing mix, product life cycle, marketing planning, and the ethical consequences of marketing actions. The marketing function is regarded as a key ingredient in management and strategic planning. Continuous reference is made to both the domestic and international marketplace.
http://www.usp.ac.fj/index.php?id=mba437
Students
Anchiemona Latu
Georgina Atalifo
Karan Pranesh
Kirti Prasad
Stuart Gow
We conducted qualitative and quantitative surveys about Subway's brand image and loyalty in Pakistan and analyzed the collected data.
And then designed the Mental Association Map & Customer-Based Brand Equity (CBBE) Model to show the brand's success and customers' attitudes and devised tactical recommendations for the future.
A presentation on world's number 1 fast food chain "SUBWAY". Here we have covered all the aspects of Total Quality Management including dimensions of quality, problems and rewards. Hope you will find it helpful.
Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.
CHEVRON CORPORATION 1
CHEVRON CORPORATION 9Chevron Corporation
Lucy Rowell
BUS499 Business Administration Capstone
Professor’s Name
2/17/20
Chevron is a multinational corporation, a successor of Standard Oil, founded in 1879. It has it headquarters in San Ramon, California, United States. It is a public company that operates in the industry of oil and natural gas, dealing with products such as petroleum, petrochemicals as well as natural gas. Chevron has operations in over 180 countries all over the world and has been ranked on of the key players in the energy sector, with an annual revenue of $15.45 billion in the year 2018. The operation of Chevron, just like any other large corporation, is largely influenced by general environment such as technological factors, sociocultural factors, economic factors as well as political/legal climate. Similarly, it is affected either positively or negatively, by forces of competition such industry rivalry and buyers bargaining power. It has strengths and weaknesses, opportunities and threats, and core competencies and capabilities which also affect its day to day operation in the industry. Proper management of company resources; human, material and financial resources, has played a key role in maintaining the status of Chevron Corporation at the top. This paper explains all these factors influencing its operation and how their impact can be reduced so as to minimize the running cost and boost profitability.
General Environment
General environment refers to those factors outside the corporation that influencing its operation, affecting its long-term profitability in a given market or industry. In our case, we will only focus on the two main segments namely- political/legal factors as well as economic factors.
Political/legal climate
Political impact in the profitability or even the survival of Chevron Corporation is diverse. These political changes range from mass unrest due to dissatisfaction by the government decisions to prompt shift in current political regimes (Cherry et al. 2012). The political stability determines whether Chevron will invest in in a given location or not- where there is political instability, it will shy away from risking its finances thus affecting its income as well as profitability of the industry. The laws that a country puts in place regarding businesses, like contract law, outline what corporation is permitted to do and what is not allowed to do, if Chevron finds the laws favorable, it will invest in such place thus boosting both the organization profitability as well as the industry at large. Similarly, in countries where there are no policies to protect company’s intellectual property, investors see it risky to invest with Chevron. High taxation as well as stringed trade barriers will dem.
CHEVRON CORPORATION 1
CHEVRON CORPORATION 9Chevron Corporation
Lucy Rowell
BUS499 Business Administration Capstone
Professor’s Name
2/17/20
Chevron is a multinational corporation, a successor of Standard Oil, founded in 1879. It has it headquarters in San Ramon, California, United States. It is a public company that operates in the industry of oil and natural gas, dealing with products such as petroleum, petrochemicals as well as natural gas. Chevron has operations in over 180 countries all over the world and has been ranked on of the key players in the energy sector, with an annual revenue of $15.45 billion in the year 2018. The operation of Chevron, just like any other large corporation, is largely influenced by general environment such as technological factors, sociocultural factors, economic factors as well as political/legal climate. Similarly, it is affected either positively or negatively, by forces of competition such industry rivalry and buyers bargaining power. It has strengths and weaknesses, opportunities and threats, and core competencies and capabilities which also affect its day to day operation in the industry. Proper management of company resources; human, material and financial resources, has played a key role in maintaining the status of Chevron Corporation at the top. This paper explains all these factors influencing its operation and how their impact can be reduced so as to minimize the running cost and boost profitability.
General Environment
General environment refers to those factors outside the corporation that influencing its operation, affecting its long-term profitability in a given market or industry. In our case, we will only focus on the two main segments namely- political/legal factors as well as economic factors.
Political/legal climate
Political impact in the profitability or even the survival of Chevron Corporation is diverse. These political changes range from mass unrest due to dissatisfaction by the government decisions to prompt shift in current political regimes (Cherry et al. 2012). The political stability determines whether Chevron will invest in in a given location or not- where there is political instability, it will shy away from risking its finances thus affecting its income as well as profitability of the industry. The laws that a country puts in place regarding businesses, like contract law, outline what corporation is permitted to do and what is not allowed to do, if Chevron finds the laws favorable, it will invest in such place thus boosting both the organization profitability as well as the industry at large. Similarly, in countries where there are no policies to protect company’s intellectual property, investors see it risky to invest with Chevron. High taxation as well as stringed trade barriers will dem ...
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
External environmental analysis of Tim Horton's gourav manpreet
1.
2.
3. Political (Legal) Aspects:-.
A company will not be able to gain success,
good reputation and trust if it will not
consider legal and political sector as part of
their strategy. Political and legal sectors
include the needs of the company to follow
the given policies and regulations of the
government in order to be considered as
legal and authorized business company.
4. We have to keep in mind .
Tax policy
Employment laws
Political stability
Environmental regulations
Trade and tariff restrictions
5. The economic factor involves the
context in which an industry belongs, i.e.
the configuration of the competition in
which a company operates the active
demand of the products,
general economic condition of the
nation or region, conditions in relation
with other industries, and the situation of
the resource markets.
7. Society and culture is an important
factor that must be given emphasis by
any business, specifically those who are
operating in the global arena such as
Tim Horton’s. It is important that the
company must operate in compliance
with the social systems in order to gain
good reputation and effective public
image.
8. Population growth rate
Age distribution
Career attitudes
Consumer behavior
Religion and culture itself
9. The complexities of achieving business
success through increased efficiency,
effectiveness and competitiveness,
combined with innovative applications
of modern technology, has heightened
the awareness of both technology and
business managers towards more
strategically oriented approaches for
planning and management of any
industry.
10. Distribution and communication
channels
Technology incentives
Automation
Rate of technological change
Environmental and ecological aspect
Barriers to entry
11. Strengths Weaknesses
Innovative Culture - Tim
Horton’s
Long lines
Franchises Repays in 1 to 2 Weak Management at
Years Specific Locations
Low Staff Turnover is an Tarnished Reputation -
Important Strength for Tim
Horton’s Tim Horton’s
Ease of Training Helps Tim Customer Service - Tim
Horton’s
Strong Management at Tim
Horton’s
Horton’s
Prime Real Estate - Location is
Key for Tim Horton’s
Pricing Power Allows Tim
Horton’s to Adjust Prices
Financial Leverage is a
Strength of Tim Horton’s
12. Strengths Weaknesses
Economies of Scale
Help Reduce Cost for -
Tim Horton’s
Cost Advantages Over
Rivals - Tim Horton’s
Rapid Expansion
Supply Chain - Tim
Horton’s
Brand Name - Tim
Horton’s
Customer Loyalty is
Key to Tim Horton’s
13. Opportunities Threats
Lower Prices of Tim Horton’s Global Warming Could Hurt
Food Can Help Win Customers Food Product and Costs
Fair Trade Benefits the Growers Fast Food is linked to
and Consumers of Coffee Hardening of the Arteries
Organic Farming Provides and Consumers Could Change
Opportunity for Tim Horton’s Their Tastes and Desires in
Young Drinking Age Could Help Food
Grow By Increasing Market Size Volatile Cost - Tim Horton’s
World's Population is increasing -
Potential to Expand is Huge International Competition
Could Hurt Tim Horton’s
They Can Make Acquisitions of
Other Fast Food Companies Substitute Products Could Hurt
Emerging Markets Offer Tim Tim Horton’s
Horton’s Expansion Potential Intense Competition -
New Products and Services Restaurants Industry
Could Increase Tim Horton's
Revenue
14. Opportunities Threats
Marketing in
Canada is Locally
Tailored
Variety of Food
New Services by Tim
Horton’s
New Products at Tim
Horton’s
15. Competitive Rivalry, e.g.:
› Number and size of firms existing in market
like as Tim Horton’s
› Industry size and trends of the market
› Fixed v variable cost bases
Supplier Power, e.g.:
Brand reputation which product supplier
supplies us
Geographical coverage of that particular
supplier
16. Buyer Power, e.g.:
› Buyer choice of our product
› Buyers size/number in that particular area
Product and Technology Development,
e.g.:
Alternatives price/quality
Market distribution changes in rules which
may affect or not
Fashion and trends of the new market
17. Social Factor:-
› The changing role Of Families and Women(+)
› Growing component life style(+)
Economical Factors:-
› Purchasing Power(+)
› Recession(-)
18. Technological Factors
› Research
› New products
19. We believe that they need to improve their
social aspects they need to introduce some
products for the baby boomers because
they are big consumers in Canadian
market. Moreover, if they can spend more
money on R&D to improve their service line
and product quality, then they can reach
new heights of profit. Regularly introducing
new products in market and create more
interest in the people.
20. Tim Horton’s brand is synonymous with
Canadian culture and coffee is a product
with wide demographic appeal, the target
market for this campaign is broad in scope.
People most likely to engage in this contest
are likely male and females aged 18-50;
students and professionals alike. They want
to cover college, school and working
people. Their products are very low in cost
and have different quantity menus, which
every one affords
21. MISSION STATEMENT:
Our guiding mission is to deliver superior
quality products and services for our +
and communities through leadership,
innovation and partnerships. (Horton's,
2011)
OUR VISION:
Our vision is to be the quality leader in
everything we do.
22. Locations
› Has more than 6000 stores in Canada
› Covers every single public place
› Going global
Cost Competitive
› Low price products
23. channel, B. (n.d.). http://www.brandchannel.com.
Retrieved 10 22, 2011, from
http://www.brandchannel.com/features_profile.asp?
pr_id=253
Horton's, T. (2011, 12). www.timhortons.com. Retrieved
10 23, 2011, from
http://www.timhortons.com/ca/en/about/media-
company-facts.html
wiki. (n.d.). http://en.wikipedia.org/wiki/Tim_Hortons.
Retrieved 10 21, 2011, from www.wikipedia.com:
http://en.wikipedia.org/wiki/Tim_Hortons#Menu