Chase and Status are a drum and bass artist signed to Mercury Records, which is a subsidiary label of Universal Music Group. As a subsidiary, Mercury Records both records and promotes the artist's music, making it vertically and horizontally integrated. Chase and Status are managed by JHO Management, which also represents other drum and bass artists. Their most recent album, "No More Idols", sold over 461,000 copies in the UK in 2011. To promote the album, they utilized social media platforms like Facebook, Twitter, and YouTube to share their music online.

1. Case Study
LUKE PALMER
S

2. Name, Genre & Record Label
S Artist Name –Chase and Status
S Artist Genre – Drum and Bass
S Artists Record Label – Mercury Records

3. Is This Label A Subsidiary?
S Their record label ‘Mercury’ is a subsidiary
label. It is a subsidiary of the conglomerate
Universal which is one of the top 3 labels
dominating the music industry.

4. Is The Company Integrated
S Vertically- This company is vertically integrated
because they record the artists music, get it
produced onto CD’s or digital format and also
advertise and offer methods of consumption of the
music. They can do this as they are a subsidiary of
Universal.
S Horizontally- Due to this company being a subsidiary
of Universal this makes it horizontally integrated.

5. Management Company?
S Chase and Status have a management
company called JHO. They manage many
artists and bands which are also in this genre
such as Sub Focus, Pendulum and Knife
Party.

6. Most Recent Album
S The name of their most recent album is ‘No
More Idols’. This sold more the 461,000
copies and was announced as the
seventeenth biggest-selling album of 2011 in
the UK. It was released 28th January 2011.

7. How The Album Was
Promoted

8. Use of Social Media and Virals
in Marketing
S They have posted their music on their own
website as well as social networking sites
such as Facebook and Twitter. They
uploaded their music onto their YouTube
Vevo as well so that people can listen to the
music and then decide if they want to buy the
album.

9. Where Is Their Music Available
Online?
S Spotify
S Amazon
S Rdio
S YouTube
S SoundCloud
S Deezer