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ICICI PRUDENTIAL LIFE INSURANCE




Presented by:
Anjali Purohit(11BSPHH010120)
Neha Malviya(11BSPHH010519)
Deep Shome(11BSPHH010252)
Prateek Bhayana (11BSPHH010598)
ABOUT THE COMPANY:

 •Established July 2000
 •First Policy floated on December 2000
 •A Joint Venture of ICICI Bank and Prudential Plc
 •ICICI is the leading private bank in India, Headquartered
 in Mumbai
 •Prudential Plc is a leading international financial service
 group headquartered in United Kingdom
 •No. of Branches: 2100
 •Micro-offices: 1,116
 •No. of Bancassurance Partners: 18
 •First Life Insurance Company to receive National Insurer
 Financial Strength Rating of ‘AAA’(IND) from Fitch
 Ratings.
 •Also won ‘Most Trusted Brand’ & ‘Most Trusted Private
 Life Insurer’ by The Economic Times-AC Nielson Org
PRODUCTS
   Term life insurance: Term Insurance Plans are designed to ensure that in the event of the
    policyholder’s death, the family gets the sum assured (the cover amount).

    4 step claim process :

        Intimation of claim to ICICI Prudential Life

        ICICI Prudential Life to help the claimant to complete the documentation
        Claimant to submit the required documents
        ICICI Prudential Life to take decision on the claim



   Wealth insurance: Wealth insurance ensures that you receive a lumpsum amount of money at
    the maturity of the Policy. In the unfortunate event of death during the term of the policy, your family
    receives lumpsum amount, called the Sum Assured. Thus it combines the benefits of protection and
    saving in a single instrument.

•   Child insurance: Education solutions ensures comprehensive financial planning for your child’s
    education/ developmental needs.. It offers financial protection to your child’s future in the
    unfortunate event of your death.
DETAILS OF POLICIES
POLICY NAME         AGE       PREMIUM      TERM         BENEFITS

ICICI Pru iCare     18 - 65   Rs 3,000     5-30 years   Premium paid towards the policy
                                                        will be eligible for tax benefits u/s
                    years                               80C of the Income Tax Act, 1961 2
ICICI Pru Pure      18 / 65   Rs. 2,400    10 / 30      any benefit amount received under
                                                        this policy will be eligible for the
Protect             years     p.a.         years        tax benefit under section 10 (10D),
                                                        as per prevailing Income Tax laws
ICICI Pru           18 / 65   Rs. 2,400    10 / 30      In case of total and permanent
                                                        disability due to an accident, this
LifeGuard           years     p.a.         years        rider would waive future premiums
                                                        till maturity.
ICICI Pru Home      18 / 60   Rs. 6,000    2-30 years   On the death of the life assured,
                                                        the benefit based on the initial
Assure              years     p.a.                      loan schedule will be payable.
ICICI Pru iAssure   8-70      Rs. 20,000   5 or 10      Tax benefits u/s 10(10D) will not be
                                                        available and benefits received
Single Premium      years                  years        under the policy will be taxable


ICICI Pru         30          18,000       15 Years     You have a choice of paying
Guaranteed        Years                                 premiums for either 7 or 10
Savings Insurance                                       years, while enjoying a long
                                                        term savings benefit under
Plan
                                                        the plan.
DETAILS OF POLICIES                                 CONT..
POLICY NAME       AGE             PREMIUM          TERM            BENEFITS

ICICI Pru Whole   0 / 60 years    Rs. 6,000 per    Whole life      Life cover, Wealth
Life                              annum                            creation,
                                                                   Additional life
                                                                   cover, Avail of tax
                                                                   benefits
ICICI Pru         0 / 60 years    Rs. 6,000 p.a.   10 / 30 years   Accident and
                                                                   Disability Benefit
Save'n'Protect                                                     Rider, extended
                                                                   cover for 5 years
                                                                   after maturity of
                                                                   the policy
ICICI Pru         16 / 70 years   Rs. 6,000 p.a.   15 / 20 years   Survival Benefits,
CashBak                                                            Death benefit ,
                                                                   Accident and
                                                                   Disability Benefit
                                                                   Rider
ICICI Pru         0 / 25 years    Rs. 8,400 p.a    10 / 25 years   Benefits at critical
                                                                   educational
SmartKid          20 / 70 years                                    milestones,guaran
Regular                                                            tees a regular
Premium                                                            income to secure
                                                                   your child's
                                                                   academic career
                                                                   Coverage options,
SEGMENTATION
POLICY NAME           Demographic      Socio-Economic       Geographic

ICICI Pru iCare       18-60yrs above   Lower middle class   Urban and rural
                                       and above            india
ICICI Pru Pure        18-60yrs above   Lower middle class   Urban and rural
Protect                                and above            india

ICICI Pru LifeGuard   18-60yrs above   Lower middle class   Urban and rural
                                       and above            india

ICICI Pru Home        18-60yrs above   Upper middle class   urban
Assure                                 and above
ICICI Pru iAssure     1-60yrs above    upper middle class   urban
Single Premium                         and above


ICICI Pru          25-50yrs            Upper middle class   urban
Guaranteed Savings                     and above
Insurance Plan
SEGMENTATION
POLICY NAME          Demographic          Socio-Economic       Geographic



ICICI Pru Whole      1-60 yrs above       Upper middle class   urban
Life                                      and above


ICICI Pru            1-60 yrs above       Upper middle class   urban
Save'n'Protect                            and above


ICICI Pru CashBak    18-60 yrs above      Upper middle class   urban
                                          and above


ICICI Pru SmartKid   1-60yrs              Upper middle class   urban
Regular Premium      above(children and   and above
                     parents)

ICICI Pru SmartKid   5-18 yrs above       Upper middle class   urban
Premier                                   and above
HEALTH INSURANCE


  Policy Name         Age        Benefit             Cover

ICICI Pru Health     25 - 55   Policy Holder    All problems that
                                dependent             require
                                               hospitalization and
                                                 Critical Illness




ICICI Pru Hospital   01 - 65   Policy Holder   All problems that
      Care II                   dependent            require
                                                hospitalization




 ICICI Pru Crisis    18 - 60   Upto 20 lakh       35 MAJOR
     Cover                                         ILLNESS
Segmentation

  Policy Name            AGE              Social         Attitude
                     (Demographic)        Class          Towards
                                     (Psychographic)     Product
                                                       (Behavioral)



 ICICI Pru Health       25 – 55       Working Class       Positive


ICICI Pru Hospital      01 - 65        Upper Class     Highly Positive
      Care II




 ICICI Pru Crisis       18 - 60          Working       Low Postivity
     Cover                                Class
RETIREMENT PLANS


                  Name       Age (At       Minimum        Maximum
                              entry)       Annuity         Cover *
                 ICICI Pru   45 – 100      Rs 12000      Not Defined
                Immediate     years
                  Annuity

  Choose a one time lump sum amount that you will pay in order to purchase
    this plan
Segmentation
  Product is target to Service Middle Class and not for Deprived Income Group (
  less then Rs 90,000)
ULIPS – Unit Link Insurance Plans

• Freedom to choose your life insurance cover (Decide the
  percentages)
• Freedom to choose your investment type (Equity or Bonds)
• Flexibility of additional investment (Top ups)
• Goal based planning
    Retirement
    Wealth
    Child
    Health
Segmentation

Product is target to people who has slightly negative approach towards the
products (Behavioral Segmentation)
GROUP PLANS
      RETIREMENT SOLUTION       PROTECTION SOLUTION

   Group Gratuity Plan        Annuity Solutions
   Group Leave                Group Term Insurance
    Encashment Plan             Plan
                               Credit Assure Utility
 Underserved segment
 2.5 million lives across as many as 16 states
 in India.
 Sarva Jana Suraksha and Anmol Nivesh are
 tailored to meet the unique requirements of
 rural investors.
 The plans offer Life cover, low and affordable
 premiums.
SEGMENTATION
     Products            Age       Socio-economic       Geographic

Group Gratuity Plan     18-60       Working class         urban

Group leave             18-60       Working class         urban
encashment plan
Annuity Solutions       45-80       Working class         urban

Group Term              18-70       Working class         urban
Insurance Plan

Credit Assure Utility   18-60       Working class         urban

Sarva Jana Suraksha     18-55   Farmers /lower income     Rural


Anmol Nivesh            18-50   Farmers /lower income     Rural
DISTRIBUTION: 2 FACTORS

 Personal Distribution System:
 Includes all channels like distribution
 agencies of different models and
 brokerages, bancassurances and work site
 marketing

 Direct Response Distribution System:
 A method whereby the client purchases an
 insurance directly
DISTRIBUTION

 •Team Size: 13,000 Professionals
 •Distribution Touch Points: 5,000
 •Advisors:175,000
 •Customer Service Touch Points: 10,000

 Grievances:
 •Call-Centres, Branches, E-mail, Letter & Webs
 •Grievance Redressal Officer
 •Senior Management Grievance Redressal Offic
 •Grievance Redressal Committee
Flow Chart Depicting Service flow of ICICI Prudential


                    Service Being
ICICI Prudential                     Attended by      Queries Being
                     Divided by
    Branch                            executive          Asked
                   customer




                                    Efforts made to
Convincing the     Removing any                       Efforts made to
                                        provide
   Person          Misconceptions                      know interest
                                       solutions




                                     Solving the
Creating liking
                    Ending with     query/closing
for the Product
                                      the deed
THANK YOU !!!