Nokia received 35,000 app ideas through a crowdsourcing campaign asking users to submit ideas to win prizes. Tata Docomo grew their social media community to over 1,00,000 fans, generating over Rs. 1,00,00,000 in revenue. Make My Trip's virtual monument sketching campaign received half a million clicks with exposure in mainstream media. American Express saw a 5x improvement in response rates and 80% reduction in cost per application through a targeted LinkedIn campaign.