1. Introduction.!
• Tim Hortons Incorporation is a multinational fast food
restaurant based in Canada.
• It is known for its coffee and donuts.
• As per the analysis, we found that its serves 2 billion cups of
coffee.
• According to the report its annual revenue reflects about 3.29
USD.
• Tim Hortons delivers superior quality products and services.
2. Supply Chain of Tim Horton’s
The company relies on its vertical integrated supply chain.
Flow in a basic supply chain
Coffee Plantation
Roasting and packaging
Global delivery and Distribution
In-store preparations
Operations:
• Franchise model
• Strong reputation for quality products
• Global community investment
• Partnering with restaurants and ensure their success
Information
Flow
Product Flow
Cash Flow
Reverse
Product Flow
3. 1. Product mix: variety of products
2. Price mix: low price range
3. Place mix: 4846 restaurants located world-wide
4. Promotional mix: advertising strategies
Marketing Strategy
4. DISTRIBUTION NETWORK:
Six key levels in the coffee supply chain to better understand
the verification process: farmers, organization, intermediary,
exporter, importer, and roaster.
In 2014, it operated five distribution centers located across
Canada (Langley, BC; Calgary, AB; Guelph, ON; Kingston, ON;
Debert, NS) that supply various combinations of dry, frozen
and refrigerated products to our restaurants.
A “three-channel” distribution system - it transfers frozen
foods, fresh foods and baked goods over longer distances in
refrigerated transports.
Just in time inventory model
CURRENT PROCESS STRUCTURE
5. 1. Expansion/growth - Quick service restaurant industry.
2. Product Innovation - Offers a product selection when it
comes to drinking coffee
3. Alliances/Partnerships - Partnerships are related with
industry’s focus on growth and product innovation.
4. Technology - Introduction of MasterCard Pay Pass/Tim
Cards allows consumers to quickly pay and go; improves
efficiency and customer satisfaction.
Key Drivers for the Industry:
6. Tim Horton also has a series of environmental initiatives that
shows the company’s commitment to a sustainable management.
Below are the few sustainability initiations:
• Eco friendly packing design
• Waste reduction at the restaurants
• Green building design
• Fuel efficiency improvement
SUSTAINABILITY
8. - Proper division of work.
- Hired more youngster who can work in fast pace
environment.
- Increase the number of warehouses.
- Need to install upgraded machine for better quality of coffee.
- Fulling demands of customers will make the customer happy,
that means there is customer satisfaction, which implies that
TH will go on forever.
Recommendations..!!
9. - Extension in urban and provincial regions.
- Opening new conventional stores
- Expand globally
“Without trading this idea, TH is simply one more
coffeehouse in a remote capital and its image won't continue
itself”
Conclusion
10. Lean Supply Chain of Tim Hortons
https://www.youtube.com/watch?v=zPTysTWBM2c&feature=youtu.be