This document discusses how organizations can capitalize on social data. It notes that while organizations want to use social data, many do not know where to start. The document recommends that organizations synchronize "four wings" - aligning social media strategy with business objectives, building internal capabilities, tailoring organizational design, and creating a culture of sharing and learning. Following these four steps can help organizations gain a competitive advantage from their social media investments. The document was created by Gianluigi Cuccureddu and provides an overview on how to effectively integrate social technologies and data across an organization.