The document provides guidance for completing a work-based research project and case study. It outlines the five steps to conducting a case study: setting objectives, starting promptly, defining the problem, searching for and evaluating information, and solving the case. It then discusses gathering background information on the organization during a work placement week and identifying concepts like marketing, competition, and human resources to investigate. It provides an example of studying a organization's marketing promotions and identifying a problem with current techniques not reaching the target audience. Finally, it outlines the sections and presentation of the completed case study analysis.

1. Work-based Research Project Reseachandworkbasedproject.wordpress.com

2. Case study What is a case study? Read the outline from the PDF below http://www.gttp.org/docs/HowToWriteAGoodCase.pdf Now think about where you are going on work placement You will have one week to assess what you will base your case study on

3. Five step approach Setting objectives Starting promptly Defining the problem Search for and evaluating information Solving the case

4. Case study During that week you can start gathering information on the organisation you are working for: How big Location How many staff Is it a service or a product…or both

5. Starting promptly Search for relevant background information Collect anything which may help your analysis http://www.tourismnewzealand.com/

6. Case study Now start thinking about concepts within the organisation : Marketing – 7P’s Competition Ownership Standardisation Operating systems Environmental practice Human resources

7. Case study Is there an area you would like to investigate further Or better still is there an area the organisation would like you to look at Remember your goal is to seek out a problem or issue and offer ways to assist with this

8. Subject Ok – so you have decided to study marketing promotion in the organisation where you are placed There seems to be a problem with the current promotional techniques not really reaching the target audience Here you have the topic of your case study and the problem you need to define

9. Start putting it together Now go back to the resource on writing a case study and follow the steps http://www.gttp.org/docs/HowToWriteAGoodCase.pdf

10. Presenting the Case study You need to present your case study both Orally and in written form Here are the steps to complete this

11. Case Analysis Background section – explain your case topic and describe the organisation, the products and or service. Relate this to the current market position Problem identification – clearly identify the central problem of the case Critical evaluation of the problem – use your practical information and relevant market concepts to evaluate the problem

12. Case analysis Potential solutions – discuss the possible solutions and their strengths and weaknesses Your solution and conclusion – choose the best solution and explain why Summary – briefly summarise your case topic, your analysis and your solution

13. Case analysis Within each section organise your material logically – the parts make up the whole In your visual presentation – apply the techniques for interpretation Remember to try out your presentation on someone and ask for feedback

14. Remember All work is to be presented: Professionally Any written material is Bound Spell checked Makes sense Factually correct referenced