Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Case Study On Chocolate
1. Case Study On Chocolate
EXECUTIVE SUMMARY The product that we have planned to market internationally is a Chocolate Bar called "Indian". The preparation of the
Indian chocolate is based on the traditional sweet making process. Alongwith that the chocolate has a filling of yoghurt inside that has healthy digestive
enzymes. The product offering is targeted for the huge asian population and the students of school and colleges. The brand resonates an image of youth
and health with a different preparation and taste. The "Indian" chocolate would be positioned as a readily available and economical offering which
would be introduced in the UK market through a strategic alliance. The Strategic alliance would utilize the brand value and communication channels of
the already... Show more content on Helpwriting.net ...
The chocolate has a local Indian preparation with ingredients usually used for preparation of traditional Indian sweets alongwith a blend of Cocoa.
The differentiating feature of the chocolate "Indian" is the yoghurt filled inside the chocolate. The product has been positioned as a local Indian
cuisine offering with a touch of a global cocoa taste. The chocolate bar's differentiated offering is the yoghurt blended with the Indian sweetening
agents alongwith cocoa. We plan to market our product offering to the United kingdom which happens to be a big chocolate consumer. United
Kingdom being a great strategic center for expansion into the European Union market would provide a launchpad for the chocolate to get recognition
and publicity. The chocolate brand "Indian" would target the huge asian population who relate to the Indian tastes and are usually deprived from the
Indian sweets. The second target audience would be the youngsters, primarily school and college students who are ready to experiment with tastes
and new offerings. The product offered would be at a relatively low price and will target a large consumer base and penetration pricing will be used as a
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2. The Beauty Benefits Of Dark Chocolate
Angie Ho Instructor Curt Duffy English 101 10 Dec 2015 The beauty benefits of dark chocolate It is a well–known fact that chocolate has become one
of the most popular food types and flavors nowadays. However, many people tend to forget its origin. Generally, chocolate is made from cacao
beans harvested from cacao trees in Central and South America together with parts of Asia. The beans are then roasted and crushed into a paste.
There is a variety of ways to use chocolate. Cocoa butter, which is used in cosmetics and beauty treatments, is made of removed part of the fat from
the paste. When it comes to baking, people use the remaining paste called chocolate liqueur to make bitter chocolate (or unsweetened baking
chocolate). There is no surprise that chocolate is chosen to be one of the richest ingredients used in the industry of beauty. Many types of research have
proved that chocolate has a lot of elements that benefit our health both inside and outside, and the chocolate type that stands out the most is
undoubtedly dark chocolate. One cannot talk about this chocolate without talking about its health benefits. A good dark chocolate is one with a high
cocoa content in it. Dark chocolate has no milk in it; this gives it a rich brown color. The content of sugar varies making it either sweet, bitter or
semisweet. We have often seen statements like 30%, 75%, or 80% dark chocolate. These percentages signify the cocoa content in the chocolate, which
attributes to the bitterness
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3. Porter’s Five Forces Model
Introduction In our essay we are going to examine Pavlides/kraft Foods Company and proceed in an analysis of Porter's Five Forces model.
Afterwards we comment upon generic strategies that a company is able to pursue and indicate which is the appropriate strategy in our case. In
addition a wide range of tables, graphs and charts are included in order to support our thesis and indicate the existing data in relation to chocolate
industry. History вћў The first piece of information concerning the civilization of chocolate trees mentions that it begun during Magias' civilization
around 600 A.D. вћў Atzekoi used the fruits of cacao, after the firstly rubbed them and transformed them into powder for the preparation of a... Show
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These are products or services that satisfy the same basic consumer needs. The task facing managers is to analyze competitive farces in an industry's
environment in order to
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4. Case Analysis of Rogers Chocolates
Key Issues
There are multiple issues facing Rogers' Chocolates. Rogers' has a dated value proposition. In order to expand they need to compromise the history
behind the brand. The service tactics and packaging is old fashioned. The need for a different look was further backed by a consultant hired by
Rogers'. Their current traditions may be well received in Victoria but they aren't working to fully expand markets.
Rogers' brand image was tarnished due to the import of raw materials from West Africa. West Africa was faced with issues of forced labor and child
labor used in the production of cocoa beans. In Victoria, matters concerning the social and community environment were important to consumers. This
poor brand image had ... Show more content on Helpwriting.net ...
They should consider offering a more price friendly product vs high price point to open the market up to those who aren't affluent but still will pay for
quality chocolates. In their retail stores they should continue creating a positive image of the brand in the mind of the visitors. They should also
continue to create strong brand loyalty and continue to market themselves as a unique gift item which can be given to others.
Porters Model
Threat of New Entrants
The growth rate in the chocolate industry is falling, which makes the threat of new entrants low. However, the traditional manufacturers are moving
toward premium chocolate in an effort to maintain significant profit margins. This makes a moderate threat of entrants. They are doing this through
market acquisitions or up marketing. There is also a greater profit margin in case of premium chocolate which makes it a more attractive tactic for the
new entrants.
Bargaining Power of Consumers
Consumers have a moderate level of bargaining power. The loyal Rogers' consumers dictate the packaging and store experience. Rogers' has held onto
this traditional view for their consumers. Consumers will pay the higher price because they value Rogers' and will not switch brands.
Bargaining Power of Suppliers
The suppliers have moderate level of bargaining power. Consumers wanted healthier options but Rogers
6. Ethical Issues Of A Business
To: Betty Benjamin
From: Amika Boswell
Subject: Explaining the ethical issues that a business needs to take into consideration in their operational activities.
Date:
Ethical issues surrounding the operation of Cadburys
Introduction
Throughout this report I will be explaining the ethical issues that Cadburys needs to consider in their day to day activities. Also I will be focusing on
the aims and objectives of the Cadburys.
According to business case study the definition for business ethics is "the moral principles that guide the way a business behave. Acting in an ethical
way involves distinguishing between "wrong" then making the "right" choice." http://businesscasestudies.co.uk/anglo–american/business–ethics
–and–corporate–social–responsibility/what–are–business–ethics.html#axzz3n2ARee00
Cadbury is a British confectionary company which is the largest and oldest family run business in the world. Cadbury merged with Schweppes in
1969 and it now the third world leading producer of soft drinks and second largest confectionery brand in the world. Cadbury operates in more than
fifty countries worldwide.
Cadbury's mission statement
Cadbury is based on delivering good quality as they have promise to their customers to provide good quality in their products. Cadbury is committed to
ensure to constantly improve on their quality to guarantee that they have provide what has been promised by the company.
Corporate objectives that will help Cadburys meet their aims
Cadbury
8. Speech to Inform
Divinity
General Purpose: How to
Specific Purpose: How to make chocolate fudge
Central Idea: Fudge is a unique sweet invented by the Americans that can be made by just a couple of steps.
INTRODUCTION
I. Did you ever wonder how grandma made that amazing holiday treat fudge?
II. Today I am going to tell you where the holiday treat, fudge, came from, what you need to make traditional chocolate fudge, and how to make fudge.
BODY
I.The wonderful holiday treat all began right here in your home country, The United States.
A.While many of our favorite sweets have ancient origins that date back thousands of years– fudge is a relatively recent invention. B.It was around
1886 fudge was first heard of. C.Emelyn Battersby Hartridge ... Show more content on Helpwriting.net ...
H.Continue to stir until everything is completely melted. This is an important step so make sure you move quickly through out so the mixture does
not cool down while stirring.
I.Immediately pour into prepared pans. 1.Let sit in room temperature for 4 hours or until completely cooled. 2.Cut into 1 inch squares and serve.
(Transition: Now that I have told you how to make chocolate fudge let's review.)
CONCLUSION
I.SUMMARY
A.The spread of fudge dates back to the 1800s by a lady names Emelyn Battersby Hartridge.
B.You only need marshmallow crГЁme, sugar, butter,evaporated milk, milk chocolate, and vanilla exact.
C.Making fudge can be a simple task as long as you follow all the directions given.
II.Now that I have showed you how to make the wonderful holiday treat, chocolate fudge, you can make it for the next holiday party.
BIBLIOGRAPHY
Darby's Everything Under the Sun: Darby's Famous Fudge.<http://www.darbysfudge. com/fudgehistory.html>.
"The Origin of Fudge". 2005–2008 Lifestyle Direct, Inc.<http://www.thenibble.com/reviews /main/candy/old/history–of–fudge.asp>.
Woodside Farm Creamery: Fudge. SteamCarriage Productions, 2008.<http://www.woodside
10. Supply Demand Elasticity
Supply, Demand and Price Elasticity
Anjni Kumar
Jennifer Marciel
Me Mai Nou Yang
Rosina Hughey Eco/212
December 14, 2010
Zack Zardo
Supply, Demand and Price Elasticity
Consumers and economists use the concept of elasticity to measure how an economic variable responds to changes in another economic variable
(Hubbard & O'Brien, 2010, p. 168). Supply and demand go together and play an important part in price elasticity. "Price elasticity of demand is
the responsiveness of the quantity demanded to a change in price, measured by dividing the percentage change in the quantity demanded of a product
by the percentage change in the product's price" (Hubbard & O'Brien, 2010, p. 168). Price of elasticity of supply is similar ... Show more content
on Helpwriting.net ...
When there is no increases in the quantity of product demanded, equilibrium prices slide lower to clear the market and consumers will buy more at
lower prices. Similarly, shift in demand during holidays, such as Valentine's Day, Easter, and Christmas will influence the market price upward
temporarily.
Chocolate is a luxury and not a necessity. There are no health benefits or necessity in consuming chocolate like vegetables, rice, beans, or any other
commodity that provides nutrients for our bodies. Since chocolate is made out of the cacao and there is currently no substitute for chocolate, it is a
very precious commodity. Cacao is not replaceable when it comes to chocolate. Economists have predicted a shortage in just twenty years.
The price of chocolate in twenty years will be the price and luxury of caviar. The reason for the prediction by economist is the shortage of product
and the lack of an alternative product. It is such a concern for the chocolate industry that Mars, Inc., IBM and the Ag Departments have joined to
create a sequence of the cacao tree to try and avoid what economist are predicting. If the predictions do happen and no substitute is available and the
price elasticity of the product will be similar to the prices of gas in late 70's turn of the decade when people could not afford gasoline. That is
unfamiliar for a consumer to grasp since chocolate is available everywhere in the United States. Nestle Chocolate is a brand name that is consumed in
every
12. Differences Between Cadbury And Woburn Safari Park Ltd
Activity 1
Action Plan
What I want to achieve when I do my coursework is that I understand the differences and similarities between the two businesses. I am going to do
this is by using my own knowledge and the internet and on various occasions my classroom notes. This should take me a while to complete as I would
be going in depth about information and expanding on key points. I will be including different ideas that I have discovered.
The businesses I have chosen to discuss are Cadbury Plc and Woburn Safari Park ltd. I have chosen these two businesses as they are different in both
what they offer and who they target. Cadbury is international and Woburn Safari Park is local to where I live.
Introduction
The purpose or this assessment is for me to compare and contrast the following two, Woburn Safari Park and Cadburys plc. Now to start off with I
will be providing useful information on both Cadburys and Woburn; defining the definition of a business. A business is an organization where goods
and services are exchanged for one another or for money. Cadburys plc is a multinational company which produces products such as chocolates, drinks
and milkshakes. On the other hand, Woburn Safari Park entertains tourists and pedestrians with their variety of different animals you can interact with
and witness at a live safari!
The background of Cadburys all started in 1824; John Cadbury opened the shop at 93 Bull Street in Birmingham, England, and sold cocoa, and drinking
chocolate,
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14. Kids, Kinder Eggs And M16 Assault Riffles
Kids, Kinder eggs and M16 Assault Riffles Gun control is an actively discussed issue by the general public as well as politicians. In the last 30 years
since 1982, America has mourned at least 61 mass murders (Shen). In return, different political stands have developed and various groups, pro guns
and against, have risen. All ads are created with a purpose, it being to inform the viewer or to sell a product to an audience. Moms Demand Action
(MDA) has constructed an advertisement (Appendix A) that manipulates and makes use of pathos as well as compositional features to raise awareness
about its stand against firearms. They put forth such an image that entices the audience to stand with them and assists their cause.
The organization was founded by a mother in response to the devastating shooting at Sandy Hook Elementary (momsdemandaction.org). They want
America to be safer, to stop mass shootings from taking place in the future. They will achieve this by fundamentally targeting American voters with
families. Moms Demand Action utilizes the image of children to appeal to families. In the center of the advertisement a little boy and a little girl stand
side–by–side. One holding a Kinder surprise egg, the other armed with an M16 assault rifle. By MDA using the image of a little girl in possession of an
assault rifle, they are trying to appeal to values and emotion. A young child menacingly holding a rifle will raise quite a few red flags within the
audience viewing the ad.
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15. Case Study: Measuring Productivity In Cadbury
Operations Tour Productivity in Cadbury Measuring Productivity in Cadbury Productivity is defined as a way to use the resources effectively, usually
expressed as the ratio of output to input? It is useful for tracking an operating unit performance overtime and judging the performance of an entire
industry. There are different types of productivity measures which can be determined as follows in figure 1and figure 2 (Stevenson, W. 2012) Figure 1:
Types of productivity measures Source: Stevenson, W. (2012). Operations Management: Theory and Practice. McGraw–Hill. Figure 2: Types of partial
measures Source: Stevenson, W. (2012). Operations Management: Theory and Practice. McGraw–Hill. For example the yearly sales for Cadbury is
5115000 and its employees is 42911 so its partial measure is 110.2. Its yearly output 5.5million and its standard price is 7 EGP. The labor input is 8
hours.cost of labor 25 EGP .cost of material is 11 million .cost of overhead is 50... Show more content on Helpwriting.net ...
for example, the company buy its inputs like nuts, the coca itself, milk, butter and eggs with low cost and sell it with an imaginable good price. Once
the chocolate bar is visualized in the market, introduction stage starts. (Stark, 2016) Before introduction stage the company begins to think about they
will use technology in the proper way and how they the company integrates its capabilities of manufacturing, then specifications developed where the
price is put. for example, Cadbury bars are cheaper than kinder bars. Introduction stage passes through prototyping which means testing the chocolate
bars for the first time by customers in order to see their responses and evaluate these responses and this aims to build awareness about the chocolate
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16. Marketing Analysis : Hershey Company
EXECUTIVE SUMMARY The purpose of this Market report is to present a study of the different opportunities for The Hershey Company to be able
to expand its business globally and to make an initial proposal that Hershey's pursue opportunities in France. In order to have completed this analysis,
MarketLine Reports have been used, which is a strategic planning and marketing tool designed to help and provide information on a global marketing
analysis. The three main reports that have been used throughout this analysis are the Global Report, France Report, and The Hershey Company Report.
Additional research for this market report was completed by visiting The Hershey Company online and through independent research using the internet.
This research along with the reports from the MarketLine allowed to prepare a thorough analysis of The Hershey Company and its product in order to
present global opportunities. The following document includes background information developed to establish a ground for Hershey's current position.
This is assisted with a strengths, weakness, opportunities, and threat analysis (SWOT analysis). A SWOT analysis is "a tool that marketers use to
assess an organization's strengths, weaknesses, opportunities and threats." (Samson et al., 2016) Further analysis includes the identification of current
markets for the company and product lines along with a market description of France and what products would be best suited for the company.
Following this
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17. The Top Four Retail Chocolate
This structured analysis focuses on the top four retail chocolate manufacturers in terms of global net sales from 2014. The top four chocolate
manufactures are Mars Inc., Mondelez International, Ferrero Group and Nestle SA. These manufactures hold approximately 30% of the global retail
market share demonstrating their brand power through successful advertising and marketing techniques (appendix 4.1). The global chocolate industry
itself has grown by approximately $8 billion USD (net sales) since 2012 despite the growing demand for healthy and organic foods. Organic food
sector demands are estimated to grow 14% in the United States through 2018, despite the fact that US chocolate sales have grown 24% in a that time
frame (TechSci,2014). The conflicting statistics could only be explained by the successful marketing of retail chocolate companies who have
recognized the shifts in market preferences and consumer behavior, and successfully adapted to these trends keeping the appeal of chocolate.
Product and Product Lines
Mars Inc.
Currently, Mars Inc. operates in six different business segments including; Pet care, Chocolate, Wrigley, food, drinks and symbioscience. Mars Inc. has
an international production presence in more than 74 countries worldwide with 75,000 associates, and total net sales exceeding $33 billion. Mars Inc.'s
chocolate segment consists of 29 brands with 5 brands holding billion–dollar global values (M&M, Snickers, Galaxy, Mars, Twix).Mars Inc. continues
to
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18. Analysis of the Kraft Food- Cadbury Merger
Table of contents
I.Introduction4
II.The case5
III.Analysis: competitive assessment6
1)Confectionery sector overview.7
2)Relevant product market9
3)Relevant geographic markets11
4)Unilateral Effects 11
IV.Our results: pro–collusive effects and efficiency gains.14
V.Conclusions15
Bibliography16
I.Introduction
Kraft is a worldwide food and beverage company active in more than 150 countries with annual revenues of $48 billion while Cadbury is a worldwide
producer and seller of chocolate and sugar confectionery products in over 60 countries. As stated by the European Commission: "Both Kraft and
Cadbury are strong players in the chocolate confectionary business in the European Economic Area. With its... Show more content on Helpwriting.net
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In addition, the parties have a combined aggregate worldwide turnover of more than EUR 5 billion, moreover, each of them has a communitywide
turnover in excess of EUR 250 million but none of the two has more than two–third of their aggregate communitywide turnover within one and the
same Member State. For these reasons, the case was considered to have a Community dimension and therefore, to be relevant.
The commission was not concerned about the entire activity of the two groups, but focused its attention on the chocolate confectionery market and to a
lesser extent, on the sugar confectionery and chocolate drinks, where the two parties presented overlapping activities, large market shares, and in some
Member States, namely Romania and Poland, the two were brands were regarded as close substitutes and no other similar products were registered in
the reference market.
The commission based its decision on the results on various economic analysis and market research undertaken with the explicit purpose of assessing
the market power of the two group before and after the merger.
19. On 7 December 2009 Kraft Food proposed a first commitment package in order to render the
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20. The Perfect Cupcake: Baked with Chocolate, Sugar and Love
The perfect cupcake can make anything happen, it can make you believe in things you thought impossible, make your disappointing day seem that
much brighter, and I believe it can even make you fall in love. I have chosen to make this cupcake for someone very dear to me, truly my best friend
and hopefully someday quite a bit more. His name is Hunter and he has truly changed my semester from dull to incredible. His blue eyes and cheerful
smile lights up my day and the amount of laughter we share is beyond what I thought possible. Slowly and surely I have fallen in love with him from
the very first day we met. He was standing across the class room orchestrating where everyone should sit since we were supposed to be in
alphabetical order, his last name of course was the same initial as mine and we ended up sitting together. I liked him then but simply as a friend. I
did not grow to love him until we were put in a group project together and through conversation and laughing a lot I grew to understand his
personality and find out we had far more in common than I would have thought. The end of the semester is coming up and I do not want us to part
ways without him understanding how I feel about him. Making food for someone has always been my family's way of showing love and hopefully
in addition to this cupcake I will have the guts to tell him how I feel. Making the perfect cupcake is not difficult, it simply requires time, a pinch of
love, and a certain devotion to the person you
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21. Factors Affecting the Four Functions of Manangement
Factors Affecting the Four Functions of Management.
Numerous factors impact the four functions of management. The functions of management include: planning, organizing, leading, and controlling. Key
components include: external, internal, globalization, technology, innovation, diversity, andethics.
A prime external factor would include the current state of the of the United States economy. Consumers may not be purchasing as many Hershey
products this year as they did last year, due to staple items such as milk, bread, and eggs being more expensive. During the planning process Hershey's
managers are going to have to implement forecasting more than ever.
The organizing process involves synchronizing the resources required to attain ... Show more content on Helpwriting.net ...
Production of chocolate, marketing and even their Great American Chocolate Tour ride are excellent examples of technological improvement.
Incidentally, the Great American Chocolate tour was originally developed due to tour members increased body heat warming the plant as they walked
through. (Pennsylvania: Hershey's Chocolate World is sweet, 2006, p. 1)
Hershey has now teamed with AXS Technologies; their parallel processing technology amplifies the speed at which high quality digital images are
observed. In a study released by PricewaterhouseCoopers, 44 % of respondents claimed they would purchase more merchandise online if they were
able to see the products at close range. (AXS Technologies Announces Sweet Deal with Hershey's. 2001, p. 1)
Hershey's is one of the more aggressive companies in terms of scientific development in the market. They have up–sized their technical department in
the past years because Hershey's is dedicated to technical research. Hershey labs contain research on rheology (the study of the deformation and flow of
matter) (The American Heritage, 2006, p. 1), chocolate processing, packaging, pasta, test kitchens, analytical services and newly developed ingredients.
This includes the incorporation of high intensity sweeteners, cocoa butter replacements, new carbohydrates, and new flavors. The cocoa plant, which is
turned into chocolate, has been around for a centuries.
Mr. Hershey started the milk chocolate
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22. The Human Body And Its Effects On The Body
Introduction: Astaxanthin is a carotenoid, belonging to the xanthophyll family. It has oxygen atoms in it which differentiates it form carotenes, which
are pure hydrocarbons. It has a very unique structure, even among xanthophylls, which places it accurately within cell membranes and lipoproteins. It is
conferred with anti oxidative, anti inflammatory powers due to this precise positioning. (Kidd P., 2011) It also protects the mitochondrial double
membrane system along with improving its energy production capacity. Due to different metabolic processes in the human body, a large number of
free radicals are continuously being generated. The human body possesses inhibitors which scavenge these free radicals and maintain homeostasis.
Sometimes the amount of these radicals exceeds the normal anti oxidant capacity. These free radicals then cause damaging effects on the organelles in
the cells of the body by oxidative stress.
Literature review: Sources:
Astaxanthin cannot be produced in the human body. Sea food is the primary source of Astaxanthin for human beings at present. Sea algae, few bacteria
and fungi produce it. It is consumed by humans through larger fish like salmon, krill, lobsters, crabs, and crayfish etc. which feed on these micro
organisms and accumulate it in their bodies. Synthetic Astaxanthin is also available, but shows variation in molecular profile. Heamatococcus pluvialis
is an alga which is cultured on commercial scale to obtain Astaxanthin. Tablets,
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23. Swot Analysis Of Kinder Joy
1.0 Introduction
The purpose of this report is to identify how Kinder Joy uses the marketing mix to influence purchase decisions. Kinder Joy got the name from the
combination of two words Kinder (in German means children). It is also known as Kinder Eggs and majorly targets kids.
2.0 The Body Of The Report
2.1 The Product Category
Kinder Joy is a brand within the Kinder line of chocolate products sold by Ferrero. Ferrero is an Italian manufacturer branded chocolate and
confectionery products. Ferrero's Kinder brand line of chocolate products include Kinder Joy, Kinder Surprise, Kinder Chocolate and Kinder Hippo.
2.2 The 4Ps
2.2.1 Product
Kinder Joy has a plastic egg–shaped package with a tab to open it into two halves. One half contains ... Show more content on Helpwriting.net ...
One of them would be sales promotion. For example, giving away their gift pack of their new product that just released. In some occasions,
advertising is also one of the promotion strategies of Kinder Joy. Kinder Joy would be on the cover of the magazines by the team up with those
magazines companies. Besides that, the brand also has its own company's website which allows customers to shop online. The promotional price and
the advertising can give more information about the products to the public and attract them to buy and thus increase the company's profits and
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25. Hershey Case Study
Case 1: Hershey Christopher Dobbins MBA 710 July 24th, 2012 Dr. Moscato Introduction to Hershey Hershey Foods Corporation is number one in
the confectionary foods market. Although many people associate Hershey with chocolate, the company started when founder Milton Hershey decided
to produce caramel in 1894.They are most famous for their major candy brands such as Hershey 's, Reese 's, Kit Kat, Kisses, Twizzlers, Jolly Rancher
etc. However, Hershey also sells grocery products including: baking chocolate, chocolate milk, ice cream toppings, cocoa, chocolate syrup, and peanut
butter. Hershey has two main operating divisions, Hershey Chocolate North America and Hershey International. Hershey exports their products to over
90... Show more content on Helpwriting.net ...
Competitors are also well positioned in international markets in order to diversify economic stresses of their business environments. Potential Entry
of New Competitors In order to enter into the confectionary market and compete with Hershey is impossible. Not only because they are number
one of the largest in their industry but because they are well established. Hershey has been doing business for over a century. There is no way for a
new entrant to achieve that level of brand awareness and customer brand loyalty. It would also be impossible for an entrant to compete as an economy
of scale because of the large amount of start up capital it would require to compete. There is also the issue of technological Know–How. As stated
earlier Hershey has been doing this sort of business for over a century and is very efficient at what they do. Potential Development of Substitute
Products Hershey faces many issues when it comes to substitute products. In the confectionary industry there is a large number of substitute products.
If any of Hershey's competitors are delivering more value to consumers through price, quality, or quantity they will lose customers. The only thing that
separates Hershey from everyone else is their brand recognition. Maintaining their image, product quality, and competitive pricing is key to avoid losing
customers. Bargaining Power of Consumer Consumers have extremely high bargaining power when it comes to Hershey products. As
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26. Recommendations For A Healthier And More Ethical Chocolate...
Executive Report: This report entails in–depth recommendations for a healthier and more ethical chocolate product that Mondelez is to introduce into
the Canadian market based on the opportunities and strengths brought up in the SWOT analyses. The SWOT analyses showed that Mondelez still had
a large and stable portion of Canadian's chocolate market, which is conclusive of Mondelez 's position as being on of the top three confectionary
companies in Canada. The SWOT also made evident of the rising market for healthier foods and healthier alternatives. These were considered the points
that held the most merit to help develop the new product meaning that the approach chosen was a Strength–Opportunity strategy. The recommendation
that follows... Show more content on Helpwriting.net ...
(Business Development Bank of Canada, 2013) Mondelez International, Inc. is a manufacturer and marketer of snack foods and drink products.
Mondelez International currently holds operations in North America, Latin America, Asia Pacific, Europe, the Middle East and Africa. Mondelez
International holds their headquarters in Deerfield, Illinois and as of the 31 of December 2014 employed about 104,000 people globally.
(MarketLine, 2015) $34,244 million revenue was recorded by Mondelez during the 2014 ended December financial year, a decrease of 3% compared
to the previous year (FY2013). $3,242 million was the operating profit during FY2014, resulting in a drop of 18.4% from FY2013. Mondelez
International 's net profit for FY2014 was $2,184 million, a decrease of 44.2% compared to FY2013. (MarketLine, 2015) This report analyses the shift
in the Canadian market for products that are seen as healthier alternatives to help Mondelez International further strengthen their place in the health
confectionary market by introducing a new product to the Canadian Market. This report will also offer suggestions to Mondelez International on how
to achieve the recommendations put forth in the report. The issue that Mondelez Internatinal has is that is a business with a long standing presentation
of what is seen as unhealthy, or over processed and that the majority of products
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27. Parents Demand Action For Gun Sense
One bite or one bullet: to any sane individual that would be a clear choice as to which one they would choose to be a safer object to have. "Moms
Demand Action for Gun Sense in America was created to demand action from legislators, state and federal; companies; and educational institutions to
establish common–sense gun reforms" (MDA Staff). The advertisement, with just one look, makes one realize the importance of really taking into
consideration how easy it is to carry a gun inside a school, or anywhere for that matter. This Choose One advertisement from Creative Blog for Mom's
Demand Action takes place in an older classroom. There are two children standing side–by–side in the center of the image. On the left is a young,
Asian boy, about the age of seven or eight. In his hands, cupped in front of him, he holds a Kinder chocolate egg. He is wearing a red t–shirt with a
blue collar and blue jeans. On his right is a blonde, Caucasian girl, roughly the same age as the boy next to her. She is wearing a purple and grey
horizontally striped long sleeve shirt and black jeans. In her hands is an automatic rifle. On both sides of them are two student desks; the desk
beside the girl has a tennis shoe inside of it. Behind them is a chalk board separated into three sections. On the first section all the way to the left has
four containers on the top as if to hold pencils. In the middle, written in chalk reads "AGENDA: No music class on Tuesday" with a wavy box around
it. On the right
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28. Hershey 's Way Of Making Chocolate
Chocolate is one of the most popular products consumed in the United States and all around the world. Hershey Chocolate Company originated in
1894, by Milton Hershey (Hershey Company, 2015). He was the first American who began producing milk chocolate bars, and eventually created
multiple flavors that changed the chocolate industry forever. With such mass production and success, Hershey was able to make milk chocolate, a
once luxury item for the wealthy, into an affordable treat for all (Hershey Company, 2015). Hershey's way of making chocolate is one of a kind.
Hershey starts the chocolate making process by importing cocoa beans from cacao trees found in tropical regions near the equator. Cacao is
ultimately the key ingredient in chocolate. The seeds from the cacao trees are then harvested and fermented, where they begin to darken and receive
their rich cocoa flavor. The cocoa beans are then sent to the Pennsylvania in the United States, where they are cleaned, sorted and sent to the roasters.
Roasting the cocoa beans at 400–500 degrees brings out the flavor of the cocoa beans and also dries them out to retrieve the nib. The nib is the most
important part because it is the part that actually makes the chocolate. The nibs are then milled to create chocolate liquor. Chocolate liquor contains a
lot of cocoa butter and will be squeezed out in liquor presses to create cocoa powder. Additionally, Hershey's chocolate would not be the same without
their use of fresh,
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29. Nutella Makes Up for Cocoa Shortage During World War II
The period was World War II there was a shortage of cocoa at the time; Mr. Pietro Ferrero, a pastry maker founder of the Ferrero company thought
that using hazelnuts and mixing it with skim milk and a little of chocolate would be a good way to appease the short supply of cocoa by allowing
chocolate to last longer. This still being the product's two main ingredients today; hazelnut and cocoa. In Italy, during the 1940s; Mr. Ferrero created the
Nutella spread. In its earliest form, Nutella a hazel nut and chocolate spread was originally called "pasta Gianduja" this of course was the Italian
term, "pasta" means paste and the "Gianduja" was the name of a famous character in the region in Italy. The paste was first introduced by being
made in the loaves of bread wrapped in tinfoil, used to make sandwiches. A product popular to children, the bread was tossed away and the paste
was most favored. Later workers decided it would be best if the spread was made easier to spread on the bread then being known as "Supercrema
Gianduja", thus being processed in large jars with a yellow sticker on the middle and a red lid. Soon after in 1964 "Pasta Gianduja" or "Supercrema
Gianduja" the product was named Nutella: "nut" being the origin of the product and "ella" a soft Italian term.
Nutella rapidly became popular among Italy. Just 25 years ago, in 1983 the Ferrero Company introduced the product to the United States market and it
was first imported to the Northeastern part of America and
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30. Family Capitalism And The 19th Century
Family capitalism is regarded to firms that are operated by family and its family member, although it is also known as perpetuation of family
capitalism, which means long–live and long–lasting, they usually could not be passed on by more than one generation (Jones and Rose, 1993). Since
the early 20th Century, among the world, Europe had a concentration of the largest ten and twenty companies in countries that are under family
control. For instance in France at the beginning of the 21st Century, only 15 families had controlled 33.8% of the total market value of listed
corporate assets; and in Germany, family firms hold 17 of the largest hundred companies. However on the other hand, there was only 6.6% of market
value that were hold by family firms in the United Kingdom (James, 2008). The aim of this essay is to explain whether Cadbury was a typical family
capitalism in the 19th Century. I will argue that Cadbury was not a typical family capitalism as they held the Quaker beliefs that made them different
from other family firms; they also had a different organisation structure and management style; and they lasted longer than the other family firms at
that time. This essay is structure as follows; first, I will explain the Quaker belief and how it made Cadbury different from other family firms; then I
will examine Cadbury's organisation structure and management style; and finally, I will look at the durability of Cadbury and compare it with another
family firm.
First of
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31. Descriptive Essay About Beach
The Beach
You have been in the car for a very long three days. You have sat in a line of cars 10 miles long. You have endured your annoying siblings, stressed
out parents and the cramped space of the car. You have eaten junk food and soda for days. Your legs are screaming to move, you think you will never
arrive. You have heard rumors about the beach. Sand so white it sparkles, water crystal clear, ships the size of buildings, andhotel rooms the sizes of
houses. You finally start to see the first signs of the ocean first the tall tan coconut trees, then the smell of the salt water, and then the roar of the
waves. Then you finally see it the ocean, so big and so blue. Full of life, adventure, and discovery.
After unpacking and ... Show more content on Helpwriting.net ...
The food at the beach is amazing and one of kind. You decide to getcrab legs at the buffet, but you don 't know how to eat them so you ask your dad.
Your dad looks at you and says "Son, seafood is the best thing ever created". You tell your dad "We'll see". After taking your first bite of crab you
finally realize what all the praise is about. You tell your dad "You were right seafood is the best".
After you and your family are done eating you continue on the boardwalk walk. As you are walking you can 't help but look into all the stores and
surf shop windows. You want everything in there but you know your parents will say no. Your parents do however let you go into one surf shop
that has little turtles. You beg your parents to let you get one, you almost break them, but they said they would decide towards the end of the week.
After you are done walking, your family decides to get some some ice cream. You find this ice cream shop with 50 different flavors you don 't know
what you 're going to choose, but you eventually decide on mint chocolate chip. The mint chocolate chip is really good and maybe even better than the
locale ice cream shop back at home.
After you 're done with ice cream you head back to the hotel after letting your stomach settle. Your family decides to go crabbing, you have never
been crabbing before and don't know what to expect. The first shock comes when you realize you have to touch the crabs to get them out of the net.
The crabs
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32. Hershey's Way Of Making Chocolate
Chocolate is one of the most popular products consumed in the United States and all around the world. Hershey Chocolate Company originated in
1894, by Milton Hershey (Hershey Company, 2015). He was the first American who began producing milk chocolate bars, and eventually created
multiple flavors that changed the chocolate industry forever. With such mass production and success, Hershey was able to make milk chocolate, a
once luxury item for the wealthy, into an affordable treat for all (Hershey Company, 2015). Hershey's way of making chocolate is one of a kind.
Hershey starts the chocolate making process by importing cocoa beans from cacao trees found in tropical regions near the equator. Cacao is ultimately
the key ingredient to... Show more content on Helpwriting.net ...
The milk is mixed with sugar into a taffy like consistency where it will then be blended with chocolate liquor. The milk adds the sweet taste and
smooth texture while the chocolate liquor adds the chocolate flavor. By combining chocolate liquor, milk and sugar it creates a chocolate crumb
where it is then ground into a fine powder to create chocolate paste. The chocolate paste is refined in the conching machine where it brings out
more of the rich chocolate flavor. The final step to Hershey's chocolate making process is sending the chocolate to the drying rack where it will be
cooled, wrapped and distributed all around the world for consumption. For the S'mores taste test, four different types of Hershey chocolate were
used to conduct the experiment. There are multiple differences between all four types of Hershey's chocolates and ingredients used to make them.
Milk Chocolate(remove comma)is Hershey's signature chocolate and sold in the masses. This product goes in most Hershey products such as the
chocolate bars, kisses, etc. Hershey's milk chocolate is very smooth, and even has a little gritty texture. This chocolate is very sweet and not too
chocolaty. Hershey's milk chocolate contains milk, which gives it a creamy texture, sweet flavor and a light brown color. Hershey's special dark
chocolate is a lot different than milk chocolate is it is not the most popular flavor Hershey sells. Dark chocolate provides a semi–sweet, slightly bitter
flavor
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33. Roger's Chocolate Analysis
Table of Contents 1. History, Development and Growth2 2. Vision, Mission, Objective, Philosophy and Strategy13 3. Functional–level strategies14 4.
Business–level strategy.20 5. Corporate–level strategy25 6. How is the effectiveness of the company's strategies? (ROIC)26 7. What strategic problems
does the company have?33 8. What strategic issues need to be addressed?34 9. External environmental analysis35 10. Internal environment analysis60
11. Determine the strategic factors of the company70 12. Generating alternative strategies by using a TOWS matrix73 13. Evaluate strategic
alternatives – pros and cons.74 14. Recommend strategic for company (short, medium, and long term)81 1. Describe briefly... Show more content on
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| | | Best Chocolatier The Best of the City Awards– Victoria News | | | Retailer of the Year Award Vancouver Island Business Excellence Awards
–
Business Examiner | | | Manufacturer of the Year: Runner Up Vancouver Island Business Excellence Awards– Business Examiner| 2004| | Best
Chocolatier The Best of the City Awards– Victoria News| | | Best Storefront Window Display The Best of the City Awards– Victoria News| | | Best
Chocolate Maker Readers Choice "The Best of the Island" Awards– Times Colonist| | 2003| | Time Honored Member: 40 Plus Years Greater Victoria
Chamber of Commerce| | | Best Chocolatier The Best of the City Awards– Victoria News | 2002| | Business Excellence Award Greater Victoria
Chamber of Commerce | | | Best Chocolatier The Best of the City Awards– Victoria News| | | Retailer of the Year: Runner Up Vancouver Island
Business Excellence Awards– Business Examiner | | 2001| | Best Chocolatier The Best of the City Awards– Victoria News |
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34. Macaron: Chocolate and Almond Flour
A lot of people get the wrong impression about macarons and avoid making them because they're supposedly the most difficult thing in the world to
make. Truly, they're not difficult at all. What is difficult is mastering them. For some reason people mistakenly think if something can't be mastered
on the first try, it's too hard to fool with. But there's no reason to master macarons on the first try. Unless you just burn the crap out of them, they're
going to taste phenomenal regardless of their flaws. It's like leaning to ride a bike, except that when you "fail" you get delicious cookies instead of a
skinned knee. So relax. Tell yourself it's okay if they don't have feet, it's okay if they crack, it's okay if they're hollow. Each time... Show more content
on Helpwriting.net ...
At that point, turn the mixer off and add in any extracts/flavor/color and whip for a final minute on the highest speed, just to show it who's boss
(and to evenly distribute the color/flavor). I highly recommend not adding any flavor or color if it's your first time, or if you're wanting to learn
about macarons. Additives make learning trickier. If you're not here to learn, just to eat, then carry on! At the end of this minute, you should have a
very stiff, dry meringue. (Check out this photo if you'd like to see a picture of how your meringue should look.) When you remove the whisk
attachment, there will be a big clump of meringue in the center, just knock the whisk against the bowl to free it. If the meringue has not become stiff
enough to clump inside the whisk, continue beating for another minute, or until it does so. Now dump in the dry ingredients all at once and fold them
in with a rubber spatula. Use both a folding motion (to incorporate the dry ingredients) and a rubbing/smearing motion, to deflate the meringue against
the side of the bowl. First timers: the dry ingredients/meringue will look hopelessly incompatible at first. After about 25 turns (or folds or however
you want to call "a single stroke of mixing") the mixture will still have a quite lumpy and stiff texture. Another 15 strokes will see you to "just about
right." Keep in mind that macaronage is about
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35. Case Study: Roger's Chocolates
Executive Summary Success of any businesses organization is determined by factors such as financial, management & operational. Financial factors
address use of capital in business and flow of cash through various processes within the organization. Management factors are linked to organizational
structure of the enterprise. Whereas operational factors address how available resources are used to achieve objective of the organization. Apart from
these three factors, environmental factors like competition also determine success of any business organization. This paper explores transformation
that Rogers' Chocolate Company has undergone since its establishment. The paper also investigates competitive strategy of the company against its
close... Show more content on Helpwriting.net ...
The company relied on human labor in carrying out its operations. Even though hand– wrapping is still being used, the company has acquired many
efficient machines that assist in carrying out production process. More skilled labor force therefore, has been recruited unlike initially where most of
employees were unskilled. Consequently, production process has increased a lot, thus making the company to adjust according to fluctuating market
demands. Apart from production planning, there has been a change in structure and leadership system of the company (Zietsma, 2008). Steve Parkhill
took leadership role from Jim Ralph who had been the president and manager of Rodgers' firm from 1989 to 2007. Since then, Parkhill has changed
focus from wholesale production to retail production. Consequently, there has been a change in the source of revenue for the company. Retail
production currently contributes an average of 50 percent of total revenues realized by the company. While undergoing transformation, various factors
have and are still accelerating metamorphic process of the company (Victoria Times Colonist, 2010). Need for improved efficiency is one of the
factors that have accelerated change within the firm. Company's efficiency determines how fast production process is. Efficient company not only
improves quality of its products but also is important in quality of services delivery. Effectiveness of labor in a company also constitutes
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36. Cadbury 's Statement Of Purpose Layouts
1Cadbury's Mission
"Cadbury implies quality; this is our guarantee. Our notoriety is based upon quality; our dedication to ceaseless change will guarantee that our
guarantee is conveyed." Cadbury was established by John Cadbury, who opened his first business in 1824.
Cadbury's Purpose
Cadbury's statement of purpose layouts its general business objective and its dedication to its customers.Our center reason,Working together to make
brands individuals affection encapsulates what we are trying to accomplish as a business. We team up and act as groups to change over items into
brands.Simply put, we spread joy! (Cadbury plc, 2008). Furthermore, Cadbury stresses the significance that it puts on quality. Aside from its central
goal statement,it additionally references the motto, Cadbury implies quality ' as a fundamental piece of its business activities(Superbrands,
2008).Lastly, Cadbury likewise expects to put Cadbury in every pocket (Karvy Research, n.d.) by focusing on currentconsumers and urging them to
make motivation buys and by keeping up a prevalent marketing mix.
Cadbury's Strategic Plans
Cadbury makes markets and offers one of a kind brands which offer joy to a large number of individuals around the globe consistently. Cadbury 's
Vision is to be the greatest and best ice cream parlor organization on the planet. One of Cadbury 's Strategic objectives for 2009 to 2011 is to build
piece of the overall industry of the worldwide confectionery market, with income
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37. Personal Narrative : My Life Through The Sea Of People At...
As I was finding my way through the sea of people at an outrageous summer college party. I suddenly saw Hunter, my twin sister 's boyfriend,
walking away from me. I was making my way towards him; pushing people out of my way. I was on a mission to get my sister so we can get home
before my parents did.
I knew Jessi , my party loving that loves to get a little tipsy twin, and Hunter, her alcoholic boyfriend, had a few drinks because they went right to the
table full of them. So, I knew that I, being the responsible twin that I am, will have to drag her away from the party. When I got to where Isaw Hunter
last I looked around not seeing them, but they are either upstairs, in the basement, or outside. I looked everywhere, making Jake, my lovely boyfriend,
double check for me. We met up near Jakes black 2002 BMW 3–series/M3 and, we thought if they aren 't here they must be at my house. Luckily, I
didn 't have a drink and, I could drive us both safely home. I called out Jessi's name, but there was no answer from anyone, which was good and bad
because my parents aren 't home yet but neither is Jessi.
We went to sleep figuring that Hunter and Jessi are asleep in her room across the hall. My mom knocked on the door in the morning because it was
time for breakfast. I walked down stairs groggily discovering Jessi wasn 't home. I started to worry because I didn 't know where or what happened to
them. My dad, trusts me a little more than Jessi, asked where Jessi was, but I couldn
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38. Wedding Speech
"Beep! Beep! Beep!" My alarm clock only had to ring three times for me to turn it off and hop out of bed that morning. The day before I had hit
snooze twice refusing to get up, but today was different, it held a special purpose. I pulled on my bathing suit, a pair of shorts, and a hoodie, and ran
down the steps into the kitchen. My mom was in her usual morning spot, in a big white chair off the kitchen with her bible open, and her reading
glasses on. On the table were two pieces of cinnamon toast on a napkin for me she had prepared. My dad was standing at the sink filling two water
bottles, and was wearing his favorite green Patagonia board shorts.
"Ready to go?" my dad smiled.
"Yep!" I replied.
"Don't forget your toast! I love you! Have ... Show more content on Helpwriting.net ...
Plus, we were so excited to surf that we didn't think much of it. The Dingees played through the speakers, a nineties ska band that my dad loved.
Even though I didn't know exactly what the lead singer was saying, I loved it because that's what he always played whenever we went to the beach.
The sun beamed through the clouds and down on the city as we drove over the thirty–fourth street bridge, and made its way into our eyes forcing us to
put down our sun visors.
My favorite kind of days were Daddy and Kate kind of days, especially the ones like these. The days when we woke up early to go surfing with hot
chocolate in hand, waves on our mind, and pure stoke in our souls. To me, no other day could compare to days like these. We took small sips out of
our cardboard cups, and giggled with each other at stupid stuff on the way. There was always something to laugh at when I was with him, whether it
was a silly dad–joke or a game he had made up. This time, we were making up phrases after the letters on the license plates of whatever car was in
front of ours.
"4 FAHL. What could that stand for?" we thought for a minute. "Four farting aliens having lunch!" he blurted out. We laughed like crazy, and made up
more all the way through Ocean City. Our home beach was fifty–ninth street, but the waves were supposed to be better in Strathmere, so we decided to
try something new.
As we drove past our beach and over the bridge into Strathmere, I was in awe of a
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39. Chocolate Industry
Contents Titles 1. Introduction 2. Objective 3. Research Methodology 4. Chocolate Industry 5. Chocolate in a Bloom 6. Chocolate Industry in India
7. Major Players 8. Amul 9. Nestle 10. Cadbury 11. SWOT analysis of Cadbury 12. Market Segmentation 13. Psychographics and Demographics 14.
Product Positioning 15. Product Market Boundary 16. Price Sensitivity 17. Consumer Buying Behaviour 14. Industry Structure and Dynamics 15. The
Rural Conundrum 16. Key Success Factors 17. Product Life Cycle 18. Positioning 19. 5 Force Model 18. Rural Market Initiatives 20. Suggestions 21.
Conclusion 22. Bibliography INTRODUCTION Chocolates had its beginning in the times of the Mayas and the Aztecs when they beat cocoa into...
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The World's leading manufacturer of high quality cocoa and chocolate products Barry Callebaut, has announced the opening of its first, state–of the art,
Chocolate Academy in Mumbai. According to the analysis of the international market intelligence provider Euromonitor, the relatively small Indian
chocolate market with volumes of about 55,000 metric tonnes of chocolate and compound per year is expected to grow on average per year by
around 17.8% between 2010 and 2014. Ferrero the Italian confectionery giant of $8 billion has planned up for a new production facility in
Maharashtra with an investment of over $125 million to whip up some of its popular brands that include Rocher and Kinder. CONSUMER TRENDS
1)Mithai – The traditional Indian sweets is getting substituted by chocolates among upwardly mobile Indians. Instead of buying sweets on Raksha
Bandhan, sisters prefer offering chocolates to their brothers. This is the reason for sudden spurt in advertisement between July & Sep by most of the
companies. 2)The range and variety of chocolates available in malls seems to be growing day by day, which leads to lot of impulse sales for
chocolate companies. 3)Chocolates which use to be unaffordable, is now considered mid–priced. Convenience over Mithai in terms of packaging and
shelf life in making both middle class and rich Indians opt for chocolates. 4)Designer
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40. How Functional Areas Operate Inside An Organisation
Executive Summary
The objective of writing this report is describe how Functional Areas operate inside an Organisation and there role in any business to achieve Goals
and Objectives. We possess Cadbury to report with two core functional areas i. e.: Marketing along with Human resource, and objectives connected with
them.
Introduction
In corporate world small organisation performs the many jobs by a couple of people occasionally, however in a large organisation like Cadbury people
need to be specialised in many unique individual tasks. Functional areas will be the departments specified with Particular tasks inside an organisation.
Accounts and money, Sales and marketing, Customer services and human useful resource, are some of the leading ... Show more content on
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Cadbury has numerous different job roles and they have many different functions to do hence different functional areas are expected. Cadbury has
approximately six to eight Functional areas; varies in size. * Human Resources * Financing * Marketing * Research and Development * Production *
Administration Human resources. Human Resource management is the most significant, to the employees, at Cadbury 's. Human resource management
describes "the policies, practices along with systems that influence employees ' behaviour, attitudes and performance" (De Ciera ET in. 2003: 4). The
Human Resource area's main role is usually to recruit, select, train along with develop staff. It likewise defines functions of recruitments, pressuring
employees, redundancies being made, describing jobs to worker, health and safety regarding workplace, training and building employees' skills. This
means they recruit those who have the suitable qualifications, talent and therefore are enthusiastic. They will capable of be trained and developed
inside the most efficient time feasible. Human Resources are likewise responsible for the health and safety around Cadbury to be sure the laws are
implemented in order to ensure workers' safety. Recruitment is done based on the needs of the workforce and operations. Apart coming from
recruitment and redundancies currently being made, motivation is key factor to manage workforce. "Management is nothing more than motivating other
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41. The United Kingdom
Introduction The United Kingdom ranked first in the amount of chocolate consumed per person in 2011, 11 kilograms per person, revealing the
importance the chocolatier industry has. (Statista) A major player in the market is the Thorntons Company, opened by Joseph William Thornton in
1911 as a family business. (Thorntons, 100 Years of Thorntons) Currently, the company has a variety of products ranging from chocolate, toffee to
fudge. The company is proud to announce that it "uses the finest cocoa beans to create divine dark, smooth milk and creamy white chocolate
collections." Thorntons has also become famous for its products targeting special events, such as Christmas baskets and chocolate Easter eggs.
(Thortons, About Thorntons) As can... Show more content on Helpwriting.net ...
(The Independent: Thorntons Has Been Bought By Ferrero Rocher Maker for 112 Million GBP) Thorntons Porter's Five Forces Analysis In the
following sections a Porter's Five Forces analysis is presented to determine Thorntons' standing in its core chocolatier market. The reason for choosing
this particular framework is to clearly identify the level of competition within the industry while offering insight into possible business strategies that
can be adopted to strengthen Thorntons' position. Figure 2: Parts of Porter's Five Forces Analysis Source: New Charter University 1.Power of Buyers
The customers have a significant bargaining power in the chocolatier market since they have ample options to choose from when purchasing a product.
The low switching cost for changing companies results in the buyers' making choices depending on the best offer, often to the disadvantage of
premium–end brands such as Thorntons that cannot reduce their prices as much as their super–market competitors do. This was most effectively
summarized by Peter Thornton, the grandson of the founder Joseph Thornton, who stated in an interview that the theatre of chocolate shops that
attracted hundreds of customers in the past has eroded significantly as "chocolates are nowadays sold in robot–packed boxes designed to look fuller
than they truly are." (The Guardian, Thorntons: Why The Chocolate Maker Has Gone Into Meltdown) Precisely the fact that the customers can have
such a large
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42. Consumer Behavior Process
INTRODUCTION Consumer behavior is considered as the mental and emotional process and the observing behavior of consumers during searching,
purchasing and post consumption of a product or service. Consumer behavior involves study of what they buy, why they buy, how they buy, and when
they buy (Gupta & Shallu, 2013). From various sources, the past experience and state of mind, the consumer may determine the impact that advertising
has on him/her. In an effort to improve messaging and to gain the audience's attention, advertisers create some special moments to resonate the mind of
the target customer and motivate the audience to purchase the advertised product or service (Chakrabortty, Hossain, Azad, & Jakirul, 2013). The value
of studying the consumer behavior is that it gives vital information to an organization for designing an effective marketing strategy. The way a
consumer thinks, perceives, decides and is influenced is important in designing of promotional campaigns for any product. This report will cover the
extensive advertisements done by Cadbury when their most popular product dairy milk was suffering declining sales and a tarnished image. The
objective of this report is to analyze and evaluate the marketing strategies and promotions done by Cadbury and how they affected consumer behavior.
Also, the report will provide limitations and suitable recommendations for the future promotions of Cadbury. BACKGROUND Cadbury Dairy Milk's
Ad Campaigns The Dairy Milk
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43. America 's Obsession With Chocolate
Mankind's obsession with chocolate dates back as early as 1750 B.C. What started out as a form of currency has now turned into a symbol of love
and commitment. In the United States alone, the consumption rate of chocolate is steadily increasing. This is not surprising as Valentine's Day brings
in more than 50.8 million pounds of chocolate in just one week. Yet, with numbers like that the United States fails to rank in the top 10 countries for
chocolate consumption worldwide. It is evident the United States loves its chocolate, however, most people are unaware of the slavery involved with
the production of it. Each year hundreds of thousands of children are captured and forced to work on cocoa farms. Would people still purchase this small
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Obtaining the sweet chocolate that we all love requires a precise yet complex process. The early stages of making chocolate are done by children,
mostly ages 12 to 16, who have been captured and trafficked. These children have been taken from their families in countries such Mali and
Burkina Faso and sold to cocoa farms. The children undergo terrible working conditions which exposes them to harsh chemicals. Some are often the
victims of mental, physical and or sexual abuse. (Huschke 2011) Kantianism refers to our ability to make moral decisions without the use of
emotions of feelings. (Nall 69) When thinking in terms of this theory, one should be able to put their feelings aside in order to look at the situation in
a rational perspective. The main idea is to be able to view a situation through a universal lens. When applying this theory to the chocolate industry, one
would look at the situation as if it were a small child being enslaved or an adult. Everyone should be treated as if they are worth something rather than
be used for someone else's personal gain. If chocolate consumers implied the Kantian theory to the production industry of chocolate, they would need to
act for the sake of duty without implementing their emotions. We would have to look at the situation in a way that affects everyone. Based on the
current conditions, everyone should be able to enslave someone if it
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44. The Antioxidant Potential Of Car- Diovascular Disease (...
been directed to the antioxidant potential of these flavonoids in cocoa and chocolate, and their potentially protective effects against the risk of car–
diovascular disease (Wan et al., 2001).
It has been reported that the formation of conjugated dienes is the first step in the process leading to the formation of oxidized fatty acids (Ferretti et
al., 2004).
The effects after cocoa powder and chocolate consumption might be due to flavonoids contained in cocoa powder and dark chocolate. Moreover, the
decreased lipid peroxidation could depend on fatty acids in chocolate according to previous studies which have shown a higher inhibition of lipid
peroxidation by mono– unsaturated fatty acids compared to polyunsaturated ones (Kubes et al., 1991).
In previous studies Procyanidins extracted from cocoa exhibited endothelium–dependent relaxation (EDR) through activation of nitric oxide synthase
activity in rabbit aortic rings in vitro (Karim et al., 2000). The results were reported to be due to the tetramers and higher polymers of epicatechin, and
monomers, dimers, and trimers were not capable of contributing to EDR. In vivo studies indicated that dark chocolate, cocoa powder and cocoa liquor
suppressed the development of atherosclerotic lesions and inhibited atherosclerosis (Vinson et al., 2006).
Cocoa powder exerted anti cancer properties in in vivo studies. Amin et al. 2004.,indicated that cocoa liquor extract lower the activity of tumor marker
enzymes during
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