HDFC Life Insurance was established in 2000 as a joint venture between HDFC and Standard Life, with HDFC holding a majority stake of 72.37% and Standard Life holding 26%; it offers a wide range of individual and group insurance products across India through 500 branches, focusing on protection, pension, savings, investment and health plans. HDFC Life aims to provide certainty, tax efficiency, flexibility and liquidity to customers through long-term savings and investment products.

2. HDFC incorporated in 1977 with a share capital of Rs 10
Crores . HDFC has since emerged as the largest
residential mortgage finance institution in the country.
The company has covered over 8.7 Lakh lives and
operates through almost 450 locations throughout the
country with it’s corporate head quarters in Mumbai,
India.
HDFC also has an international Office in Dubai, UAE
with service associates in Kuwait, Oman and Qatar.

3. CASE REPORT:
Organization:- HDFC Life Insurance.
Establishment:- August,2000
Brand:- HDFC
Capacity:- Holds 26.00% of equity, 500 branches in
INDIA.
Market:- Strong sales and direct marketing network.
Products:- Protection, Pension, Savings, Investment,
Health along with Children and Women plans.
Price:- Commission Basis

4. Services:- Protection Plan, Health Plan, Saving and
Investment Plans, Retirement Plans, women’s Plan,
Children Plan, Rural and social Plans.
Market Status:- Growth Stage
Competition Level:- Competitive
Place Of Operation:- All Over INDIA.
Vision:- The most obvious choice for all.
Goal:- Certainty ,tax efficient ,flexibility ,liquidity .
Aim:- Long term saving and investments.

5. Range of Solutions: HDFC has a range of individual and
group solutions, which can be easily customized to specific
needs . These group solutions have been designed to offer
complete flexibility combined with a low charging
structure.
Strong Ethical Value: HDFC is an ethical and cultural
Organization . False selling or false commitment with the
customer is not allowed.
Most respected Private Insurance Company : HDFC was
awarded NO.1 Private Insurance Company in 2004 by the
World Class Magazine Business World for integrity ,
innovation and Customer Care.

6. HDFC Life (HDFC Standard Life Insurance Company) is a
long-term life insurance provider with its headquarters
in Mumbai, offering individual and group insurance.
It is a joint venture between Housing Development Finance
Corporation (HDFC), one of India's leading housing finance
institution and Standard Plans , leading well known
provider of financial savings & investments services in
the United Kingdom.
HDFC Ltd. holds 72.37% and Standard Life (Mauritius
Holding) Ltd. holds 26.00% of equity in the joint venture,
while the rest is held by others.

10. How insurance business has evolved
over a period of time?