Universal Music is the largest music corporation owned by Vivendi. It operates several subsidiary record labels including Blue Note Records, known for jazz artists, A&M Octone Records appealing to teens and young adults, and Republic Records focusing on mainstream and urban music for a similar age range. Capitol Records is another subsidiary targeting a broad age range from teens to 30s. The parent companies strategically group artists across labels according to genre and target audience to better promote their music.

1. Universal Music

2. Universal Music
Universal Music Group (UMG) is the largest American music
corporation. It currently operates as a subsidiary of Paris-based
media conglomerate Vivendi. UMG also owns Universal Music
Publishing Group, which is the second largest music publishing
company in the world. Universal Music Group's global corporate
headquarters are located in Santa Monica, California.Parent
Matsushita (1990–2006)
Universal Studios (1996–2006)
Vivendi (2000–present)
Ceo: Lucian Grainge
Year founded: 1934 (as Decca Records USA)
Link to website: http://www.universalmusic.com

3. Universal Music’s
subsidiary record labels

Blue Note Records is an American jazz record label, established in 1939 by Alfred Lion and Max Margulis. Francis Wolff became involved
shortly afterwards. It derives its name from the characteristic "blue notes" of jazz and the blues.

Originally dedicated to recording traditional jazz and small group swing, from 1947 the label began to switch its attention to modern jazz.

Historically, Blue Note has principally been associated with the "hard bop" style of jazz (mixing bebop with other forms of music including
soul, blues, rhythm and blues and gospel). Horace Silver, Jimmy Smith, Freddie Hubbard, Lee Morgan, Art Blakey, Lou Donaldson, Donald
Byrd, Grant Green, Hank Mobley and Freddie Redd were among the label's leading artists.

The label is currently owned by the Universal Music Group and in 2006 was expanded to fill the role of an umbrella label group bringing
together a wide variety of then EMI-owned labels and imprints specializing in the growing market segment of music for adults.

4. Artists under Blue Notes
The Blue Note 7
The Bird And The Bee

5. 
With the Blue Note 7 their primary
audience would be mostly middle ages
adults aged 30-50. This is because all of the
people in the group are middle aged.
With The Bird And The Bee their primary
audience would be both men and women
aged 20-25 as they both look very young.

6. A&M Octone Records

A&M Octone Records, stylized A&M/Octone Records is an
American record label, which operates as one third of the
Interscope-Geffen-A&M label group. It is a joint venture between
Universal Music Group and Octone Records, also known as
OctoScope Music. The label represents a merger of InterscopeGeffen-A&M's A&M Records label with Octone Records.

A full-service artist development label, A&M/Octone operates music
publishing, merchandising and touring entities – in addition to
specializing in recorded music.

Parent company Universal Music Group

Founded 2000 (Octone Records)
2007 (relaunched as A&M/Octone)

Founder James Diener Distributor(s) Interscope-Geffen-A&M (in the
US)

Country of origin United States Location New York City, New York
Official website

7. Artist under A&M Octone
Records

8. 
This record labels target audience would probably be
both men and women from about their mid teens to
late twenties (15-early 20’s) the reason for this would
probably be because most of the artist look quite
young and their music would be suitable for many
ages. With Maroon 5 their primary audience would
be mostly girls, as they are all male. With We Are
Twin, their primary audience would appeal to both
boys and girls as the group consists of a girl and a by.
This subsidiary record label along with its artist
would mainly aim themselves in America and
possibly the UK.

9. Republic Records

Republic Records (still often referred in copyright notices as Universal Republic
Records) is a American record label that is under the ownership of
Universal Music Group, it was originally founded as Cheese Factory Records.
After Motown Records was separated from Universal Motown Records which
caused the Universal Motown Republic Group to be shutdown, the label was
temporarily reincarnated as Universal Republic Records, until it was re-activated a
year later.

The label focuses on mainstream and urban music,for example from artists
including: Kelly Rowland, Austin Mahone, Nelly, Lil Wayne, Drake, Busta
Rhymes, Amy Winehouse estate, Ariana Grande, Nicki Minaj, Akon, Enrique
Iglesias, Jessie J and The Weeknd. Successful country artists include Taylor Swift
and Florida Georgia Line.

Parent company Universal Music Group (UM) Founded 1995 (1995) Founder
Monte Lipman

Avery Lipman

Distributor(s) Self-distributed (in the U.S.)

Virgin EMI (in the UK)

UMG (worldwide)

Genre Various Country of origin United States Location New York City, New
York, U.S. Official website RepublicRecords.com

10. Artists under Republic
Records
Lorde
Nicki Minaj

11.  With
Republic Records, I think that
their target audience would be both
boys and girls of ages between 15early 20’s. The reason for this is
because they have artist like Nicki
Minaj, Lorde and their music genres
and how they present themselves
would be about this age range.

12. 
Capitol Records is a major American record label that is part of the Capitol Music Group and is
a wholly owned subsidiary of the Universal Music Group.

Parent company Universal Music Group Founded Los Angeles, 1942 Founder Johnny Mercer
Buddy DeSylva
Glenn Wallichs Distributor(s) Capitol Music Group Genre Various Country of origin United
States Location Capitol Records Building
Los Angeles, California Official website CapitolRecords.com

13. Artists under Capitol
Records
Emeli Sande

14. 
This subsidiary record label would mostly appeal to
boys and girls/men and women aged 13-md 30’s.
They would also be aimed at both the US and the
UK. The reasons for this is that they have artist that
are both from the UK and US, for example Emeli
Sande and Jennifer Lopez. With Emili Sande her
primary audience would be teenage girls aged 13-25
and would be targeted within the UK. With the
Beatles their primary audience would be mostly
women aged 25-30, the reason for this would be
because they are an all boy band.

15. Conclusion and Findings

The dominant institutions (The Big Three) in the music industry
are as follows…..

Universal Music

Sony

Warner Brothers
These “Big Three” use subsidiary music labels in a very smart way.
They have certain artists who use certain genres within their music
and set them up in a certain subsidiary music label that suits there
genre of music. The reason for this is that if they had all of their
artist in one music label there would be too much genres and artist
to keep on track of.