Ed Sheeran
              Name: Edward Christopher Sheeran
                             Age: 21
                     Born: Halifax- England
                 Occupation: Singer/Songwriter
                         Genre: Acoustic
              Signed to: Atlantic Records & Asylum




Ed Sheeran has rapidly grown to huge success in the past year.
 Having grown from an internet sensation into a double Brit
                   Award Winning Artist.
History – Early Music Career
Ed had an interest in playing the guitar form a young age
and was writing songs and playing for students at Thomas
Miller High School that he attended
He recorded his fist EP in 2005 at the age of 15, this was
called The Orange Room and led to the release of this first
two albums in 2006 and 2007.
In 2009 Ed began to work very hard in an attempt to get his
music heard. His inspiration came from James Morrison
who was reported to play 200 gigs in a year.
A determined Ed Sheeran matched this and went on to play
312 Gigs.
2009/10
• In 2009 Ed produced another EP titled You Need
  Me which was put onto sites such as YouTube so
  that his name would spread.
• His next breakthrough came in 2010 when his
  talents were spotted by rapper Example, Example
  came across Ed after seeing a video posted on
  SBTV. This is an online channel for young
  upcoming artists to get there music heard.
  Example saw Ed on this site and invite him to
  come and tour with him, having noticed his
  massive potential.
2011…
• In January 2011 Ed Sheeran's rise in
  popularity was apparent as his entirely
  independent EP peaked at Number 2 in
  the iTunes chart. Selling over 7,00 copies.
• It was at this point that Ed Sheeran was
  signed by Atlantic Records/ Asylum.
• The summer of 2011 saw the release of
  Ed Sheeran debut Single ‘A- Team’ This
  reached number 3 in the charts.
• Throughout this summer Ed played many
  more live performers, including various
  stages at Reading and Glastonbury.
“+”
• Having released 5 Ep’s Ed and Atlantic Records finally released
  his debut album ‘+’ On September 9th 2011.
• In the first week sold 102,000 copies and went on to be the
  9th Biggest selling British album in 2011.
• Therefore being granted Triple platinum by BPI for selling
  over 1,000,000 copies.
The BRITS
• Having released tour dates for a later tour in
  2012 Ed had one the highlights of his career.
• He was nominated for 4 BRIT awards:
1.   British Male Solo
2.   British Breakthrough Act
3.   Album of the year
4.   British Single

 After performing his hit ‘Lego House’ he received the BRIT for British Male Solo and
 Breakthrough act of the year. Amongst the people he thanked were his record label.
                 http://www.youtube.com/watch?v=XnDNafI-eOU
Atlantic Records
• Ed Sheerans record label Atlantic are an American label who were
  founded in 1947 and are well know for signing artists under the
  rock ‘n’ roll, jazz and rhythm genre.
• They are independent however are part of a conglomorate as their
  parent company is Warner Music.
• Other acts signed by Atlantic Records include:
                              1. Wiz Khalifa
                                2. B.o.b
                             3. Lupe Fiasco
                              4. Phil Collins
                              5. Jason Mraz
                             6. James Blunt
                              7. Missy Elliot
Asylum
• Ed is also signed by the record label Asylum. They are
  another American company who were founded in
  1971.
• As well as Atlantic Records they are a conglomnerate
  owned by Warner Music who speciaslise in the taste of
  rock and hip hop.
• They have signed the likes of:
1. Metallica
2. Bob Dylan
3. Nelly Furtado
4. Alesha Dixon

Ed sheeran case stidy

  • 2.
    Ed Sheeran Name: Edward Christopher Sheeran Age: 21 Born: Halifax- England Occupation: Singer/Songwriter Genre: Acoustic Signed to: Atlantic Records & Asylum Ed Sheeran has rapidly grown to huge success in the past year. Having grown from an internet sensation into a double Brit Award Winning Artist.
  • 3.
    History – EarlyMusic Career Ed had an interest in playing the guitar form a young age and was writing songs and playing for students at Thomas Miller High School that he attended He recorded his fist EP in 2005 at the age of 15, this was called The Orange Room and led to the release of this first two albums in 2006 and 2007. In 2009 Ed began to work very hard in an attempt to get his music heard. His inspiration came from James Morrison who was reported to play 200 gigs in a year. A determined Ed Sheeran matched this and went on to play 312 Gigs.
  • 4.
    2009/10 • In 2009Ed produced another EP titled You Need Me which was put onto sites such as YouTube so that his name would spread. • His next breakthrough came in 2010 when his talents were spotted by rapper Example, Example came across Ed after seeing a video posted on SBTV. This is an online channel for young upcoming artists to get there music heard. Example saw Ed on this site and invite him to come and tour with him, having noticed his massive potential.
  • 5.
    2011… • In January2011 Ed Sheeran's rise in popularity was apparent as his entirely independent EP peaked at Number 2 in the iTunes chart. Selling over 7,00 copies. • It was at this point that Ed Sheeran was signed by Atlantic Records/ Asylum. • The summer of 2011 saw the release of Ed Sheeran debut Single ‘A- Team’ This reached number 3 in the charts. • Throughout this summer Ed played many more live performers, including various stages at Reading and Glastonbury.
  • 6.
    “+” • Having released5 Ep’s Ed and Atlantic Records finally released his debut album ‘+’ On September 9th 2011. • In the first week sold 102,000 copies and went on to be the 9th Biggest selling British album in 2011. • Therefore being granted Triple platinum by BPI for selling over 1,000,000 copies.
  • 7.
    The BRITS • Havingreleased tour dates for a later tour in 2012 Ed had one the highlights of his career. • He was nominated for 4 BRIT awards: 1. British Male Solo 2. British Breakthrough Act 3. Album of the year 4. British Single After performing his hit ‘Lego House’ he received the BRIT for British Male Solo and Breakthrough act of the year. Amongst the people he thanked were his record label. http://www.youtube.com/watch?v=XnDNafI-eOU
  • 8.
    Atlantic Records • EdSheerans record label Atlantic are an American label who were founded in 1947 and are well know for signing artists under the rock ‘n’ roll, jazz and rhythm genre. • They are independent however are part of a conglomorate as their parent company is Warner Music. • Other acts signed by Atlantic Records include: 1. Wiz Khalifa 2. B.o.b 3. Lupe Fiasco 4. Phil Collins 5. Jason Mraz 6. James Blunt 7. Missy Elliot
  • 9.
    Asylum • Ed isalso signed by the record label Asylum. They are another American company who were founded in 1971. • As well as Atlantic Records they are a conglomnerate owned by Warner Music who speciaslise in the taste of rock and hip hop. • They have signed the likes of: 1. Metallica 2. Bob Dylan 3. Nelly Furtado 4. Alesha Dixon