The document discusses the concept of personas in user experience (UX) design, emphasizing their significance in understanding user needs since Alan Cooper's influential 1999 book. It highlights various methodologies for building personas and their application among major software companies to enhance design processes. The content is part of a presentation from the Open Creativity HCI Korea 2010 conference by the innovative UX consulting group pxd inc.

1. OPEN CREATIVITY
HCI KOREA 2010
Persona
2010. 1. 27

2. Innovative UX Consulting Group
About Presenter
•
•
•
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 2

3. Innovative UX Consulting Group
About
•
•
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 3

4. Innovative UX Consulting Group
About
© 2002-2010 PXD Inc. All Rights Reserved 4

5. Innovative UX Consulting Group
About Tutorial
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 5

6. OPEN CREATIVITY
HCI KOREA 2010

7. Innovative UX Consulting Group
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 7

8. Innovative UX Consulting Group
Failure of User Research
•
•
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 8

9. Innovative UX Consulting Group

•
•
 ’
‘ ’
• •
•
• •
© 2002-2010 PXD Inc. All Rights Reserved 9

10. Innovative UX Consulting Group
Persona User Modeling by Behavior Patterns
•
•
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 10

11. Innovative UX Consulting Group
Persona
•
“Since Alan Cooper's 1999 book The Inmates are Running The Asylum was
published, everyone is mad for personas.” - Dan Saffer, Adaptive Path
Newsletter 2005/8/18
•
“used by most major software companies to help them design software to
meet the needs of their specific users. ” USAToday, 2005/2
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 11

12. Innovative UX Consulting Group
Persona
•
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 12

13. Innovative UX Consulting Group
Persona Cooper 2002
•
•
•
•
•
•
•
•
•
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 13

14. Innovative UX Consulting Group
Persona Spool 2007
•
•
•
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 14

15. Innovative UX Consulting Group
Persona
© 2002-2010 PXD Inc. All Rights Reserved 15

16. Innovative UX Consulting Group
Persona Bacon & Calde 2008
© 2002-2010 PXD Inc. All Rights Reserved 16

17. Innovative UX Consulting Group
Persona Chapman 2006
•
•
•
•
•
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 17

18. Innovative UX Consulting Group
Persona Chapman 2006
•
•
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 18

19. OPEN CREATIVITY
HCI KOREA 2010

20. Innovative UX Consulting Group
Persona Cooper 2002
© 2002-2010 PXD Inc. All Rights Reserved 20

21. Innovative UX Consulting Group
Persona Cooper 2002
•
•
•
•
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 21

22. Innovative UX Consulting Group
Persona Adaptive Path
http://www.adaptivepath.com/events/
training/complete/files.php
© 2002-2010 PXD Inc. All Rights Reserved 22

23. Innovative UX Consulting Group
Persona Razorfish 2006
© 2002-2010 PXD Inc. All Rights Reserved 23

24. Innovative UX Consulting Group
Persona Razorfish 2006
•
•
•
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 24

25. Innovative UX Consulting Group
Persona Razorfish 2006
•
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 25

26. Innovative UX Consulting Group
Persona pxd 2009
A ttitude D etails
B ehavior E xcerpt(Quote) G oals
C ontext F oto
with Pain Points with Nick Name with Comparison
© 2002-2010 PXD Inc. All Rights Reserved 26

27. Innovative UX Consulting Group
Persona pxd 2009
Detail
Nick
Photo
Attitude
Behavior
Context
Pain Points
Quote
(Slogan)
Comp.
Goal
© 2002-2010 PXD Inc. All Rights Reserved 27

28. Innovative UX Consulting Group
Persona Pruitt 2006
Persona Lifecycle p235
© 2002-2010 PXD Inc. All Rights Reserved 28

29. Innovative UX Consulting Group
Persona Fluid Project 2008-2009
http://wiki.fluidproject.org/display/fluid/Persona+Format
© 2002-2010 PXD Inc. All Rights Reserved 29

30. Innovative UX Consulting Group
How to build Persona? Cooper 2002
Revisit critical characteristics •
Identify major patterns
•
Rough out description & goals
•
Check for completeness
•
Check for redundancy
Expand and refine details ✴
Develop narrative
Designate types
© 2002-2010 PXD Inc. All Rights Reserved 30

31. Innovative UX Consulting Group
How to build Persona? Sinha 2003
•
•
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 31

32. Innovative UX Consulting Group
How to build Persona? McGinn 2008
•
•
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 32

33. Innovative UX Consulting Group
How to build Persona? Miaskiewicz 2008
•
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 33

34. Innovative UX Consulting Group
How to build Persona? Pruitt 2006
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 34

35. Innovative UX Consulting Group
How to build Persona? pxd 2009
•
•
•
•
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 35

36. Innovative UX Consulting Group
How to build Persona? pxd 2009
•
•
•
From Blue Ocean Strategy
•
•
© 2002-2010 PXD Inc. All Rights Reserved 36

37. Innovative UX Consulting Group
Persona Change 2008
•
© 2002-2010 PXD Inc. All Rights Reserved 37

38. Innovative UX Consulting Group
Persona Miaskiewicz 2009
•
•
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 38

39. Innovative UX Consulting Group
Persona Long 2009
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 39

40. Innovative UX Consulting Group
Persona Pruitt 2006
•
•
•
•
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 40

41. Innovative UX Consulting Group
Persona
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 41

42. Innovative UX Consulting Group
Persona
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 42

43. Innovative UX Consulting Group
Persona
•
•
•
© 2002-2010 PXD Inc. All Rights Reserved 43

44. Innovative UX Consulting Group
Personas, like all powerful tools, can be
grasped in an instant but can take months or
years to master. By Alan Cooper
© 2002-2010 PXD Inc. All Rights Reserved 44