ICICI Lombard GIC Ltd is a joint venture between ICICI Bank and Fairfax Financial Holdings. It deals in personal and business insurance products. The document discusses ICICI Lombard's management structure, SWOT analysis, role of insurance in the economy and society, products offered, distribution channels, use of MIS, and potential for growth in the Indian insurance sector.

1. PRAYAS - 2015
By: Purvi Jain
(MBA-II Year)
Case Study Analysis and Presentation Competition

2. INTRODUTION
ICICI Lombard GIC Ltd. is a joint venture between ICICI Bank
Limited, India's second largest bank and Fairfax Financial Holdings
Limited, a Canada based diversified financial services company.
ICICI Lombard deals in personal products and business products.
ICICI Lombard has various achievements and recognitions.

3. Sandeep Bakshi
( MD and CEO)
1. Sales
2. Claims
3. Underwriting
4. Marketing
MD and CEO
(Sandeep
Bakshi)
Executive
Director
(Vishakha Mule)
Retail Head
(Rakesh Jain)

4. SWOT ANALYSIS
STRENGTHS WEAKNESS
OPPORTUNITIES THREATS
 Brand Name
 Strong Management
 New insurance products
 Innovation
 Employee turnover
(Attrition rate)
 Intense competition
 Varying government
policies

5. Role
Entrep
reneurs
Corpor
ate
Econo
my
Nation
World
Individ
uals

6.  Mobilization of savings
 A medium to save and invest money
 Social security-
-Sense of security and safety
-Employment generation
 Aid at the time of-
-Old age and retirement
-Education
-Marriage
-Risks related with fire, theft,
accidents and others.

7.  Fosters investment and Innovation
 Stimulation for commerce, trade and
industry
 Transfer of risks
 Survival and long life of business

8. Impact of
Privatization
Growth of
• Industrial sector
• Education
• Technology
• Financial Markets
• FDI
• Insurance
• Increased awareness
• Increased Risks
• Increased pays
• Customer Satisfaction
• Literacy
• New Insurance Products
• Untapped rural market
Huge
potential
for
Insurance

9. The life insurance penetration as a %
of GDP stood at 4.40 in 2010-11, while
the non life insurance penetration
remained at 0.71 during the same
period. In other words there is vast
untapped potential as regard
insurance penetration.

10. Personal Products Business Products
• Health Insurance
• Home Insurance
• Motor Insurance
• Overseas travel
Insurance
• Domestic Travel
Insurance
• Student Medical
Insurance
• Fire Insurance
• Marine Insurance
• Industrial Insurance
• Corporate Insurance
• Liability Insurance
• Credit Insurance
Channels
 Sales
Executives
Sales force
Agents
Brokers
Online
Banks
Bancassurance
channel
Telesales
Channel
Sale of
Products
Customer and
Claim
Settlements

11.  Diversified Indian markets
 Regulatory Environment
 Who, What, Why, When and how will buy the product???
 Competition : Public and Private
 Claim Settlements
 Attrition rate

12. MIS is designed to acquire, store and convert data in to timely
relevant information to help managers carry out the planning,
control and operation and operational functions of the
organizations.
• Transaction Processing System (TPS)
• Management Information System (MIS)
•Decision Support System (DSS)

13.  Data mining
 Right use of information
 By planning the information architecture
 Customer Relationship Management
 Faster Business process
 Office Automation system
 Geographic Information System

Information
Time
Place
Price
Source
Customer

14. etter functioning
etter Coordination
etter customer service
etter database management
ase of ordering
ase of settling claims
ase of information
ase of ordering

15. Insurance sector has lots of potential to grow. In
this aura of cut throat competition the need is to
delight customers through innovative products and
services, ICICI Lombard surely would reach
Emerald Heights.