SlideShare a Scribd company logo
1 of 93
Download to read offline
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
Geonetric Clients
Webinar Information
• Webinar lasts one hour
• Enter questions at any time
• Recording will be posted in our webinar archive within 48 hours
• Please mute your phones
• Please take the post-webinar survey which will appear at the conclusion of
the webinar
• Follow along on Twitter using the #Geonetric hashtag
Case Study Available
Today’s Presenters
Bill Basler Creative Director Geonetric
Bill has an impressive background that includes being named Ad Person of the Year, being
an adjunct professor of graphic design and being president of an advertising agency. But
what’s even more impressive is his ability to consistently deliver outstanding creative. He’s
an expert at designing for both usability and “wow” — developing websites and marketing
campaigns that deliver both eye-catching creative and jaw-dropping results. Bill has spent
the last 30 years on the agency side, first as a senior art director and then an associate
creative director for two regional firms, and most recently as president of his own design
studio. Bill holds a bachelor’s degree in graphic design from Iowa State University.
Jodi Rawson Interactive Digital Marketing Strategist North Kansas City Hospital
Jodi is instrumental in implementing the hospital’s marketing plan and measuring the
success of marketing projects. She manages the hospital’s award-winning website and
digital marketing initiatives including social media, email marketing and search engine
marketing. In addition, Jodi is responsible for managing public relations, planning and
promoting special events and developing various print publications for patients, physicians
and employee audiences. Jodi received her bachelor’s in business administration from the
University of Central Missouri.
From Half Full to Topped Off
How North Kansas City Hospital Filled Schedules
About North Kansas City Hospital
What You Will Learn
1. Hard wired
The first 25 years of the World Wide Web
2.Pulling the plug
Consumer behavior in the mobile age
3.Geonetric’s agile approach
A brief overview
4.North Kansas City Hospital
A cardiac campaign case study
Hard Wired
The first 25 years of the
World Wide Web
Alta Vista, Yahoo launch1995
Google launches1998
MySpace launches2003
Facebook launches2004
YouTube launches2005
Broadband
emerging
Broadband
widespread
56k dial-up
Alta Vista, Yahoo launch1995
Google launches1998
MySpace launches2003
Facebook launches2004
YouTube launches2005
? ?
Bandwidth
+ Wireless access
Boundless content
consumption
Wi-Fi
Smart
Phones
Pulling the Plug
Consumer behavior in
the mobile age
Your healthcare prospects wake
to their smart phone…
…and make social connections
before they get out of bed
Their smart phone is their
“newspaper”…
…and their “newspaper”
plays videos
Their smart phone is their
favorite magazine…
…and that magazine
links to online content
Their smart phone is also
their “television”…
…which serves up Web content
Their “television”
plays music…
Just like their favorite radio station…
…which links to Web content and
serves up visual ads
Newspaper
Mail
Television
Radio
Magazine
Traditional media continues to
converge — ONLINE
And your prospects are following this trend
How do we deliver marketing
campaigns online?
We rely on tried and true methods
• Great creative — clear concepts
• Compelling calls-to-action
• Frequency of message
• And…
Good media strategy
But today, we execute
much differently
Geonetric’s Agile Approach
A brief overview
We rapidly ideate
We strategize,
concept, design, and build
Sometimes all at once
In-process work is of no value
Value lies in completed work
Build something
that moves the bar
Testing takes place “live”
with real users
Keep what works
Throw away what fails
Step one:
Establish a specific goal
Increase number of Calcium Scoring Heart Scans
by 18 per month over prior monthly
average of 180
Step two:
Establish a timeframe
90 days starting March 17, 2014
Step three:
Establish a budget
$72,000 plus outside expenses
Return on investment
Expected and proven
Progress was reported to
North Kansas City Hospital weekly
North Kansas City Hospital
A cardiac campaign case study
Why this campaign for this service line?
• Win for online marketing
• Attainable call-to-action
• Good working relationship with internal stake
holders
• Measurable outcome – Proof that our methods
worked
Foundational Elements
Landing Page | Banners | Testing
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
Heat map testing
Ensures that visitors are clicking
on the proper areas with
minimal abandonment. Hotter
colors indicate higher click
frequency.
Scroll map testing
Allows us to learn what sections
of the page users are focusing
on. White indicates highest
focus.
Confetti mapping
Allows us to attribute clicks to
specific referrers.
Early PPC and Facebook Ads
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
Early Facebook Posts
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
The Organic Nature of Social Media
Modifications to concepts based on Facebook user engagement
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
Mother’s Day Facebook Post
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
83 Sign Ups in 48 Hours!
Sign Up Overload!
North Kansas City Hospital’s social media responsibility
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
Time To Test Your Ticker
New concept emerges two weeks into campaign
TestYourTicker.com
User-friendly domain name is registered and incorporated into new creative
Typical use of
TestYourTicker.com
domain name
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
Sam Caloroso,
“Medium please
but not too
much.”
Boosted Facebook
post targeting
Gender
Men
Interests
Bacon
Full breakfast
Sausage
Hot dog
Ham
Hamburger
Burrito
Quesadilla
Enchilada
Nachos
Beer
Fried chicken
KFC Kentucky Fried Chicken
Stress management
Parenting teenagers
Smoking
Tobacco smoking
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
Consistently hitting 80 or more
signups with each Facebook
boosted post
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|
Campaign Results
Unprecedented engagement
Goal
Increase number of Calcium Scoring
Heart Scans by 18 per month
(54 for three months)
Actual results
493 additional sign-ups in first
three months
Questions?
Case Study Available
Join Us Next Month!
Build a Simple SEO Strategy That Google Will Love
Thursday, August 21, 2014 — 3:00 PM
It’s time to forget the terms “keyword stuffing” and “keyword density”. Google’s
Hummingbird updated placed a focus on understanding words, their meanings
and how they relate to a query from a search user’s perspective. From here on out
your SEO strategy should be about fresh, original content. Using healthcare
examples, we’ll explain how to build a successful SEO strategy and ensure the
basics of SEO are always in place for the content you create. You’ll learn why being
active and producing content across the Web that points back to your website is
one of the best ways to help your SEO efforts.
Bill Basler
319.730.7939
Bill.Basler@geonetric.com
www.Geonetric.com
Geovoices.com
@bill_basler
The End

More Related Content

What's hot

Social Media In Healthcare: Coming of Age
Social Media In Healthcare: Coming of AgeSocial Media In Healthcare: Coming of Age
Social Media In Healthcare: Coming of AgeLee Aase
 
Social Media for Success - RICS CPD Session Glasgow/Edinburgh 1-2/11/11
Social Media for Success - RICS CPD Session Glasgow/Edinburgh 1-2/11/11Social Media for Success - RICS CPD Session Glasgow/Edinburgh 1-2/11/11
Social Media for Success - RICS CPD Session Glasgow/Edinburgh 1-2/11/11twintangibles
 
Creating a substance abuse communications strategy on a tight budget
Creating a substance abuse communications strategy on a tight budgetCreating a substance abuse communications strategy on a tight budget
Creating a substance abuse communications strategy on a tight budgetErin Norvell
 
Eventex move roi victor neyndorff
Eventex move roi victor neyndorffEventex move roi victor neyndorff
Eventex move roi victor neyndorffMOVE
 
Childline and Snapchat: a case study | Digital trends seminar | 23 March 2017
Childline and Snapchat: a case study | Digital trends seminar | 23 March 2017Childline and Snapchat: a case study | Digital trends seminar | 23 March 2017
Childline and Snapchat: a case study | Digital trends seminar | 23 March 2017CharityComms
 
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)See3 Communications
 
For Nonprofits: Best Practices in Measurement
For Nonprofits: Best Practices in MeasurementFor Nonprofits: Best Practices in Measurement
For Nonprofits: Best Practices in MeasurementPaine Publishing
 
Co c integratedmediamarketing
Co c integratedmediamarketingCo c integratedmediamarketing
Co c integratedmediamarketingStacy Bruder
 
Ch. 7 selecting communication tactics
Ch. 7 selecting communication tacticsCh. 7 selecting communication tactics
Ch. 7 selecting communication tacticsCraig Carroll
 
Results from the NewMR Quality of Reports 2021 Study
Results from the NewMR Quality of Reports 2021 StudyResults from the NewMR Quality of Reports 2021 Study
Results from the NewMR Quality of Reports 2021 StudyRay Poynter
 
Brand and customer experience national grid.10.28.15
Brand and customer experience   national grid.10.28.15Brand and customer experience   national grid.10.28.15
Brand and customer experience national grid.10.28.15Rafael Sulit
 
Publishers and metrics: where the industry is now
Publishers and metrics: where the industry is nowPublishers and metrics: where the industry is now
Publishers and metrics: where the industry is nowParse.ly
 
Turena Presentation : Dark Color Version
Turena Presentation : Dark Color VersionTurena Presentation : Dark Color Version
Turena Presentation : Dark Color VersionMadlis
 
Turena Presentation : Light Color Version
Turena Presentation : Light Color VersionTurena Presentation : Light Color Version
Turena Presentation : Light Color VersionMadlis
 
Bringing communications to life with online video
Bringing communications to life with online videoBringing communications to life with online video
Bringing communications to life with online videoCharityComms
 
Case examples - Merry Ann Moore content marketing, PR, branding & more
Case examples - Merry Ann Moore content marketing, PR, branding & moreCase examples - Merry Ann Moore content marketing, PR, branding & more
Case examples - Merry Ann Moore content marketing, PR, branding & moreMerry Ann Moore
 
Social Audience Panel Digiday Social
Social Audience Panel Digiday SocialSocial Audience Panel Digiday Social
Social Audience Panel Digiday SocialDM2EVENTS
 
Multichannel Fundraising
Multichannel FundraisingMultichannel Fundraising
Multichannel FundraisingBig Duck
 
Developing a multichannel content strategy: lessons from BBC and Red Bull | T...
Developing a multichannel content strategy: lessons from BBC and Red Bull | T...Developing a multichannel content strategy: lessons from BBC and Red Bull | T...
Developing a multichannel content strategy: lessons from BBC and Red Bull | T...CharityComms
 

What's hot (20)

Social Media In Healthcare: Coming of Age
Social Media In Healthcare: Coming of AgeSocial Media In Healthcare: Coming of Age
Social Media In Healthcare: Coming of Age
 
Social Media for Success - RICS CPD Session Glasgow/Edinburgh 1-2/11/11
Social Media for Success - RICS CPD Session Glasgow/Edinburgh 1-2/11/11Social Media for Success - RICS CPD Session Glasgow/Edinburgh 1-2/11/11
Social Media for Success - RICS CPD Session Glasgow/Edinburgh 1-2/11/11
 
Creating a substance abuse communications strategy on a tight budget
Creating a substance abuse communications strategy on a tight budgetCreating a substance abuse communications strategy on a tight budget
Creating a substance abuse communications strategy on a tight budget
 
Eventex move roi victor neyndorff
Eventex move roi victor neyndorffEventex move roi victor neyndorff
Eventex move roi victor neyndorff
 
Childline and Snapchat: a case study | Digital trends seminar | 23 March 2017
Childline and Snapchat: a case study | Digital trends seminar | 23 March 2017Childline and Snapchat: a case study | Digital trends seminar | 23 March 2017
Childline and Snapchat: a case study | Digital trends seminar | 23 March 2017
 
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)
 
For Nonprofits: Best Practices in Measurement
For Nonprofits: Best Practices in MeasurementFor Nonprofits: Best Practices in Measurement
For Nonprofits: Best Practices in Measurement
 
Videos That Raise Money
Videos That Raise MoneyVideos That Raise Money
Videos That Raise Money
 
Co c integratedmediamarketing
Co c integratedmediamarketingCo c integratedmediamarketing
Co c integratedmediamarketing
 
Ch. 7 selecting communication tactics
Ch. 7 selecting communication tacticsCh. 7 selecting communication tactics
Ch. 7 selecting communication tactics
 
Results from the NewMR Quality of Reports 2021 Study
Results from the NewMR Quality of Reports 2021 StudyResults from the NewMR Quality of Reports 2021 Study
Results from the NewMR Quality of Reports 2021 Study
 
Brand and customer experience national grid.10.28.15
Brand and customer experience   national grid.10.28.15Brand and customer experience   national grid.10.28.15
Brand and customer experience national grid.10.28.15
 
Publishers and metrics: where the industry is now
Publishers and metrics: where the industry is nowPublishers and metrics: where the industry is now
Publishers and metrics: where the industry is now
 
Turena Presentation : Dark Color Version
Turena Presentation : Dark Color VersionTurena Presentation : Dark Color Version
Turena Presentation : Dark Color Version
 
Turena Presentation : Light Color Version
Turena Presentation : Light Color VersionTurena Presentation : Light Color Version
Turena Presentation : Light Color Version
 
Bringing communications to life with online video
Bringing communications to life with online videoBringing communications to life with online video
Bringing communications to life with online video
 
Case examples - Merry Ann Moore content marketing, PR, branding & more
Case examples - Merry Ann Moore content marketing, PR, branding & moreCase examples - Merry Ann Moore content marketing, PR, branding & more
Case examples - Merry Ann Moore content marketing, PR, branding & more
 
Social Audience Panel Digiday Social
Social Audience Panel Digiday SocialSocial Audience Panel Digiday Social
Social Audience Panel Digiday Social
 
Multichannel Fundraising
Multichannel FundraisingMultichannel Fundraising
Multichannel Fundraising
 
Developing a multichannel content strategy: lessons from BBC and Red Bull | T...
Developing a multichannel content strategy: lessons from BBC and Red Bull | T...Developing a multichannel content strategy: lessons from BBC and Red Bull | T...
Developing a multichannel content strategy: lessons from BBC and Red Bull | T...
 

Similar to From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|

Digital marketing trends final plymouth Chamber 06.08
Digital marketing trends final plymouth Chamber 06.08Digital marketing trends final plymouth Chamber 06.08
Digital marketing trends final plymouth Chamber 06.08Get up to Speed
 
Social Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and SurvivalSocial Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
 
#1NWebinar - 2020 Trends: Surviving Today’s Ever-Changing World
#1NWebinar - 2020 Trends: Surviving Today’s Ever-Changing World#1NWebinar - 2020 Trends: Surviving Today’s Ever-Changing World
#1NWebinar - 2020 Trends: Surviving Today’s Ever-Changing WorldOne North
 
Pitch Perfect: How to Gain Internal Buy-In
Pitch Perfect: How to Gain Internal Buy-InPitch Perfect: How to Gain Internal Buy-In
Pitch Perfect: How to Gain Internal Buy-InmStoner, Inc.
 
Strategize or Die! How to Build a Social Media Strategy and Why
Strategize or Die! How to Build a Social Media Strategy and WhyStrategize or Die! How to Build a Social Media Strategy and Why
Strategize or Die! How to Build a Social Media Strategy and Whycristinalepore
 
Fail-free marketing that builds links and influence - Lexi Mills - SearchNorw...
Fail-free marketing that builds links and influence - Lexi Mills - SearchNorw...Fail-free marketing that builds links and influence - Lexi Mills - SearchNorw...
Fail-free marketing that builds links and influence - Lexi Mills - SearchNorw...SearchNorwich
 
Active Learning Through Social Media: How to Leverage Consumer Conversations ...
Active Learning Through Social Media: How to Leverage Consumer Conversations ...Active Learning Through Social Media: How to Leverage Consumer Conversations ...
Active Learning Through Social Media: How to Leverage Consumer Conversations ...Ripple6, Inc.
 
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!AJ Gerritson
 
Leveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research BusinessLeveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research BusinessAJ Gerritson
 
Internet marketing for baby booomers and beyond w o notes
Internet marketing for baby booomers and beyond w o notesInternet marketing for baby booomers and beyond w o notes
Internet marketing for baby booomers and beyond w o notesCarole Mahoney
 
Trends in B2B Marketing: How COVID-19 is Impacting B2B Marketing Plans
Trends in B2B Marketing: How COVID-19 is Impacting B2B Marketing PlansTrends in B2B Marketing: How COVID-19 is Impacting B2B Marketing Plans
Trends in B2B Marketing: How COVID-19 is Impacting B2B Marketing PlansAggregage
 
Digital Marketing Post-COVID19
Digital Marketing Post-COVID19Digital Marketing Post-COVID19
Digital Marketing Post-COVID19Manu Menon
 
Triangle AMA Marketing Workshop
Triangle AMA Marketing WorkshopTriangle AMA Marketing Workshop
Triangle AMA Marketing WorkshopJon Barlow
 
Innovation in economic development
Innovation in economic developmentInnovation in economic development
Innovation in economic developmentGIS Planning
 
Key Trends in Digital Marketing - Webinar
Key Trends in Digital Marketing - WebinarKey Trends in Digital Marketing - Webinar
Key Trends in Digital Marketing - WebinarimpreMedia
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
 

Similar to From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR| (20)

Digital marketing trends final plymouth Chamber 06.08
Digital marketing trends final plymouth Chamber 06.08Digital marketing trends final plymouth Chamber 06.08
Digital marketing trends final plymouth Chamber 06.08
 
Social Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and SurvivalSocial Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and Survival
 
#1NWebinar - 2020 Trends: Surviving Today’s Ever-Changing World
#1NWebinar - 2020 Trends: Surviving Today’s Ever-Changing World#1NWebinar - 2020 Trends: Surviving Today’s Ever-Changing World
#1NWebinar - 2020 Trends: Surviving Today’s Ever-Changing World
 
Pitch Perfect: How to Gain Internal Buy-In
Pitch Perfect: How to Gain Internal Buy-InPitch Perfect: How to Gain Internal Buy-In
Pitch Perfect: How to Gain Internal Buy-In
 
Strategize or Die! How to Build a Social Media Strategy and Why
Strategize or Die! How to Build a Social Media Strategy and WhyStrategize or Die! How to Build a Social Media Strategy and Why
Strategize or Die! How to Build a Social Media Strategy and Why
 
Fail-free marketing that builds links and influence - Lexi Mills - SearchNorw...
Fail-free marketing that builds links and influence - Lexi Mills - SearchNorw...Fail-free marketing that builds links and influence - Lexi Mills - SearchNorw...
Fail-free marketing that builds links and influence - Lexi Mills - SearchNorw...
 
Active Learning Through Social Media: How to Leverage Consumer Conversations ...
Active Learning Through Social Media: How to Leverage Consumer Conversations ...Active Learning Through Social Media: How to Leverage Consumer Conversations ...
Active Learning Through Social Media: How to Leverage Consumer Conversations ...
 
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!
 
Leveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research BusinessLeveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research Business
 
Internet marketing for baby booomers and beyond w o notes
Internet marketing for baby booomers and beyond w o notesInternet marketing for baby booomers and beyond w o notes
Internet marketing for baby booomers and beyond w o notes
 
Trends in B2B Marketing: How COVID-19 is Impacting B2B Marketing Plans
Trends in B2B Marketing: How COVID-19 is Impacting B2B Marketing PlansTrends in B2B Marketing: How COVID-19 is Impacting B2B Marketing Plans
Trends in B2B Marketing: How COVID-19 is Impacting B2B Marketing Plans
 
Marketing Communications Lecture
Marketing Communications LectureMarketing Communications Lecture
Marketing Communications Lecture
 
ARF 360 Media and Marketing Council - AdWeek 2009
ARF 360 Media and Marketing Council - AdWeek 2009ARF 360 Media and Marketing Council - AdWeek 2009
ARF 360 Media and Marketing Council - AdWeek 2009
 
Digital Marketing Post-COVID19
Digital Marketing Post-COVID19Digital Marketing Post-COVID19
Digital Marketing Post-COVID19
 
Digital PR for Business
Digital PR for BusinessDigital PR for Business
Digital PR for Business
 
Triangle AMA Marketing Workshop
Triangle AMA Marketing WorkshopTriangle AMA Marketing Workshop
Triangle AMA Marketing Workshop
 
Innovation in economic development
Innovation in economic developmentInnovation in economic development
Innovation in economic development
 
Key Trends in Digital Marketing - Webinar
Key Trends in Digital Marketing - WebinarKey Trends in Digital Marketing - Webinar
Key Trends in Digital Marketing - Webinar
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry
 

More from Geonetric

Healthcare Marketing and Digital Trends for 2017
Healthcare Marketing and Digital Trends for 2017Healthcare Marketing and Digital Trends for 2017
Healthcare Marketing and Digital Trends for 2017Geonetric
 
Staying Competitive: Web Features That Engage Users And Deliver Results
Staying Competitive: Web Features That Engage Users And Deliver ResultsStaying Competitive: Web Features That Engage Users And Deliver Results
Staying Competitive: Web Features That Engage Users And Deliver ResultsGeonetric
 
Choosing The Right CMS In An Evolving Marketing Ecosystem
Choosing The Right CMS In An Evolving Marketing EcosystemChoosing The Right CMS In An Evolving Marketing Ecosystem
Choosing The Right CMS In An Evolving Marketing EcosystemGeonetric
 
Creating Landing Pages That Convert
Creating Landing Pages That ConvertCreating Landing Pages That Convert
Creating Landing Pages That ConvertGeonetric
 
Website Strategy and Content for Medical Groups
Website Strategy and Content for Medical GroupsWebsite Strategy and Content for Medical Groups
Website Strategy and Content for Medical GroupsGeonetric
 
Email Marketing: The Opportunity You Can't Afford To Miss
Email Marketing: The Opportunity You Can't Afford To MissEmail Marketing: The Opportunity You Can't Afford To Miss
Email Marketing: The Opportunity You Can't Afford To MissGeonetric
 
Unleash the Power of Your Website's Health Library
Unleash the Power of Your Website's Health LibraryUnleash the Power of Your Website's Health Library
Unleash the Power of Your Website's Health LibraryGeonetric
 
Web Design Trends for Healthcare
Web Design Trends for HealthcareWeb Design Trends for Healthcare
Web Design Trends for HealthcareGeonetric
 
Web Writing For Healthcare Marketers
Web Writing For Healthcare MarketersWeb Writing For Healthcare Marketers
Web Writing For Healthcare MarketersGeonetric
 
Connecting CRM And Your Healthcare Website
Connecting CRM And Your Healthcare WebsiteConnecting CRM And Your Healthcare Website
Connecting CRM And Your Healthcare WebsiteGeonetric
 
Proving the Value of Your Website
Proving the Value of Your WebsiteProving the Value of Your Website
Proving the Value of Your WebsiteGeonetric
 
Support SEO With A Cohesive Patient Journey
Support SEO With A Cohesive Patient JourneySupport SEO With A Cohesive Patient Journey
Support SEO With A Cohesive Patient JourneyGeonetric
 
Hire a Web Vendor with Confidence - Geonetric Webinar
Hire a Web Vendor with Confidence - Geonetric WebinarHire a Web Vendor with Confidence - Geonetric Webinar
Hire a Web Vendor with Confidence - Geonetric WebinarGeonetric
 
Hire a Web Vendor with Confidence - Geonetric Webinar
Hire a Web Vendor with Confidence - Geonetric WebinarHire a Web Vendor with Confidence - Geonetric Webinar
Hire a Web Vendor with Confidence - Geonetric WebinarGeonetric
 
Survey Says! Insights from Geonetric's eHealth Survey
Survey Says! Insights from Geonetric's eHealth SurveySurvey Says! Insights from Geonetric's eHealth Survey
Survey Says! Insights from Geonetric's eHealth SurveyGeonetric
 
Reinventing Digital Marketing Campaigns
Reinventing Digital Marketing CampaignsReinventing Digital Marketing Campaigns
Reinventing Digital Marketing CampaignsGeonetric
 
Pushing Hospital Website Design
Pushing Hospital Website DesignPushing Hospital Website Design
Pushing Hospital Website DesignGeonetric
 
Google And The New SEO [WEBINAR]
Google And The New SEO [WEBINAR]Google And The New SEO [WEBINAR]
Google And The New SEO [WEBINAR]Geonetric
 
Content Marketing for Healthcare [WEBINAR]
Content Marketing for Healthcare [WEBINAR]Content Marketing for Healthcare [WEBINAR]
Content Marketing for Healthcare [WEBINAR]Geonetric
 

More from Geonetric (19)

Healthcare Marketing and Digital Trends for 2017
Healthcare Marketing and Digital Trends for 2017Healthcare Marketing and Digital Trends for 2017
Healthcare Marketing and Digital Trends for 2017
 
Staying Competitive: Web Features That Engage Users And Deliver Results
Staying Competitive: Web Features That Engage Users And Deliver ResultsStaying Competitive: Web Features That Engage Users And Deliver Results
Staying Competitive: Web Features That Engage Users And Deliver Results
 
Choosing The Right CMS In An Evolving Marketing Ecosystem
Choosing The Right CMS In An Evolving Marketing EcosystemChoosing The Right CMS In An Evolving Marketing Ecosystem
Choosing The Right CMS In An Evolving Marketing Ecosystem
 
Creating Landing Pages That Convert
Creating Landing Pages That ConvertCreating Landing Pages That Convert
Creating Landing Pages That Convert
 
Website Strategy and Content for Medical Groups
Website Strategy and Content for Medical GroupsWebsite Strategy and Content for Medical Groups
Website Strategy and Content for Medical Groups
 
Email Marketing: The Opportunity You Can't Afford To Miss
Email Marketing: The Opportunity You Can't Afford To MissEmail Marketing: The Opportunity You Can't Afford To Miss
Email Marketing: The Opportunity You Can't Afford To Miss
 
Unleash the Power of Your Website's Health Library
Unleash the Power of Your Website's Health LibraryUnleash the Power of Your Website's Health Library
Unleash the Power of Your Website's Health Library
 
Web Design Trends for Healthcare
Web Design Trends for HealthcareWeb Design Trends for Healthcare
Web Design Trends for Healthcare
 
Web Writing For Healthcare Marketers
Web Writing For Healthcare MarketersWeb Writing For Healthcare Marketers
Web Writing For Healthcare Marketers
 
Connecting CRM And Your Healthcare Website
Connecting CRM And Your Healthcare WebsiteConnecting CRM And Your Healthcare Website
Connecting CRM And Your Healthcare Website
 
Proving the Value of Your Website
Proving the Value of Your WebsiteProving the Value of Your Website
Proving the Value of Your Website
 
Support SEO With A Cohesive Patient Journey
Support SEO With A Cohesive Patient JourneySupport SEO With A Cohesive Patient Journey
Support SEO With A Cohesive Patient Journey
 
Hire a Web Vendor with Confidence - Geonetric Webinar
Hire a Web Vendor with Confidence - Geonetric WebinarHire a Web Vendor with Confidence - Geonetric Webinar
Hire a Web Vendor with Confidence - Geonetric Webinar
 
Hire a Web Vendor with Confidence - Geonetric Webinar
Hire a Web Vendor with Confidence - Geonetric WebinarHire a Web Vendor with Confidence - Geonetric Webinar
Hire a Web Vendor with Confidence - Geonetric Webinar
 
Survey Says! Insights from Geonetric's eHealth Survey
Survey Says! Insights from Geonetric's eHealth SurveySurvey Says! Insights from Geonetric's eHealth Survey
Survey Says! Insights from Geonetric's eHealth Survey
 
Reinventing Digital Marketing Campaigns
Reinventing Digital Marketing CampaignsReinventing Digital Marketing Campaigns
Reinventing Digital Marketing Campaigns
 
Pushing Hospital Website Design
Pushing Hospital Website DesignPushing Hospital Website Design
Pushing Hospital Website Design
 
Google And The New SEO [WEBINAR]
Google And The New SEO [WEBINAR]Google And The New SEO [WEBINAR]
Google And The New SEO [WEBINAR]
 
Content Marketing for Healthcare [WEBINAR]
Content Marketing for Healthcare [WEBINAR]Content Marketing for Healthcare [WEBINAR]
Content Marketing for Healthcare [WEBINAR]
 

Recently uploaded

Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 

Recently uploaded (20)

Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 

From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules [WEBINAR|

Editor's Notes

  1. This slide shows some of our current clients which includes small community hospitals (like Pella Regional Health Center in Pella, IA – a 25 bed facility), specialty hospitals (Lubbock Heart Hospital and Childrens Hospital Colorado) and health systems like Altru in the Dakotas and HCA Virginia Health System. Are there any that stand out?
  2. <<update>>
  3. From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules Thursday, July 31, 2014 — 3:00 PM Fill doctor schedules. Fill event rosters. Fill waiting rooms. Chances are, your marketing team is under more pressure than ever to produce tangible results. Attend this webinar and learn how North Kansas City Hospital worked with Geonetric to take an agile approach to cardiology service line marketing. Looking to increase sign ups for heart screenings, the team developed eye-catching creative and implemented cost-effective tactics. The result? A campaign that got noticed and got results, netting 487 sign ups in just three months. Join us and learn how your team can start enjoying results like this.  In this webinar you’ll learn how to: Focus on a specific goal rather than a list of tactics, keeping results at the forefront of your marketing campaigns. Launch marketing tactics rapidly, then measure, evaluate and build upon them. Work in iterations and build upon foundational elements, so you can start seeing and enjoying results more quickly. Respond to market feedback and earn customer loyalty in the process.