ProjectGirl.org, a nonprofit helping educate young girls, was one of four organizations competing for a $250,000 grant by getting votes on a website. They implemented a social media campaign using Facebook, YouTube, and email blasts to expand their reach beyond their small staff. Their website was optimized for search engines. As a result, ProjectGirl.org received 42% of the votes, winning $105,000 which was the largest share of the grant amount.