Case studies are used by businesses to highlight success stories and solutions to problems. They provide insights into business conditions, the main problem, solutions applied, and outcomes. This document outlines how to create an effective case study presentation in 4 steps: 1) Identify the problem, 2) Explain the solution, 3) Collect testimonials, 4) Tell a compelling story with visuals. Case studies are a popular marketing technique because they build credibility and showcase benefits through social proof. The presentation should focus on telling a story that depicts the customer as a hero who overcame challenges.