Adele
Genre: Pop, Soul
XL Records, which is an independent label in the UK
Recorded in a music studio
She is managed by September Management Ltd, with
her major manager being Jonathan Dickins.
XL distributes Adele’s music in the UK
In the USA, Columbia Records (whose parent company
is Sony) distribute her music, meaning she’s moved
from an independent company in the UK to a major
record label in the USA.
Adele has released 2
albums:
-19 in 2008
-21 in 2011
They were released as
physical copies, as well
as on iTunes.
Adele uses her twitter
@OfficialAdele to
promote and market
her albums, and her
facebook page too.
Adele’s music is available to both download and
stream now she’s become a bigger artist in the
USA.
When she first started out, her friend put videos
of her on MySpace, and performed to a small
audience on Later with Jools Holland. She then
became very well known as a recording of her
performing on that programme on YouTube.

Adele - Independent Artist Case Study

  • 2.
    Adele Genre: Pop, Soul XLRecords, which is an independent label in the UK Recorded in a music studio She is managed by September Management Ltd, with her major manager being Jonathan Dickins.
  • 3.
    XL distributes Adele’smusic in the UK In the USA, Columbia Records (whose parent company is Sony) distribute her music, meaning she’s moved from an independent company in the UK to a major record label in the USA.
  • 4.
    Adele has released2 albums: -19 in 2008 -21 in 2011 They were released as physical copies, as well as on iTunes. Adele uses her twitter @OfficialAdele to promote and market her albums, and her facebook page too.
  • 5.
    Adele’s music isavailable to both download and stream now she’s become a bigger artist in the USA. When she first started out, her friend put videos of her on MySpace, and performed to a small audience on Later with Jools Holland. She then became very well known as a recording of her performing on that programme on YouTube.